Bedding rose

21-542-1
21-542-2

Aoi

Flowerbed rose

- – Keiji Kunieda

Delicate, cool lavender‑lilac shade with a pinkish‑purple tone. - flowerbed floribunda rose - mild, pleasantly noticeable-scented rose - delicate rose character

– Cool lavender‑lilac blooms with pink tones.
– Remontant, with a plentiful second flowering.
– Compact, bushy habit for small borders.
– Almost thornless, easy to handle stems.
– Good heat and drought tolerance in summer.
Special feature: Mild, pleasantly noticeable rose fragrance for garden and vase enjoyment.
Standard finished product
Aoi
pharmaROSA® NEONATAL rooted rose cutting
30,85 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6707)
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AOI – pink-lilac shaded bedding floribunda rose - Kunieda

Floribunda production of AOI offers a compact, bushy habit suited to container workflows and standard 2–3 L routes, while its almost thornless shoots support efficient handling and reduce damage in dense nursery layouts. The delicately shaded lavender‑lilac flowers supply distinctive colour value for thematic and collection plantings, and the remontant, plentiful second flowering phase gives growers a reliable basis for timed retail or project releases. Medium self‑cleaning and occasional small hips simplify maintenance in stock beds when combined with planned protection programmes for its disease sensitivity. Mild, pleasantly noticeable fragrance and medium‑sized, very double clustered blooms add clear differentiation for cut‑and‑shrub positioning, supporting “reliable garden performance” as a retail promise. As an own‑root NEONATAL start, AOI builds a stable, regenerative base for nursery propagation, from strong roots in year one through consolidating framework in year two to full ornamental expression by year three, while remaining dependable under typical South‑East drought and heat episodes for UK professional wholesale supply.


Usage options

Target area Reasoning
Propagation beds for own-root stock build-up The compact, bushy growth and moderate height make AOI easy to space and manage in propagation beds while you build own-root mother stocks. Bush-trained NEONATAL material aligns with standard container workflows and 2–3 L targets, helping you establish predictable input lines. With reliable garden performance as the finished-product promise, these beds can underpin long-term portfolio continuity and cultivar identity for nurseries and integrated networks. Professional growers and nursery integrators
2–3 L container production for retail programmes AOI’s floribunda habit, clustered flowering and medium-sized, very double blooms present well in 2–3 L standard containers for bench and trolley display. The remontant, plentiful second flowering supports staggered crop timing and programme continuity, while bush-trained form reduces shaping work. Linking this to a “standard finished product” positioning allows you to offer a clearly defined, repeatable SKU built on own-root resilience and predictable regrowth. Garden centre and retail-reseller supply
Colour-themed rose collections and display beds The distinctive pastel lavender-lilac to silvery-lilac colour evolution creates a recognisable theme element in show beds and collection ranges. Using NEONATAL propagation material in standard container routes enables you to roll out coordinated batches for thematic gardens or curated retail concepts. This supports reliable garden performance positioning by giving designers and resellers a clearly characterful yet manageable floribunda for collection lines. Show-garden contractors and curated retail ranges
Specialist cut-flower and shrub dual-use lines AOI’s medium flower size, very double, cupped form and mildly fragrant blooms lend themselves to niche cut-flower stems taken from shrub production, while still reading clearly as a bed rose in the border. Own-root bush-trained plants in 2–3 L containers can be diverted either to garden or cutting use, improving flexibility in production planning. This dual orientation fits well with a standard finished product promise that still offers something distinctive in colour and form. Cut-flower boutiques and premium shrub rose resellers
Institutional and public-realm shrub plantings The compact height and bushy habit mean AOI can be used as a defined edging or accent rose in public schemes where a moderate scale is required. Own-root regeneration and long lifespan help maintain homogeneous stands, although scheduled plant-protection is essential due to disease sensitivity. Its ability to tolerate typical UK heat and drier South-East spells supports predictable performance in exposed beds for long-term schemes with reliable garden performance expectations. Municipal and institutional landscape suppliers
Feature specimens in larger patio and terrace containers As plants mature, AOI can be stepped up into 40–50 litre terrace containers, where the clustered, very double flowers and delicate colour can be appreciated close-up. Starting from NEONATAL bush-trained material in 2–3 L, growers can plan a staged potting programme to build premium patio specimens. These finished products support reliable garden performance claims while adding a clearly upscale option to standard container assortments. Patio-feature specialists and premium container lines
Premium “almost thornless” handling-sensitive ranges The almost thornless shoots provide a concrete handling advantage in production, order picking and transport, particularly where labour safety and damage avoidance are key. When propagated on own roots, this trait combines with regenerative growth to keep stock blocks usable over multiple cycles. Positioned as a standard finished product with reliable garden performance, AOI can anchor a small group of handling-friendly roses for sensitive channels. Logistics-focused nurseries and mail-order resellers
Collection and gene-bank style conservation stands For breeders, collectors and thematic gardens, AOI’s named origin and specific colour character justify dedicated conservation rows maintained on own roots. NEONATAL material supports consistent identity and simplifies renewal of ageing plants through in-house propagation. Managed in standard containers before bed planting, these stands help uphold a reliable garden performance narrative across curated living collections of floribundas. Rose collections, specialists and heritage-focused nurseries

Finished-product ideas

  • AOI 2–3 L Collection Floribunda – uniform bush-trained floribunda in standard 2–3 L containers, highlighting remontant flowering and compact habit for reliable garden performance – nursery supply into garden-centre retail programmes
  • AOI Patio Feature 40L – stepped-up own-root plants finished in 40–50 litre containers, using the compact, bushy structure and delicate lavender-lilac colour for high-impact terrace features – premium landscaper and designer-focused outlets
  • AOI Cut-&-Shrub Dual Line – production blocks trained for both shrub sales and niche cutting, leveraging very double, cupped blooms and mild fragrance while following standard container pathways – specialist florists and boutique rose retailers
  • AOI Handling-Ease Range – almost thornless plants presented as a handling-friendly floribunda option, combining own-root durability with compact growth for low-damage logistics – mail-order, distance-selling and logistics-sensitive partners
  • AOI Thematic Collection Rose – curated batches for lavender-lilac themed beds and show-garden collections, built from NEONATAL stock and standardised 2–3 L production, supporting reliable garden performance ranges – public-realm and collection project suppliers

Technical cultivar profile
Parameter Data
Name and registration Current trade name AOI Flowerbed rose Kunieda, floribunda bed rose type; no registered exhibition name is provided, and former or alternative commercial designations are not listed beyond this trade usage.
Origin and breeding Bred by Keiji Kunieda at Rose Farm Keiji, Shiga Prefecture, Japan, with unknown parentage; introduced and registered in Japan in 2007, with the breeder also acting as the initial distributor for the variety.
Growth and structural characteristics Compact, bushy shrub reaching about 70–90 cm in height with 35–55 cm spread; foliage is sparse, slightly glossy and mid-green, with shoots described as almost thornless, aiding handling and close planting.
Flower morphology Medium-sized, very double, cupped flowers with over 40 petals, produced mainly in clusters; repeat-flowering with a plentiful second flush, providing good ornamental continuity through the season when well managed.
Colour data and phenology Delicate, cool lavender-lilac with pinkish-purple tones, ARS code m, RHS 76C outer and 75D inner; flowers open pastel lavender-lilac, then fade slightly, with stronger colour retention in cooler, lower-light conditions.
Fragrance and aroma Mild but pleasantly noticeable scent with a delicate rose character; very double blooms enclose stamens, so fragrance is refined rather than overpowering, contributing subtle sensory value in close-view plantings.
Hip characteristics Occasional spherical orange-red hips are formed, typically 8–12 mm in diameter; their presence is modest, adding minor seasonal interest without significantly affecting flowering or maintenance requirements.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (USDA 6b, RHS H7, Swedish zone 3); heat tolerance is good but irrigation is needed in prolonged drought, and disease tolerance is low, requiring regular protection against rust and leaf diseases.
Horticultural recommendations Suited to flower borders, solitary use and cut-flower purposes, with standard container production recommended; maintenance demand is high due to disease sensitivity, so planned plant-protection programmes are essential for quality crops.

AOI Flowerbed rose Kunieda combines compact floribunda habit, distinctive lavender-lilac colour and almost thornless handling with long-lived, regenerative own-root stands to support predictable, reliable garden performance; please contact us to coordinate capacity and scheduling.

Detailed product attributes

Product Identification Data

Product Name: AOI – pink-lilac shaded bedding floribunda rose - Kunieda
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:25.07.2025
Cultivar Quality Rating: premium gold
Item Number: [1535] 21-542 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Aoi" is the Japanese name for hollyhock and also the forename of the breeder’s granddaughter, after whom the cultivar was named.
Current Trade Name: Aoi Flowerbed rose Kunieda
Rose Group: Floribunda
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; shrub rose
Collection: Flowerbed rose

Origin and Breeding

Initial Distributor: Rose Farm Keiji (Japan)
Introduction Year: 2007 (Japan)
Breeder: Keiji Kunieda
Breeding Company / Institution: Rose Farm Keiji (Shiga Prefecture, Japan)
Breeding Year: Japan, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)
Spread: 1.1-1.8ft (35-55 cm)
Growth Habit: bushy
Foliage: The variety has sparse foliage; its leaves are slightly glossy and mid-green in colour.
Prickliness: almost thornless
Self-Cleaning Description: Some of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning medium

Flower Morphology

Flower Fullness: very double-flowered
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: m RHS code: 76C (outer), 75D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: pink - lilac shade
Flower Colour Description: Delicate, cool lavender‑lilac shade with a pinkish‑purple tone.
Closed Bud: Dull lilac-pink with a slight greyish overlay.
Newly Opened Flower: Pastel lavender-lilac, with a moderate pink flush at the centre.
Full Bloom: Moderately intense lavender purple, fading towards the petal edges.
Before Fading: Fading, silvery-lilac in shade.
Colour Fading Description: In strong sunlight it lightens slightly; in cooler conditions it remains a deeper shade.

Fragrance and Aroma

Fragrance Strength: mild, pleasantly noticeable-scented rose
Fragrance Character: delicate rose character
Pollinator Attraction: Very double (40+ petals) flowers attract pollinators only to a limited extent because the fully double flower form conceals the stamens and reduces access to pollen and nectar.
Pollinator-Friendly Rating: Its heavily double flowers enclose the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally produced, 8–12 mm in diameter, spherical orange-red rose hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during prolonged dry periods.
Disease Resistance: sensitive
  • powdery mildew – moderately susceptible
  • black spot – moderately susceptible
  • rust – highly susceptible

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement high; requires regular plant-protection treatments due to low disease tolerance.
Primary Uses: flower border, solitary specimen, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
AOI – pink-lilac shaded bedding floribunda rose - Kunieda
Delicate, cool lavender‑lilac shade with a pinkish‑purple tone. - flowerbed floribunda rose - mild, pleasantly noticeable-scented rose - delicate rose character
Rose Shopping Online - pink - lilac shade - mild, pleasantly noticeable-scented rose - Aoi - flowerbed floribunda rose - (2.3-3ft (70-90 cm))
Inflorescence: clustered Height: 2.3-3ft (70-90 cm) Flower shape: cup Winter hardiness: 6b pink - lilac shade - Rose Farm Keiji (Japan) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: very double-flowered Aoi - Roses in the garden | pharmaROSA® Neonatal - premium gold Keiji Kunieda

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.