Bedding rose

21-085-1
21-085-2

Dioressence®

Grands Parfums

DELdiore – Georges Delbard; André Delbard -Chabert

The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone. - floribunda bedding rose - very strong, intense, long-lasting scented rose - classic, rose character

– Very strong, classic rose fragrance
– Rich, cool-toned deep purple blooms
– Abundant repeat flowering through the season
– Compact, bushy habit for beds and borders
– Good black spot resistance, medium hardiness
Special feature: Award-winning perfume rose with multiple international fragrance prizes.
Standard finished product
Dioressence®
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6733)
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Dioressence® Grands Parfums DELdiore – pharmaROSA® NEONATAL rooted cutting

Fragrance is the defining asset of Dioressence® DELdiore, a Grands Parfums floribunda selected here as professional own-root propagation material for nursery and wholesale bedding production routes. As a bush-trained, compact growth type with upright, moderately dense foliage, it adapts smoothly to standard-container workflows, particularly 2–3 L programmes feeding into retail and reseller channels. Its large, double, cluster-flowered heads deliver a distinctive purple colour range, with good retention and attractive tonal shifts that support reliable garden performance as a standard finished product line. On own roots, stands remain stable and regenerative over time, supporting predictable capacity, low replacement rates and long-term stock blocks. With medium maintenance needs and average disease resistance, production planning is straightforward, and occasional plant protection can be scheduled into routine programmes. The very strong, long-lasting classic rose scent connects well with UK thematic rose gardens and collection-led projects, while the H7 hardiness rating supports supply into cooler regions where winter and wind conditions are demanding. Under typical nursery timelines, root establishment in year one, structural shoot build in year two and full ornamental impact by year three allow you to phase outputs across seasons and keep consistent quality through your network.


Usage options

Target area Reasoning
Bedding production for retail-standard 2–3 L containers Dioressence® supports a clear bedding route via the recommended standard container path and 2–3 L target pot, giving a compact, bush-trained plant suited to bench-efficient production. Medium maintenance and average disease resistance align with routine crop care schedules for retail-standard finished products, while own-root stability underpins predictable repeat batches across seasons, ideal for retail and reseller programmes
Fragrance-led premium bedding lines The very strong, classic rose fragrance enables premium positioning within standard finished products without altering the core production model. Using the standard container route with compact plants in 2–3 L pots, growers can build fragrance-focused SKU blocks that still deliver reliable garden performance. Own-root material ensures long-lived, regenerating stock beds for ongoing cuttings, useful for value-added fragrance assortments
Thematic and collection rose gardens The distinctive purple colour range, with stable tonal behaviour, suits thematic and show collections where visual differentiation matters. Own-root propagation supports long-term stands and cultivar fidelity in collection beds, with medium maintenance requirements acceptable in programmed public-realm maintenance. Dioressence® fits standard finished product expectations yet lends character to thematic garden supply contracts
Cut-flower and exhibition bench material from bedding blocks Large, double, cluster-flowered heads on upright growth give useful stems for local cut use and exhibition tea-hybrid style display, even when the primary route is bedding in 2–3 L containers. Medium heat tolerance and H7 hardiness help maintain structural quality across typical UK weather. Own-root stands in propagation beds can be renewed by pruning, sustaining uniform output for specialist exhibition and cut-rose channels
Nursery stock beds for ongoing own-root propagation As pharmaROSA® NEONATAL material, Dioressence® offers a stable base for building internal mother-plant beds. Compact, bushy plants are manageable at higher densities, while average disease resistance and medium maintenance needs remain compatible with routine protection. Year-one root consolidation, year-two frame building and year-three full ornamental value allow phased propagation planning for nursery and integrator networks
Collection blocks for fragrance-focused public-realm projects The strong, long-lasting scent and reliable garden performance make Dioressence® suitable for dedicated fragrance sections in public or institutional rose gardens, supplied as standard-finish 2–3 L units. Own-root longevity reduces replacement frequency over contract cycles, aiding predictable budgeting and presentation standards in sites exposed to winter and wind in northern regions, supporting municipal and institutional project supply
Colour-contrast group plantings in beds and borders The rich, cool-toned purple with good colour retention supports contrast schemes around paths or focal points, delivered via compact, bush-trained plants in standard containers. Medium drought tolerance with required irrigation during dry spells fits typical landscape maintenance contracts. Own-root stands remain even and regenerative, simplifying top-up orders and consistency for landscape-oriented reseller assortments
Larger feature specimens for high-visibility beds Where a stronger individual presence is needed, Dioressence® can be grown on from 2–3 L to larger formats, including 40–50 litre containers for feature planting in key beds. The upright, bushy habit and very strong fragrance give clear impact at maturity, while own-root vigour and regeneration help maintain stable crown form in long-term placements, attractive for show-garden and display-centre use

Finished-product ideas

  • Fragrance Bedding 3L – 2–3 L standard-container bedding line emphasising very strong classic fragrance and reliable garden performance from compact, bush-trained plants – retail and garden-centre benches
  • Purple Collection 3L – colour-coordinated 2–3 L range using the rich purple, good colour retention and bushy habit for contrast bedding schemes – reseller concepts and private-label collections
  • Fragrance Feature 40L – 40–50 litre own-root specimen units for high-visibility beds, leveraging strong scent and upright structure for long-term focal points – public-realm and institutional projects
  • Exhibition Cut & Bed – dual-purpose batch from propagation beds supplying both bedding plants and exhibition-style cut stems from large double clusters – specialist exhibitors and independent nurseries
  • Grands Parfums Collection – curated 2–3 L assortment highlighting award-winning fragrance and stable own-root performance across beds – thematic rose gardens and branded franchise ranges

Technical cultivar profile
Parameter Data
Name and registration Registered as DELdiore, marketed as Dioressence® Grands Parfums DELdiore; floribunda bedding rose in the bed rose commercial group; authenticity verified and assigned item number [1183] 21-085.
Origin and breeding Bred by Georges and André Delbard-Chabert in France from (‘Holstein’ × ‘Bayadère’) × ‘Prélude’; introduced and registered in 1984 by Delbard with ongoing professional distribution.
Awards and recognition Holds seven national and international awards, including the Monza International Rose Competition Gold Medal for Fragrance in 1984, supporting its positioning in fragrance-led collections.
Growth and structural characteristics Bushy, upright plants 75–95 cm high and 60–80 cm spread with moderately dense, glossy dark green foliage; moderately thorny shoots and weak self-cleaning, requiring removal of faded blooms in production.
Flower morphology Large, double, cup-shaped flowers with 26–39 petals, produced mainly in clusters; remontant with abundant second flush, supporting extended display and multiple retail flowering windows.
Colour data and phenology Base colour a rich cool deep purple with crimson undertone; ARS M, RHS 75A outer, 75C inner; tones intensify in cool conditions, lighten in strong sun, with silvery lavender-lilac shimmer at full opening.
Fragrance and aroma Very strong, intense, long-lasting classic rose fragrance suitable for premium scented lines; dense double form reduces pollinator access, confirming its primary ornamental and cut-flower orientation.
Hip characteristics Limited hip set due to double flowers; occasional ellipsoid hips 10–14 mm diameter, orange-red, with minimal impact on ornamental bedding use or propagation management in stock beds.
Resistance and winter hardiness Medium overall disease resistance with black spot resistance and medium susceptibility to mildew and rust; H7 hardy, USDA 6b, Swedish zone 3; medium heat tolerance but needs irrigation in extended drought.
Horticultural recommendations Suited to flower beds, cut use and specimen roles; medium maintenance with occasional plant protection; best routed through standard containers, particularly 2–3 L, from bush-trained, compact own-root material.

Dioressence® Grands Parfums DELdiore combines intense fragrance, reliable purple bedding performance and compact, upright habit on predictable own-root stock, offering a steady option for growers wishing to schedule capacity and discuss longer-term supply.

Detailed product attributes

Product Identification Data

Product Name: DIORESSENCE® – purple bedding floribunda rose - Delbard & Delbard-Chabert
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:10.08.2025
Cultivar Quality Rating: premium silver
Item Number: [1183] 21-085 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name pays tribute to Christian Dior's 1979 perfume 'Dioressence'.
Original Trade Name: Dioressence®
Current Trade Name: Dioressence® Grands Parfums DELdiore
Rose Group: Floribunda, Grandiflora
Commercial Type: floribunda bedding rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition tea hybrid; shrub rose
Collection: Grands Parfums

Origin and Breeding

Initial Distributor: Delbard (France)
Breeder: Georges Delbard; André Delbard -Chabert
Breeding Company / Institution: Delbard -Chabert (France)
Breeding Year: France, 1984
Parentage: (‘Holstein’ × ‘Bayadère’) × ‘Prélude’

Awards and Honours

Competition and Show Awards: Monza International Rose Competition – Fragrance Award (Gold Medal for Fragrance) (1984); Total: 7 national and international awards

Growth and Structural Characteristics

Height: 2.5-3.1ft (75-95 cm)
Spread: 2-2.6ft (60-80 cm)
Growth Habit: bushy, upright
Foliage: The variety has moderately dense foliage; its leaves are glossy and dark green.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of faded flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning weak

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: 75A (outer), 75C (inner)
Repeat Flowering: It is remontant; its second flowering is also abundant.

Colour Data and Phenology

Colour: purple
Flower Colour Description: The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone.
Closed Bud: The bud’s outer surface is dark crimson purple; inside it is slightly lighter with a cool lilac hue.
Newly Opened Flower: At opening, the petal edges are vivid crimson‑lilac, with a pale lavender tone dominating the centre.
Full Bloom: When fully open, the inner petal surface shimmers silvery lavender‑lilac, while the outer surface remains deep purplish‑lilac.
Before Fading: Before the bloom fades, the purple colour pales to a greyish‑silvery tone, while the crimson hue becomes slightly brown.
Colour Fading Description: In strong sunlight the colour lightens, while in cool conditions it becomes more intense.

Fragrance and Aroma

Fragrance Strength: very strong, intense, long-lasting scented rose
Fragrance Character: classic, rose character
Pollinator Attraction: Its very double flower form restricts access to the stamens and therefore makes it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its double flowers partially conceal the stamens, so it is not very attractive to pollinators and is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: orange-red
Hip Comment: Rose-hip formation is expected to be limited due to the double flowers; occasionally produced hips are ellipsoid, 10–14 mm in diameter and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat, but requires watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; average disease resistance, requires occasional plant protection.
Primary Uses: flower bed, cut flower, specimen

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
DIORESSENCE® – purple bedding floribunda rose - Delbard & Delbard-Chabert
The flower's base colour is a rich, cool-toned deep purple with a delicate crimson undertone. - floribunda bedding rose - very strong, intense, long-lasting scented rose - classic, rose character
The rose webshop. - purple - very strong, intense, long-lasting scented rose - Dioressence® - floribunda bedding rose - (2.5-3.1ft (75-95 cm))
Inflorescence: cluster-flowered Height: 2.5-3.1ft (75-95 cm) Flower shape: cup-shaped Winter hardiness: 5b purple - Delbard (France) floribunda bedding rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.5-3.1ft (75-95 cm) Height: 2.5-3.1ft (75-95 cm) - Flower fullness: double-flowered Dioressence® - Roses in the garden | pharmaROSA® Neonatal - premium silver Georges Delbard; André Delbard -Chabert

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.