EDITH PIAF® – ruby-red hybrid tea rose – pharmaROSA® NEONATAL own-root cutting
Perfumed and intensely colour-driven, EDITH PIAF® offers premium flower presentation for hybrid tea-focused programmes, combining strong, long-lasting scent with XL, very double blooms on an upright, bush-trained framework. As own-root pharmaROSA® NEONATAL propagation material, it gives you a stable base for exclusive retail and reseller ranges, well suited to premium 5–7 L container production where flower form and ruby-red impact justify a higher price point. Its remontant habit supports repeatable flushes for cut-flower and decorative use, while the development arc from roots in year one, to structural shoots in year two, and full ornamental value by year three aligns with planned nursery scheduling. Medium maintenance, including deadheading of weakly self-cleaning blooms, is offset by predictable growth and dense, glossy foliage that performs reliably even in cooler regions with robust winter conditions and good wind tolerance, supporting long-term, homogeneous stocks for thematic rose gardens and collection plantings.
Usage options
Finished-product ideas
- 5–7 L premium perfume bush – Upright, bush-trained plants in 5–7 L pots highlighting XL ruby-red flowers and strong fragrance for exclusive retail tables – target audience/channel: premium garden centres and specialist resellers
- Balcony terrace ruby-red feature – Compact, own-root bushes selected for dense foliage and repeated flowering, marketed for balcony and terrace use in premium containers – target audience/channel: urban-focused retail and e-commerce partners
- Fragrance award collection line – Grouped with other award-winning scented cultivars in coordinated labelling, leveraging its international fragrance medals – target audience/channel: thematic rose garden suppliers and brand-led retailers
- Cut-and-decorate hybrid tea unit – Nursery-grown bushes optimised for stem length and solitary blooms, offered as dual-purpose decorative and cutting plants – target audience/channel: floristry-linked garden retail and lifestyle outlets
- Signature ruby-red showcase bed – Blocks of EDITH PIAF® for public or private show gardens emphasising colour retention and perfume, supplied as uniform own-root plants – target audience/channel: landscape contractors and institutional garden managers
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose, registered as MEIramboys, marketed as Edith Piaf® PERFUMELLA® MEIramboys; recognised exhibition name Edith Piaf within the hybrid tea commercial group. |
| Origin and breeding |
Bred by Meilland International, United States breeding work dated 1999; introduced and registered in 2007, with initial distribution via Meilland Richardier in France. |
| Awards and recognition |
Holds major fragrance awards including Grand Prix International du Parfum Nantes 2005, Monza fragrance special prize 2004, plus medals in Australia 2008 and Alterarosa France 2016. |
| Growth and structural characteristics |
Upright bush habit reaching 70–100 cm high and 45–60 cm spread, moderately thorny, with dense, dark green, glossy foliage providing good coverage and strong ornamental structure. |
| Flower morphology |
Very double, XL-sized solitary hybrid tea blooms with more than 40 petals, cup-shaped with a pronounced central elevation, forming classic exhibition-type flowers on strong stems. |
| Colour data and phenology |
Deep ruby-red base colour with strawberry-red tints at petal edges, velvety texture, good colour retention and only moderate lightening, sometimes taking a purplish hue as flowers age. |
| Fragrance and aroma |
Strong, long-lasting fragrance with a sweetly fruity, old-rose character, recognised by multiple international competitions; primarily ornamental, with very double blooms limiting pollinator access. |
| Hip characteristics |
Hip set generally poor due to very double flowers and regular deadheading; occasional small spherical orange-red hips appear, typically around 10–14 mm in diameter when formed. |
| Resistance and winter hardiness |
Medium disease resistance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C (RHS H7, Swedish Zone 3, USDA 6b); moderate drought tolerance with regular watering needed. |
| Horticultural recommendations |
Best used as premium container, flower bed, solitary, cut-flower or balcony–terrace bush; medium maintenance with deadheading required; own-root NEONATAL form supports long-term, sustainable production. |
EDITH PIAF® MEIramboys combines award-winning fragrance, stable ruby-red flower quality and upright, bush-trained structure on a predictable own-root base, making it a dependable choice for exclusive programmes where we can jointly plan volumes and timing.
