Bedding rose

21-395-1
21-395-2

Evesorja

Bedding rose

- – Jérôme Rateau

Uniform, soft pastel-pink petal surface. - border shrub rose - medium-strength, clearly scented rose - soft, pleasant character

– Soft pastel-pink blooms with silky sheen.
Medium, pleasant fragrance for enjoyment.
– Bushy, compact habit suits flowerbeds.
– Barely thorny shoots for easy handling.
– Good winter hardiness to USDA zone 6b.
Special feature: Forms dainty orange-red hips for added autumn interest.
Standard finished product
Evesorja
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6627)
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Génie Léonard® – EVEsorja rooted cuttings for professional production

Designed for nursery networks that need reliable, homogeneous propagation material, Génie Léonard® (EVEsorja) delivers a bushy, compact border shrub habit suited to 2–3 litre containers and standard finished-product lines. Its medium maintenance profile, remontant, double, medium-large blooms and fragrant character allow You to build premium yet predictable “reliable garden performance” offers for retail and reseller partners. Own-root tray cuttings support stable long-term production capacity with renewable growth and low replacement in propagation beds, contributing to dependable supply even in Scotland and North England where winter and wind pressures are higher. The dense, dark green, slightly glossy foliage, soft pastel-pink colour range and barely thorny stems make this cultivar efficient to handle in nurseries and attractive as a border shrub or specimen in thematic rose gardens and collections. Planned as pharmaROSA® NEONATAL material, it fits standard container routes, from young-plant propagation through to finished shrubs, aligning with professional wholesale-scale scheduling across UK institutional and retail supply chains, with roots establishing in year one, shoots building structure in year two, and full ornamental value from year three onward.


Usage options

Target area Reasoning
Propagation beds for border shrub programmes The bushy, compact structure with 100–140 cm height and 65–95 cm spread supports dense, uniform propagation beds feeding border shrub and bed rose ranges. In standard container production with 2–3 litre targets, own-root NEONATAL material gives stable renewal and predictable batch quality for reliable garden performance in retail and reseller channels serving professional growers.
Remontant flowering lines for continuous colour Remontant flowering with an abundant second flush allows You to plan colour windows for staged 2–3 litre releases and flexible scheduling in standard container production. Using bush-trained, compact young plants, You can time cartons and trolley loads to peak pastel-pink presentation, reinforcing reliable garden performance promises for retail distributors.
Fragranced shrub assortments The medium-strength, clearly detectable fragrance with a soft, pleasant character adds value where scented shrub roses are requested for flowerbed and specimen use. As own-root propagation material in standard container routes, it slots easily into fragrance-focused ranges that must stay uniform and low-risk, supporting reliable garden performance ranges for garden centres.
Colour-coordinated pastel-pink collections The uniform soft pastel-pink petal surface, with gentle fading to lighter tones and cream edges, is straightforward to combine in themed pastel assortments and show-garden style collections. NEONATAL rooted cuttings give consistent starting points for 2–3 litre shrub production, enabling cohesive colour benches that underpin reliable garden performance to wholesale buyers.
Cut-flower capable garden shrub lines The medium-large, double, cup-shaped blooms (26–39 petals) and solitary presentation suit both garden enjoyment and occasional cut use from finished 2–3 litre shrubs. Propagation via own-root tray cuttings simplifies cultivar maintenance for nursery networks, ensuring true-to-type plants and secure repeat supply to support reliable garden performance in mixed channels.
Medium-maintenance, robust garden performance offers Moderate disease resistance and medium maintenance needs, with occasional plant protection and dead-heading where necessary, suit UK production aiming for dependable but realistic care profiles. In standard container paths, own-root plants reduce long-term replacement, with stable stands that support a reliable garden performance message to volume retailers.
Low-prickle, staff-friendly handling blocks The barely thorny character eases pruning, spacing, potting-on and dispatch handling—an advantage in high-throughput nursery systems and integrator logistics. When combined with compact, bush-trained release form in 2–3 litre containers, it supports efficient labour use and consistent presentation, strengthening reliable garden performance claims for trade wholesalers.
Cold-tolerant assortments for cooler UK regions The H7, USDA 6b hardiness and Swedish zone 3 rating support selection for cooler and more exposed UK markets, offering a reliable shrub for municipal and private schemes. In own-root NEONATAL form, regeneration and longevity reduce replanting in long-term beds, supporting reliable garden performance even where winter and wind exposure are higher for public-realm suppliers.

Finished-product ideas

  • Pastel 2–3 L border shrub – compact bush-trained shrubs in 2–3 litre pots, highlighting soft pastel-pink colour and remontant flowering, positioned as a standard finished product with reliable garden performance – retail / reseller.
  • Fragrant feature specimen – slightly up-sized, well-branched plants promoted for medium-strength, pleasant fragrance and bushy habit, using own-root stability for long-term garden value – independent garden centres.
  • Cold-zone municipal bed rose – grouped plantings drawing on H7 hardiness, moderate disease resistance and own-root regeneration for durable displays in exposed beds, supplied from uniform NEONATAL-based 2–3 litre stock – public-realm projects.
  • Low-prickle handling line – labour-efficient production batches focused on barely thorny stems and compact structure, simplifying pruning, potting and dispatch within integrator and network nurseries – wholesale distribution.
  • Collection-grade pastel shrub – cultivar-true, own-root material for thematic rose gardens and collections, using stable colour expression and bushy form as a reliable garden performance anchor – specialist nurseries and rosarium projects.

Technical cultivar profile
Parameter Data
Name and registration Modern Shrub border rose, registered as EVEsorja, commercialised as Génie Léonard®; current trade name listed as “Evesorja Bedding rose EVEsorja” for professional reference.
Origin and breeding Bred in France in 2011 by Jérôme Rateau; introduced and distributed from 2020 by André Eve and Roses Anciennes André Eve, with ARS registration under the name Evesorja.
Awards and recognition Not provided; no competition, collectors’ or lifetime awards are listed for this cultivar in the available data, so performance assessment must rely on technical characteristics and trials.
Growth and structural characteristics Bushy shrub with 100–140 cm height and 65–95 cm spread, dense dark green slightly glossy foliage and barely thorny shoots; bush-trained compact form suitable for bed, border and specimen use.
Flower morphology Double, cup-shaped blooms with 26–39 petals and medium-large size (2.75–3.95 in), produced mainly solitary; remontant, with an abundant second flowering; dead-heading recommended due to persistent spent blooms.
Colour data and phenology Pink pastel tones with ARS code lp and RHS 65C outer, 65D inner; buds vivid mid-pink, opening to powder and pastel pink, with cream-edged fading and a soft, even light-pink full-bloom presentation.
Fragrance and aroma Medium-strength, clearly noticeable fragrance with a soft, pleasant character; double flowers reduce stamen accessibility and overall pollinator value, indicating primarily ornamental and cut-flower potential.
Hip characteristics Occasional spherical hips form, orange-red in colour and around 6–10 mm diameter; ornamental effect possible in lower-intensity maintenance settings where dead-heading is reduced or omitted.
Resistance and winter hardiness Moderate tolerance to powdery mildew, black spot and rust; hardiness approximately −21 to −18 °C, rated RHS H7, Swedish zone 3, USDA 6b; no specific data on heat or drought performance are provided.
Horticultural recommendations Recommended for flowerbeds, cut use and specimen planting; medium maintenance with occasional plant protection and dead-heading; ideal for standard container routes, 2–3 litre targets and own-root NEONATAL propagation.

Génie Léonard® (EVEsorja) combines a compact bushy habit, remontant pastel-pink, fragrant blooms and cold-tolerant, own-root reliability into predictable, low-replacement shrub lines that can be scheduled confidently for future capacity and supply discussions.

Detailed product attributes

Product Identification Data

Product Name: EVESORJA – pink bedding shrub rose - Rateau
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:18.05.2025
Cultivar Quality Rating: premium silver
Item Number: [1388] 21-395 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name "Génie Léonard" refers to the genius of Leonardo da Vinci.
Original Trade Name: Génie Léonard®
Current Trade Name: Evesorja Bedding rose EVEsorja
Rose Group: Modern Shrub
Commercial Type: border shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: André Eve (France); Roses Anciennes André Eve (France)
Registration Year: 2020 (ARS - registration name: Evesorja)
Breeder: Jérôme Rateau
Breeding Company / Institution: Roses Anciennes André Eve (France)
Breeding Year: France, 2011
Parentage: unknown

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a dark green hue.
Prickliness: barely thorny
Self-Cleaning Description: Because of its highly double flowers, spent heads often remain on the plant; dead‑heading may be necessary.
Self-Cleaning Intensity: No data available for self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: lp RHS code: 65C (outer), 65D (inner)
Repeat Flowering: It is remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, soft pastel-pink petal surface.
Closed Bud: Vivid mid-pink with a slightly reddish tone.
Newly Opened Flower: The outer petals are pale pink, while the inner petals open in a delicate powder-pink.
Full Bloom: The bloom displays a soft, even light pink, and the wavy petals take on a silky sheen.
Before Fading: The colour fades slightly to a pastel pink with a noticeable cream-coloured edge.
Colour Fading Description: As the bloom opens it fades from mid-pink to a lighter, pastel pink, finishing with a cream-coloured edge.

Fragrance and Aroma

Fragrance Strength: medium-strength, clearly scented rose
Fragrance Character: soft, pleasant character
Pollinator Attraction: Its fully double flower form and reduced stamen accessibility make it less attractive to pollinators.
Pollinator-Friendly Rating: Its double flowers partially cover the stamens, so its attractiveness to pollinators is limited; mainly an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally formed, spherical, orange‑red rose hip, 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasional plant protection is recommended.
Primary Uses: flowerbed, cut flower, specimen

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
EVESORJA – pink bedding shrub rose - Rateau
Uniform, soft pastel-pink petal surface. - border shrub rose - medium-strength, clearly scented rose - soft, pleasant character
Rose Shopping Online - pink - medium-strength, clearly scented rose - Evesorja - border shrub rose - (3.3-4.6ft (100-140 cm))
Inflorescence: solitary Height: 3.3-4.6ft (100-140 cm) Flower shape: cup-shaped Winter hardiness: 7b pink - André Eve (France); Roses Anciennes André Eve (France) border shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: double-flowered Evesorja - Roses in the garden | pharmaROSA® Neonatal - premium silver Jérôme Rateau

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.