AVON™ – dark red hybrid tea rose - Morey
Exclusive AVON™ offers a dark red hybrid tea profile geared to premium container production, combining reliable remontant flowering with strong, long-lasting fragrance and dense foliage ideal for high-impact, specimen-grade stock. Upright, bush-trained plants with 3–5 strong framework canes lend themselves to predictable 5–7 L routes where flower quality and form underpin the finished value proposition for retail and reseller partners. Own-root NEONATAL material supports long-term, renewable cropping capacity with stable identity and homogeneous stands, translating into low replacement needs and predictable scheduling for UK nursery networks and public-realm suppliers, even where winter and wind can be testing across Scotland and northern England. The development arc from root establishment in year one, through structural framework in year two, to full ornamental and cut-flower expression in year three enables you to plan volumes and release windows with confidence, while the cultivar’s very good colour retention, moderate disease resistance, remontant flowering habit and pollinator-friendly semi-double blooms position AVON™ as a resilient, collection-worthy choice within thematic and exhibition-focused rose ranges.
Usage options
Finished-product ideas
- 5–7 L scented feature bush – Premium container plant with strong fragrance and large, solitary blooms on 3–5 cane bush-trained framework, ideal as an exclusive specimen line for garden-centre and quality retail display – target audience/channel: retail / reseller.
- Dark-red exhibition hybrid tea line – Uniform 5–7 L own-root plants selected for flower form and stem quality, positioned for exhibitors and enthusiasts building themed beds or show gardens – target audience/channel: specialist nurseries and exhibition-focused resellers.
- Cut-flower support stock in containers – Bush-trained AVON™ in 7 L pots grown as mobile cut-flower stock for on-site floristry or local bouquet supply, combining remontant flowering with reliable colour retention – target audience/channel: nurseries with floristry or farm-shop outlets.
- Formal hedge and avenue modules – Upright, dense-foliage plants finished in 7 L containers for quick establishment into linear hedge or avenue schemes where exclusive flower quality and dark-red colour are required – target audience/channel: landscape contractors and public-realm suppliers.
- Thematic collection cultivar unit – Clearly labelled 5 L plants forming part of a dark-red or fragrance-themed rose collection, leveraging own-root longevity and cultivar authenticity for long-term displays – target audience/channel: botanic gardens, show gardens and curated collections.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose marketed as AVON™ (ARS exhibition name Avon), commercial dark red hybrid tea type; current trade name Avon™ Hybrid tea rose Morey; no alternative registered name provided. |
| Origin and breeding |
Bred by Dennison Harlow Morey (Jackson & Perkins Co.) in the United States, 1961; parentage Nocturne (HT, 1947) × Chrysler Imperial (HT, 1952); introduced and distributed initially by Jackson & Perkins Co. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright bush habit reaching around 130–170 cm in height with 75–105 cm spread; moderately thorny canes, dense dark green, slightly glossy foliage (RHS 137A); weak self-cleaning so spent blooms generally need manual removal. |
| Flower morphology |
Hybrid tea-type, large solitary cup to chalice-shaped blooms (approx. 2.75–3.95 in), semi-double with about 13–25 petals; remontant with profuse second flush; suited to exhibition and cut-flower use where form and stem presentation are important. |
| Colour data and phenology |
Deep, velvety dark-red flowers with even, non-matt tone; blackish-maroon buds; rich ruby red newly opened blooms; very good colour retention with minimal fading, only slight purplish-blue tinge on outer petals reported in strong sun and warmth. |
| Fragrance and aroma |
Described as a strong, long-lasting scented rose; detailed fragrance character notes are not provided, but intensity and persistence support positioning for scented garden, specimen and cut-flower applications. |
| Hip characteristics |
Occasionally forms small hips around 0–5 mm in diameter; frequency and ornamental impact are low, and no specific hip shape or colour information has been recorded for this cultivar. |
| Resistance and winter hardiness |
Moderate overall disease resistance; reported resistant to powdery mildew and black spot, moderate against rust; winter hardy approximately to −21 to −18 °C (H7, Swedish zone 3, USDA 6b), with moderate heat tolerance given adequate watering. |
| Horticultural recommendations |
Recommended for flower beds, specimen planting, cut-flower use and hedging; medium maintenance with occasional plant protection; own-root NEONATAL plants are bush-trained to 3–5 strong canes and suited to premium 5–7 L container finishing. |
AVON™ – dark red hybrid tea rose - Morey offers strong fragrance, exhibition-quality blooms and dependable hardiness on own roots, supporting predictable, regenerative stands for premium container and project ranges; please contact us to discuss capacity and scheduling.
