Beverly®

Eleganza®

KORpauvio – Wilhelm Kordes III.

Even, full pink shade without any slight purplish tones. - hybrid tea rose - very strong, garden-filling scented rose - perfumed, citrus

– Large, elegant Hybrid Tea blooms
– Very strong, citrus-perfumed fragrance
– Long-stemmed flowers ideal for cutting
– Upright, bushy habit with glossy foliage
– Good heat and drought tolerance
– Special feature: Multi-award winner, including Golden Rose of The Hague.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

29,63 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3 (4098)

Beverly® Eleganza® – Hybrid Tea rose propagation material (KORpauvio)

Premium own-root Beverly® Eleganza® offers a stable base for wholesale-scale rose ranges where fragrance and flower quality drive value and justify a premium container route; its upright, bushy habit and dense, glossy foliage support homogeneous shrub lines in 5–7 L containers for retail and reseller programmes, while good winter hardiness underpins reliable field or bed production, even in colder UK regions; as an own-root cutting it develops roots in year one, framework shoots in year two and full ornamental value in year three, giving You an asset that can be renewed and held in stock with predictable performance; the strong, exhibition-grade hybrid tea blooms, high-centred form and solitary presentation match “exclusive finished product” positioning for retail / reseller channels, while its very strong citrus scent allows it to anchor thematic rose collections and show gardens; this supports nursery networks supplying institutional and public-realm projects where reliable-quality propagation material, planned at volume with good heat and drought tolerance, is essential for nationwide schemes including more exposed northern sites.

Usage options

Target area	Reasoning
Premium 5–7 L retail container line	Beverly® Eleganza® combines exhibition-grade hybrid tea flower form with a premium fragrance profile, supporting an “exclusive finished product” in the recommended premium container route and 5–7 L target pot. Own-root structure delivers homogeneous stands and predictable quality across nursery beds, with stable value for retail / reseller programmes seeking reliable hybrid tea highlights for thematic rose garden offerings. This supports projects where good winter performance in exposed northern sites has commercial importance for retail and reseller partners.
Fragrance-driven feature SKUs	The very strong, garden-filling citrus fragrance allows You to position Beverly® Eleganza® as a signature scented SKU within premium container assortments, particularly in exhibition hybrid tea or cut-flower themed segments. Using own-root NEONATAL material supports long-lived, regenerating stock plants in propagation beds, reducing replacement and stabilising capacity for fragrance-led marketing. This aligns well with exclusive finished-product lines curated for specialist rose retailers.
Exhibition/cut-flower oriented selections	The high-centred, pointed-budded flower form and solitary inflorescences give clear exhibition hybrid tea character suitable for cut-flower style product stories in 5–7 L pots. In propagation and grow-on, own-root plants tolerate repeated cutting and shaping for bush-trained, 3–5 cane frameworks without compromising long-term stand stability. This underpins premium-value assortments where flower form and show credentials matter to independent garden centres.
Thematic and collection rose gardens	As part of a broad own-root range, Beverly® Eleganza® provides a distinct, even mid-pink, non-purplish colour for curated collections and show gardens. Its bushy habit and dense, dark green foliage present well in coordinated plantings, while own-root longevity and regeneration support collection maintenance and gene-bank style stands. The premium silver quality rating helps You uphold professional credibility in curated ranges for public-realm and institutional buyers.
Climate-resilient retail assortments	Good heat and drought tolerance, combined with H7 hardiness (to about -26–-23 °C), supports flexible deployment in UK nursery networks serving varied regional climates. Own-root material allows controlled water and stress management during grow-on, lowering losses and smoothing supply. This helps nurseries maintain consistent premium container output that fits exclusive positioning while remaining robust enough for national multiple-channel supply.
Propagation beds for long-term stock	Own-root NEONATAL cuttings of Beverly® Eleganza® are well suited for establishing propagation beds that can be cropped repeatedly for years, taking advantage of the variety’s upright, bushy framework and regenerative capacity. This supports stable mother-plant capacity for premium container programmes focused on flower and scent quality, and reduces the risk of variability associated with grafted material, which is important for integrator nursery networks.
5–7 L patio and terrace feature roses	The compact 100–140 cm height and 70–110 cm spread, together with dark glossy foliage, make this variety visually balanced in 5–7 L premium containers as a patio or entrance feature product. In production, own-root plants respond predictably to pruning into 3–5 strong canes, giving a repeatable architecture at dispatch. This consistency supports private-label or branded lines targeting upmarket garden retailers.
Premium bed and specimen plant offers	Beverly® Eleganza® functions well as a specimen or bed rose where flower quality and fragrance are core promises; own-root stability allows nurseries to hold and batch plants until optimal sale size without jeopardising stand health. In project supply for thematic rose gardens, this predictability reduces replacement rates and underpins reliable scheduling and logistics for landscape and project contractors.

Finished-product ideas

5–7 L Beverly® Eleganza® Fragrance Feature – Premium, bush-trained own-root plants in 5–7 L containers, selected for very strong citrus scent and exhibition hybrid tea flower form – target audience/channel: fragrance-led premium ranges for retail / reseller.
Beverly® Eleganza® Exhibition Hybrid Tea Line – Uniform, upright bushes trained to 3–5 strong canes, highlighting high-centred, solitary blooms and colour purity in a premium container route – target audience/channel: specialist rose retailers and show-focused garden centres.
Collection Rose – Beverly® Eleganza® Pink – Curated mid-pink element within thematic rose collections, using own-root propagation beds for long-term, renewable stock – target audience/channel: public-realm suppliers and show garden curators.
Patio Feature Beverly® Eleganza® 5–7 L – Compact yet substantial shrubs with dense, glossy foliage, finished in 5–7 L pots as focal features with strong fragrance – target audience/channel: independent garden centres seeking exclusive patio specimens.
Beverly® Eleganza® Climate-Ready Bed Rose – Own-root plants positioned for flower beds and specimen use, leveraging good heat/drought tolerance and high hardiness for robust plantings – target audience/channel: nurseries servicing broad regional retail networks.

Technical cultivar profile

Parameter	Data
Name and registration	Hybrid Tea group, commercial hybrid tea rose; registered as KORpauvio, marketed as Beverly® Eleganza®; American Rose Society exhibition name Beverly®, positioned within the Eleganza® collection.
Origin and breeding	Bred by Wilhelm Kordes III. at W. Kordes’ Söhne, from ‘The McCartney Rose’ × unknown seedling; registered 2008 and introduced after 2008 by W. Kordes’ Söhne (Germany).
Awards and recognition	Recognised at Biltmore International Rose Trials 2013 with Pauline Merrell Award for Best Hybrid Tea and Cornelia Vanderbilt Cecil Award for Most Fragrant Rose; Golden Rose of The Hague – Golden Rose Award 2013.
Growth and structural characteristics	Upright, bushy habit with dense, glossy dark green foliage; height around 100–140 cm, spread 70–110 cm; moderately thorny shoots; spent flowers require manual removal due to poor self-cleaning.
Flower morphology	Very double, large-sized blooms (approx. 2.75–3.95 in) with 40+ petals; solitary, high-centred, pointed-budded hybrid tea form; remontant with a generous second flush under suitable management.
Colour data and phenology	Pure, even pink without purplish tones; ARS PB, RHS 55C outer and 62D inner; buds deeper vivid pink, ageing through mid-pink to pastel with silvery sheen; colour retention moderate and fading gradual.
Fragrance and aroma	Very strong, garden-filling scent with perfumed citrus character; highly double, tall cup-shaped flowers limit pollinator access, so primarily ornamental rather than pollinator-supporting in planting schemes.
Hip characteristics	Produces hips only occasionally and not in large numbers; hips ovoid, orange-red, around 10–14 mm diameter, so seed and hip display value are limited in typical production plantings.
Resistance and winter hardiness	Moderate resistance to powdery mildew, black spot and rust; H7 hardiness, roughly -26–-23 °C, USDA 5b, Swedish Zone 4; good heat tolerance but needs regular watering under prolonged drought for best performance.
Horticultural recommendations	Suited to flower beds, specimen plantings, cut-flower style use and containers; medium maintenance with occasional plant protection; recommended as bush-trained with 3–5 canes, premium container route, 5–7 L target pot.

Beverly® Eleganza® (KORpauvio) combines premium flower form, intense fragrance and robust hardiness in an own-root format that supports predictable, long-lived stands, making it a strong candidate for discussion on capacity and scheduling.

Detailed product attributes

Product Identification Data

Product Name: BEVERLY® – pink hybrid tea rose - Kordes

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:23.09.2025

Cultivar Quality Rating: premium silver

Item Number: [1094] 21-033 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female forename.

Cultivar Synonym: Perfume Passion; Pink Perfection; Sophie Davant

Registered Cultivar Name: KORpauvio

Original Trade Name: Beverly®

Former Name: -

Current Trade Name: Beverly® Eleganza® KORpauvio

American Rose Society Approved Exhibition Name: Beverly®

Rose Group: Hybrid Tea

Commercial Type: hybrid tea rose

Commercial Group: Hybrid tea rose

Exhibition Category: exhibition hybrid tea; cut flower

Collection: Eleganza®

Origin and Breeding

Initial Distributor: W. Kordes' Söhne (Germany)

Introduction Year: after 2008

Registration Year: 2008

Breeder: Wilhelm Kordes III.

Breeding Company / Institution: W. Kordes’ Söhne

Breeding Year: -

Parentage: 'The McCartney Rose' × unknown seedling

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: Biltmore International Rose Trials – Pauline Merrell Award (Best Hybrid Tea) (2013); Biltmore International Rose Trials – Cornelia Vanderbilt Cecil Award (Most Fragrant Rose) (2013); Golden Rose of The Hague – Golden Rose Award (2013)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)

Spread: 2.3-3.6ft (70-110 cm)

Growth Habit: upright, bushy

Foliage: The variety has dense foliage; its leaves are glossy and dark green in colour.

Prickliness: moderately thorny

Self-Cleaning Description: Most spent flowers remain on the plant and require manual deadheading.

Self-Cleaning Intensity: Self-cleaning: poor.

Flower Morphology

Petal Count: 40+

Flower Fullness: very double-flowered

Flower Shape: high-centred, pointed-budded (cut-rose type)

Flower Size: L (2,75-3,95 in)

Inflorescence Type: solitary

Colour Code: ARS code: PB RHS code: 55C (outer), 62D (inner)

Repeat Flowering: Remontant, producing a generous second flush of blooms.

Colour Data and Phenology

Colour: pink

Flower Colour Description: Even, full pink shade without any slight purplish tones.

Closed Bud: Deeper, vivid pink, slightly darkening towards the tip.

Newly Opened Flower: Pure mid-pink with a paler rim on the outer petals.

Full Bloom: Even medium pink, with the inner side of the petals one shade lighter.

Before Fading: Fading pastel pink, with the edges taking on a delicate silvery-pink sheen.

Colour Fading Description: During opening, the mid-pink tone moderately fades to a pastel pink and acquires a delicate silvery sheen before the bloom fades.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose

Fragrance Character: perfumed, citrus

Pollinator Attraction: Highly double, tall cup-shaped flowers with inaccessible stamens make this variety only weakly attractive to pollinators.

Pollinator-Friendly Rating: Its very double blooms enclose the stamens, so it is primarily an ornamental cultivar.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 10-14 mm

Hip Shape: egg-shaped

Hip Colour: orange-red

Hip Comment: Rose hips may occur but are not typically produced in large quantities; the hips are 10–14 mm in diameter, ovoid in shape and orange‑red.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: Tolerates heat well; under prolonged drought it requires regular watering.

Heat and Drought Tolerance Level: good

Disease Resistance: moderate

powdery mildew – moderate
black spot – moderate
rust – moderate

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement: medium; occasionally requires plant protection.

Primary Uses: flower bed, specimen plant, cut flower, container

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

BEVERLY® – pink hybrid tea rose - Kordes

Even, full pink shade without any slight purplish tones. - hybrid tea rose - very strong, garden-filling scented rose - perfumed, citrus

Online rose purchase - pink - very strong, garden-filling scented rose - Beverly® - hybrid tea rose - (3.3-4.6ft (100-140 cm))

Inflorescence: solitary Height: 3.3-4.6ft (100-140 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: - pink - W. Kordes' Söhne (Germany) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Beverly® - Roses in the garden | pharmaROSA® Neonatal - premium silver Wilhelm Kordes III.

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)