Elodie Gossuin Générosa® MASelgo – pharmaROSA® NEONATAL rooted cutting
Premium own-root propagation of Elodie Gossuin gives nurseries a reliable base for exclusive nostalgic shrub rose production in UK networks focused on flower quality and form. Its remontant, large, very double rosette blooms and strong, fresh-fruity fragrance support cut-flower style, high-perceived-value ranges, while good disease resistance and low maintenance needs simplify scheduling in propagation beds and 5–7 L premium container lines. Own-root durability underpins long-term collection and thematic garden projects with predictable, homogeneous stands, aligning with public-realm and show-garden supply where stable identity and lifespan matter even under cooler, winter-exposed conditions typical of northern sites. With an upright, compact habit suited to premium shrub and specimen container offers, dense foliage, and heat/drought tolerance, it works efficiently in integrator, nursery and reseller chains needing a stable base to plan volumes and replacements from NEONATAL trays through to finished products that reach full ornamental value progressively over the first three years of establishment nationwide.
Usage options
Finished-product ideas
- 5–7 L Romantic Shrub Feature – bush-trained, 3–5 cane plants in 5–7 L pots, highlighting fragrant, very double pink rosettes and good disease resistance for premium container retail – target audience/channel: branded romantic shrub benches in garden centres.
- Cutting Garden Signature Rose – NEONATAL-based shrubs finished in 7 L with upright habit and corymbose stems marketed for home cutting, aligning with exclusive flower-form positioning – target audience/channel: specialist rose and cut-flower concept ranges.
- Fragrance Collection Hero Pot – strongly scented, nostalgia-style shrubs up-potted to 10–15 L for prominent fragrance-focused displays, using low-maintenance, disease-resistant performance as a quality marker – target audience/channel: fragrance-branded in-store concepts and seasonal promotions.
- Prestige Terrace Container – stepwise grown from NEONATAL to 40–50 L feature containers with dense foliage and repeat-flowering pink rosettes, suited to long-term display – target audience/channel: landscape contractors and hospitality procurement for terrace and entrance schemes.
- Générosa® Heritage Bed Unit – coordinated batches for thematic Générosa® or Romantic rose beds, raised from own-root NEONATAL stock to ensure identity and uniform growth, finished in 5–7 L – target audience/channel: public-realm and show-garden framework plantings.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Romantica shrub nostalgia rose, registered as MASelgo and traded as Elodie Gossuin Générosa® MASelgo, positioned as an exclusive, premium gold quality cultivar for professional production. |
| Origin and breeding |
Bred by Dominique Massad for Roseraies Guillot in France before 2007, introduced in 2008, with professional distribution via Roseraies Guillot targeting romantic shrub rose and cut-flower oriented markets. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Compact, upright shrub reaching about 70–95 cm in height and 50–70 cm spread, moderately thorny, with dense, slightly glossy olive-green foliage giving a full, finished-plant appearance in containers and beds. |
| Flower morphology |
Very double, rosette-shaped blooms with more than 40 petals, large flower size around 2.75–3.95 inches, remontant with abundant second flush, borne in corymbose clusters of 3–5 flowers per stem for strong visual effect. |
| Colour data and phenology |
Rich, clear deep pink flowers (ARS mp, RHS 57C outer, 62B inner) opening from dark, slightly purple-edged buds, fading to softer pastel pink with lighter centres and moderate overall colour retention across the bloom cycle. |
| Fragrance and aroma |
Strong, distinctive scent with a fresh, fruity character, primarily ornamental rather than pollinator-focused due to very double blooms concealing stamens and limiting insect access for foraging or pollen collection. |
| Hip characteristics |
Hip set is generally poor because of the very double flower form, but when present produces small 7–9 mm ellipsoidal orange-red hips that are not a primary ornamental or production feature. |
| Resistance and winter hardiness |
Good resistance to powdery mildew, black spot and rust, winter hardy around -21 to -18 °C (RHS H7, USDA 6b, Swedish zone 3), with proven ability to tolerate heat and moderate drought in production settings. |
| Horticultural recommendations |
Suited to flower beds, containers, cut-flower style use and specimens, with low maintenance needs but weak self-cleaning, so deadheading is beneficial; recommended as bush-trained, 3–5 cane, premium container material. |
Elodie Gossuin Générosa® MASelgo combines compact upright structure, strong fragrance and good disease resistance on a predictable, regenerative own-root base, making it a reliable choice for aligning volumes and schedules in premium rose programmes.
