Bedding rose

20-667-1
20-667-2

Edouard Guillot™

Terre des Roses®

MASedogui – Dominique Massad

Vibrant salmon and coral-coloured tones in a harmonious blend, with a subtle pink iridescence. - flowerbed floribunda rose - mild, restrained-scented rose - fresh, fruity character

– Harmonious salmon‑pink and coral flower tones.
– Compact, bushy habit ideal for beds and pots.
– Reliable remontant flowering with strong second flush.
– Winter hardy to RHS H7, dependable in cold.
– Semi‑double blooms support visiting pollinators.
Special feature: Fresh, mildly fruity fragrance that enhances paths and seating areas.
Standard finished product
Edouard Guillot™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Edouard Guillot™ – pharmaROSA® NEONATAL rooted cutting

Floribunda production with Edouard Guillot™ offers a compact, bushy habit suited to 2–3 L containers, enabling predictable, retail-ready stock for nursery and reseller channels. The remontant, cluster-flowering display in vibrant salmon-pink tones supports reliable garden performance positioning while giving You flexible scheduling of finished lots. Own-root propagation provides long-term regeneration capacity and homogeneous stands, particularly relevant where nursery networks require stable, repeatable batches across seasons and regions in a range that is winter-hardy yet tolerant of typical British wind and cold. With a medium maintenance profile and moderate disease resistance, this cultivar fits standard finished-product workflows, while the development from root establishment in Year 1 through stronger shoots in Year 2 to full ornamental value in Year 3 aligns cleanly with planned release programmes and capacity planning for wholesale partners.


Usage options

Target area Reasoning
Propagation beds for uniform 2–3 L crop Compact, bushy structure and 70–90 cm height support dense spacing and even batches for the recommended standard container route and 2–3 L pots. Own-root material underpins long-term mother-stand renewal, aligning with standard finished-product positioning for reliable retail / reseller lines, particularly in cooler, wind-exposed production regions for professional growers.
Retail-focused flowerbed floribunda lines Clustered, semi-double, medium-sized blooms with remontant, abundant second flowering deliver the reliable garden display expected from a standard finished product. Using bush-trained young plants in 2–3 L containers helps You supply consistent bed-rose programmes to retail and reseller partners looking for dependable, repeatable consumer satisfaction for nursery networks.
Colour-themed salmon / coral collections The vibrant salmon-pink to coral colour range, with controlled fading to peach-pink and cream-edged tones, supports colour-blocked ranges and thematic collections. Rooted cuttings in the standard container route allow predictable crop timing and uniformity for retailers promoting reliable garden performance in coordinated colour concepts for collection buyers.
Cut-flower side line from container stock Medium-sized, flat, semi-double clusters and strong shoot formation allow growers to take occasional cut stems from container or bed stock without compromising plant shape. Running Edouard Guillot™ through the recommended 2–3 L route maintains the standard finished-product profile while adding a modest cut-flower option for multi-channel nurseries.
Pollinator-supportive feature plantings Semi-double, open flowers with visible stamens and accessible pollen, plus a fresh, fruity fragrance, add pollinator interest to retail ranges. Containerised bush-trained plants in 2–3 L sizes can be sold as feature or solitary specimens, supporting reliable garden performance messaging for public-facing schemes and home-garden markets via reseller partners.
Container ranges for medium-maintenance customers Moderate disease resistance and medium maintenance needs fit standard aftercare expectations for retail customers, without requiring specialist regimes. The own-root base supports long lifespan and regeneration, reducing replacement in 2–3 L and step-up container programmes positioned as reliable garden performers for volume retailers.
Rose collections and show-garden beds As a named floribunda in the Terre des Roses® collection, it works well in thematic beds and cultivar groupings where identity and continuity matter. Own-root NEONATAL material helps maintain clonal stability, while the standard container route and bush-trained form match curated ranges aimed at informed rose collectors.
Larger feature tubs and terrace planters (40–50 L) The dense, glossy mid-green foliage and moderate height create a balanced canopy for 40–50 L containers or feature tubs derived from 2–3 L starter plants. This supports an upsized, high-perceived-value offer within standard finished-product lines, adding margin potential for landscape suppliers.

Finished-product ideas

  • 2–3 L retail floribunda line – Own-root, bush-trained plants finished in 2–3 L standard containers, highlighting remontant flowering and reliable salmon-pink display – retail garden centres and DIY chains.
  • Colour-themed salmon collection pack – Coordinated 2–3 L plants grouped as a salmon/coral colour concept, leveraging the vibrant, harmoniously fading blooms and compact habit – multiple-outlet nursery networks and branded reseller programmes.
  • Pollinator-friendly floribunda feature – Container-grown semi-double plants promoted for visible stamens and fragrance as a pollinator-supportive option within standard finished ranges – eco-focused retailers and public-realm contractors.
  • Large terrace tub (40–50 L) upgrade – Step-up production from 2–3 L to 40–50 L pots using the bushy, glossy-foliaged habit to create premium feature tubs – landscape wholesalers and specification-led project suppliers.
  • Thematic Terre des Roses® bed unit – Uniform 2–3 L plants offered as part of a named Terre des Roses® collection, capitalising on own-root stability and reliable performance – specialist rose nurseries and show-garden curators.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose marketed as Edouard Guillot™ Terre des Roses® MASedogui; ARS exhibition name Edouard Guillot; registered cultivar name MASedogui, verified authenticity for professional propagation.
Origin and breeding Bred by Dominique Massad for Guillot, France, with introduction and registration in 2004; commercial parentage is undocumented, offered through Guillot as the initial distributor for European markets.
Awards and recognition not provided
Growth and structural characteristics Bushy floribunda with dense, glossy mid-green foliage (RHS 137A); moderate prickliness; height about 70–90 cm with 50–70 cm spread, forming compact, well-branched bushes suitable for bed and container use.
Flower morphology Semi-double, flat, medium-sized flowers (approximately 1.5–2.75 in) carried in clusters; petal count 13–25; remontant with abundant second flowering, providing extended decorative value in beds and containers.
Colour data and phenology Colour code ARS OP, RHS 36B outer and 36A inner; buds deep orange-coral, opening to intense coral-pink, shifting through apricot-pink and peach-pink to salmon-pink with light cream edging as blooms mature.
Fragrance and aroma Mild fragrance with a fresh, fruity character; scent is noticeable but restrained, complementing the variety’s decorative use without dominating mixed plantings in retail or landscape settings.
Hip characteristics Produces moderately formed spherical hips, approximately 6–10 mm in diameter, maturing to an orange-red colour and adding a discrete seasonal feature without being the primary ornamental focus.
Resistance and winter hardiness Rated to approximately -21 to -18 °C (RHS H7, Swedish Zone 3, USDA 6b); moderate resistance to powdery mildew, black spot and rust; tolerates heat well but requires regular watering in dry periods.
Horticultural recommendations Suitable for flower beds, containers, solitary specimens and occasional cut use; medium maintenance with periodic pest and disease control; recommended as bush-trained plants in standard 2–3 L containers.

Edouard Guillot™ as pharmaROSA® NEONATAL own-root material combines compact bushy habit, remontant salmon-pink flowering and reliable medium maintenance performance into predictable, regenerative stands; please contact us to coordinate volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: EDOUARD GUILLOT™ – salmon-pink bedding floribunda rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:10.05.2025
Cultivar Quality Rating: premium bronze
Item Number: [134] 20-667 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a male forename.
Original Trade Name: Edouard Guillot™
Current Trade Name: Edouard Guillot™ Terre des Roses® MASedogui
Rose Group: Floribunda
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; bush rose
Collection: Terre des Roses®

Origin and Breeding

Initial Distributor: Guillot (France)
Breeder: Dominique Massad
Breeding Year: France, 2004
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; its leaves are glossy and mid‑green in colour (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: OP RHS code: 36B (outer), 36A (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: salmon-pink
Flower Colour Description: Vibrant salmon and coral-coloured tones in a harmonious blend, with a subtle pink iridescence.
Closed Bud: Deep orange‑coral with a pinkish tint at the tip.
Newly Opened Flower: Intense coral-pink outer petals, with a brighter orange-pink tinge towards the centre.
Full Bloom: Uniform salmon-pink, with a softer, pale pink clouding in the centre of the petals.
Before Fading: Lightening apricot-pink with a delicate cream-coloured edge.
Colour Fading Description: During opening, the deep coral–salmon tone fades to a uniform salmon pink, then to a lightened peach-pink, ending with a delicate cream-coloured edge.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: fresh, fruity character
Pollinator Attraction: Its open, semi-double flower form and accessible stamens, combined with a pronounced fragrance, attract pollinating insects.
Pollinator-Friendly Rating: It is considered partially pollinator-friendly due to its semi-double flowers and visible stamens.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Moderately formed, 6–10 mm in diameter, spherical, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires regular watering during dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: flower bed, container, solitary specimen, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
EDOUARD GUILLOT™ – salmon-pink bedding floribunda rose - Massad
Vibrant salmon and coral-coloured tones in a harmonious blend, with a subtle pink iridescence. - flowerbed floribunda rose - mild, restrained-scented rose - fresh, fruity character
Rose Shopping Online - salmon-pink - mild, restrained-scented rose - Edouard Guillot™ - flowerbed floribunda rose - (2.3-3ft (70-90 cm))
Inflorescence: clustered Height: 2.3-3ft (70-90 cm) Flower shape: flat Winter hardiness: - salmon-pink - Guillot (France) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: semi double Edouard Guillot™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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Pages for professionals and private customers
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For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.