Park shrub rose

20-591-1
20-591-2

Eddie's Jewel

Park - shrub rose

- – J. H. Eddie

Saturated, deep ruby-red hue with high colour saturation and a cool tone. - wild rose - very weak, barely noticeable scented rose - floral aroma

– Vivid ruby-red flowers with rich depth.
– Tall, upright shrub for strong structure.
– Barely thorny shoots for easier handling.
– Highly attractive single blooms for pollinators.
– Abundant bright red hips for autumn interest.
– Special feature: Colour deepens instead of fading, from flame‑red to dark maroon.
Eco garden/landscape
Eddie's Jewel
pharmaROSA® NEONATAL rooted rose cutting
29,49 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
5 (6845)
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Eddie's Jewel – pharmaROSA® NEONATAL rooted cutting for professional production

Pollinator value, hedge potential, elegant height and strong colour dynamics make Eddie's Jewel a distinctive shrub choice for professional ranges, combining wild-rose character with reliable park and specimen performance. As own-root pharmaROSA® NEONATAL material, it provides a predictable base for standard/botanical container routes in 2–3 L, maturing into vigorous, bush-trained finished shrubs with bright bottle-shaped hips that support eco-landscape and biodiversity briefs. Its moderate disease profile, barely thorny structure and single, open flowers suit low-input, high-impact schemes, while its hardiness allows confident planning for exposed public-realm sites, including locations where winter and wind exposure are significant. With a natural development arc from root establishment in year one, framework growth in year two and full ornamental effect by year three, it fits UK nursery timelines and long-term collection or thematic rose garden projects.


Usage options

Target area Reasoning
Biodiversity-focused park and eco-garden projects The especially pollinator-attractive, single flowers make this cultivar a strong candidate where visible biodiversity outcomes are required, while own-root NEONATAL material supports long-lived stands with low replacement rates. Producing it via the standard/botanical container route in 2–3 L as a vigorous, bush-trained finished product allows landscapers to drop in ready-structured plants that quickly deliver landscape effect in eco gardens and public-realm schemes, aligning with landscape-effect and eco-garden value expectations for landscape contractors.
Untrimmed hedges and naturalised boundaries The combination of 210–310 cm height and 150–220 cm spread, plus barely thorny shoots, supports practical establishment of informal, untrimmed hedges that remain manageable for maintenance teams. NEONATAL own-root plants give a renewable base that copes well with periodic rejuvenation pruning, stabilising hedge lines and limiting gaps over time. Growing on into 2–3 L standard/botanical containers as bush-trained units keeps production flexible for staggered dispatch into municipal and peri-urban boundary projects, serving public-realm suppliers.
Specimen shrubs for thematic and collection gardens The upright, wild-rose shrub character and vivid ruby-red to dark maroon colour progression provide strong visual identity for named specimens within thematic rose collections. Own-root propagation minimises variation and supports long-term cultivar maintenance in collection beds, where identity and genetic continuity are critical. Supplying as a vigorous, bush-trained finished product from 2–3 L containers simplifies placement into show gardens and curated collections that prioritise distinct landscape effect for rose collections.
Urban green spaces with seasonal hip display Abundant, bright red, bottle-shaped hips provide extended ornamental and ecological value after the single flowering period, useful where year-round interest is needed despite non-remontant bloom. Allowing spent flowers to remain suits low-intervention maintenance regimes in urban green spaces, and own-root stands tolerate the cumulative stress of city planting. Producing consistent, bush-trained stock in 2–3 L pots via the recommended container route supports roll-out into municipal plantings focused on eco-garden value for urban contractors.
Robust park plantings in exposed or cooler sites The H7 hardiness rating and Swedish Zone 3 performance give confidence for UK park and estate planting where winter exposure and open conditions are standard. NEONATAL own-root plants help maintain homogeneous park blocks over time, with regeneration from the base if individual stems are damaged. Using a standard/botanical 2–3 L container route for bush-trained stock allows predictable scheduling into larger-scale park projects and regional nursery networks, supporting dependable supply for wholesale nurseries.
Eco-hedges and wildlife corridors with limited chemical input Moderate disease resistance across key foliar pathogens, combined with medium maintenance requirements, suits programmes aiming to restrict chemical inputs while still accepting occasional pest or disease interventions. The pollinator-attractive, single flowers and hip production further support wildlife corridor value. NEONATAL own-root material stabilises line planting, reducing gaps and replanting on long hedge runs established from 2–3 L, bush-trained plants for environmental schemes.
Landscape schemes emphasising wild-rose character The wild, Hybrid Moyesii shrub type, single flowers and matt medium-green foliage create a convincingly natural character that integrates well into semi-naturalistic and botanical-style schemes. Own-root propagation preserves this character over decades without graft influence, giving planners confidence for long-horizon projects. Bush-trained, standard/botanical 2–3 L production provides a uniform starting format for schemes requiring a consistent “wild” visual across eco-focused parks for landscape specifiers.
Hip and colour-featured public plantings The intense, stable red colour that deepens from flame-red to dark maroon, followed by vivid red hips, supports plantings where colour progression is part of the design brief. Own-root stands help ensure this colour and hip performance is repeatable across large installations, supporting predictable show each season. Growing on to bush-trained plants in 2–3 L containers makes it straightforward to integrate into phased colour and feature schemes serving clients who prioritise eco-garden value for public projects.

Finished-product ideas

  • Pollinator Park Shrub 2–3 L – NEONATAL own-root plants grown into bush-trained 2–3 L shrubs, positioned as eco-garden, pollinator-supporting units for park and urban schemes – target: municipal and landscape contractor ranges
  • Eco-Hedge Module 2–3 L – uniform 2–3 L plants selected for upright structure and height, optimised for untrimmed hedge lines with strong hip display – target: public-realm hedge and boundary programmes
  • Thematic Collection Specimen – clearly labelled 2–3 L botanical-container plants for curated rose collections and show gardens, highlighting wild-rose heritage and colour progression – target: specialist nurseries and collection gardens
  • Urban Wildlife Corridor Shrub – medium-maintenance, own-root shrub format in 2–3 L with strong pollinator and hip value, supporting low-input biodiversity corridors through housing and roadside schemes – target: integrators and framework suppliers
  • Eco-Landscape Feature Batch – batch-produced, bush-trained 2–3 L stock with consistent height and spread for massed planting where wild character and seasonal hip display are specified – target: wholesalers serving large estate and park projects

Technical cultivar profile
Parameter Data
Name and registration Current trade name Eddie's Jewel – Park - shrub rose – Eddie; ARS exhibition name Eddie’s Jewel; wild rose commercial type within the Park - shrub rose group; no separate registered cultivar name provided.
Origin and breeding Bred by J. H. Eddie at H. M. Eddie and Sons Nursery, Canada; cross of 'Donald Prior' × Rosa moyesii hybrid; bred and introduced in 1962, representing a Hybrid Moyesii shrub with pronounced wild-rose character.
Awards and recognition not provided
Growth and structural characteristics Upright shrub with 210–310 cm height and 150–220 cm spread; moderately dense, matt, medium-green foliage; barely thorny shoots aid handling; weak self-cleaning with spent flowers persisting and forming numerous hips.
Flower morphology Small, flat, single flowers (0.5–1.5 in) with 5–12 petals, borne in clusters; once-blooming, non-remontant; floral display is concentrated but followed by strong hip set where flowers are left unremoved.
Colour data and phenology Colour class red; ARS code mr, RHS 53A–53B; bright flame-red on opening, deepening through carmine to dark maroon; colour does not fade but darkens slightly, maintaining a very good, saturated, cool-toned ruby-red effect.
Fragrance and aroma Fragrance very weak, with a barely noticeable floral aroma; value lies primarily in colour, wild-rose appearance, pollinator attraction and hips rather than scent; especially suited to landscape and ecological uses over scented displays.
Hip characteristics Produces abundant, bright vivid red, bottle-shaped hips, typically 15–25 mm diameter; hips follow the single flowering flush and provide extended ornamental and ecological value into late season and winter in landscape settings.
Resistance and winter hardiness Hardiness down to approximately -21 to -18 °C, RHS H7, Swedish Zone 3 and USDA Zone 6b; moderate resistance to powdery mildew, black spot and rust; tolerates moderate heat, drought tolerance not provided.
Horticultural recommendations Recommended for parks, specimen use, untrimmed hedges and urban green spaces; medium maintenance with occasional pest control; suited to vigorous bush-trained finished products via standard/botanical 2–3 L containers; larger container sizes not provided.

Eddie's Jewel offers wild-rose landscape character, strong pollinator and hip value and reliable hardiness on a stable own-root base that supports predictable, long-lived stands; please contact us to discuss volumes, alignment with projects and scheduling.

Detailed product attributes

Product Identification Data

Product Name: EDDIE'S JEWEL – red wild rose - Eddie
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:27.08.2025
Cultivar Quality Rating: premium silver
Item Number: [585] 20-591 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Eddie's Jewel" refers to the breeder's favourite, a particularly valuable cultivar.
Cultivar Synonym: Eddie’s Juwel
Original Trade Name: Eddie’s Jewel
Current Trade Name: Eddie's Jewel Park - shrub rose Eddie
Rose Group: Wild, Hybrid Moyesii, Shrub
Commercial Type: wild rose
Commercial Group: Park - shrub rose
Exhibition Category: shrub rose
Collection: Park - shrub rose

Origin and Breeding

Breeder: J. H. Eddie
Breeding Company / Institution: H. M. Eddie and Sons Nursery (Canada)
Breeding Year: Canada, 1962
Parentage: 'Donald Prior' × Rosa moyesii hybrid

Growth and Structural Characteristics

Height: 6.9-10.2ft (210-310 cm)
Spread: 4.9-7.2ft (150-220 cm)
Growth Habit: upright
Foliage: The variety's foliage is moderately dense, with leaves that have a matt surface and a medium‑green shade.
Prickliness: barely thorny
Self-Cleaning Description: Spent flowers mostly remain on the plant and often develop into rose hips.
Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: mr RHS code: 53A, 53B
Repeat Flowering: Non-remontant, blooms once.

Colour Data and Phenology

Colour: red
Flower Colour Description: Saturated, deep ruby-red hue with high colour saturation and a cool tone.
Closed Bud: Dark ruby-red with a slightly blackish undertone.
Newly Opened Flower: Bright, flame-red colour with a uniformly pure red surface.
Full Bloom: Rich carmine red with an evenly deep tone.
Before Fading: Dark burgundy with a slightly deepening, matt red tone.
Colour Fading Description: It does not fade, but rather darkens slightly; the vivid fire‑red deepens to carmine and then to a dark maroon shade.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: floral aroma
Pollinator Attraction: Its simple, 5–12‑petalled flowers strongly attract pollinators, and the flower form (single/semi‑double/double) and stamen accessibility affect attraction, with single forms and exposed stamens being more accessible to insects than semi‑double or double b
Pollinator-Friendly Rating: Because of its single, open flowers it is especially pollinator-friendly and highly attractive to pollinators.

Hip Characteristics

Hip Shape: bottle-shaped
Hip Colour: vivid red
Hip Comment: Produced in abundance, 15–25 mm in diameter, bottle-shaped, bright red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates moderate heat well; no data on drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard/botanical container
Release form: Vigorous, bush-trained finished product
Recommended use: Maintenance requirement medium; occasionally requires pest control.
Primary Uses: park, specimen, untrimmed hedge, urban green space

Comments

Positioning: Eco garden/landscape
Target customer/channel: Landscape contractor, maintenance + collector
Main value proposition: Landscape effect and eco-garden value
EDDIE'S JEWEL – red wild rose - Eddie
Saturated, deep ruby-red hue with high colour saturation and a cool tone. - wild rose - very weak, barely noticeable scented rose - floral aroma
The rose webshop. - red - very weak, barely noticeable scented rose - Eddie's Jewel - wild rose - (6.9-10.2ft (210-310 cm))
Inflorescence: cluster-flowered Height: 6.9-10.2ft (210-310 cm) Flower shape: flat Winter hardiness: - red - - wild rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 6.9-10.2ft (210-310 cm) Height: 6.9-10.2ft (210-310 cm) - Flower fullness: single-flowered Eddie's Jewel - Roses in the garden | pharmaROSA® Neonatal - premium silver J. H. Eddie

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.