JEANNE MOREAU® – Hybrid Tea own-root propagation material for premium white rose production
Fragrance and flower quality define JEANNE MOREAU® as a premium hybrid tea option for nurseries targeting exclusive white exhibition-grade cut roses and high-end garden specimens. Its upright, bushy habit with dense, dark green foliage provides a reliable structure for container production, particularly in 5–7 L premium containers where solitary, XL, very double blooms deliver consistent, snow-white colour retention. The strongly scented citrus-jasmine profile supports value in cut-flower and specimen channels, while own-root longevity underpins predictable cropping and stable collection stands over time. With medium maintenance needs and occasional plant protection, the cultivar fits planned nursery schedules and professional production loads, while its winter hardiness suits UK nursery systems that must manage reliably cold-hardy stock in mixed regional conditions. Tray-rooted pharmaROSA® NEONATAL material integrates smoothly into propagation beds and container grow-on workflows, supporting premium release forms in the retail/reseller segment and aligning with thematic rose garden and collection projects.
Usage options
Finished-product ideas
- Premium 7 L fragranced hybrid tea – Own-root, bush-trained plants in 7 L premium containers, showcasing dense foliage, XL very double white blooms and strong citrus-jasmine scent – high-end garden feature lines for retail/reseller.
- Exhibition cut-flower companion pot – 5 L containers managed for dual use, providing both finished garden plants and occasional exhibition-grade white stems from remontant flowering – specialist rose sections in retail/reseller assortments.
- Romantica® white collection anchor – Branded 5–7 L pots used as the focal white cultivar within Romantica® and thematic white-rose benches, leveraging excellent colour retention and exclusive positioning – concept-driven ranges for retail/reseller.
- Fragrance focus specimen range – Selected, well-framed plants presented as individual specimen offerings in larger 7 L units, marketed on very strong, long-lasting perfume and premium gold quality – fragrance-led displays for retail/reseller.
- Collection and mother-stock line – Own-root, identity-verified plants grown in 5–7 L for use as long-term nursery collection or mother-stock, supporting future propagation and consistent supply – backend assortment support for retail/reseller.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose from the Romantica® collection; registered as MEIdiaphaz, marketed as Jeanne Moreau® Romantica® MEIdiaphaz, with ARS exhibition name Jeanne Moreau® for cut-flower and show use. |
| Origin and breeding |
Bred by Alain Meilland and Jacques Mouchotte at Meilland International, France; introduced and registered in 2005, with parentage not provided and initial distribution by Meilland International. |
| Awards and recognition |
Recognised in multiple trials: Geneva Coupe du Parfum 2002, Saverne Prix du Parfum 2002, Baden‑Baden Silver Medal 2002, Le Roeulx Certificate 2002, and Gifu, Japan Bronze Medal 2008, confirming its ornamental quality. |
| Growth and structural characteristics |
Upright, bushy habit reaching about 80–110 cm high and 50–70 cm wide, with dense, slightly glossy dark green foliage and moderate prickliness, forming a well-structured bush under standard pruning and training. |
| Flower morphology |
Very double, XL-sized, solitary blooms with more than 40 petals, cup-shaped on an upright medium-height framework, remontant with a notably abundant second flush, suitable for exhibition-style garden and cut-flower use. |
| Colour data and phenology |
Pure snow-white flowers with silky petals; ARS white, RHS NN155C outer and 155D inner, with colour remaining stable from bud through fade, only gaining slight translucency, giving excellent retention in garden and container displays. |
| Fragrance and aroma |
Very strongly scented cultivar with a long-lasting perfume combining citrus and jasmine notes; fragrance persists well on the plant and in cut stems, making it suitable for fragrance-focused plantings and premium cut-flower use. |
| Hip characteristics |
Hip set is sparse due to heavy doubleness; where formed, ellipsoidal red hips (RHS 40A) of about 12–18 mm diameter may occur, generally of minor ornamental relevance in standard production systems. |
| Resistance and winter hardiness |
Medium overall disease resistance with good black-spot resistance, medium reaction to powdery mildew and rust; hardiness to around -21 to -18 °C, classed RHS H7, corresponding roughly to Swedish Zone 3 and USDA 6b. |
| Horticultural recommendations |
Recommended for borders, specimen use, containers and cut flowers; medium maintenance with occasional plant protection; prefers regular watering, does not tolerate prolonged drought; well suited to premium container production from own-root stock. |
JEANNE MOREAU® combines premium snow-white flower quality, strong fragrance and a compact, bushy habit with the predictability and regeneration of own-root production, making it a sound candidate for exclusive programmes where we can align on capacity and scheduling.
