Bedding rose

20-809-1
20-809-2

Roundelay

Bedding rose

- – Herbert C. Swim

Deep, velvety dark red with a subtle burgundy hue. - flowerbed grandiflora rose - strong, long-lasting scented rose - scent description not available

– Deep, velvety dark-red exhibition blooms.
– Strong, long-lasting fragrance for cut flowers.
– Upright, bushy habit for beds and borders.
– Reliable repeat flowering with abundant second flush.
– Proven award-winner: Geneva Gold Medal 1954.
– Special feature: Colour holds superbly with very good sun resistance and richer tones in cool weather.
Standard finished product
Roundelay
pharmaROSA® NEONATAL rooted rose cutting
28,30 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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ROUNDELAY – dark‑red bedding grandiflora rose – pharmaROSA® NEONATAL rooted cutting

As a Grandiflora bedding cultivar with high-centred, cut-rose type blooms, Roundelay offers professional producers a reliable own-root base for container production and park or bedding schemes where deep, velvety colour and strong, long-lasting fragrance are core selling points. Its upright, bushy habit and moderate height make it efficient for 2–3 L workflows and onward shifting into 40–50 litre landscape containers or specimen units, matching retail and reseller expectations for a standard finished product with dependable garden performance in public and private projects. Own-root propagation supports homogeneous stands, predictable crop timing and low replacement over time, valuable where regionally variable British conditions demand material that copes with winter and wind in Scotland and North England. Remontant flowering, with an abundant second flush, underpins season-long bench appeal, while the pharmaROSA® NEONATAL 3–6‑month, tray-rooted format eases storage, internal logistics and batch planning for networked nursery and wholesale systems looking to stabilise capacity and scheduling across multiple sites over a three-year roots–shoots–ornamental-value development arc scheduling.


Usage options

Target area Reasoning
Bedding and park mass plantings The upright, bushy habit with moderately dense, dark green, glossy foliage creates uniform bedding and park blocks, well suited to the recommended standard container route and 2–3 L starter pots before shifting into larger units for installation. Medium maintenance with occasional plant protection fits municipal and institutional bedding rotations where reliable garden performance is the core promise, across nursery networks serving public-realm and institutional projects.
Cut-flower and exhibition production High-centred, pointed-budded blooms with strong, long-lasting fragrance and medium-sized, clustered stems support local cut-flower and exhibition grandiflora production from own-root stock. Using standard containers and 2–3 L stages allows close control of stem quality and timing, while the exhibition grandiflora classification and proven show history help underpin premium pricing in retail and reseller channels focused on distinctive, reliable varieties for exhibitors.
Premium dark-red colour segment The deep, velvety dark red colour with subtle burgundy hue and very good colour retention, only slightly paling in strong sun, positions Roundelay as a dependable dark-red SKU. Remontant flowering with an abundant second flush supports long bench windows from a standard container route, with 2–3 L pots giving fast turnaround into 40–50 litre feature containers, ideal for retail and reseller programmes emphasising reliable garden performance in defined colour ranges.
Own-root collection and show-garden ranges Historic breeding (1950s Armstrong Nurseries, USA) and multiple Geneva and RNRS recognitions make Roundelay suitable for thematic and collection plantings where cultivar identity matters. pharmaROSA® NEONATAL own-root material supports long-term renewal and low replacement, particularly valuable for show gardens or gene-bank style beds built from standard container and 2–3 L production, targeting thematic rose gardens and specialist collection curators.
Landscape specimens and 40–50 L containers The upright, bushy structure to around 85–115 cm with glossy dark green foliage scales well into 40–50 litre containers as finished park or specimen units. Starting from 2–3 L standard containers, growers can build robust crowns for third-year ornamental value, while own-root longevity and regeneration reduce call-backs in public and commercial landscapes supplied via wholesale and landscape contractor channels.
Retail-grade standard finished products Positioned as a standard finished product with reliable garden performance, Roundelay fits high-volume 2–3 L and similar retail formats. Medium disease resistance and very susceptible black spot require routine protection, but own-root uniformity and remontant flowering stabilise quality on the bench, supporting continuous supply into garden centres and multiple retailers seeking consistent, recognisable cultivars for branded and private-label ranges.
Integrated nursery network production The pharmaROSA® NEONATAL tray-rooted format is easy to handle, store and phase across multiple nursery sites, giving predictable development from roots in year one to strong shoots in year two and full ornamental expression by year three. Standard container and 2–3 L pathways fit automated and semi-automated lines, aligning with integrator systems and coordinated nursery networks supplying UK-wide retail and public-realm distribution schemes.
Climate-resilient UK portfolios USDA zone 6b and RHS H7 ratings, together with Swedish zone 3, indicate good winter resilience relevant to UK field and container over-wintering. While heat and drought tolerance is moderate and irrigation is needed in prolonged dry spells, own-root stands recover well, supporting predictable output from standard containers and 2–3 L crops for nursery and wholesale partners building nationwide, climate-aware rose ranges.

Finished-product ideas

  • Dark-red bedding line – 2–3 L standard containers focused on dense bedding and park use, leveraging uniform bushy habit and rich, stable colour – for garden centres and landscape-oriented retail ranges.
  • Fragrant exhibition series – selected plants in 5–7.5 L pots from own-root NEONATAL starters, highlighting high-centred form and strong, lasting scent – for specialist retailers and cut-flower exhibitors.
  • Historic award-winner feature – premium 40–50 litre specimens emphasising Geneva and RNRS recognition and reliable garden performance – for show gardens, heritage projects and institutional buyers.
  • Park and boulevard stock – bulk-grown 2–3 L units designed for onward planting into beds and avenues, using uniform own-root structure and remontant flowering – for public-realm and municipal contractors.
  • Collection-grade own-root block – NEONATAL-derived plants maintained in propagation beds for long-term varietal conservation and future stock – for nurseries curating thematic or gene-bank style rose collections.

Technical cultivar profile
Name and registration Grandiflora bed rose marketed as Roundelay Bedding rose Swim; ARS exhibition name Roundelay; unregistered cultivar, used in bedding, park and cut-flower roles in professional production.
Origin and breeding Bred by Herbert C. Swim at Armstrong Nurseries, California, from ‘Charlotte Armstrong’ × ‘Floradora’; introduced by Armstrong Nurseries (USA) in 1953; breeding year recorded as 1954.
Awards and recognition Recognised with Geneva Gold Medal and City of Geneva Prize in 1954, and an RNRS Trial Ground Certificate in 1958, supporting its status as a proven, long-established garden and exhibition cultivar.
Growth and structural characteristics Upright, bushy shrub 85–115 cm high and 75–105 cm wide, with moderately dense, dark green, glossy foliage and moderate prickliness; self-cleaning is partial, so some spent blooms remain.
Flower morphology Medium-sized, double (26–39 petal) flowers in clusters, with high-centred, pointed-budded form typical of cut-rose types; remontant with an abundant second flush, offering extended flowering interest.
Colour data and phenology Deep, velvety dark red blooms with subtle burgundy tones; newly opened flowers show intense crimson outer petals, centre with ruby sheen; colour retention is very good, only slightly paler in strong sun.
Fragrance and aroma Fragrance character description not provided, but documented as a strong, long-lasting scented rose; double, more closed blooms limit pollinator access, indicating primarily ornamental and cut use.
Hip characteristics Rose-hip production is limited by the double blooms; when present, hips are ellipsoid, 12–18 mm in diameter, coloured red (RHS 44A), and generally secondary to the cultivar’s floral display.
Resistance and winter hardiness Medium overall disease resistance; medium susceptibility to powdery mildew and rust but very susceptible to black spot, so plant protection is advised; hardy to about −21 to −18 °C, rated RHS H7 and Swedish zone 3.
Horticultural recommendations Recommended for beds, parks, cut flowers and specimen use; medium maintenance level with occasional plant protection; supplied bush-trained and compact via standard container routes, targeting 2–3 L pots.

Roundelay combines award-backed dark-red colour, remontant, fragrant blooms and a compact, bushy habit on own roots, giving predictable, regenerating stands that support stable wholesale programmes; please contact us to align volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: ROUNDELAY – dark‑red bedding grandiflora rose - Swim
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:10.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [1057] 20-809 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word 'roundelay' means a circular song, a song with a refrain, or a round dance.
Original Trade Name: Roundelay
Current Trade Name: Roundelay Bedding rose Swim
Rose Group: Grandiflora
Commercial Type: flowerbed grandiflora rose
Commercial Group: Bed rose
Exhibition Category: exhibition grandiflora; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Armstrong Nurseries (USA)
Registration Year: unregistered cultivar
Breeder: Herbert C. Swim
Breeding Company / Institution: Armstrong Nurseries (California, United States)
Breeding Year: United States, 1954
Parentage: ‘Charlotte Armstrong’ × ‘Floradora’

Awards and Honours

Competition and Show Awards: Geneva – Gold Medal (1954); Geneva – City of Geneva Prize (1954); RNRS Trial Ground – Certificate (1958)

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright, bushy
Foliage: The variety's foliage is moderately dense. The leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms drop naturally, but others may remain on the plant.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: dr RHS code: 187A, 187B
Repeat Flowering: Remontant; its second flowering is abundant.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Deep, velvety dark red with a subtle burgundy hue.
Closed Bud: Deep burgundy with a silky, glossy surface.
Newly Opened Flower: Velvety, intense crimson outer petals with a slightly lighter tone inside.
Full Bloom: Even, blood-red petals, slightly darker at the edges.
Before Fading: It retains its deep red colour with almost no fading, the centre showing a ruby sheen.
Colour Fading Description: In strong sunlight it becomes slightly paler; in cooler conditions it develops a deeper shade.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its double, more closed blooms make it less attractive to pollinators, as the bloom form (simple/semi‑double/double) and reduced accessibility of the stamens diminish pollinator attraction.
Pollinator-Friendly Rating: Its double, more closed flowers partially conceal the stamens, so its pollinator-friendliness is limited; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: red (RHS 44A)
Hip Comment: Rose-hip production is expected to be limited due to the double flowers; the hips are 12–18 mm in diameter, ellipsoid, red (RHS 44A).

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs acceptably in heat but requires irrigation during prolonged drought.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – very susceptible
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasional plant protection is recommended, as it is very susceptible to black spot.
Primary Uses: bed, park, cut flower, specimen

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
ROUNDELAY – dark‑red bedding grandiflora rose - Swim
Deep, velvety dark red with a subtle burgundy hue. - flowerbed grandiflora rose - strong, long-lasting scented rose - scent description not available
Rose Shopping Online - dark-red - strong, long-lasting scented rose - Roundelay - flowerbed grandiflora rose - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: - dark-red - Armstrong Nurseries (USA) flowerbed grandiflora rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: double flowered Roundelay - Roses in the garden | pharmaROSA® Neonatal - premium bronze Herbert C. Swim

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.