C. de l Haÿ-les-roses – pharmaROSA® NEONATAL rooted cutting for professional production
As a Les Provençelles® nostalgia shrub, C. de l Haÿ-les-roses offers romantic flower quality and a strong, bushy framework that suits premium-container routes and exclusive point-of-sale concepts. Delivered as tray-grown, 3–6‑month own-root propagation material, it develops into bush-trained plants with 3–5 canes for 5–7 L finishing, and can later be stepped up into 40–50 L or larger landscape units for thematic collections. Its very double, XL rosette blooms with raspberry-pink to lavender-silvery colour transitions and strong, full-bodied fruity fragrance support high perceived value in retail and reseller channels. Own-root continuity underpins long-term renewable production beds with low replacement risk and predictable quality despite higher maintenance, while also fitting curated rose collections and specialist public gardens. From rooted cutting to finished stock, you can structure a clear development path—roots in year one, structural wood in year two, and full ornamental expression from year three onwards—supporting planned availability for dedicated rose gardens and show projects in cooler UK regions where winter and wind resilience is a constant planning factor. This premium-silver rated cultivar helps you build exclusivity into a nostalgic collection offer, with reproducible quality for integrated nursery and wholesale systems.
Usage options
Finished-product ideas
- Premium 5–7 L nostalgic shrub – bush-trained plants with 3–5 strong canes in 5–7 L containers, highlighting romantic rosette flowers and fragrance; own-root base supports renewable premium lines – target: branded retail shrub programmes
- 40–50 L collection specimen – upsized, well-structured shrubs from NEONATAL origin for thematic or heritage rose collections, emphasising exclusive positioning and long-term display value – target: public gardens and show-garden suppliers
- Fragrance-feature display unit – grouped 5–7 L plants curated as a scented highlight, leveraging strong, far-scented flowers and repeat bloom for extended in-store impact – target: garden centres with sensory merchandising
- Romantic rose private-label SKU – integrated into a romantic/nostalgic sub-brand, using own-root continuity for secure capacity and storytelling around colour and name heritage – target: nursery–retail integrator ranges
- Park-edge specimen line – selected, bushy plants offered in 10–20 L as ready-to-plant park or estate specimens, building on structural habit and premium flower quality – target: landscapers and public-realm framework contracts
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Shrub rose from the Les Provençelles collection; registered as MAScenthay, traded as C. de l Haÿ-les-roses with ARS exhibition name Centenaire de l’Haÿ-les-roses. |
| Origin and breeding |
Bred by Dominique Massad in France (breeding work 2004); complex parentage with Cybelle and Souvenir de Lucien Massad; first introduced and distributed by Pétales de Roses in 2014. |
| Growth and structural characteristics |
Bushy, upright shrub reaching around 90–150 cm in height with a 45–75 cm spread; moderately thorny with dense foliage that emerges glossy purple before maturing to a dark green canopy. |
| Flower morphology |
Very double, XL-sized clustered blooms exceeding 3.5 inches; strongly filled rosettes with over 40 petals; remontant habit with an abundant second flowering maintaining ornamental impact. |
| Colour data and phenology |
Dominant vivid raspberry-pink petals (RHS 63B outer, 65C inner) with peachy-lavender shades; colour softens to lavender-silvery tones as flowers open yet primary hue persists moderately well to petal drop. |
| Fragrance and aroma |
Strong, far-scented fragrance with a full-bodied, fruity rose character; primarily ornamental, as the many-petalled, very double flowers enclose stamens and limit pollinator access in production and display settings. |
| Hip characteristics |
Hip set generally poor due to heavy petal count; occasionally forms small ovoid orange-red hips around 9–15 mm in diameter, of limited ornamental relevance for most nursery and landscape uses. |
| Resistance and winter hardiness |
Sensitive overall health profile; moderate susceptibility to powdery mildew and black spot, highly susceptible to rust; winter hardy to approximately –21 to –18 °C (H7, Swedish zone 3, USDA 6b) under professional care. |
| Horticultural recommendations |
Best for flowerbeds, parks and specimen use; high maintenance with regular monitoring and plant-protection input; recommended as bush-trained with 3–5 canes for premium container production from own-root cuttings. |
C. de l Haÿ-les-roses, with its romantic flower quality, strong fragrance and reliable winter performance on own roots, offers a predictable, regenerative base for exclusive shrub production; we would welcome discussing volumes, timing and integration into your ranges.
