Bedding rose

21-347-1
21-347-2

Echo

Flowerbed rose

- – Louis Lens

Even, medium-intensity salmon-pink shade with a warm tone. - flower bed shrub rose - mild, subtly scented rose - delicate, classic rose character

– Warm, even salmon-pink blooms all season
– Abundant double flowers in clustered heads
– Compact, bushy shrub suits beds and borders
– Medium disease resistance, hardy to RHS H7
– Mild, classic rose fragrance adds charm
Special feature: Gold Medal winner at Kortrijk 1970, valued for reliable bedding performance.
Standard finished product
Echo
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6637)
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Echo Flowerbed rose Lens – pharmaROSA® NEONATAL rooted cutting

Echo offers reliable salmon-pink flower clusters on a bushy, upright shrub structure, making it a strong candidate for nursery flowerbed production and professional wholesale ranges focused on stable, repeatable performance. As a tray-grown pharmaROSA® NEONATAL own-root cutting, it arrives at a uniform 3–6‑month stage for onward propagation into standard 2–3 L containers or further build-up for larger landscape stock, well suited to systems planning continuous, homogeneous output. Medium disease resistance with specific strength against powdery mildew supports predictable mass-planting programmes in public and private schemes where reliable garden performance is core. Own-root production underpins long-term stock security through regenerative growth and low replacement needs, supporting larger nursery networks and integrator supply chains. In typical UK project conditions, it performs consistently in exposed, colder settings with good winter hardiness, providing confidence for schemes in cooler regions and more demanding open sites. Over a natural development arc of roots in the first year, structural shoots in the second and full ornamental value from the third, it can anchor thematic rose gardens and collection plantings while maintaining clear cultivar identity across seasons and production cycles for professional growers and wholesale partners seeking consistency and long-term stability.


Usage options

Target area Reasoning
Nursery flowerbed and shrub production in 2–3 L containers Compact, bushy, upright growth with a 70–95 cm spread fits efficiently into the recommended standard container route in 2–3 L pots, giving an economical canopy-to-pot ratio. The NEONATAL rooted cutting format supports predictable scheduling from propagation bed to saleable shrub, aligning with standard finished product positioning and reliable garden performance expectations. The own-root base allows renewable cropping from mother blocks for nurseries and large-scale producers, providing a practical foundation for retail and reseller-focused ranges targeting nursery-wholesale
Mass planting for parks, housing schemes and urban bedding The combination of bushy habit, dense foliage and remontant, abundant second flowering provides visual continuity in mass plantings across public and urban green spaces. NEONATAL rooted cuttings can be batch-propagated and grown on in standard containers before field planting, supporting even stands and reduced replacement in larger contracts where moderate maintenance with regular pruning and feeding is manageable. Winter hardiness to around -21 °C offers reassurance for exposed municipal schemes, matching a reliable garden performance promise for public-realm-suppliers
Thematic rose gardens and cultivar collections Echo’s clear salmon-pink, double, cup-shaped flowers and classic, mild fragrance make it suitable for colour- or breeder-themed collections, while the Lens origin and 1970 introduction year add curatorial interest. NEONATAL own-root material preserves genetic identity over time, ideal for collection beds and gene-bank style stands where replacement and rejuvenation can be managed from the same stock. The standard container route facilitates staged releases into display areas, supporting professional ranges built around reliable garden performance for collection-specialists
Container-based pre-planting for larger landscape projects Starting with NEONATAL cuttings and moving through 2–3 L standard containers allows growers to build up coherent batches for later stepping into larger volumes, including 40–50 litre units for key focal points in parks or institutional grounds. The upright, fan-shaped structure and medium height suit shrub-group compositions, and own-root resilience supports longevity once planted out. This approach supports wholesale-scale availability for landscape contractors delivering standard finished products that must perform reliably for landscape-wholesale
Cut-flower side line from shrub production blocks Clustered, medium-sized, double blooms with a uniform salmon-pink tone and a subtle, classic rose fragrance can supply a supplementary cut-flower stream from shrub production beds, improving the economics of nursery mother-plant stands. NEONATAL rooted cuttings enable dense planting to establish cutting blocks that also serve for future propagation, supported by regular pruning and feeding as part of the recommended maintenance regime. This dual-purpose use complements a reliable performance message in trade catalogues for cut-supply-partners
Colder-region nursery networks and northern distribution Hardiness to -21–-18 °C (H7, Swedish zone 3, USDA 6b) fits production for Scottish and northern English markets where winter resilience is critical, reducing winter loss risk in nursery beds and planted schemes. NEONATAL own-root plants can be overwintered and cycled through standard container programmes with confidence that mother blocks remain viable over multiple years, supporting predictable capacity. This is valuable where public and private clients expect reliable garden performance in harsher climates for northern-distributors
Public-realm and institutional planting contracts Medium disease resistance with noted strength against powdery mildew simplifies maintenance planning for councils and institutional clients, especially where only moderate horticultural input is possible. Using NEONATAL rooted cuttings to build uniform batches in 2–3 L containers ensures consistent quality and appearance at delivery, supporting mass planting in parks and urban green spaces. Its dependable shrub performance aligns with contract specifications centred on reliable garden performance for municipal-contractors
Private-label shrub rose assortments for retail partners Echo’s proven track record since 1970 and gold medal from Kortrijk provide a story that can be incorporated into private-label shrub lines, backed by its remontant flowering and salmon-pink appeal. NEONATAL own-root production fits scalable nursery systems, from propagation beds to standard containers, allowing consistent branding and recurrent supply without graft-related variability. This supports a full-market shrub offering where retailers demand stable, recognisable cultivars with reliable garden performance for retail-chains

Finished-product ideas

  • Echo 2–3 L bedding shrub – NEONATAL own-root cutting grown to a bush-trained shrub in standard 2–3 L pots, highlighting remontant salmon-pink clusters and moderate maintenance needs – nursery and garden-centre retail assortments
  • Echo landscape tray-pack – batches raised from NEONATAL cuttings and supplied in uniform 2–3 L containers ready for mass planting in parks and urban beds, leveraging hardiness and medium disease resistance – public-realm and contractor channels
  • Echo collection line – own-root shrubs upscaled from NEONATAL material for thematic Lens or salmon-pink collections, ensuring long-term identity stability in display beds – specialist rose collections and show gardens
  • Echo large-feature container – selected plants stepped from 2–3 L into 40–50 litre containers to create durable focal shrubs with dense foliage and remontant bloom waves – institutional entrances and premium landscape projects
  • Echo dual-purpose shrub block – production blocks from NEONATAL cuttings managed for both propagation and modest cut-flower harvests, benefiting from bushy, upright growth and classic floral character – integrated nursery and wholesale cut-supply programmes

Technical cultivar profile
Parameter Data
Name and registration Echo Flowerbed rose Lens, shrub / bed rose type, exhibition category shrub rose, ARS exhibition name Echo; no separate registered cultivar name; verified authenticity under pharmaROSA NEONATAL rooted cutting programme.
Origin and breeding Bred by Louis Lens, Lens Roses, Belgium; breeding and introduction in 1970 with unknown parentage; positioned as a flower bed shrub rose suitable for wider European nursery and landscape use since its release.
Awards and recognition Kortrijk Gold Medal 1970, indicating strong ornamental and garden value recognised at the time of introduction; still relevant as a quality signal in range building and collection or heritage-oriented assortments.
Growth and structural characteristics Bushy, upright, fan-shaped shrub reaching about 85–115 cm high and 70–95 cm spread; dense, medium green, slightly glossy foliage; moderately thorny shoots; self-cleaning behaviour not documented for professional planning.
Flower morphology Medium-sized, double, cup-shaped clustered blooms with 26–39 petals; remontant with abundant second flowering; classified as a flower bed shrub rose suited to repeated-display bedding and shrub-border planting schemes.
Colour data and phenology Even salmon-pink tone (RHS 36B–36C); buds deeper salmon-pink, opening to warm, uniform colour with slight sheen; before fading the tone lightens to pale salmon pink with some pinkish-white areas and a more matt surface.
Fragrance and aroma Mild, delicate fragrance with a classic rose character; moderate pollinator interest from double flowers with visible stamens when open, offering partial ecological value but not designed as a primary pollinator-support cultivar.
Hip characteristics Forms moderate quantities of ellipsoid hips around 6–9 mm diameter, red RHS 46A; potential ornamental value in autumn and winter displays, useful in park or collection settings where seasonal extension is desirable.
Resistance and winter hardiness Medium overall disease resistance; resistant to powdery mildew, medium tolerance to black spot and rust; hardy approximately -21 to -18 °C (H7, Swedish zone 3, USDA zone 6b), suitable for exposed and colder production sites.
Horticultural recommendations Best in flowerbeds, parks, urban green spaces, mass plantings and for some cut use; moderate maintenance level with regular pruning and feeding advised; supplied bush-trained and compact, ideal for standard container production.

Echo Flowerbed rose Lens, with remontant salmon-pink clusters, bushy upright habit and reliable hardiness, in own-root NEONATAL form supports predictable, regenerative long-term stands; we would welcome a discussion on aligning production capacity and scheduling.

Detailed product attributes

Product Identification Data

Product Name: ECHO – salmon-pink bedding shrub rose - Lens
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:06.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [1340] 21-347 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name Echo refers to the nymph of reverberation in Greek mythology and evokes the cultivar’s abundant, repeated waves of blooms.
Current Trade Name: Echo Flowerbed rose Lens
Rose Group: Shrub
Commercial Type: flower bed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Flowerbed rose

Origin and Breeding

Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1970
Parentage: unknown

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 2.3-3.1ft (70-95 cm)
Growth Habit: bushy, upright (fan-shaped)
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a medium green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: op RHS code: 36B, 36C
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: salmon-pink
Flower Colour Description: Even, medium-intensity salmon-pink shade with a warm tone.
Closed Bud: The outer petals are a deeper salmon-pink, their inner sides slightly paler, and the entire surface of the bud is a uniform colour.
Newly Opened Flower: The petal edges are an intense salmon pink, the central area a shade paler, the tonal difference subtly layered.
Full Bloom: The entire surface of the petals is a uniform salmon pink with a slight sheen, the colour appearing warm and full in sunlight.
Before Fading: The colour fades to a light salmon pink, in places paling to pinkish‑white, and the surface becomes matt.
Colour Fading Description: During opening the medium-strong salmon pink gradually fades; when fully open it is homogeneous and before fading it lightens to a pale salmon pink, in places turning pinkish-white.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: delicate, classic rose character
Pollinator Attraction: Open, single or semi‑double flowers with visible, easily accessible stamens attract pollinators.
Pollinator-Friendly Rating: Double-flowered variety with stamens visible when open; moderately attractive to pollinators, therefore at most partially pollinator-friendly.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: red (RHS 46A)
Hip Comment: A rose hip forming in moderate quantities, 6–9 mm in diameter, ellipsoid in shape, red (RHS 46A), can be of ornamental value.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – resistant
  • black spot –medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement moderate; requires regular pruning and feeding.
Primary Uses: flowerbeds, park, urban green space, mass planting, cut flowers

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
ECHO – salmon-pink bedding shrub rose - Lens
Even, medium-intensity salmon-pink shade with a warm tone. - flower bed shrub rose - mild, subtly scented rose - delicate, classic rose character
Online rose purchase - salmon-pink - mild, subtly scented rose - Echo - flower bed shrub rose - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: cup-shaped Winter hardiness: 6b salmon-pink - - flower bed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: double-flowered Echo - Roses in the garden | pharmaROSA® Neonatal - premium bronze Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.