Romantic rose

20-414-1
20-414-2

Ausmak

English Rose

AUSmak – David Charles Henshaw Austin

Uniform, delicate pale pink shade with a slight creamy undertone. - english rose - medium-strength, clearly noticeable-scented rose - delicately sweet, tea-scented

– Pastel pink rosettes with classic English charm
– Medium, tea-scented fragrance, clearly perceptible
– Strongly repeat-flowering, generous second flush
– Bushy, dense habit for beds and borders
– RHS Award of Garden Merit winner
– Special feature: Ideal for premium cut flowers, combining form and scent.
Exclusive finished product
Ausmak
pharmaROSA® NEONATAL rooted rose cutting
29,49 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
5 (7453)
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AUSmak – pink English rose – Austin – pharmaROSA® NEONATAL rooted cutting

Premium own-root AUSmak provides a stable, long-term foundation for professional rose ranges targeting exclusive finished products and premium container production. Dense, bushy structure with medium maintenance needs lends itself to consistent 5–7 L crop scheduling and reliable flowering performance for retail and reseller channels. The rosette, very double flowers deliver high flower quality and form, with a medium, tea-scented fragrance suited to cut-flower side sales and display gardens. Own-root material supports predictable regeneration and low replacement over time, aligning with nurseries building thematic English collections for show and park projects. The development arc from root establishment in year one through stronger shoot build in year two to full ornamental expression in year three supports planned rotations, while hardiness to typical UK winters ensures dependable stands even in more exposed northern and inland sites. This allows growers to underpin integrated supply chains serving public and institutional projects, supported by a nationwide tolerance to colder, windier conditions in northern regions for reliable production logistics.


Usage options

Target area Reasoning
Premium 5–7 L English rose containers Own-root AUSmak fits a premium container route, with bush-trained framework canes quickly filling 5–7 L pots and aligning with an exclusive finished-product position. Medium maintenance and moderate disease profile allow predictable scheduling for nursery propagation beds and container grow-on, while winter-hardy stands simplify continuity for retailer and reseller programmes serving retail/reseller.
Thematic and collection rose gardens The English Rose and Romantic rose positioning, combined with stable own-root performance, makes AUSmak well suited to long-term thematic collections and show gardens. Using bush-trained material in 5–7 L containers as the release form helps curators and public project suppliers build homogeneous beds and cultivar-accurate collections with consistent flower form, aligned to an exclusive, high perceived-value offer for public-realm suppliers.
Flower-bed and park plantings The bushy, dense habit and medium height allow structured bedding and park schemes where reliable repeat flowering and visual continuity are required. Own-root propagation material supports long lifespan and regeneration, reducing replacement in public or institutional beds. A premium container route in 5–7 L pots ensures robust, ready-to-plant units for landscape contractors seeking exclusive yet dependable material for landscape contractors.
Cut-flower side production The very double, rosette blooms in delicate pastel pink, with clear, medium-strength fragrance, suit small-scale, high-margin cut-flower stems as a side line. Bush-trained own-root plants in 5–7 L pots can be positioned for both garden and cutting use, supporting nursery and wholesaler offerings where flower quality and form underpin an exclusive English rose proposition for specialist floristry channels.
Premium solitary specimens in large containers The combination of bushy structure, dense foliage and repeat-flowering rosettes makes AUSmak attractive as a solitary specimen in 40–50 litre and larger containers. Starting from own-root bush-trained material in 5–7 L as an intermediate stage gives growers flexibility to step up for statement plants, supporting high-ticket, exclusive positioning in retail and project-based reselling for garden-centres.
Collection maintenance and stock plants Own-root AUSmak supports cultivar-true maintenance and low-risk stock blocks for nurseries building or renewing English Rose-type assortments. Medium maintenance and moderate disease levels ease the running of propagation beds. Hardiness suitable for colder and windier northern UK sites helps producers secure overwintering capacity, while 5–7 L container stock offers a practical base for scoping future exclusive ranges to wholesale partners.
Integrated nursery and reseller programmes The combination of premium silver cultivar rating, award recognition and consistent flower form fits integrated programmes where brandable, exclusive English roses are needed. Own-root NEONATAL material in bush-trained form allows planned volume scaling, from propagation beds to 5–7 L premium containers, supporting reliable, year-on-year capacity planning and margin control for integrator systems.
Show and demonstration plantings for sales support AUSmak’s pastel pink, very double rosettes and medium fragrance provide strong visual and sensory impact in show gardens and display benches, directly supporting sell-out of premium container lines. Own-root plants offer stable performance over multiple seasons, keeping displays representative of production quality, while the recommended 5–7 L release form mirrors retail product, helping buyers assess value for trade customers.

Finished-product ideas

  • 5–7 L English Rose premium line – Own-root, bush-trained AUSmak grown to well-furnished 5–7 L containers, highlighting flower quality and award-backed credibility as an exclusive English rose offer – retail/reseller programmes.
  • Large-feature patio specimen – Step 5–7 L NEONATAL-based plants into 40–50 litre containers, focusing on bushy habit and repeat flowering for high-impact solitary specimens – garden centres and design-led resellers.
  • Romantic collection bed series – Coordinate AUSmak within Romantic rose-themed ranges for parks and show gardens, using uniform 5–7 L stock to deliver consistent structure and pastel colour – public-realm and institutional tenders.
  • English rose cut-and-garden duo – Market AUSmak as a dual-purpose garden and small-scale cut-flower cultivar, leveraging rosette form and fragrance from sturdy 5–7 L plants – specialist florists linked to nurseries.
  • Display-garden anchor cultivar – Use own-root AUSmak as a stable, long-lived anchor in demonstration borders, reflecting production quality and supporting premium container sales – trade show displays and nursery show gardens.

Technical cultivar profile
Name and registration Registered as AUSmak, marketed as Eglantyne and AUSmak English Rose AUSmak; English Rose Collection shrub within the Romantic rose commercial group, bush rose and cut-flower exhibition types.
Origin and breeding Bred by David Charles Henshaw Austin from unknown seedling × ‘Mary Rose’; introduced and registered in 1994 by David Austin Roses Ltd. in the United Kingdom for English Rose-type use.
Awards and recognition Holds the Royal Horticultural Society Award of Garden Merit (2001) and has shown performance at Central Ohio Rose Society Show as Modern Shrub Rose (1999), supporting recognised garden value.
Growth and structural characteristics Bushy shrub with dense, mid-green, slightly glossy foliage; height about 90–140 cm with 80–120 cm spread, moderately thorny canes and poor self-cleaning, so deadheading of spent blooms is advised.
Flower morphology Very double, rosette-shaped, clustered blooms with more than 40 petals, strongly repeat-flowering, giving an abundant second flush and medium-sized flowers approximately 1.5–2.75 inches across.
Colour data and phenology Soft shell-pink buds deepen slightly at the tip, opening to pale, silky pastel pink that fades towards white in the centre; colour lightens faster in strong sun and more slowly in cooler conditions.
Fragrance and aroma Medium-strength, clearly noticeable scent with delicately sweet, tea-scented character; the very double flower form limits pollinator access, making it primarily an ornamental and display-focused variety.
Hip characteristics Hip set is usually poor because of the very double flowers, though occasional small spherical orange-red hips, roughly 8–14 mm in diameter, may form and contribute minor seasonal interest.
Resistance and winter hardiness Hardy to approximately −26 to −23 °C (RHS H7, Swedish zone 4, USDA 5b); disease resistance moderate overall with good black spot resistance but moderate susceptibility to powdery mildew and rust.
Horticultural recommendations Best used in flower beds, parks, cut-flower side use and as solitary specimens; medium maintenance requiring occasional plant protection, ideally supplied bush-trained via premium container production.

AUSmak offers dense bushy structure, award-backed flower quality and dependable hardiness on a long-lived own-root base, supporting predictable, low-replacement stands for premium programmes; please contact us to coordinate volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: AUSMAK – pink English rose - Austin
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:22.02.2025
Cultivar Quality Rating: premium silver
Item Number: [460] 20-414 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name honours Eglantyne Jebb, the founder of Save the Children.
Cultivar Synonym: Eglantyne Jebb; Masako
Original Trade Name: Eglantyne
Current Trade Name: Ausmak English Rose AUSmak
Rose Group: English Rose Collection, Shrub
Commercial Type: english rose
Commercial Group: Romantic rose
Exhibition Category: bush rose; cut flower
Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)
Breeder: David Charles Henshaw Austin
Breeding Company / Institution: David Austin Roses Ltd
Breeding Year: United Kingdom, 1994
Parentage: unknown seedling × ‘Mary Rose’

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (2001)
Competition and Show Awards: Central Ohio Rose Society Show – Modern Shrub Rose (1999); Royal Horticultural Society – Award of Garden Merit (2001)

Growth and Structural Characteristics

Height: 3-4.6ft (90-140 cm)
Spread: 2.6-3.9ft (80-120 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of faded blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Poor self-cleaning

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: LP RHS code: 65D (outer), 65C (inner)
Repeat Flowering: It is strongly repeat-flowering, with an abundant second flush.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, delicate pale pink shade with a slight creamy undertone.
Closed Bud: Delicate powder-pink, becoming slightly darker towards the tip.
Newly Opened Flower: Soft, shell-pink petals, with a slightly deeper tone in the centre.
Full Bloom: Pastel pink, with a lighter rim on the outer petals.
Before Fading: Pale, silky pink, fading to almost white towards the centre.
Colour Fading Description: During opening, the soft pink fades to a pastel; in strong sunlight it fades more quickly, in cool conditions more slowly, and before the end of flowering the centre becomes almost white.

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly noticeable-scented rose
Fragrance Character: delicately sweet, tea-scented
Pollinator Attraction: Its strongly double (fully double) bloom form and reduced stamen accessibility make it only weakly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers enclose the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be poor due to the double flowers; occasionally spherical, orange-red rose hips 8–14 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Moderately heat-tolerant; requires regular watering during prolonged dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – resistant
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection measures.
Primary Uses: flower bed, park, cut flowers, solitary specimen

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
AUSMAK – pink English rose - Austin
Uniform, delicate pale pink shade with a slight creamy undertone. - english rose - medium-strength, clearly noticeable-scented rose - delicately sweet, tea-scented
Online rose purchase - pink - medium-strength, clearly noticeable-scented rose - Ausmak - english rose - (3-4.6ft (90-140 cm))
Inflorescence: clustered Height: 3-4.6ft (90-140 cm) Flower shape: rosette Winter hardiness: - pink - David Austin Roses Ltd. (United Kingdom) english rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3-4.6ft (90-140 cm) Height: 3-4.6ft (90-140 cm) - Flower fullness: very double-flowered Ausmak - Roses in the garden | pharmaROSA® Neonatal - premium silver David Charles Henshaw Austin

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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Pages for professionals and private customers
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Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.