Ausram – pharmaROSA® NEONATAL own-root propagation material
Professional producers looking for reliable white landscape cover can use Ausram (Francine Austin) as a tray-grown, own-root starting point for dense, bush-trained shrubs that suit project mass planting and compact 1.5–2 L production. Its bushy, slightly spreading habit and moderate height support uniform, low-mounding beds, while very double, clustered blooms deliver a consistently white visual surface with soft muscat-like fragrance and very good colour retention. On own roots, Ausram offers renewable growth and long-term stability, supporting homogeneous stands with low replacement in nursery beds and urban green-space projects, including sites where winter and wind exposure are typical in Scottish and Northern English schemes. The remontant flowering pattern and medium maintenance needs fit high-volume, project-led ranges where predictable crop timing matters. Planning the crop as year-one roots, year-two framework and year-three full coverage aligns well with professional scheduling for wholesalers and landscape contractors building thematic rose collections.
Usage options
Finished-product ideas
- 1.5–2 L mass-planting bed line – Uniform, dense, bush-trained shrubs from NEONATAL cuttings, optimised for project mass planting with fast white coverage and medium maintenance needs – landscape contractor / project-serving wholesaler
- Urban white collection range – Coordinated 1.5–2 L plants highlighting pure white, very double clusters and good hardiness, tailored as a thematic white-rose line for urban green-space and civic projects – public-realm supplier
- Large-container specimen series – Selected, well-framed plants shifted into 40–50 L containers to showcase bushy habit and reliable repeat flowering as focal shrubs within professional design schemes – design-focused wholesaler
- Own-root nursery stock bed starter – NEONATAL plants established in field or container stock blocks to provide long-term, renewable cutting and budwood source with stable characteristics for continued mass-planting supply – large-scale nursery
- Exhibition and show-grade batch – Carefully graded 1.5–2 L plants, leveraging the exhibition bush classification and show recognition for specialist exhibition collections and themed rose garden offers – exhibition grower / specialist nursery
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as AUSram, traded as Ausram English Rose AUSram, exhibition name Francine Austin; floribunda/shrub, commercial type landscape shrub, bed rose use, English Rose collection. |
| Origin and breeding |
Bred by David C. H. Austin, UK, 1988; parentage ‘Alister Stella Gray’ × ‘Ballerina’; registered 1994 and introduced after 1994 by David Austin Roses Ltd, Albrighton, United Kingdom. |
| Awards and recognition |
Recognised with a Certificate of Merit at the Glasgow rose trials in 1990, supporting use in exhibition bush rose classes and giving additional assurance for professional, show-oriented production ranges. |
| Growth and structural characteristics |
Bushy, slightly spreading habit to 100–140 cm in height and spread; moderately dense, medium-green, slightly glossy foliage; moderately thorny shoots; no specific data on self-cleaning intensity or behaviour reported. |
| Flower morphology |
Very double, small flowers (0.5–1.5 in) formed in clusters, flat in profile; more than 40 petals per bloom, with remontant behaviour giving a plentiful second flowering period under suitable management and conditions. |
| Colour data and phenology |
Colour coded ARS w, RHS 155C outer and 155D inner; buds pale greenish white with slight pink flush; soft ivory-white on opening, maturing to snow-white with creamy tones; very good colour retention in full bloom displays. |
| Fragrance and aroma |
Fragrance described as soft with a muscat-like character; fragrance strength mild and subtle rather than dominant, giving a gentle scented effect appropriate for beds, specimen plants and close-view landscape positions. |
| Hip characteristics |
Occasional spherical hips, orange-red, approximately 6–10 mm in diameter; hips appear sporadically and are not a primary ornamental feature but may add minor seasonal interest when present on established shrubs. |
| Resistance and winter hardiness |
Hardiness rated to approximately -21 to -18 °C, RHS H7, Swedish Zone 3, USDA 6b; disease resistance medium overall, with powdery mildew, black spot and rust all assessed at medium level under standard conditions. |
| Horticultural recommendations |
Recommended for flower beds, urban green space, specimen use and some cut-flower side use; medium maintenance with occasional plant protection; best as uniform, dense, bush-trained finished product for project mass planting routes. |
Ausram offers bushy, uniform coverage, reliable winter hardiness and exhibition-proven white flowering on a long-lived own-root base, supporting predictable, low-replacement stands for professional schemes—please contact us to align capacity and scheduling.
