Eddie's Jewel – pharmaROSA® NEONATAL rooted cutting for professional production
Pollinator value, hedge potential, elegant height and strong colour dynamics make Eddie's Jewel a distinctive shrub choice for professional ranges, combining wild-rose character with reliable park and specimen performance. As own-root pharmaROSA® NEONATAL material, it provides a predictable base for standard/botanical container routes in 2–3 L, maturing into vigorous, bush-trained finished shrubs with bright bottle-shaped hips that support eco-landscape and biodiversity briefs. Its moderate disease profile, barely thorny structure and single, open flowers suit low-input, high-impact schemes, while its hardiness allows confident planning for exposed public-realm sites, including locations where winter and wind exposure are significant. With a natural development arc from root establishment in year one, framework growth in year two and full ornamental effect by year three, it fits UK nursery timelines and long-term collection or thematic rose garden projects.
Usage options
Finished-product ideas
- Pollinator Park Shrub 2–3 L – NEONATAL own-root plants grown into bush-trained 2–3 L shrubs, positioned as eco-garden, pollinator-supporting units for park and urban schemes – target: municipal and landscape contractor ranges
- Eco-Hedge Module 2–3 L – uniform 2–3 L plants selected for upright structure and height, optimised for untrimmed hedge lines with strong hip display – target: public-realm hedge and boundary programmes
- Thematic Collection Specimen – clearly labelled 2–3 L botanical-container plants for curated rose collections and show gardens, highlighting wild-rose heritage and colour progression – target: specialist nurseries and collection gardens
- Urban Wildlife Corridor Shrub – medium-maintenance, own-root shrub format in 2–3 L with strong pollinator and hip value, supporting low-input biodiversity corridors through housing and roadside schemes – target: integrators and framework suppliers
- Eco-Landscape Feature Batch – batch-produced, bush-trained 2–3 L stock with consistent height and spread for massed planting where wild character and seasonal hip display are specified – target: wholesalers serving large estate and park projects
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Current trade name Eddie's Jewel – Park - shrub rose – Eddie; ARS exhibition name Eddie’s Jewel; wild rose commercial type within the Park - shrub rose group; no separate registered cultivar name provided. |
| Origin and breeding |
Bred by J. H. Eddie at H. M. Eddie and Sons Nursery, Canada; cross of 'Donald Prior' × Rosa moyesii hybrid; bred and introduced in 1962, representing a Hybrid Moyesii shrub with pronounced wild-rose character. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright shrub with 210–310 cm height and 150–220 cm spread; moderately dense, matt, medium-green foliage; barely thorny shoots aid handling; weak self-cleaning with spent flowers persisting and forming numerous hips. |
| Flower morphology |
Small, flat, single flowers (0.5–1.5 in) with 5–12 petals, borne in clusters; once-blooming, non-remontant; floral display is concentrated but followed by strong hip set where flowers are left unremoved. |
| Colour data and phenology |
Colour class red; ARS code mr, RHS 53A–53B; bright flame-red on opening, deepening through carmine to dark maroon; colour does not fade but darkens slightly, maintaining a very good, saturated, cool-toned ruby-red effect. |
| Fragrance and aroma |
Fragrance very weak, with a barely noticeable floral aroma; value lies primarily in colour, wild-rose appearance, pollinator attraction and hips rather than scent; especially suited to landscape and ecological uses over scented displays. |
| Hip characteristics |
Produces abundant, bright vivid red, bottle-shaped hips, typically 15–25 mm diameter; hips follow the single flowering flush and provide extended ornamental and ecological value into late season and winter in landscape settings. |
| Resistance and winter hardiness |
Hardiness down to approximately -21 to -18 °C, RHS H7, Swedish Zone 3 and USDA Zone 6b; moderate resistance to powdery mildew, black spot and rust; tolerates moderate heat, drought tolerance not provided. |
| Horticultural recommendations |
Recommended for parks, specimen use, untrimmed hedges and urban green spaces; medium maintenance with occasional pest control; suited to vigorous bush-trained finished products via standard/botanical 2–3 L containers; larger container sizes not provided. |
Eddie's Jewel offers wild-rose landscape character, strong pollinator and hip value and reliable hardiness on a stable own-root base that supports predictable, long-lived stands; please contact us to discuss volumes, alignment with projects and scheduling.