Bedding rose

20-740-1
20-740-2

Flirting™

Palace®

POUlac011 – L. Pernille Olesen, Mogens Nyegaard Olesen

Bright red petals with a coral undertone. - flowerbed shrub rose - mild, subtly scented rose - delicately spicy, piquant character

– Compact, cushion-like bush for neat beds
– Abundant clusters of double, medium blooms
– Refined orange‑red to peach colour changes
– Mild, delicately spicy fragrance in the garden
– Hardy to USDA 5b / RHS H7 winters
Special feature: Occasional decorative orange‑red hips add autumn interest.
Standard finished product
Flirting™
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Flirting™ Palace® POUlac011 – pharmaROSA® NEONATAL rooted cutting

Compact bedding performance, cluster flowering and repeat flushes make Flirting™ a practical choice for nursery production aiming at reliable, retail-ready floribundas in 2–3 L containers. This low, cushion-like shrub with dense foliage and medium maintenance needs is well suited to standard container routes and flower bed positioning where consistent garden value is expected. Own-root stability supports homogeneous stands and low replacement over time, with roots developing in year one, structural shoot build-up in year two, and full ornamental expression from year three onwards. Moderate hardiness to around -25 °C combines with balanced vigour for predictable scheduling, while its colour progression from bright coral-red to soft peach provides visual interest for thematic and collection plantings. In networks serving public and institutional schemes, it can underpin dependable bed rose lines; its own-root longevity helps maintain stable stocking capacity even under production pressure and varying UK regional conditions, including sites with cool, wind-exposed winters in parts of Scotland and northern England.


Usage options

Target area Reasoning
2–3 L standard container production for retail bedding lines The compact, spreading habit with 40–50 cm height and 55–65 cm spread supports dense, uniform coverage in standard 2–3 L containers, matching the recommended product path and standard finished product positioning. Medium maintenance needs and moderate disease profile are manageable within typical UK nursery protection regimes, while own-root material offers predictable structure for repeat batches and dependable retail / reseller supply. For nursery and garden-centre supply chains
Colour-focused flower bed assortments for reliable garden performance Bright coral-red to soft peach colour transition in medium, double flowers gives visible, seasonal impact in flower beds aligned to the “reliable garden performance” promise. Repeat flowering with abundant second flush provides sustained display, while own-root plants regenerate well after trimming, keeping collection and project beds even in quality. Standard container release enables straightforward integration into colour-themed bed rose ranges. For retail programmes targeting long-season bedding interest
Compact floribunda lines for high-density nursery benches The low, cushion-like architecture with dense, dark green foliage allows close bench spacing without excessive shading or staking, supporting efficient glasshouse or tunnel use in 2–3 L routes. Balanced vigour simplifies height control and timing for batch releases, while own-root propagation reduces variability between plants, helping maintain homogeneous benches that translate into consistent retail blocks. For large-scale nursery bench and tunnel production
Own-root stock for thematic and collection rose gardens As an exhibition floribunda with verified identity and moderate hardiness (H7, USDA 5b, Swedish Zone 4), Flirting™ is suitable for curated collections and rose gardens where cultivar correctness and continuity matter. Own-root longevity and regenerative growth reduce long-term replacement in thematic beds or public show gardens, while the medium care requirement fits municipal and institutional maintenance capabilities. For public-realm and collection garden frameworks
Project supply for cooler, wind-exposed northern UK locations Hardiness down to approximately -26 °C and robust shrub structure support use in projects in cooler, windier northern districts where dependable winter survival is essential. Standard container production from own-root cuttings ensures repeatable, traceable batches for framework contracts, and the compact canopy performs reliably in open, bed-style applications typical of municipal and institutional plantings in such climates. For contractors servicing northern municipal schemes
Medium-maintenance bed rose ranges with defined plant protection Moderate disease resistance and clear guidance that plant protection is needed in extremely humid environments fit structured IPM programmes in UK nurseries. Growers can plan standard fungicide regimes without the unpredictability of very weak cultivars, while own-root stock withstands repeated cutting back. This supports value-focused bed rose ranges promising reliable garden performance in mainstream retail. For value-driven retail bed rose assortments
Repeat-flowering colour accent for public and commercial beds Abundant cluster-flowering and strong repeat bloom, including an ample second flush, make Flirting™ suitable as a colour accent in public and commercial beds where continuous display is important. Own-root systems allow repeated rejuvenation pruning over many years without graft union decline, supporting durable schemes in retail-supplied public projects that demand stable stands and predictable flowering windows. For public-realm and commercial landscape channels
Own-root base material for private-label floribunda concepts The combination of compact floribunda habit, moderate care level and stable colour identity makes this cultivar a viable component of private-label bed rose lines. Own-root propagation facilitates consistent branding across seasons, and containerised 2–3 L bush-trained plants slot into standard logistics. Its winter and wind tolerance also helps support programmes targeting UK-wide coverage, including exposed northern and coastal routes. For integrators and branded retail programmes

Finished-product ideas

  • 2–3 L compact floribunda bed rose – bush-trained, low, cushion-like plants with dense foliage and bright coral-red to peach flowers, supplied in standard 2–3 L pots as a reliable garden performance bed rose – retail and garden-centre bedding tables
  • Colour-impact municipal bed unit – own-root material grown on to uniform, repeat-flowering clusters for high-visibility flower beds, positioned as a robust, compact floribunda solution – public-realm and municipal contractors
  • Collection-garden floribunda line – verified Flirting™ identity in standard containers for curated rose collections and thematic displays where long-term own-root stability and regeneration are key – show gardens and specialist collections
  • Project-ready bed rose module – medium-maintenance, bush-trained plants scheduled for batch delivery into framework contracts, leveraging moderate hardiness and dependable structure – integrator and landscape project supply
  • Private-label compact floribunda range – own-root propagation used to underpin a branded series of 2–3 L floribundas highlighting repeat flowering and consistent habit – multiple-retailer and reseller programmes

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose marketed as Flirting™ Palace® POUlac011, registered as POUlac011, exhibition floribunda bush type with confirmed authenticity and premium bronze internal quality rating.
Origin and breeding Bred in Denmark in 1992 by L. Pernille and Mogens Nyegaard Olesen, introduced by Poulsen Roser A/S from 2003, with parentage recorded as unknown in available data.
Growth and structural characteristics Spreading, low, cushion-like shrub reaching about 40–50 cm high and 55–65 cm wide, with moderately thorny shoots and dense, glossy, dark green foliage forming a compact, bed-suitable canopy.
Flower morphology Medium-sized, double, cup-shaped flowers with 26–39 petals, produced in large clusters on a repeat-flowering cycle, with the second flush also reported as abundant for extended seasonal display.
Colour data and phenology Initially bright orange-red to coral with orange-pink tones, gradually fading through orange-pink to soft peach while retaining a yellowish centre, giving a broad, saucer-shaped orange-pink bloom at full openness.
Fragrance and aroma Described as mild and subtly scented with a delicately spicy, piquant character, offering a light fragrance presence without dominating production areas or conflicting with mixed-plant retail presentations.
Hip characteristics Occasional spherical hips of approximately 10–14 mm diameter, orange-red in colour (RHS 40A), not considered a primary ornamental feature but relevant where seed set and seasonal interest are monitored.
Resistance and winter hardiness Moderate tolerance to heat and drought, requiring regular watering in prolonged dry periods, moderate resistance to powdery mildew, black spot and rust, and hardy to around -26 to -23 °C (RHS H7, USDA 5b, Swedish Zone 4).
Horticultural recommendations Primarily recommended for flower bed use with medium maintenance needs; plant protection advised in extremely humid conditions, best supplied as bush-trained, compact plants via standard container routes in 2–3 L pots.

Flirting™ Palace® POUlac011 offers compact, repeat-flowering, colour-rich bedding performance on durable own-root plants, supporting predictable, long-lived stands for nurseries and project suppliers who wish to discuss volume planning and timing in detail.

Detailed product attributes

Product Identification Data

Product Name: FLIRTING™ – red bedding shrub rose - Olesen & Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:16.09.2025
Cultivar Quality Rating: premium bronze
Item Number: [404] 20-740 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word 'flirting' means flirtation, coquettishness.
Cultivar Synonym: Flirting Palace
Original Trade Name: Flirting™
Current Trade Name: Flirting™ Palace® POUlac011
Rose Group: Floribunda
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; bush rose
Collection: Palace®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark)
Registration Year: Data not available
Breeder: L. Pernille Olesen, Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S (Fredensborg, Denmark)
Breeding Year: Denmark, 1992
Parentage: unknown

Growth and Structural Characteristics

Height: 1.3-1.6ft (40-50 cm)
Spread: 1.8-2.1ft (55-65 cm)
Growth Habit: spreading (low, cushion-like shrub)
Foliage: The variety has dense foliage, with glossy, dark green leaves.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered, large
Colour Code: ARS code: ob RHS code: 38B (outer), 38B + 8B (inner)
Repeat Flowering: It is repeat-flowering and its second flowering is also abundant.

Colour Data and Phenology

Colour: red
Flower Colour Description: Bright red petals with a coral undertone.
Closed Bud: Orange-red (30A) base colour, in which a delicate, light orange (29A) shade is discernible.
Newly Opened Flower: The outer petals are orange‑pink, while a gradually yellowish hue enriches the centre towards the inner side.
Full Bloom: The flower is broad, saucer-shaped and uniformly orange-pink, with a yellowish halo at the centre.
Before Fading: The colours fade slightly, becoming a soft peach, but the yellowish centre remains clearly visible.
Colour Fading Description: During opening the orange‑red–coral tones fade to orange‑pink and then to a soft peach before the flower fully opens, while the yellowish centre remains.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: delicately spicy, piquant character
Pollinator Attraction: Double (26–39 petals) flowers have rather limited appeal to pollinators, as the double flower form and reduced accessibility of the stamens diminish their attractiveness.
Pollinator-Friendly Rating: The descriptions do not explicitly state that they are pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red (RHS 40A)
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, orange-red (RHS 40A) rose hip.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Performs moderately in heat; requires regular irrigation during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; plant protection necessary in extremely humid environments.
Primary Uses: flower bed

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
FLIRTING™ – red bedding shrub rose - Olesen & Olesen
Bright red petals with a coral undertone. - flowerbed shrub rose - mild, subtly scented rose - delicately spicy, piquant character
The rose webshop. - red - mild, subtly scented rose - Flirting™ - flowerbed shrub rose - (1.3-1.6ft (40-50 cm))
Inflorescence: cluster-flowered, large Height: 1.3-1.6ft (40-50 cm) Flower shape: cup-shaped Winter hardiness: - red - Poulsen Roser A/S (Denmark) flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.3-1.6ft (40-50 cm) Height: 1.3-1.6ft (40-50 cm) - Flower fullness: double-flowered Flirting™ - Roses in the garden | pharmaROSA® Neonatal - premium bronze L. Pernille Olesen, Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.