Romantic rose

20-212-1
20-212-2

Birthe Kjaer

Renaissance®

POUlren033 – Mogens Nyegaard Olesen

Uniform, rich mid-red tone with velvety petals. - nostalgia rose - strongly scented, long-lasting rose - scent description not available

– Rich, velvety mid-red rosette blooms.
– Abundant remontant flowering all season.
– Bushy, upright habit with dense, glossy foliage.
– Hardy shrub rose suitable for colder climates.
– Strong, long-lasting classic rose fragrance.
Special feature: Awarded Bronze Medal at Japan Rose Concours (Tokyo, 2021).
Exclusive finished product
Birthe Kjaer
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Birthe Kjaer Renaissance® POUlren033 – pharmaROSA® NEONATAL rooted cutting

Premium own-root pharmaROSA® NEONATAL material of Birthe Kjaer Renaissance® POUlren033 gives You a resilient base for exclusive, red romantic shrub production, with tray-grown, 3–6‑month cuttings supporting planned volume flows into 5–7 L premium containers and beyond. Its bushy, upright habit, dense glossy foliage and large double blooms deliver the flower quality and nostalgic form that retail and reseller partners expect from an exclusive finished product, while own-root longevity supports low replacement and predictable capacity over multi-year cropping. Well-suited to UK nursery networks serving public and private projects, it performs reliably even in colder, exposed sites with good winter resilience and wind tolerance in northern regions, and can be used as a stable collection element within thematic or Renaissance-style rose ranges, moving from root establishment in year one to structural frame in year two and full ornamental performance by year three.


Usage options

Target areaReasoning
Premium 5–7 L container production The combination of large, double, rosette-shaped flowers and uniform mid-red colour supports a clearly premium container route with strong retail presence. Bush-trained NEONATAL material with 3–5 framework canes establishes quickly in 5–7 L pots for an exclusive finished product, aligning with flower-quality led positioning for retail and reseller partners seeking a distinct romantic shrub offer for value-focused premium benches. Retail / reseller
Cut-flower side-line from shrub production Long-lasting, strongly scented blooms on upright, bushy plants allow a secondary cut-flower stream from the same premium container or bed stock, improving unit economics without altering the main product path. Using NEONATAL own-root bushes as propagation base stabilises stem quality and reduces variation across batches, supporting exclusive-finish expectations while keeping maintenance at a medium level with occasional pest and disease control. Professional rose growers
Thematic Renaissance and nostalgic rose collections The nostalgia/romantic classification, dense foliage and harmonious red tonality make this cultivar a natural anchor for Renaissance-themed ranges and collection beds. Own-root NEONATAL starts give nurseries a renewable base for collection maintenance and top-up production, with predictable identity and structure for show gardens and curated displays aiming at exclusive, flower-form driven concepts appreciated by discerning retail and project clients. Thematic rose garden suppliers
Park and public-realm feature plantings Bushy, upright shrubs with good self-cleaning and H7 hardiness are well-suited to park beds and institutional plantings where maintenance must remain moderate and spent blooms clear themselves reasonably. NEONATAL own-root stock supports homogeneous, long-lived blocks for municipal or estate schemes supplied in premium containers, providing reliable performance even in cold, exposed northern UK sites with strong winter and wind resilience built into the planting palette. Public-realm suppliers
Specimen shrubs in landscape containers (40–50+ L) The strong framework from bush-trained NEONATAL cuttings scales well into 40–50 L and larger containers to create impactful specimen units for high-visibility entrances and terraces. Own-root longevity and regenerative capacity help protect investment in these large units, supporting a premium price point and exclusive positioning, while medium maintenance needs remain acceptable for commercial landscapes and high-end retail channels requiring reliable, repeat flowering. Landscape contractors
Colour-focused flower beds with repeat display Remontant flowering with an abundant second flush and good colour retention enables seasonally long red display in beds, while self-cleaning reduces labour peaks between flushes. Producing NEONATAL-derived bushes through the premium container path ensures even plant size and framework at dispatch, underpinning consistent bed performance for clients whose main value expectation is strong flower form and colour continuity in retail and project assortments. Nursery networks
Collection maintenance and mother-stock stands Own-root propagation material is well suited for long-term mother-stock and collection blocks, as regeneration from the base and absence of rootstock variation make cultivar identity more secure. Using pharmaROSA® NEONATAL units as the starting point for maintenance stands supports dependable cutting supply for premium 5–7 L production, allowing nurseries to keep exclusive, flower-quality led assortments stable across years with predictable performance and medium-level plant care. Propagation units
Upgrading existing romantic shrub ranges Introducing this cultivar into existing romantic/nostalgia lines adds a decorated option backed by recognised competition performance, reinforcing an exclusive segment defined by bloom quality. NEONATAL own-root starts integrate smoothly into current premium container workflows, with bush-trained form matching 5–7 L targets and allowing growers to differentiate assortments for retailers whose customers prioritise refined flower form and strong fragrance in shrub roses. Wholesale upgraders

Finished-product ideas

  • Premium 5–7 L Renaissance shrub – Own-root, bush-trained plants finished in 5–7 L containers highlight the dense foliage and large, double red blooms for a clearly exclusive romantic shrub SKU – target audience/channel: retail / reseller.
  • Large patio specimen 40–50 L – NEONATAL material grown on into 40–50 L tubs creates long-lived, upright specimens with repeat flowering and fragrance for patios and entrances – target audience/channel: garden centres and landscape contractors.
  • Renaissance collection trio – Coordinated three-cultivar Renaissance set including Birthe Kjaer in 5–7 L pots leverages its colour and form as the red anchor in a themed romantic range – target audience/channel: branding-focused nurseries and premium retailers.
  • Park and estate feature line – Uniform own-root bushes supplied in 5–7 L or step-up containers provide bed-ready units with good self-cleaning and winter hardiness for parks and estates – target audience/channel: public-realm and estate suppliers.
  • Cut-and-garden dual-purpose shrub – Marketed as a shrub that provides both garden presence and scented stems for cutting, using bush-trained NEONATAL stock to stabilise stem quality – target audience/channel: specialist rose nurseries and mail-order partners.

Technical cultivar profile
ParameterData
Name and registration Birthe Kjaer Renaissance® POUlren033 is a shrub/nostalgia rose from the Renaissance collection, with registered cultivar name POUlren033 and premium silver internal quality rating for professional production.
Origin and breeding Bred in Denmark in 2019 by Mogens Nyegaard Olesen of Poulsen Roser A/S, from unnamed seedling parents; introduced after 2020 via Poulsen Roser A/S, with EU CPVO registration in 2020 and US PP in 2022.
Awards and recognition Holds a Bronze Medal from the Japan Rose Concours in Tokyo (2021), supporting its positioning as an exclusive, flower-quality driven cultivar suitable for premium ornamental assortments and branded ranges.
Growth and structural characteristics Bushy, upright shrub reaching about 100–140 cm in height and 70–110 cm spread, with dense, mid-green glossy foliage (RHS 137A) and moderate prickliness; spent flowers self-clean well as most fall naturally.
Flower morphology Produces large, double, rosette-shaped blooms (approximately 2.75–3.95 inches) with 26–39 petals, typically in clusters of three to five per stem; remontant habit with an abundant second flowering phase under suitable culture.
Colour data and phenology Uniform rich mid-red with velvety texture (RHS 46A outer, 46B inner); colour fades only slightly towards raspberry red while remaining clear, with buds deep mid-red and a harmoniously toned open bloom that holds presentation well.
Fragrance and aroma Fragrance is strongly scented and long-lasting, though detailed descriptive notes are not provided; the double bloom form is primarily ornamental, with stamens largely concealed and limited pollinator attraction in normal garden use.
Hip characteristics Hips are generally sparse due to the full double flowers; where present they are small, about 8–12 mm in diameter, globose, and red (RHS 53A), contributing minimally to overall ornamental effect and seed set.
Resistance and winter hardiness Moderate resistance to powdery mildew, black spot and rust; winter hardy to approximately −21 to −18 °C (RHS H7, Swedish Zone 3, USDA 6b), with heat tolerance reported to AHS heat zone 7 and no specific drought data available.
Horticultural recommendations Recommended for flower beds, parks, specimen use and cut flower production; medium maintenance with occasional pest and disease control, best supplied as bush-trained plants with 3–5 strong framework canes via a premium container route.

Birthe Kjaer Renaissance® POUlren033 as pharmaROSA® NEONATAL own-root stock combines premium flower quality, reliable self-cleaning and durable, predictable stands, offering a secure basis for aligning volumes and timelines in your shrub rose programme.

Detailed product attributes

Product Identification Data

Product Name: BIRTHE KJAER – Red Nostalgic Rose - Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:06.07.2025
Cultivar Quality Rating: premium silver
Item Number: [848] 20-212 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Birthe Kjær™
Current Trade Name: Birthe Kjaer Renaissance® POUlren033
Rose Group: Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: Renaissance®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Introduction Year: after 2020
Registration Year: 2020 (EU CPVO); 2022 (US PP)
Breeder: Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S
Breeding Year: Denmark, 2019
Parentage: Unnamed seedling × Unnamed seedling

Awards and Honours

Competition and Show Awards: Tokyo – Bronze Medal (Japan Rose Concours) (2021)

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2.3-3.6ft (70-110 cm)
Growth Habit: bushy, upright
Foliage: The variety's foliage is dense; the leaves have a glossy surface and a mid-green shade (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent flowers fall off by themselves.
Self-Cleaning Intensity: Self-cleaning: good

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: clustered, 3-5 flowers/stem
Colour Code: ARS code: MR RHS code: 46A (outer), 46B (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: red
Flower Colour Description: Uniform, rich mid-red tone with velvety petals.
Closed Bud: Deep mid-red, slightly darkening towards the tip, with a velvety texture.
Newly Opened Flower: Outer petals are lighter, inner petals a deeper red with a fine glossy sheen.
Full Bloom: Harmonious, uniform red, with the outer petals sometimes showing a paler shade.
Before Fading: The red shade fades slightly, paling towards raspberry red, but retains its purity.
Colour Fading Description: During opening the uniform mid-red tone only slightly fades; the outer petals may become lighter, softening to raspberry red before the bloom fades, but it retains its clarity.

Fragrance and Aroma

Fragrance Strength: strongly scented, long-lasting rose
Fragrance Character: scent description not available
Pollinator Attraction: Its strongly double flower form conceals the stamens and limits their accessibility, so it attracts few pollinators.
Pollinator-Friendly Rating: Its double flowers largely conceal the stamens, so it attracts pollinators only weakly; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS 53A)
Hip Comment: Hips are expected to be sparse due to the double flowers; occasionally 8–12 mm in diameter, globose, red (RHS 53A) hips may appear.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Heat tolerance is suitable up to AHS heat zone 7. There is no data on drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; requires occasional pest and disease control.
Primary Uses: flower bed, park, specimen plant, cut flower

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
BIRTHE KJAER – Red Nostalgic Rose - Olesen
Uniform, rich mid-red tone with velvety petals. - nostalgia rose - strongly scented, long-lasting rose - scent description not available
Online rose purchase - red - strongly scented, long-lasting rose - Birthe Kjaer - nostalgia rose - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered, 3-5 flowers/stem Height: 3.3-4.6ft (100-140 cm) Flower shape: rosette Winter hardiness: 5b red - Poulsen Roser A/S (Denmark) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: double-flowered Birthe Kjaer - Roses in the garden | pharmaROSA® Neonatal - premium silver Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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Pages for professionals and private customers
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Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.