Stephen Rulo

Flowerbed rose

WECrulo – William E. Chaney

Muted mallow-rose pink petals with a beige, cappuccino-toned centre. - flowerbed grandiflora rose - no reliable data on fragrance strength - scent description not available

– Large, elegant high‑centred blooms for cutting
– Distinctive pink‑beige, café‑au‑lait toning
– Reliable remontant flowering through the season
– Upright, compact habit for beds and borders
– Strong resistance to powdery mildew and black spot
– Special feature: Hardy to RHS H7, down to about −26 °C.

Standard finished product

pharmaROSA® NEONATAL rooted rose cutting

28,79 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

4 (5895)

Stephen Rulo – flowerbed grandiflora rose rooted cutting

Grandiflora performance, remontant flowering and compact bush habit make Stephen Rulo a reliable choice for own‑root tray production where uniform, bush‑trained plants are required for the standard container route in 2–3 L pots. Its dense foliage, upright structure and XL, high‑centred cluster blooms support a clear exhibition profile for flowerbed and specimen use, while verified cultivar authenticity and premium silver quality grading provide a stable base for wider nursery and reseller programmes. With hardiness to H7 and USDA 5b, it aligns well with UK nursery networks supplying sites exposed to colder, wind‑affected conditions in Scotland and northern England, and its own‑root form supports predictable renewal over the typical Year 1 roots, Year 2 shoots, Year 3 full ornamental value cycle.

Usage options

Target area	Reasoning
Nsy propagation beds for uniform bush-trained stock	The compact, upright habit and 90–120 cm height simplify forming homogeneous nursery beds that transplant cleanly into the standard container route. Using own-root NEONATAL cuttings into 2–3 L targets predictable bush-trained development with low maintenance input and good disease resistance, supporting a reliable garden performance positioning for retail and reseller partners serving structured flowerbed ranges and nursery-wholesale.
2–3 L colour-line for retail benches	Remontant, abundantly repeating XL blooms on cluster-flowered stems provide strong bench appeal in the standard 2–3 L container size. Rooted cuttings arrive at a uniform stage for straightforward scheduling into the standard finished product specification, and low intervention needs help keep production costs in line while still offering dependable, reliable garden performance to retail channels and reseller-lines.
Exhibition-style feature plants for thematic rose collections	The high-centred, cut-rose type form and large flower size suit exhibition grandiflora and collection-focused planting in thematic rose gardens. Own-root, bush-trained material in 2–3 L gives a stable base for curated cultivar lines that must maintain identity and structure over time, underpinning reliable garden performance for show gardens and specialist ranges targeting collection-led project-suppliers.
Cut-flower oriented bush production blocks	The XL, high-centred blooms on cluster-flowered stems align with cut flower and exhibition needs while still fitting a standard container route for retail-ready plants. NEONATAL own-root material allows producers to build compact, upright bushes that can be dual-purposed as garden and cutting-plot plants, providing retailers with a reliable garden performance message aimed at hobbyist cut-flower and garden-centres.
Low-intervention park and public-realm schemes	Good resistance to powdery mildew, black spot and rust, together with low maintenance requirements, fits long-term, lower-input beds in parks and institutional landscapes. Propagation via 2–3 L standard containers from rooted cuttings supports predictable, large-scale roll-out for public-realm suppliers, with own-root longevity helping maintain reliable garden performance for municipal and contract-growers.
Cold-tolerant lines for northern UK distribution	Hardiness to approximately -26–-23 °C (H7, USDA 5b, Swedish zone 4) supports nursery networks servicing colder, wind-exposed regions, complementing UK supply into Scotland and northern England where winter resilience is critical. Standard container production in 2–3 L from NEONATAL cuttings gives a scalable, predictable pipeline for reliable garden performance in regional retail and distribution-chains.
Own-root renewal stock for long-lived beds	As an own-root, bush-trained plant, Stephen Rulo offers regenerative potential and a long lifespan, supporting renewal in production beds and planted schemes without graft-related variability. Integrating NEONATAL cuttings into a standard container path enables nurseries to maintain consistent, reliable garden performance over successive cycles, strengthening credibility for long-term retail and wholesale-programmes.
Specimen feature plants in large containers	The dense foliage, upright structure and large, soft-toned blooms suit statement plants in minimum 40–50 litre containers for terraces and entrance features. Starting from uniform own-root cuttings and stepping up from 2–3 L standard containers allows controlled build-up of structure and flowering, supporting a premium, reliable garden performance message for landscapers and curated project-lines.

Finished-product ideas

2–3 L grandiflora flowerbed line – Own-root, bush-trained plants finished in 2–3 L standard containers as a reliable garden performance colour line for mixed flowerbed use, combining compact habit with remontant XL blooms – retail and reseller benches.
Collection-grade thematic rose series – Uniform own-root stock selected for exhibition-style flower form and disease resistance, positioned as a curated grandiflora element within thematic or show-garden collections – specialist nurseries and project suppliers.
Cut-and-garden grandiflora bush – Standard 2–3 L product highlighting dual-purpose use for garden display and home cutting, leveraging XL high-centred blooms and upright structure for structured cutting borders – garden centres and catalogue resellers.
Public-realm park bed rose – Volume production for park and housing-scheme beds from NEONATAL cuttings into 2–3 L, focusing on disease resistance, low maintenance and cold tolerance to support dependable long-term schemes – municipal and contract channels.
Large-specimen patio container – Step-up programme from 2–3 L to 40–50 litre containers to create specimen-grade plants with dense foliage and repeating blooms, offered as premium feature units – landscapers, designers and high-end retail partners.

Technical cultivar profile

Parameter	Data
Name and registration	Stephen Rulo flowerbed grandiflora rose (registered as WECulo), in the bed rose commercial group, with American Rose Society exhibition name Stephen Rulo for grandiflora and cut flower classes.
Origin and breeding	Grandiflora rose bred by William E. Chaney in the United States in 2007 from Singin’ in the Rain × Stainless Steel, introduced by Wisconsin Roses in 2008; additional institutional breeding data not provided.
Awards and recognition	Awards, competition results, collectors’ recommendations and formal horticultural ratings were not provided, so no documented external recognition data is currently available for this cultivar.
Growth and structural characteristics	Upright, compact bush habit reaching about 90–120 cm high and 60–80 cm spread, with dense, matt, light green foliage and moderate prickliness; deadheading is needed as self-cleaning of spent blooms is poor.
Flower morphology	Double, high-centred flowers with 26–39 petals, XL size from approximately 3.5 inches upwards, borne mainly in clusters; cluster-flowered stems and pointed, cut-rose type buds underline its exhibition grandiflora character.
Colour data and phenology	Muted pink-beige blooms with a cappuccino-toned centre; newly opened flowers show mauve outer petals and café-au-lait beige centres, fading through dusty rose-grey to silvery, greyish-mauve tones, with weak overall colour retention.
Fragrance and aroma	Fragrance character and strength data were not provided; no reliable information is currently available on scent profile or intensity, and it is primarily recommended as an ornamental flower and garden performance variety.
Hip characteristics	Rosehip formation is generally limited by the double, petal-rich flowers; occasional hips of around 12–18 mm diameter may develop, but ornamental or production use of hips is expected to be minor.
Resistance and winter hardiness	Rated resistant to powdery mildew, black spot and rust, supporting low-intervention cultivation; winter hardy to about -26 to -23 °C (RHS H7, Swedish zone 4, USDA zone 5b) with moderate tolerance of heat and drought if watered.
Horticultural recommendations	Recommended for flowerbeds, specimen use, cut flower and park planting; produced as a compact, bush-trained plant on the standard container route, ideally finished in 2–3 litre pots, with generally low maintenance requirements under good culture.

Stephen Rulo offers remontant XL grandiflora blooms, good disease resistance and cold-hardy structure on a predictable own-root base, making it a dependable candidate for aligning volumes, container programmes and scheduling in your rose range planning.

Detailed product attributes

Product Identification Data

Product Name: STEPHEN RULO – pink-beige flowerbed grandiflora rose - Chaney

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:20.02.2025

Cultivar Quality Rating: premium silver

Item Number: [1131] 20-307 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name was probably given in honour of a person named Stephen Rulo.

Cultivar Synonym: -

Registered Cultivar Name: WECulo

Original Trade Name: Stephen Rulo

Former Name: -

Current Trade Name: Stephen Rulo Flowerbed rose WECulo

American Rose Society Approved Exhibition Name: Stephen Rulo

Rose Group: Grandiflora

Commercial Type: flowerbed grandiflora rose

Commercial Group: Bed rose

Exhibition Category: exhibition grandiflora; cut flower

Collection: Flowerbed rose

Origin and Breeding

Initial Distributor: Wisconsin Roses (USA)

Introduction Year: 2008

Registration Year: 2007

Breeder: William E. Chaney

Breeding Company / Institution: unknown / no data

Breeding Year: United States, 2007

Parentage: Singin’ in the Rain × Stainless Steel

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3-3.9ft (90-120 cm)

Spread: 2-2.6ft (60-80 cm)

Growth Habit: upright

Foliage: The variety has dense foliage. The leaves are matt in texture and a light green colour.

Prickliness: moderately thorny

Self-Cleaning Description: Spent flowers often remain on the plant; deadheading is required for continuous flowering.

Self-Cleaning Intensity: self-cleaning poor

Flower Morphology

Petal Count: 26-39

Flower Fullness: double-flowered

Flower Shape: high-centred, pointed-budded (cut-rose type)

Flower Size: XL (3,5 in -)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: no data RHS code: no data

Repeat Flowering: Remontant, the second flowering is also abundant.

Colour Data and Phenology

Colour: pink-beige

Flower Colour Description: Muted mallow-rose pink petals with a beige, cappuccino-toned centre.

Closed Bud: Powdery lavender‑grey‑pink, with a delicate rosy blush on the tips and a creamy‑beige shimmer at the base.

Newly Opened Flower: Outer petals show cool, mauve tones, while inside a warm café‑au‑lait beige shade appears with a faint peachy undertone.

Full Bloom: Elegant, two-tone overall effect, the centre beige-peach cream, fading outward to a powdery lavender-pink, then turning to slightly silvery, cool edges, appearing greyish-mauve in shade.

Before Fading: Purplish tones strongly fade to a dusty rose‑grey, while the warm beiges become creamier.

Colour Fading Description: During opening, the purplish tones visibly fade to rose‑grey and the beige centre becomes creamier; lightening occurs faster in hot conditions and is more persistent in cool conditions.

Colour Retention Level: weak

Fragrance and Aroma

Fragrance Strength: no reliable data on fragrance strength

Fragrance Character: scent description not available

Pollinator Attraction: Double (26–39 petals) flowers attract pollinators only to a limited extent because the dense petal form restricts access to the stamens.

Pollinator-Friendly Rating: Double; with 26–39 petals per flower, its pollinator-friendliness is limited, primarily an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 12-18 mm

Hip Shape: -

Hip Colour: -

Hip Comment: Rosehip formation is expected to be limited due to the double flowers; occasionally rosehips 12–18 mm in diameter may form.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 4

USDA Hardiness Zone: 5b

Heat and Drought Tolerance Description: It flowers well in hot conditions but requires regular watering during prolonged drought.

Heat and Drought Tolerance Level: moderate

Disease Resistance: resistant

powdery mildew – resistant
black spot – resistant
rust – resistant

Horticultural Recommendations

Recommended product path: Standard container

Recommended target pot: 2–3 L

Release form: Bush-trained, compact plant

Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.

Primary Uses: flower bed, specimen, cut flower, park

Comments

Positioning: Standard finished product

Target customer/channel: Retail / reseller

Main value proposition: Reliable garden performance

STEPHEN RULO – pink-beige flowerbed grandiflora rose - Chaney

Muted mallow-rose pink petals with a beige, cappuccino-toned centre. - flowerbed grandiflora rose - no reliable data on fragrance strength - scent description not available

The rose webshop. - pink-beige - no reliable data on fragrance strength - Stephen Rulo - flowerbed grandiflora rose - (3-3.9ft (90-120 cm))

Primary Uses: flower bed, specimen, cut flower, park + Height: 3-3.9ft (90-120 cm) Colour: pink-beige + Commercial Type: flowerbed grandiflora rose Repeat Flowering: Remontant, the second flowering is also abundant. + Primary Uses: flower bed, specimen, cut flower, park Primary Uses: flower bed, specimen, cut flower, park + Growth Habit: upright Flower Size: XL (3,5 in -) + Height: 3-3.9ft (90-120 cm) Flower Fullness: double-flowered + Flower Shape: high-centred, pointed-budded (cut-rose type) Colour: pink-beige + Repeat Flowering: Remontant, the second flowering is also abundant. Flower Fullness: double-flowered + Height: 3-3.9ft (90-120 cm) Commercial Type: flowerbed grandiflora rose + Flower Size: XL (3,5 in -) Inflorescence Type: cluster-flowered + Flower Size: XL (3,5 in -) Growth Habit: upright + Height: 3-3.9ft (90-120 cm) Primary Uses: flower bed, specimen, cut flower, park + Height: 3-3.9ft (90-120 cm) Colour: pink-beige + Flower Fullness: double-flowered Breeder: William E. Chaney + Colour: pink-beige

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)