Park shrub rose

21-488-1
21-488-2

Dark Moments

Park - shrub rose

SIMdamo – Nola M. Simpson

Deep reddish-brown base colour with a delicate rust-brown tint. - park rose - medium-strength, clearly perceptible scented rose - pleasantly spicy character

– Unusual chocolate and rust-brown flower tones.
– Medium-sized, double blooms in clusters.
– Bushy, spreading shrub with glossy foliage.
– Proven disease resistance for key leaf diseases.
– Reliable repeat flowering through the season.
– Special feature: Medium, spicy fragrance adds depth to borders and specimen plantings.
Standard finished product
Dark Moments
pharmaROSA® NEONATAL rooted rose cutting
27,54 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4 (5915)
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Dark Moments – park shrub rose rooted cutting for professional production

Remontant flowering and clustered medium blooms with a distinctive deep rust-brown colour make Dark Moments a striking option for nursery propagation beds and standard container production, while its disease-resistant foliage and H7-rated winter hardiness support reliable field or container stands even in cooler, exposed parts of the country where wind and cold are regular factors. As an own-root pharmaROSA® NEONATAL cutting, it offers a compact, bush-trained habit that is easy to line out, pot on into 2–3 L units, and later shift into larger presentation pots or 40–50 litre landscape containers if required. The medium, moderately self-cleaning double flowers with a clearly perceptible, pleasantly spicy fragrance underpin a “reliable garden performance” retail promise, while the shrub’s dense, glossy dark green foliage and balanced spread allow You to build homogeneous, low-replacement blocks. In professional terms, the own-root base supports the familiar development rhythm—roots consolidating in year one, more structural shoots in year two, and full ornamental value by year three—providing predictable capacity planning across nursery and reseller supply chains.


Usage options

Target area Reasoning
Nursery propagation beds for own-root shrub rose blocks The compact, bush-trained habit with a balanced spread simplifies bench and bed density planning, giving an efficient footprint for building stock of a park shrub rose with reliable garden performance. Using pharmaROSA® NEONATAL rooted cuttings, You can standardise a 2–3 L route as the core product path, or hold plants in propagation beds for later shift into larger containers once root systems are fully established. This supports a standard finished product strategy where predictable volumes of uniform shrubs are required for retail and reseller partners serving thematic rose collections and specialist displays for the nursery/wholesale channel.
Standard 2–3 L finished containers for retail distribution Remontant, medium-sized double blooms in distinctive reddish-brown tones translate well into a compact, saleable 2–3 L shrub, fitting the recommended “standard container” route and “reliable garden performance” positioning. The clearly perceptible, pleasantly spicy fragrance adds perceived value at point of sale without complicating production. With pharmaROSA® NEONATAL material, You can schedule batch potting into standard containers and time release for main retail windows, underpinning consistent availability across reseller networks for the garden-centre/reseller channel.
Large 40–50 L show and landscape containers The shrub’s bushy, spreading habit and dense, glossy dark foliage make it suitable for up-potting selected lines into 40–50 litre containers as specimen or park-orientated stock. Starting from own-root tray-grown cuttings, You can first grow on in 2–3 L, then grade and shift top performers into large pots that underpin premium offers for public-realm, institutional and show-garden use, while keeping the same basic production route. This supports a standard finished product tier with an emphasis on reliable structure and colour for the public-realm/landscape channel.
Low-intervention park and bed plantings A key strength for project work is the documented low maintenance requirement and good disease resistance against powdery mildew, black spot and rust, which reduces aftercare demands in public or semi-managed plantings. Own-root production allows You to supply robust 2–3 L shrubs that tolerate pruning and regeneration pressures, supporting long-term plantings in parks, beds and amenity schemes. This directly matches the “reliable garden performance” promise that resellers and municipal buyers expect from a standard finished product in the municipal/amenity channel.
Thematic and collector rose ranges The unusual deep rust-brown, chocolate-to-caramel colour range and shrub classification make this cultivar suitable for curated thematic collections and specialist ranges where colour story and identity are central. Own-root NEONATAL material supports cultivar-true propagation and long-term collection stands, useful for show gardens and dedicated rose areas within larger projects. Lining out in 2–3 L standard containers simplifies labelling and stock control for wholesalers building differentiated assortments for the collector/specialist-retail channel.
Cut-flower side-line from shrub plantings The exhibition category includes shrub rose and cut flower, indicating that, while primarily a park shrub, it can provide stems for small-scale cutting from nursery beds or landscape stock. Remontant, clustered medium blooms in a distinctive colour palette allow growers to trial niche cut-flower use without altering the basic 2–3 L shrub production model or the standard container release route. This keeps the main focus on reliable garden performance while adding optional diversification for the niche-cutflower/wholesale channel.
Supply into cooler, exposed regional markets With a hardiness rating down to around -21 °C and RHS H7 classification, Dark Moments is suited to cooler UK regions where winter and wind exposure can be a factor in project and retail planting choices. Starting from own-root NEONATAL cuttings ensures strong regeneration after weather stress, supporting longer planting cycles and reducing replacement rates for 2–3 L stock supplied into these markets via standard container programmes. This makes it a practical component in regional assortments for the north/Scotland-distribution channel.
Medium-input nursery workflows and labour planning Moderate self-cleaning, remontant flowering and low general maintenance needs together support medium-input production: some deadheading is beneficial for top presentation, but intensive grooming is not essential. This suits large-scale container lines where labour must be focused at key points such as grading and dispatch, rather than ongoing corrective work. Own-root uniformity from NEONATAL material helps maintain homogeneous, retail-ready 2–3 L blocks, supporting the reliable garden performance message for the volume-retail/DIY-channel.

Finished-product ideas

  • 2–3 L park shrub core line – Remontant flowering, low maintenance shrubs produced via the recommended standard container route, ideal as a “reliable garden performance” SKU in the main red–brown shrub section – garden-centre and supermarket reseller networks.
  • 40–50 L specimen park container – Selected, bushy plants shifted from 2–3 L into 40–50 litre tubs to showcase the dense foliage and distinctive brown-red blooms as specimen items – public-realm suppliers, landscape contractors and show-garden partners.
  • Thematic “Dark Moments” colour feature – Own-root 2–3 L material grouped as a dark-toned thematic collection, leveraging the unusual deep rust-brown colour and compact shrub habit – specialist nurseries and mail-order rose catalogues.
  • Low-intervention amenity shrub block – Batches grown on for contract supply, emphasising disease resistance, low maintenance and hardy shrub structure to support long-lived park and bed plantings – municipal and institutional procurement frameworks.
  • Dual-use shrub and cut-stem trial line – Standard 2–3 L shrubs positioned as landscape plants with optional niche cut use, exploiting the remontant, clustered blooms without changing the core production model – integrator systems and flexible wholesale assortments.

Technical cultivar profile
Parameter Data
Name and registration Registered as SIMdamo, traded as Dark Moments – park shrub rose SIMdamo; shrub group, park rose commercial type, exhibition category shrub rose and cut flower, verified authenticity with premium bronze rating.
Origin and breeding Bred by Nola M. Simpson in New Zealand, 1991, from a cross of ‘Kirsty Jayne’ × unknown seedling; registered 1991 and introduced 1992, initial distribution by Ford Roses, New Zealand.
Awards and recognition not provided
Growth and structural characteristics Bushy, spreading shrub reaching about 100–160 cm in height and spread, moderately thorny shoots and dense, glossy dark green foliage, forming a broad, park-suitable outline under standard maintenance.
Flower morphology Medium-sized, double flowers with approximately 26–39 petals, flat form in clustered inflorescences; remontant with abundant second flowering, providing continuous ornamental effect under normal garden or park conditions.
Colour data and phenology Deep reddish-brown base with rust-brown tint; buds dark mahogany-brown; newly opened blooms chocolate-brown, later softening to caramel-brown with coppery sheen; moderate colour retention and slight lightening in strong sun.
Fragrance and aroma Medium-strength, clearly perceptible fragrance with a pleasantly spicy character; primarily ornamental rather than functional, adding sensory value in close-view plantings and retail presentation environments.
Hip characteristics Rose hips form only sparingly due to double, continuously produced flowers; when present, they are small, ellipsoid, red hips approximately 7–12 mm in diameter, with limited visual impact on overall presentation.
Resistance and winter hardiness Classed as disease-resistant, with resistance noted for powdery mildew, black spot and rust; hardiness approximately -21 to -18 °C, RHS H7, corresponding to USDA zone 6b and Swedish zone 3; moderate heat and drought tolerance.
Horticultural recommendations Recommended for flower beds, parks and specimen use; low maintenance requirements and generally little intervention needed; supplied bush-trained and compact, best routed through standard container production in 2–3 litre pots.

Dark Moments offers remontant, distinctive brown-red flowering on a hardy, bushy shrub; as own-root pharmaROSA® NEONATAL material it provides predictable, regenerating long-term stands, making it a practical option to discuss for future capacity and scheduling.

Detailed product attributes

Product Identification Data

Product Name: DARK MOMENTS – red park rose - Simpson
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:22.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1481] 21-488 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name in English is 'Dark Moments', and it refers to the dark, brownish-red flower colour.
Cultivar Synonym: Midnight Rose
Original Trade Name: Dark Moments
Current Trade Name: Dark Moments Park - shrub rose SIMdamo
Rose Group: Shrub
Commercial Type: park rose
Commercial Group: Park - shrub rose
Exhibition Category: shrub rose; cut flower
Collection: Park - shrub rose

Origin and Breeding

Initial Distributor: Ford Roses (New Zealand)
Breeder: Nola M. Simpson
Breeding Company / Institution: unknown / no data
Breeding Year: New Zealand, 1991
Parentage: 'Kirsty Jayne' × unknown seedling

Growth and Structural Characteristics

Height: 3.3-5.2ft (100-160 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: bushy, spreading (sprawling)
Foliage: The variety has dense foliage; the leaves are glossy and dark green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: Some spent blooms fall off naturally; the remainder require manual deadheading.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: r RHS code: 200A, 165A
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: red
Flower Colour Description: Deep reddish-brown base colour with a delicate rust-brown tint.
Closed Bud: Dark mahogany brown with a glossy brownish‑red frosted bloom at the tip.
Newly Opened Flower: Rich chocolate-brown, darker on the outer petal whorl and with a slightly cinnamon-brown tone inside.
Full Bloom: Even, deep rust-brown, with a subtle copper-brown transition at the petal edges.
Before Fading: The brown shade softens into a paler caramel-brown, with a coppery-sheen veil at the edges.
Colour Fading Description: In strong sunlight it lightens slightly; in cool weather it retains its deep colour.

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly perceptible scented rose
Fragrance Character: pleasantly spicy character
Pollinator Attraction: Its double blooms and limited access to the stamens make it only marginally attractive to pollinators.
Pollinator-Friendly Rating: Its double blooms partially obscure the stamens, so its pollinator-friendliness is limited and it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: red
Hip Comment: Rose hips are expected to form sparingly due to the double flowers and continuous flowering; occasionally it produces ellipsoid, red hips 7–12 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat but requires regular watering during prolonged drought.
Disease Resistance: disease-resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower bed, park, specimen

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
DARK MOMENTS – red park rose - Simpson
Deep reddish-brown base colour with a delicate rust-brown tint. - park rose - medium-strength, clearly perceptible scented rose - pleasantly spicy character
Online rose order - red - medium-strength, clearly perceptible scented rose - Dark Moments - park rose - (3.3-5.2ft (100-160 cm))
Primary Uses: flower bed, park, specimen + Height: 3.3-5.2ft (100-160 cm) Colour: red + Commercial Type: park rose Repeat Flowering: Remontant; the second flowering is also abundant. + Primary Uses: flower bed, park, specimen Primary Uses: flower bed, park, specimen + Growth Habit: bushy, spreading (sprawling) Flower Size: M (1,5-2,75 in) + Height: 3.3-5.2ft (100-160 cm) Flower Fullness: double-flowered + Flower Shape: flat Colour: red + Repeat Flowering: Remontant; the second flowering is also abundant. Flower Fullness: double-flowered + Height: 3.3-5.2ft (100-160 cm) Commercial Type: park rose + Flower Size: M (1,5-2,75 in) Inflorescence Type: clustered + Flower Size: M (1,5-2,75 in) Growth Habit: bushy, spreading (sprawling) + Height: 3.3-5.2ft (100-160 cm) Primary Uses: flower bed, park, specimen + Height: 3.3-5.2ft (100-160 cm) Colour: red + Flower Fullness: double-flowered Breeder: Nola M. Simpson + Colour: red

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.