Romantic rose

20-294-1
20-294-2

Joleen ™

Renaissance®

POUlren032 – Mogens Nyegaard Olesen

Delicate pastel pink shade with a slightly warm tone. - nostalgia rose - intensely fragrant, long-lasting rose - fruity scented

– Intensely fruity fragrance, long lasting.
– Very full, romantic rosette blooms.
– Elegant pastel pink, softly fading tones.
– Compact, bushy shrub for beds or pots.
– Hardy to RHS H7, suitable for cold winters.
Special feature: Forms decorative orange-red hips after flowering.
Exclusive finished product
Joleen ™
pharmaROSA® NEONATAL rooted rose cutting
30,85 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Joleen ™ Renaissance® POUlren032 – pharmaROSA® NEONATAL rooted cutting

For nurseries seeking premium own-root propagation bases, Joleen ™ Renaissance® POUlren032 provides an exclusive shrub option with intensely fragrant, very full nostalgic blooms that suit high-end, romantic ranges. Its bushy, dense habit with mid-green matt foliage supports homogeneous, bush-trained production with 3–5 strong framework canes, ideal for a 5–7 L container route into retail and reseller channels focused on flower quality and form. Own-root material underpins long-term stock stability and predictable renewal, balancing the cultivar’s moderate maintenance and plant protection needs and supporting collection-style beds for thematic rose gardens, show projects, and curated ranges. You can plan year 1 for root establishment, year 2 for structured shoot development, and year 3 for full ornamental expression and fragrance-led impact. Within UK conditions, it suits professionally irrigated sites where average heat–drought tolerance is acceptable and where winter hardiness to -21 °C and H7 classification provide a reliable base. This aligns naturally to nursery and integrator systems that need consistent-quality, own-root propagation material for premium wholesale offers and finished products aimed at design-led, nostalgic rose collections, including regional projects exposed to cooler, windier weather that still require stable, romantic flowering displays.


Usage options

Target area Reasoning
Premium 5–7 L shrub container production The bushy, compact habit and 90–120 cm height lend themselves to uniform, bush-trained plants with 3–5 framework canes in the recommended 5–7 L premium container route. Own-root propagation material allows predictable structuring, low replacement and repeatable quality for exclusive finished products focused on flower quality and form in retail and reseller programmes, supporting professional nursery networks.
Fragrance-led romantic ranges Intensely fragrant, long-lasting blooms and very full rosette flowers in pastel pink give clear differentiation for fragrance and nostalgia-focused assortments. Using rooted cuttings as a stable base, growers can schedule fragrance-led batches for premium launches, positioning the finished plants as exclusive items in romantic rose segments where the main value proposition is flower quality, form and scent for high-end garden retailers.
Thematic and collection rose gardens The consistent pastel pink, nostalgic flower form and Renaissance collection identity make this cultivar suitable for curated, thematic and collection plantings. Own-root material supports long lifespan, regeneration and identity security in maintenance beds, fitting public-realm and institutional rose gardens that require reliable re-ordering and homogeneous stands for public project suppliers.
Flower-bed planting stock for landscapers The dense, bushy structure and 70–100 cm spread provide good bed coverage for flower borders where a romantic look is required. While disease resistance is moderate, professional maintenance regimes and planned plant protection can manage this, making it a viable option for landscape projects needing consistent, own-root stock and premium-looking shrubs supplied through landscape distribution partners.
Collection maintenance and propagation blocks Own-root NEONATAL material offers a secure base for maintaining cultivar identity and renewing stock over time, important where exclusive nostalgic cultivars underpin branding. Medium maintenance needs and moderate resistance can be managed efficiently in nursery beds, allowing regular cutting or potting cycles aligned with premium container production for specialist rose nurseries.
Cooler-region retail programmes With H7 hardiness, USDA 6b and tolerance down to -21 °C, this cultivar supports planning for markets where cold winters are a key selection factor. Combined with a premium, flower-quality positioning, it allows retailers to offer romantic, fragrant shrub roses that overwinter reliably when irrigation is provided in summer, suited to UK northern garden centres.
High-visibility showcase plantings The large, very full flowers, silky pastel colour transitions and strong fragrance give high ornamental impact around entrances, terraces and show plantings. Own-root plants in 5–7 L or larger 40–50 L containers can be grown on as focal shrubs, offering stable, repeatable quality across batches for image-critical spaces supplied via display-focused resellers.
Romantic container specimens for large pots The bushy habit and plentiful repeat flowering allow grow-on into 40–50 L feature containers for patios and representative sites, where long-term structure and fragrance matter. Average heat–drought tolerance means regular irrigation is needed, but own-root bases support regeneration and long service life in professionally maintained schemes for premium specification projects.

Finished-product ideas

  • Premium 5–7 L Renaissance shrub – Bush-trained, 3–5 cane plants in 5–7 L pots, emphasising intensely fragrant, very full nostalgic blooms and dense bushy habit – target: design-led retail and independent garden centres.
  • Fragrance highlight collection – Coordinated bench or trolley line built around intensely fragrant, pastel pink, romantic shrubs grown from own-root cuttings for uniformity – target: branded fragrance-focused rose assortments for resellers.
  • Thematic rose garden line – Curated SKU positioned for collection and show-garden plantings, using stable own-root stock and H7 hardiness to support long-term beds – target: public-realm and institutional project suppliers.
  • Large patio feature container – Selected plants grown on into 40–50 L containers as high-impact, repeat-flowering focal shrubs with strong scent and nostalgic form – target: specification-based landscapers and premium retail offerings.
  • Collector-grade romantic shrub – Premium-labelled plants foregrounding Renaissance branding, pastel pink nostalgic blooms and exclusive positioning, propagated from own-root material for longevity – target: specialist rose nurseries and mail-order partners.

Technical cultivar profile
Parameter Data
Name and registration Collection Renaissance; shrub group, nostalgia/romantic rose. Registered as POUlren032, traded as Joleen ™ Renaissance® POUlren032, ARS exhibition name Joleen; female given-name reference.
Origin and breeding Raised by Mogens Nyegaard Olesen, Poulsen Roser A/S, Denmark, 2017. Unnamed seedling × unnamed seedling; introduced after 2019 via Poulsen Roser A/S and Trevor White Roses in the UK.
Awards and recognition Not provided.
Growth and structural characteristics Bushy shrub, 90–120 cm high, 70–100 cm spread, dense mid-green matt foliage (RHS 137A). Moderately thorny. Weak self-cleaning; most spent blooms persist and require deadheading for best presentation.
Flower morphology Very full, rosette-shaped flowers with 40+ petals, large size (2.75–3.95 in), cluster-flowered. Remontant habit with a plentiful second flush when managed, offering good flowering continuity under professional care.
Colour data and phenology Delicate pastel pink (ARS LP; RHS 62D inner and outer). New blooms pure pink with creamy-rose sheen, then uniform pastel; later fading to pale creamy-pink and soft cream-rose, with a silky, opalescent visual effect.
Fragrance and aroma Intensely fragrant with fruity character and long-lasting scent expression. Double-flowered, moderately attractive to pollinators; semi-double rating and partially concealed stamens limit insect access, primarily ornamental in effect.
Hip characteristics Moderately abundant spherical hips, 10–14 mm diameter, orange-red colour. Provide an additional seasonal feature where deadheading is reduced, though production beds may remove hips to prioritise flowering.
Resistance and winter hardiness Moderate resistance to powdery mildew, black spot and rust; medium maintenance, occasional plant protection recommended. Average heat–drought tolerance; irrigation needed in prolonged drought. Hardy to -21 to -18 °C, RHS H7, Swedish zone 3, USDA 6b.
Horticultural recommendations Primary uses: flower bed and container. Recommended release as bush-trained plants with 3–5 strong framework canes, through a premium container route in 5–7 L pots; maintenance medium, with periodic plant protection planning.

Joleen ™ Renaissance® POUlren032 combines bushy, premium romantic form, strong fragrance and reliable hardiness on a predictable, regenerative own-root base, making it a sound choice for aligned capacity planning and long-term propagation discussions.

Detailed product attributes

Product Identification Data

Product Name: JOLEEN ™ – pink nostalgic rose - Olesen
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:18.05.2025
Cultivar Quality Rating: premium gold
Item Number: [1087] 20-294 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Cultivar Synonym: Jo’s Rose
Current Trade Name: Joleen ™ Renaissance® POUlren032
Rose Group: Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: shrub rose
Collection: Renaissance®

Origin and Breeding

Initial Distributor: Poulsen Roser A/S (Denmark); Trevor White Roses (United Kingdom)
Introduction Year: after 2019
Registration Year: 2019 (US PP 32 430 patent application)
Breeder: Mogens Nyegaard Olesen
Breeding Company / Institution: Poulsen Roser A/S
Breeding Year: Denmark, 2017
Parentage: Unnamed Seedling × Unnamed Seedling

Growth and Structural Characteristics

Height: 3-3.9ft (90-120 cm)
Spread: 2.3-3.3ft (70-100 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage; the leaves have a matt surface and a mid-green shade (RHS 137A).
Prickliness: moderately thorny
Self-Cleaning Description: Most spent blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning: weak

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS-code: LP RHS-code: 62D outer, 62D inner
Repeat Flowering: Remonts well and produces a plentiful second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Delicate pastel pink shade with a slightly warm tone.
Closed Bud: Soft pink outer petals, with a slightly more intense rosy shade at the tip.
Newly Opened Flower: Pure pink outer petals with a subtle creamy-rose sheen on their inner surfaces.
Full Bloom: Uniform pastel pink petals with a silky, opalescent effect at the centre.
Before Fading: The pink tone fades, gently softening to a silky pale cream-rose.
Colour Fading Description: As the bloom opens, the pastel pink gradually lightens to a pale, creamy-pink tone.

Fragrance and Aroma

Fragrance Strength: intensely fragrant, long-lasting rose
Fragrance Character: fruity scented
Pollinator Attraction: Semi-double flowers with 13–25 petals are moderately attractive to pollinators, as the semi-double form and partially concealed stamens limit insect access.
Pollinator-Friendly Rating: Double-flowered variety that moderately attracts pollinators, therefore primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Moderately abundant, 10–14 mm in diameter, spherical, orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Average heat–drought tolerance; requires irrigation during prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, container

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
JOLEEN ™ – pink nostalgic rose - Olesen
Delicate pastel pink shade with a slightly warm tone. - nostalgia rose - intensely fragrant, long-lasting rose - fruity scented
Rose Shopping Online - pink - intensely fragrant, long-lasting rose - Joleen ™ - nostalgia rose - (3-3.9ft (90-120 cm))
Inflorescence: cluster-flowered Height: 3-3.9ft (90-120 cm) Flower shape: rosette Winter hardiness: 4b pink - Poulsen Roser A/S (Denmark); Trevor White Roses (United Kingdom) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3-3.9ft (90-120 cm) Height: 3-3.9ft (90-120 cm) - Flower fullness: very full-flowered Joleen ™ - Roses in the garden | pharmaROSA® Neonatal - premium gold Mogens Nyegaard Olesen

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.