Jef l'Artiste Les Provencelles® MASjelar – pharmaROSA® NEONATAL rooted cutting
Romantic shrub material in the pharmaROSA® NEONATAL range, Jef l’Artiste offers fragrance-driven, nostalgia-style blooms suited to premium shrub and container programmes where colour nuance and flower form matter. As own-root tray-grown propagation, it provides a predictable base for nursery propagation beds and 5–7 L premium container lines, supporting scalable production for retail and reseller channels. The dense, bushy habit and dark, glossy foliage translate into structurally convincing finished plants for exclusive positioning, and the rose’s classified resistant disease profile reduces intervention demands over multi-year cycles. Its strongly remontant behaviour underpins a long sales window built on repeat-flowering quality, while H7 winter rating and USDA 6b performance ensure reliable cropping even in demanding northern nursery locations, supporting planning where cold and wind exposure are frequent operational realities. The very strongly scented blooms, with warm peach-pink tonal shifts, align well with thematic and collector-focused ranges, and over a typical own-root development arc of first-year root consolidation, second-year structural build, and third-year full ornamental expression, it can underpin stable, low-replacement stock for curated Romantic rose assortments and project-focused supply. Across integrated nursery networks and public-realm supply chains, its identity-secure, own-root form supports long-term range continuity and cultivar maintenance needs.
Usage options
Finished-product ideas
- 5–7 L Romantic border shrub – Bush-trained, dense, glossy shrubs with remontant, peach-pink nostalgia blooms and strong fragrance, supplied as premium 5–7 L containers for exclusive retail positioning – target audience/channel: independent garden centres and specialist rose retailers
- Fragrance feature container (40–50 L) – Own-root plants grown on into 40–50 L statement containers, showcasing full-bodied scent and rich colour transitions for terraces and entrance features – target audience/channel: design-focused landscapers and high-end resellers
- Collector’s Les Provencelles® line – Curated Romantic shrub series built on NEONATAL propagation, emphasising cultivar identity, dense foliage and disease resilience for thematic collections – target audience/channel: collection-led nurseries and show-garden partners
- Park-grade scented shrub block – Field or large-container grown shrubs from own-root stock, selected for H7 hardiness, low maintenance and flowering impact in borders and park schemes – target audience/channel: municipal and institutional project suppliers
- Dual-use garden and cut shrub – Premium container shrubs marketed for both ornamental borders and casual cutting, utilising XL, colour-stable blooms and repeat flowering – target audience/channel: lifestyle-oriented nurseries and boutique retail programmes
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Jef l'Artiste Les Provencelles®, Romantic nostalgia shrub rose, registered as MASjelar; ARS exhibition name Jef l’Artiste, used commercially with collection branding for premium positioning. |
| Origin and breeding |
Bred by Dominique Massad in France from (Cimarosa × Michelle Bedrossian) × Monique Lestournelle; introduced and registered in 2014, initially distributed by Pétales de Roses for Romantic rose markets. |
| Growth and structural characteristics |
Bushy, compact shrub rose reaching about 110–150 cm in height and 85–115 cm spread, densely thorned with dark green, glossy, dense foliage producing a full, structurally convincing framework for container and border use. |
| Flower morphology |
Very double, XL-sized globular to pompon blooms with more than 40 petals, borne mainly in clusters of three to five per stem, strongly remontant with a generous second flush under suitable cultural conditions. |
| Colour data and phenology |
Warm orange–peach base tone with a pinkish hue; buds deep peach-orange, opening to peach and salmon-pink, then softening through peach-pink to creamy pink while maintaining smooth, blotch-free colour blending and very good retention. |
| Fragrance and aroma |
Very strongly scented with a full-bodied, fruity character; fragrance is noticeable from a distance around mature plants, adding significant sensory value for feature, border and display-oriented plantings. |
| Hip characteristics |
Hip set is generally limited due to the very double flowers; where present, small spherical orange-red hips around 8–12 mm in diameter may form sporadically without major ornamental impact. |
| Resistance and winter hardiness |
Rated resistant to powdery mildew, black spot and rust, supporting low-intervention programmes; winter hardy to approximately –21 to –18 °C, classified RHS H7, Swedish Zone 3 and USDA Zone 6b for robust outdoor performance. |
| Horticultural recommendations |
Suitable for borders, specimen use, containers, cut stems and parks; recommended as bush-trained with three to five framework canes, focused on premium container production from pharmaROSA NEONATAL own-root cuttings for exclusive outlets. |
Jef l'Artiste Les Provencelles® MASjelar from the pharmaROSA® NEONATAL range combines strong fragrance, Romantic flower quality and disease-resilient, own-root longevity into predictable shrub production; we would be pleased to discuss volumes, timing and integration into your programmes.
