DRAGA™ – scarlet flowerbed shrub rose – pharmaROSA® NEONATAL rooted cutting
Compact habit and dense foliage make DRAGA™ a practical shrub rose choice for nursery bed and container production where uniform crops are essential for retail partners. As an own-root pharmaROSA® NEONATAL cutting, it supports predictable crop timing and low replacement rates, with a bush-trained, compact release form aligning well to a standard 2–3 L container route. The vivid, full scarlet-red, double, cupped flowers deliver reliable colour for flowerbeds, edging and smaller urban green spaces, backed by medium maintenance needs and a standard finished-product positioning focused on reliable garden performance. With winter hardiness to H7 and USDA 6b, it offers regionally flexible supply for UK nursery networks, including sites where winter and wind exposure are relevant, and fits scalable own-root production where Year 1 roots, Year 2 structural canopy and Year 3 full ornamental value underpin long-lived, stable planting schemes and wholesale ranges.
Usage options
Finished-product ideas
- 2–3 L scarlet flowerbed shrub line – compact, bush-trained plants in standard 2–3 L containers, highlighting vivid scarlet double blooms and reliable garden performance in beds and edging – target: independent garden centres and regional retail chains
- Urban compact shrub collection – curated mix for urban green spaces using DRAGA™ for dense foliage and stable colour, supplied as a standard finished product from own-root NEONATAL propagation – target: landscape contractors and public-realm framework suppliers
- Scarlet patio and balcony series – colour-driven 2–3 L patio line leveraging compact habit and generous second flush, positioned as a dependable, low-complexity shrub rose choice – target: DIY multiples and supermarket seasonal programmes
- Frayla® thematic display block – Frayla® collection bench segment with DRAGA™ as the scarlet representative, uniform own-root plants in standard containers for easy chain-wide replication – target: branded concept spaces in larger retail and reseller networks
- Propagation and stock-plant starter packs – pharmaROSA® NEONATAL trays of DRAGA™ for nurseries building their own stock plants and onward 2–3 L production, focusing on predictable own-root performance – target: wholesale nurseries and integrator systems
Technical cultivar profile
| Name and registration |
Current trade name DRAGA™ Frayla® BOZdragfra, registered as BOZdragfra, a shrub/flowerbed rose in the Frayla® collection; commercial group bed rose, authenticity verified for professional propagation use. |
| Origin and breeding |
Bred by Biljana Božanić Tanjga, PhenoGeno Roses doo, Serbia; introduced and registered in 2020, with breeding work completed by 2018, offered here via pharmaROSA® NEONATAL for own-root nursery production. |
| Growth and structural characteristics |
Compact shrub with bush-trained habit, 35–55 cm high and 35–60 cm spread; dense, glossy dark-green foliage, moderately thorny shoots and medium self-cleaning, so occasional deadheading improves presentation. |
| Flower morphology |
Double-flowered blooms with 26–39 petals, large size around 2.75–3.95 inches, cupped shape in clustered inflorescences; remontant behaviour provides a generous second flush under standard nursery and garden conditions. |
| Colour data and phenology |
Scarlet flowers with ARS colour code mr, RHS 46A outer and inner; buds deep scarlet-red, opening to vivid matt scarlet, gently fading to a mid-red tone while retaining a warm appearance and very good colour retention. |
| Fragrance and aroma |
Delicately rose-scented character with mild fragrance noticeable at close range; flowers are primarily ornamental, with strongly double, cup-shaped blooms offering limited access to stamens and modest pollinator attraction. |
| Hip characteristics |
Occasional small ovoid hips, 8–12 mm diameter, orange-red when developed; not a primary ornamental or production feature, but may appear on less-deadheaded plants in lower-maintenance plantings or stock beds. |
| Resistance and winter hardiness |
Medium disease resistance to powdery mildew, black spot and rust; tolerates summer heat with regular watering in dry spells; hardy to approximately –21 to –18 °C, RHS H7, Swedish Zone 3, USDA Zone 6b for broad regional use. |
| Horticultural recommendations |
Suitable for flowerbeds, edging, containers and urban green spaces; recommended as a standard container product in 2–3 L pots, with medium maintenance and occasional pest and disease control to maintain retail-quality presentation. |
DRAGA™ Frayla® BOZdragfra combines compact, dense, scarlet flowering with manageable maintenance on a long-lived, own-root base that supports predictable, renewable stands, making it a sound option for standard shrub programmes where we can jointly plan volumes and timings.
