Froufroutante Jackie® – Les Provencelles® shrub rose rooted cutting (MASfrou)
Developed for premium specification production, Froufroutante Jackie offers romantic flower appeal in a shrub form that fits high-value, nostalgia-led ranges. The combination of very double, XL rosette blooms and a fruity fragrance supports exclusive finished products where flower quality and distinctiveness justify professional protection programmes. As own-root pharmaROSA® NEONATAL material, these tray-rooted cuttings provide a renewable, long-term base for nursery propagation beds and container grow-on, with predictable structure and homogeneous stands under intensive management. In UK project and retail supply chains, this cultivar can underpin themed beds and specimen features in dedicated rose collections, while also suiting private-label concepts built around fragrant, apricot-toned collection lines. Year 1 is root establishment, Year 2 builds framework and flowering, and Year 3 delivers full ornamental impact for park, flowerbed and specimen applications where contractors accept higher maintenance in return for top-grade display; its heat tolerance also supports reliable summer flowering in warmer, drier southern sites that experience consistent warm, dry summers and periodic water stress. Rooted cuttings are supplied bush-trained towards 3–5 strong canes, positioning this cultivar for container-based premium SKUs in the 5–7 L range and, where needed, larger 40–50 L feature specimens for show gardens and high-profile rose projects.
Usage options
Finished-product ideas
- Les Provencelles® 5–7 L feature shrub – Own-root, bush-trained plants in 5–7 L containers highlighting very double apricot blooms and strong fragrance for premium nostalgia benches – target audience/channel: branded retail/reseller concepts.
- 40–50 L park specimen rose – Upright, dense-foliage shrubs grown in 40–50 L for immediate impact in parks and show gardens where fragrance and flower form justify regular protection – target audience/channel: public-realm and institutional project suppliers.
- Romantic nostalgia duo-collection – Curated Romantic rose SKUs produced from NEONATAL own-root material for homogeneous, remontant performance in premium containers – target audience/channel: nurseries building private-label nostalgic collections.
- Fragrance highlight bed line – High-fragrance, high-impact shrub roses supplied bush-trained for themed flowerbeds where maintenance regimes accept additional spraying – target audience/channel: specialist landscape contractors and show-garden teams.
- Massad breeder collection module – Verified Massad cultivar produced on own roots in consistent 5–7 L pots to feed gene-bank style and display collections – target audience/channel: botanical gardens, collector nurseries and themed rose gardens.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Registered as MASfrou, marketed as Froufroutante Jackie® within the Les Provencelles® collection; commercial description as an apricot nostalgia Romantic shrub rose for premium positioning. |
| Origin and breeding |
Bred by Dominique Massad in France, breeding year 2007, introduced by Jardirose in 2010; parentage unknown, developed within the Provencelles breeding line of shrub-type garden roses. |
| Awards and recognition |
not provided |
| Growth and structural characteristics |
Upright shrub reaching about 150–210 cm in height and 80–130 cm in spread, with dense, dark green, slightly glossy foliage and moderate thorniness, forming a substantial framework over several seasons. |
| Flower morphology |
Very double, rosette-shaped, XL-sized blooms with more than 40 petals, produced in clusters; remontant flowering with an abundant second flush, although self-cleaning is weak and may require manual deadheading. |
| Colour data and phenology |
Warm peach-apricot base with pale salmon-pink tinge; buds vivid orange-peach, opening peach-yellow, then fading to pastel salmon pink with yellowish undertone; colour retention moderate with noticeable fading over time. |
| Fragrance and aroma |
Very strong, rich fruity fragrance, noticeable from a distance and central to its ornamental value; heavily double blooms limit pollinator access, making this primarily a decorative and scent-focused garden rose. |
| Hip characteristics |
Hip formation is limited due to the very double flowers, though occasional small spherical red hips (about 8–12 mm diameter, RHS 40A) may form; hips are of minor ornamental significance. |
| Resistance and winter hardiness |
Very susceptible to powdery mildew, black spot and rust, requiring regular protection; winter hardy approximately to −21 to −18 °C (USDA 6b, RHS H7, Swedish zone 3) under suitable site and care conditions. |
| Horticultural recommendations |
Recommended for flowerbed, park and specimen use where high maintenance is acceptable; premium container route with 5–7 L targets; bush-trained supply with 3–5 canes; own-root form supports hard pruning and regeneration. |
Froufroutante Jackie® (MASfrou) combines very double, fragrant Romantic blooms with upright shrub stature and own-root predictability for durable, regenerating stands, making it a considered option where we can jointly plan premium, protection-supported capacity and timing.
