Bedding rose

21-591-1
21-591-2

Eyewink Amorina

Bedding rose

- – De Ruiter Innovations B.V.

Striking coral‑pink bloom with a pale cream‑white to yellowish centre and contrasting yellow stamens. - landscape shrub rose - light, restrained-scented rose - soft, fresh, fruity character

– Striking coral‑pink blooms with glowing centres.
– Reliable repeat-flowering for long seasonal colour.
– Good disease resistance and winter hardiness.
– Bushy, uniform habit ideal for mass planting.
– Low‑maintenance rose for busy urban plantings.
– Special feature: Bee-friendly, open flowers also give decorative orange-red hips in winter.
Project (landscape architecture / mass use)
Eyewink Amorina
pharmaROSA® NEONATAL rooted rose cutting
28,30 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6655)
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EYEWINK AMORINA – pink landscape shrub rose – rooted cutting for professional propagation

As a bushy, uniform modern shrub in the bedding segment, EYEWINK AMORINA offers dense, low‑care structure and fast coverage for project mass plantings built from tray‑rooted own‑root propagation material. Its semi‑double, pollinator‑supporting blooms are clustered, self‑cleaning and repeat‑flowering, helping You present a tidy, continuously ornamental, shrub‑trained finished product in 1.5–2 litre containers or larger 40–50 litre landscape sizes for beds, borders and urban parks. Own‑root plants establish into durable stands with predictable regrowth and reduced replacement, supporting homogeneous capacity across nursery networks and public‑realm supply chains that must cope with winter, wind and exposed conditions typical of Scottish and northern English sites. The compact 50–70 cm habit and good disease resistance simplify maintenance for landscape contractors, while stable quality from pharmaROSA® NEONATAL cuttings underpins long‑term credibility and collection‑grade plantings where cultivar identity matters and a clear Year‑1 roots, Year‑2 shoots, Year‑3 full ornamental value development arc can be scheduled ahead for project delivery.


Usage options

Target area Reasoning
Project mass planting for fast ground coverage The compact 50–70 cm, bushy habit supports rapid canopy closure, matching the project mass planting route and uniform, dense, bush‑trained finish. Using 1.5–2 L pots or 40–50 L landscape units gives contractors an immediately effective bed rose for large schemes, fully aligned with project‑driven, mass‑use positioning for landscape contractor / project wholesaler.
Low‑maintenance public and urban plantings Good self‑cleaning and low maintenance demand reduce pruning and feeding cycles on urban sites. In a nursery workflow, own‑root NEONATAL material grown to a dense finished form in smaller pots can be batch‑produced for regular scheduling, supporting fast‑coverage, uniformity‑oriented offers to public‑realm maintenance suppliers.
Pollinator‑supporting thematic rose collections Semi‑double, open‑centred flowers with accessible stamens enhance bee activity, which helps thematic and educational rose gardens. Propagation as uniform, bush‑trained shrubs in 1.5–2 L containers provides consistent plants for collection layouts, supporting project and collection‑type positioning to thematic garden and show‑garden partners.
Heat‑ and drought‑tolerant landscape schemes Once established, the variety tolerates heat and moderate drought well, valuable for exposed beds or lighter soils. Own‑root plants in 40–50 L containers give strong root volume for quicker establishment in such projects, suiting project mass planting where contractors need resilient, low‑input beds for regional landscape contractors.
Cold‑tolerant, exposed northern and coastal sites The stated winter hardiness to around –21 to –18 °C with H7 rating allows reliable use in harsher UK regions, meaning nursery‑raised, bush‑trained plants can be offered confidently into schemes where winters are long, windy and sometimes salt‑laden, supporting consistent project supply for northern and coastal project specialists.
Colour‑impact beds and borders with long display The striking coral‑pink with pale centre, good colour retention and repeat flowering provide a long, high‑impact season in formal beds and mixed borders. Using the recommended 1.5–2 L route gives a cost‑efficient colour unit, while own‑root stability supports long‑term stock for project‑oriented, fast‑coverage offers to colour‑focused wholesalers.
Gene‑bank and cultivar‑maintenance plantings Own‑root propagation secures varietal integrity and regeneration capacity for long‑term stands, supporting cultivar collections and maintenance rows. NEONATAL tray‑rooted cuttings slot easily into nursery beds or container systems, underpinning professional credibility for thematic rose collections and institutional projects served by collection‑oriented nurseries.
Scheduled three‑year project supply programmes With a predictable progression from rooting through to full ornamental performance, growers can plan a Year‑1 rooting and establishment phase, Year‑2 canopy and flowering build‑up, and Year‑3 peak display, aligning potting (1.5–2 L or larger) and dispatch to multi‑year landscape frameworks for framework‑contract project suppliers.

Finished-product ideas

  • 1.5–2 L shrub bedding unit – Own‑root, uniformly bushy plants finished in 1.5–2 L pots, leveraging compact habit and self‑cleaning flowers for fast‑coverage bedding lines – target: project‑serving wholesalers for municipal and housing‑association schemes.
  • 40–50 L landscape shrub module – Larger, own‑root shrubs in 40–50 L containers, exploiting heat/drought tolerance and winter hardiness for instant‑impact urban beds – target: landscape contractors needing ready‑made structure for public‑realm projects.
  • Pollinator‑accent rose bed mix – Semi‑double, open‑centred, bee‑attracting flowers used in mixed rose pallets for ecological public plantings, with low maintenance suiting budget‑sensitive contracts – target: councils and institutional buyers via integrator networks.
  • Colour‑themed coral‑pink collection – Uniform, coral‑pink shrubs for curated colour blocks in thematic rose gardens, supported by own‑root longevity and good colour retention – target: show‑garden operators and specialist collection nurseries.
  • Project mass‑plant tray programme – NEONATAL batches reserved and scheduled ahead, grown on to a dense, bush‑trained form in standard containers, optimising predictable capacity and homogeneous stands – target: integrators coordinating multi‑site landscape frameworks.

Technical cultivar profile
Parameter Data
Name and registration Current trade name: Eyewink Amorina Bedding rose De Ruiter; collection: Bedding rose; group: Modern shrub (Landscape Shrub), commercial type: landscape shrub rose, bed rose segment; registered cultivar name: not provided.
Origin and breeding Breeder and breeding company: De Ruiter Innovations B.V.; parentage: unknown; initial distributor: De Ruiter Innovations B.V. (Netherlands); breeding, registration and introduction years: data not provided.
Awards and recognition Not provided; no competition records, collector recommendations or formal horticultural ratings have been specified for this cultivar in the supplied data.
Growth and structural characteristics Bushy, compact shrub with moderately dense, slightly glossy mid‑green foliage; height and spread both around 50–70 cm; moderately thorny shoots; good self‑cleaning, most spent blooms drop naturally, maintaining tidy structure.
Flower morphology Semi‑double, flat flowers with 13–25 petals; medium size (approximately 1.5–2.75 in) in clusters; repeat‑flowering with a generous second flush; open flower form keeps stamens exposed, contributing to pollinator attractiveness.
Colour data and phenology Striking coral‑pink blooms with pale cream‑white to yellowish centre and yellow stamens; RHS 53C outer, 53D inner; colour holds well, then softens to pastel pink as flowers mature, maintaining contrast between petals and central eye.
Fragrance and aroma Light, restrained fragrance with a soft, fresh, fruity character; scent is present but not dominant, suitable for public and park settings where strong fragrance is not required; no specific cosmetic or soap use data provided.
Hip characteristics Moderate fruiting with globular, orange‑red hips, approximately 10–14 mm diameter; hips provide additional visual interest into winter, extending ornamental value in public and park plantings beyond the main flowering period.
Resistance and winter hardiness Good general disease resistance, with good levels against powdery mildew, black spot and rust; winter hardiness approximately –21 to –18 °C, RHS H7, Swedish zone 3, USDA zone 6b; once established, tolerates heat and moderate drought well.
Horticultural recommendations Recommended for flowerbeds, borders, parks, urban green spaces and specimen use in landscape concepts; project mass planting route with low maintenance needs, minimal pruning and feeding; release as a uniform, dense, bush‑trained finished shrub.

EYEWINK AMORINA combines compact, uniform structure, fast, repeat coral‑pink coverage and low maintenance with predictable, regenerative own‑root performance, offering nurseries and project suppliers a reliable option for aligning long‑term capacity and scheduling discussions.

Detailed product attributes

Product Identification Data

Product Name: EYEWINK AMORINA – pink landscape shrub rose - De Ruiter
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:31.07.2025
Cultivar Quality Rating: premium bronze
Item Number: [1593] 21-591 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "eyewink" means "a blink", that is, a very short period of time.
Original Trade Name: Eyewink Amorina®
Current Trade Name: Eyewink Amorina Bedding rose De Ruiter
Rose Group: Modern shrub (Landscape Shrub)
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: De Ruiter Innovations B.V. (Netherlands)
Introduction Year: Data not available
Registration Year: Data not available
Breeder: De Ruiter Innovations B.V.
Breeding Company / Institution: De Ruiter Innovations B V
Parentage: unknown

Growth and Structural Characteristics

Height: 1.6-2.3ft (50-70 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy
Foliage: The variety has moderately dense foliage. The leaves have a slightly glossy surface and a mid‑green shade.
Prickliness: moderately thorny
Self-Cleaning Description: Most spent flowers drop off naturally.
Self-Cleaning Intensity: self-cleaning good

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double flowered
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: dp RHS code: 53C (outer), 53D (inner)
Repeat Flowering: Repeat-flowering, with a generous second bloom.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Striking coral‑pink bloom with a pale cream‑white to yellowish centre and contrasting yellow stamens.
Closed Bud: Vibrant coral-pink bud with a deeper pink shade at the tip and a subtle orange undertone.
Newly Opened Flower: The petals open in an intense coral‑pink that gradually lightens towards the petal bases and develops into a creamy‑yellow centre.
Full Bloom: Brilliant coral-pink petals with a distinct, pale creamy-white–yellow centre. The outer petal surface is an even pink‑coral shade that gently fades towards the flower centre, creating a strong contrast with the yellowish ring of stamens.
Before Fading: The coral-pink tone slightly fades, shifting to a softer, pastel pink, while the central creamy area becomes lighter and more translucent.
Colour Fading Description: As the bloom opens, the coral-pink tone fades slightly.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: soft, fresh, fruity character
Pollinator Attraction: Flat, simple flowers with readily accessible stamens attract bees, while semi‑double or double forms with concealed stamens are generally less attractive to pollinators.
Pollinator-Friendly Rating: Its semi-double, open-centred flowers, with easily accessible stamens, attract bees and are therefore pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: The rose hips are 10–14 mm in diameter, globular and orange-red; fruiting is generally moderate, providing winter ornamental value.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Once established, it tolerates heat and moderate drought well.
Disease Resistance: good
  • powdery mildew – good
  • black spot – good
  • rust –good

Horticultural Recommendations

Recommended product path: Project mass planting
Release form: Uniform, dense, bush-trained finished product
Recommended use: Maintenance requirement: low; requires minimal pruning and feeding.
Primary Uses: flowerbed, park, urban green space, border, specimen

Comments

Positioning: Project (landscape architecture / mass use)
Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance
Main value proposition: Fast coverage – uniformity
EYEWINK AMORINA – pink landscape shrub rose - De Ruiter
Striking coral‑pink bloom with a pale cream‑white to yellowish centre and contrasting yellow stamens. - landscape shrub rose - light, restrained-scented rose - soft, fresh, fruity character
Online rose order - pink - light, restrained-scented rose - Eyewink Amorina - landscape shrub rose - (1.6-2.3ft (50-70 cm))
Inflorescence: clustered Height: 1.6-2.3ft (50-70 cm) Flower shape: flat Winter hardiness: 6b pink - De Ruiter Innovations B.V. (Netherlands) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.6-2.3ft (50-70 cm) Height: 1.6-2.3ft (50-70 cm) - Flower fullness: semi-double flowered Eyewink Amorina - Roses in the garden | pharmaROSA® Neonatal - premium bronze De Ruiter Innovations B.V.

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.