Bedding rose

20-930-1
20-930-2

Blanc Meillandecor®

MEILLANDECOR®

MEIcoublan – Marie -Louise Meilland

Uniform, pure white shade with a barely perceptible creamy tint at the base of the petals. - landscape shrub rose - scentless rose - no noticeable fragrance

– Masses of pure white double blooms.
– Excellent disease resistance for easy care.
– Dense, spreading habit for fast coverage.
– Very good colour retention in strong sun.
– Hardy to USDA zone 4b, H7 rated.
Special feature: Ideal for low‑maintenance, large-scale landscaping and slopes.
Project (landscape architecture / mass use)
Blanc Meillandecor®
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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BLANC MEILLANDECOR® – white landscape shrub rose – Meilland

Groundcover performance, uniformity, and low-input maintenance make Blanc Meillandecor® (MEIcoublan) a reliable own-root propagation choice where fast, even coverage and massed visual impact are required in public or commercial schemes. This modern landscape shrub delivers dense, spreading coverage with glossy, dark green foliage and abundant, very double, cluster-flowering white blooms that retain colour well even in strong light. The variety’s disease resistance and H7 hardiness to around -32 °C support dependable project planting across the UK, including exposed northern and inland sites where winter and wind can challenge landscape stock. In a professional nursery context, its strong repeat-flowering habit and good self-cleaning support a uniform, dense, bush-trained finished product in 1.5–2 L containers for project mass planting and fast turnover. As an own-root pharmaROSA® NEONATAL cutting, it offers a long-lived, regenerating base that keeps planting lines predictable and replacement rates low over time, following a typical development arc of root establishment in year one, structural canopy in year two, and full ornamental expression by year three, aligning well with the planning horizons of landscape and project-serving wholesale programmes.


Usage options

Target area Reasoning
Project mass planting for rapid, even ground coverage The strong spreading habit and dense foliage give quick, homogeneous ground-level coverage suitable for borders, edging and slopes where “fast coverage – uniformity” is a core brief. Using NEONATAL own-root material into 1.5–2 L pots supports building uniform, dense, bush-trained batches for release as project mass planting lines that slot efficiently into landscape contractor schedules and public-realm supply chains for project-serving wholesalers
Low-maintenance urban and municipal plantings Good disease resistance to powdery mildew, black spot and rust, combined with low maintenance requirements and good self-cleaning, reduces aftercare and replacement in parks and urban green space. Propagating from own-root cuttings for container grow-on allows nurseries to offer a uniform, low-input finished product, matching municipal expectations for predictable performance in high-traffic areas for landscape contractors
Heat- and drought-tolerant schemes in exposed or paved sites Good tolerance of heat and moderate drought suits street-side beds, traffic islands and paved forecourts, provided regular watering is planned in prolonged dry spells. NEONATAL material grown into 1.5–2 L units offers a scalable way to serve project mass planting lists where resilience and stable flowering are key promises for long-term urban contracts, particularly in southern and south-eastern schemes for integrator networks
Cold-climate and wind-exposed landscape projects Hardiness rated to H7 (approx. -32 to -29 °C) and robust shrub structure make this cultivar suitable for large-scale planting in colder parts of the UK and higher, more exposed sites. Raising own-root, bush-trained stock provides a long-lived, regenerating base that maintains stand density across years, simplifying planning for recurrent framework plantings and framework contracts for public-realm suppliers
High-impact white thematic and collection beds The uniform, pure white, very double flowers with excellent colour retention suit monochrome or themed white plantings in show gardens and institutional grounds. NEONATAL trays can underpin private-label or collection concepts, grown on in 1.5–2 L containers as a consistent, bush-trained offer that fits curated ranges for nursery collection managers
Borders and low hedging with strong structural continuity The combination of 75–105 cm height, 100–140 cm spread and spreading growth habit produces a low, coherent hedge or border line. Own-root material supports renewal from the base after pruning, sustaining line integrity over years and reducing replant needs, important where project mass planting must present a stable edge or frame in commercial landscapes for specification-led wholesalers
Container production for contract and call-off supply The variety’s compact shrub structure and repeat-flowering clusters suit efficient container production at 1.5–2 L for ready-to-plant project units and staging into larger containers (including 40–50 L) when required for instant-impact installations. NEONATAL tray material is easy to schedule and store, supporting predictable volumes and call-off flexibility aligned with framework agreements for contract growers
Low-input slopes and erosion-control embankments The spreading habit, dense cover and low maintenance requirement make it suitable for stabilising slopes and embankments where access is limited and long-term groundcover with minimal intervention is needed; its reliable winter and wind tolerance helps maintain coverage on exposed infrastructure sites, while own-root stands remain durable and regenerating over time for infrastructure planting specialists

Finished-product ideas

  • 1.5–2 L project groundcover unit – own-root, uniform, dense, bush-trained plants in 1.5–2 L pots for rapid deployment in mass border and slope schemes, positioned as a reliable white groundcover line for landscape contractor frameworks – target: project-serving wholesalers
  • White municipal border shrub – NEONATAL-based stock grown into compact, repeat-flowering shrubs optimised for low-maintenance public borders, meeting fast coverage and uniformity specifications in parks and civic frontages – target: municipal contract suppliers
  • Urban heat-site container shrub – container-grown plants selected for heat and moderate drought tolerance, suited to traffic islands and paved courtyards, supplied as robust 2 L units ready for immediate planting – target: urban landscape contractors
  • Large-format impact tub (40–50 L) – a small group of own-root shrubs combined in 40–50 L containers to create instant white flowering blocks for commercial entrances or institutional courtyards – target: commercial estate and facilities suppliers
  • Thematic white-rose range component – propagated as a core white landscape element within curated rose collections or private-label white lines, offered in a standard 1.5–2 L project pot format – target: nurseries building thematic and show-garden assortments

Technical cultivar profile
Parameter Data
Name and registration Modern Shrub (Landscape Shrub) rose; registered as MEIcoublan, commercial names Blanc Meillandecor®, MEILLANDECOR®, White Meidiland; bed rose / landscape shrub exhibition category.
Origin and breeding Bred by Marie-Louise Meilland, Meilland International, France; Temple Bells × Coppélia ’76; bred 1985, registered 1988, introduced commercially after 1988 via Meilland International.
Awards and recognition Not provided; no specific competition, collector or horticultural rating data supplied for this cultivar at present.
Growth and structural characteristics Spreading, low shrub 75–105 cm high, 100–140 cm spread; dense, dark green glossy foliage; moderately thorny shoots; good self-cleaning, with most spent blooms dropping without manual removal.
Flower morphology Medium-sized, very double, cup-shaped flowers with 40+ petals, produced in clusters; repeat-flowering with a strong second flush, supporting continuous ornamental effect in season.
Colour data and phenology Pure white flowers with subtle creamy or ivory tints; ARS code w, RHS 155C–155D; colour holds well, fading only to matte white, maintaining clean white presentation even in strong sunlight.
Fragrance and aroma No noticeable fragrance; classified as a scentless rose; primarily used for ornamental visual impact rather than aromatic or pollinator-focused planting schemes and applications.
Hip characteristics Rosehips generally sparse due to very double blooms; occasional ellipsoidal orange-red hips 6–10 mm in diameter may appear, but ornamental hip effect is usually minor.
Resistance and winter hardiness Disease-resistant with resistance to powdery mildew, black spot and rust; good heat and moderate drought tolerance; hardy to approx. -32 to -29 °C (RHS H7), Swedish zone 5, USDA 4b.
Horticultural recommendations Best for borders, edging, slopes, containers, parks, urban green space, low hedges and project mass planting; low maintenance with minimal pruning and regular watering; supplied as uniform, dense, bush-trained stock.

Blanc Meillandecor® offers spreading groundcover performance, strong disease resistance and H7 winter hardiness on a predictable own-root base that supports durable, homogeneous project plantings; please contact us to align volumes and scheduling for your programmes.

Detailed product attributes

Product Identification Data

Product Name: BLANC MEILLANDECOR® – white landscape shrub rose - Meilland
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:04.04.2025
Cultivar Quality Rating: premium silver
Item Number: [802] 20-930 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Fehér Meilland-dísz" refers to the white variant of the Meillandecor groundcover series.
Cultivar Synonym: White Meidiland; Super Swany; Diamond Dad; Blanc Meillandécor; White Meilland
Original Trade Name: Blanc Meillandecor®
Current Trade Name: Blanc Meillandecor® MEILLANDECOR® MEIcoublan
Rose Group: Modern Shrub (Landscape Shrub)
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: MEILLANDECOR®

Origin and Breeding

Initial Distributor: Meilland International (France)
Introduction Year: after 1988
Breeder: Marie -Louise Meilland
Breeding Company / Institution: Meilland International (France)
Breeding Year: France, 1985
Parentage: Temple Bells × Coppélia ’76 (floribunda, Meilland, 1975)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 3.3-4.6ft (100-140 cm)
Growth Habit: spreading
Foliage: The variety has dense foliage; its leaves have a glossy surface and a dark green colour.
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms fall off naturally, requiring little to no subsequent cleaning.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: w RHS code: 155C, 155D
Repeat Flowering: Repeats well; the second flowering is also abundant.

Colour Data and Phenology

Colour: white
Flower Colour Description: Uniform, pure white shade with a barely perceptible creamy tint at the base of the petals.
Closed Bud: Milky-white bud with a soft creamy-white shade towards the tip.
Newly Opened Flower: Bright snow-white petals, their edges subtly tinged with a pale cream colour.
Full Bloom: Bright, pure white corolla with a subtle ivory flush in the throat.
Before Fading: The petals fade to a matte white, with a slightly creamy-white tone in the centre.
Colour Fading Description: Its colour holds well; its white flowers hardly fade even in strong sunlight.

Fragrance and Aroma

Fragrance Strength: scentless rose
Fragrance Character: no noticeable fragrance
Pollinator Attraction: As a very double variety with tightly closed blooms, it attracts few pollinators because the stamens are largely inaccessible.
Pollinator-Friendly Rating: Its very double flowers conceal the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red
Hip Comment: Rosehip production is expected to be low due to the double flowers; occasionally there are ellipsoid, orange‑red rosehips 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: Tolerates heat and moderate drought; requires watering during prolonged drought.
Disease Resistance: disease-resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Project mass planting
Release form: Uniform, dense, bush-trained finished product
Recommended use: Maintenance requirement low; requires minimal care, occasional pruning and regular watering.
Primary Uses: borders, edging, slopes, containers, parks, urban green space, low hedge

Comments

Positioning: Project (landscape architecture / mass use)
Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance
Main value proposition: Fast coverage – uniformity
BLANC MEILLANDECOR® – white landscape shrub rose - Meilland
Uniform, pure white shade with a barely perceptible creamy tint at the base of the petals. - landscape shrub rose - scentless rose - no noticeable fragrance
The rose webshop. - white - scentless rose - Blanc Meillandecor® - landscape shrub rose - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: - white - Meilland International (France) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: very double-flowered Blanc Meillandecor® - Roses in the garden | pharmaROSA® Neonatal - premium silver Marie -Louise Meilland

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.