Romantic rose

20-509-1
20-509-2

Ausblush

English Rose

- – David Charles Henshaw Austin

Delicate shell-toned pale pink that fades to almost white at the petal edges. - english rose - very strongly scented, noticeable from a distance rose - sweet-fruity, myrrh-scented

– Abundant, remontant flowering all season long.
– Large, rosette blooms of Heritage charm.
– Very strong, sweet-fruity myrrh fragrance.
– Tall, bushy shrub for borders or hedges.
– Hardy to H7, reliable in cold winters.
Special feature: Sparsely thorned stems for easier handling and cutting.
Exclusive finished product
Ausblush
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Ausblush – pale pink English rose - Austin – pharmaROSA® NEONATAL rooted cutting

Heritage sits comfortably in premium UK nursery assortments as a bushy, romantically styled English shrub rose that fits hedge, border and specimen roles where flower quality and strong fragrance drive retail value. As a pharmaROSA® NEONATAL own-root cutting it provides a stable propagation base for professional production, with uniform tray-rooted material that is easy to integrate into premium container lines and to schedule for season-long supply. Its pale pink, rosette-shaped, double blooms offer recognisable romantic appeal for exclusive finished product ranges, while reliable remontant flowering supports repeated retail flushes. In typical UK nursery conditions it performs reliably across varied regions with good winter resilience and tolerance of harsher northern exposures. Developed for onward propagation and grow-on, it underpins predictable crop planning from early rooting through to finished 5–7 L premium containers, following the natural progression of strong root establishment in year one, framework shoot development in year two and full ornamental expression from year three.


Usage options

Target area Reasoning
Premium 5–7 L container shrub for exclusive retail lines The combination of romantic English shrub styling and pale shell-pink rosette blooms with very strong fragrance supports the “exclusive finished product” brief in premium 5–7 L containers. Own-root NEONATAL material bush-trained to 3–5 strong canes establishes quickly and gives a high-quality branch framework for border or specimen positioning. This aligns well with premium container programmes where flower quality and form are the core value proposition for retail and reseller partners serving discerning end-users in thematic rose gardens and curated collections for the retail/reseller channel.
Border and edging rose for curated garden ranges A bushy habit with 120–180 cm height and 100–160 cm spread allows Ausblush to be positioned as a flexible border and edging element in thematic rose gardens. NEONATAL own-root cuttings support uniform stands and predictable structure, simplifying block planting in nursery beds before shifting to the recommended 5–7 L route. Medium maintenance needs and partially self-cleaning flowers make it manageable in professional production while still delivering high visual impact where romantic rose collections are the key message to the nursery/wholesale channel.
Fragrant feature specimen for high-margin placements Very strongly scented, sweet-fruity, myrrh-toned blooms give clear justification for positioning Ausblush as a signature fragrance specimen within exclusive finished product ranges. Own-root propagation provides long-term regeneration and stable ornamental value, reducing replacement risk in high-visibility display beds and in larger feature pots above 40–50 litres for public-realm or showcase gardens. The bush-trained release form with 3–5 framework canes streamlines grow-on to a premium container finish where intense fragrance is central to the premium-retail channel.
Romantic hedge line and low climber applications The combination of 120–180 cm height, bushy habit and repeat flowering makes Ausblush suitable for informal hedge lines and low climber-style training, particularly where romantic rose character is required. NEONATAL own-root stock tolerates ongoing pruning and training loads, supporting renewable growth and consistent hedge faces in nursery and landscape production. Using the 5–7 L premium container route provides a convenient, sale-ready format for retail/reseller networks focused on structured yet romantic garden designs for the landscape-supply channel.
Cut-flower capable shrub for mixed-purpose ranges Large, double, cluster-flowered rosettes with long stems derived from bush-trained, 3–5 cane frameworks allow Ausblush to serve both as a garden shrub and as a supplementary cut-flower source. NEONATAL own-root production underpins longevity and stable flowering performance, so growers can maintain mother blocks or display beds while also taking occasional stems. This dual-use profile fits premium container ranges aimed at consumers who value both garden display and cutting potential within the multi-channel offer.
Collection piece for English rose and Austin assortments As AUSblush ‘Heritage’, bred by David Austin Roses Ltd and registered in 1984, this cultivar holds clear collection value for English and romantic rose ranges. Own-root NEONATAL material is well suited to cultivar maintenance and collection plantings where identity and long-term sustainability are priorities, giving homogeneous, predictable stocks for future propagation. Premium 5–7 L containers present it coherently within curated English Rose assortments at the collector-focused end of the retail spectrum.
Robust cold-climate option for northern and exposed sites With hardiness down to -26 – -23 °C (RHS H7, Swedish Zone 4, USDA 5b), Ausblush offers reliable performance for northern and more exposed UK sites, including Scottish and North of England projects where winter and wind tolerance are important. NEONATAL own-root plants provide durable, regenerative crowns that maintain stand uniformity after harsh seasons, reducing replacement rates. Finished 5–7 L premium containers support confident specification into public and institutional schemes for the public-realm market.
Gene-bank style stock and mother-plant beds Verified cultivar authenticity and premium silver rating make this a sound choice for long-term stock and mother-plant beds. Own-root NEONATAL propagation minimises the risk of rootstock interference, ensuring stable traits over time and supporting predictable cutting or liner production. Medium disease resistance, with good tolerance to powdery mildew and black spot, simplifies maintenance. Using the premium container route provides flexible dispatch formats for nurseries maintaining English rose collections for the integrator channel.

Finished-product ideas

  • 5–7 L English Rose Heritage feature shrub – Premium container shrub from bush-trained NEONATAL stock, highlighting strong fragrance and pale shell-pink rosette blooms for exclusive finished-product benches – retail/reseller premium lines
  • Romantic border trio collection – Coordinated 5–7 L triples of Ausblush for edging and border use, built on uniform own-root plants with repeat flowering to support show-garden style retail concepts – garden-centre and nursery networks
  • Fragrance focus patio specimen – One-plant feature in 40–50 L and larger patio containers, using 3–5 cane frameworks to emphasise height, scent and flower form in high-margin displays – destination garden centres and specialist rosaries
  • Informal hedge and low climber pack – Batch offers of Ausblush in 5–7 L for informal hedges or light climbing, exploiting bushy habit and remontant flowering for landscape-style retail programmes – landscape contractors via wholesale partners
  • English Rose heritage collection item – Labelled heritage English shrub within curated David Austin-type assortments, supplied from own-root stock beds for long-term maintenance and future propagation – collectors and thematic rose garden projects

Technical cultivar profile
Parameter Data
Name and registration Registered as AUSblush, marketed as Ausblush English Rose AUSblush, with ARS exhibition name ‘Heritage’; belongs to the English Rose Collection shrub group and Romantic rose commercial segment.
Origin and breeding Bred by David Charles Henshaw Austin in the United Kingdom from Unnamed Seedling × (‘Iceberg’ × ‘Wife of Bath’); introduced and registered by David Austin Roses Ltd in 1984.
Awards and recognition Not provided.
Growth and structural characteristics Bushy shrub, 120–180 cm high and 100–160 cm wide, with moderately dense, slightly glossy dark green foliage and sparse prickles; partial self-cleaning so deadheading is recommended for best effect.
Flower morphology Large, double rosette blooms with 26–39 petals, cluster-flowered, repeating freely with a particularly abundant second flush; suitable for ornamental display and occasional cutting in premium shrub programmes.
Colour data and phenology Pale shell-pink with stronger central tones, fading to almost white at petal edges; ARS LP, RHS 65C outer and 65D inner, with colour lightening in strong sun and outer petals often becoming near white over time.
Fragrance and aroma Very strong, noticeable-from-a-distance fragrance of sweet-fruity, myrrh character; flowers are highly ornamental but, due to doubleness and obscured stamens, offer limited pollinator attraction in planting schemes.
Hip characteristics Produces small numbers of spherical orange-red hips, around 8–13 mm diameter, adding modest seasonal interest but not forming a heavy hip display; hips can be present where deadheading is relaxed.
Resistance and winter hardiness Medium disease resistance with good tolerance to powdery mildew and black spot, rust medium; hardy to approximately -26 – -23 °C (RHS H7, Swedish Zone 4, USDA 5b), but dislikes prolonged drought and needs regular watering in heat.
Horticultural recommendations Suitable for borders, edging, specimen use, cut flower, low climber and hedge; recommended as a premium container shrub in 5–7 L pots, bush-trained with 3–5 framework canes, with medium maintenance and occasional pest and disease control.

Ausblush – pale pink English rose - Austin offers romantic flower quality, strong fragrance and reliable cold hardiness in own-root form, supporting predictable long-lived stands; please contact us to align capacities, timings and propagation plans.

Detailed product attributes

Product Identification Data

Product Name: AUSBLUSH – pale pink English rose - Austin
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:08.11.2025
Cultivar Quality Rating: premium silver
Item Number: [366] 20-509 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Heritage" means "heritage".
Cultivar Synonym: English Heritage; Roberta
Current Trade Name: Ausblush English Rose AUSblush
Rose Group: English Rose Collection, Shrub
Commercial Type: english rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)
Breeder: David Charles Henshaw Austin
Breeding Company / Institution: David Austin Roses Ltd
Breeding Year: United Kingdom, 1984
Parentage: Unnamed Seedling × (‘Iceberg’ × ‘Wife of Bath’)

Growth and Structural Characteristics

Height: 3.9-5.9ft (120-180 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: bushy
Foliage: The variety has moderately dense foliage. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: sparsely thorned
Self-Cleaning Description: Removal of spent flowers is recommended; partially self-cleaning.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: LP RHS code: 65C (outer), 65D (inner)
Repeat Flowering: Remontant, its second flowering is also abundant.

Colour Data and Phenology

Colour: pale-pink
Flower Colour Description: Delicate shell-toned pale pink that fades to almost white at the petal edges.
Closed Bud: Mid-pink in tone, with a slightly darker shade towards the tip.
Newly Opened Flower: Soft pink, with a gentler, deeper blush appearing on the inner petals.
Full Bloom: Shell pink, the centre a stronger tone, the outer petals almost white.
Before Fading: The petals uniformly fade to a pale rose-white.
Colour Fading Description: The colour lightens in strong sunlight and the outer petals often become whitish.

Fragrance and Aroma

Fragrance Strength: very strongly scented, noticeable from a distance rose
Fragrance Character: sweet-fruity, myrrh-scented
Pollinator Attraction: Its strongly double blooms, which conceal the stamens and make pollen and nectar less accessible, mean it attracts pollinators poorly.
Pollinator-Friendly Rating: Its double flowers partially obscure the stamens, so it is less attractive to pollinators and is mainly an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Small quantities of spherical orange-red rose hips, 8–13 mm in diameter, are produced.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Does not tolerate prolonged drought; requires regular watering in hot conditions.
Disease Resistance: medium
  • powdery mildew – resistant
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasional pest and disease control required.
Primary Uses: border, edging, specimen, cut flower, low climber, hedge

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
AUSBLUSH – pale pink English rose - Austin
Delicate shell-toned pale pink that fades to almost white at the petal edges. - english rose - very strongly scented, noticeable from a distance rose - sweet-fruity, myrrh-scented
Rose Shopping Online - pale-pink - very strongly scented, noticeable from a distance rose - Ausblush - english rose - (3.9-5.9ft (120-180 cm))
Inflorescence: cluster-flowered Height: 3.9-5.9ft (120-180 cm) Flower shape: rosette Winter hardiness: - pale-pink - David Austin Roses Ltd. (United Kingdom) english rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.9-5.9ft (120-180 cm) Height: 3.9-5.9ft (120-180 cm) - Flower fullness: double-flowered Ausblush - Roses in the garden | pharmaROSA® Neonatal - premium silver David Charles Henshaw Austin

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.