Just Joey™

Hybrid tea rose

- – P. Roger Pawsey

Warm peach-pink with a subtle copper tint. - hybrid tea rose - strong, well-scented rose - peach scented

– Large, high‑centred blooms of premium form.
– Warm peach‑pink colour with coppery overtones.
– Strong, distinctive peach‑scented fragrance.
– Ideal for cutting and showy arrangements.
– Recognised with RHS Award of Garden Merit.
– Special feature: Chosen by WFRS as "World’s Favourite Rose" for its outstanding garden and exhibition performance.

Exclusive finished product

pharmaROSA® NEONATAL rooted rose cutting

30,92 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3.5 (5568)

JUST JOEY™ – apricot-pink hybrid tea rose – pharmaROSA® NEONATAL rooted cutting

With its exhibition flower form and premium cut-flower potential, JUST JOEY™ offers professional growers a distinctive hybrid tea option for high-value container and bed production. The strongly fragrant, high-centred blooms with warm peach-pink colour deliver consistent visual and sensory impact in 5–7 litre premium containers and bush-trained forms with 3–5 strong canes. Own-root propagation supports long-term stability in nursery beds and collection plantings, with predictable structure for exclusive finished products and retail–reseller ranges. Moderately bushy growth with mid-green, slightly glossy foliage and RHS H6 hardiness allows reliable performance even where winters are cold and winds are persistent, underpinning UK-wide supply planning. Medium maintenance inputs are offset by dependable flower quality and a clear positioning as an exclusive finished hybrid tea for thematic rose gardens and show collections. In well-managed systems, roots establish strongly in year one, framework and flowering build in year two, and full ornamental value is realised by year three, integrating smoothly into wholesale-scale production logistics.

Usage options

Target area	Reasoning
Premium 5–7 L container production for retail/reseller	The combination of exhibition-type, high-centred blooms and warm peach-pink colour supports a clear premium container route, matching the recommended 5–7 litre target pot and bush-trained framework with 3–5 canes. Medium maintenance and disease-resistance levels are workable in UK nursery systems aiming at exclusive finished product positioning, while own-root material gives predictable structure and reduces replacement risk for retail and reseller ranges, supporting a stable, long-term propagation base for professional growers.
Cut-flower oriented nursery lines	JUST JOEY™ is classified as an exhibition hybrid tea and cut flower type, with solitary, long-stemmed, high-centred flowers that suit cut-rose style production from premium container stock. Strong, peach-scented fragrance and consistent L-sized blooms help differentiate grower portfolios focused on flower quality and form. Using own-root NEONATAL material for nursery beds supports renewable, long-lived mother plants, aligning with exclusive finished product positioning and enabling contract supply for wholesale partners.
Feature plants for thematic rose collections	The globally recognised cultivar status, including major international awards, allows JUST JOEY™ to anchor thematic or Hall-of-Fame style rose collections in public or private show gardens. The warm apricot-peach colour shift with temperature changes offers added interest where educational or display value is required. Own-root plants are well suited to long-term collection and gene-bank type stands, supporting the creation of exclusive, named specimens for thematic rose gardens.
Specimen plants in landscape and show beds	A bushy habit to around 95–125 cm with moderately dense, slightly glossy foliage enables strong specimen use in beds, especially where individual plants must carry visual impact. The remontant flowering, with a second abundant wave, supports extended display windows. While self-cleaning is weak, this is manageable in curated beds where grooming is planned, fitting exclusive finished product positioning for public-realm suppliers.
Collection stock for ongoing own-root multiplication	Using pharmaROSA® NEONATAL rooted cuttings as base stock allows nurseries to maintain their own JUST JOEY™ collection rows for repeated cutting and onward propagation. Own-root plants regenerate reliably after cutting cycles, helping maintain homogeneous stands and predictable capacity. Medium maintenance needs are acceptable in controlled stock beds, while the cultivar’s prestige supports premium pricing in exclusive ranges for nursery networks.
Bed and border production for flower quality-driven projects	The main value proposition is flower quality and form: double, 26–39 petal high-centred blooms with strong fragrance and a rich apricot-pink to peach-copper palette. For beds in institutional or private projects where bloom form outweighs minimal maintenance, this cultivar provides reliable, remontant display from premium 5–7 litre starting stock. RHS H6 hardiness supports planting in colder UK regions with persistent winter wind, aligning with premium, exclusive finished planting schemes for project-based contractors.
Container step-up to 40–50 L showcase units	From the recommended 5–7 litre premium container stage, selected plants can be stepped into 40–50 litre containers to create high-impact feature units for entrances, terraced areas, or retail hero pieces. The bushy framework with 3–5 strong canes and medium height is well scaled to these volumes, while the strong fragrance and award-backed name support higher unit values in exclusive, branded offerings for showroom retailers.
Premium labelled stock for branded retail concepts	JUST JOEY™ carries strong consumer recognition supported by major awards, making it suitable for labelled, story-driven premium ranges in garden centres and specialist retailers. The own-root form underpins long lifespan and stable ornamental value, reducing claims and maintaining brand credibility. Medium disease resistance with black spot resistance is compatible with professional care regimes, reinforcing its role as an exclusive finished product within branded assortments.

Finished-product ideas

Premium 5–7 L hybrid tea container – bush-trained plants with 3–5 canes, exhibiting high-centred, peach-pink blooms and strong fragrance; positioned as an exclusive hybrid tea for retail/reseller benches – target audience/channel: specialist garden centres and quality-led resellers.
Cut-flower garden line – 5–7 litre containers promoted for cutting, focusing on solitary, exhibition-form flowers and repeat flowering from own-root stock to support home cutting gardens – target audience/channel: retailers serving keen cut-flower enthusiasts.
Hall-of-Fame collection edition – branded units highlighting international awards and name recognition, ideal for thematic rose collections and show gardens where prestige and flower form are decisive – target audience/channel: public-realm and display-garden suppliers.
Specimen bed feature series – selected, evenly framed bushes supplied for use as focal specimens in mixed beds, leveraging bushy habit, strong fragrance and warm colouring – target audience/channel: landscapers and project-based contractors via wholesale nurseries.
Large 40–50 L terrace feature – step-up specimens in 40–50 litre containers, using own-root vigour and bushy growth to create long-lived, high-impact feature plants with strong scent – target audience/channel: premium retail concepts and landscape showpiece projects.

Technical cultivar profile

Parameter	Data
Name and registration	Hybrid tea rose cultivar JUST JOEY, registered and traded as Just Joey™ Hybrid tea rose Just Joey, ARS exhibition name Just Joey; commercial type and group: hybrid tea rose; diminutive female given-name origin.
Origin and breeding	Bred by P. Roger Pawsey (Cants of Colchester Ltd) in England; parentage ‘Fragrant Cloud’ × ‘Dr. A.J. Verhage’; introduced and initially distributed by Cants of Colchester Ltd in 1972, registration also in 1972.
Awards and recognition	Holds Royal Horticultural Society Award of Garden Merit (1993) and World Federation of Rose Societies Hall of Fame “World’s Favourite Rose” title (1994), giving strong international name recognition and marketing value.
Growth and structural characteristics	Bushy habit to around 95–125 cm high and 85–115 cm spread, moderately thorny with moderately dense, mid-green, slightly glossy foliage; weak self-cleaning so spent blooms generally require manual removal in production.
Flower morphology	Exhibition hybrid tea with solitary, high-centred, pointed-budded blooms of L size (2.75–3.95 in), double-flowered with approximately 26–39 petals; remontant with a second abundant flowering, suitable for cut-flower style use.
Colour data and phenology	Warm peach-pink flowers with subtle copper tint; ARS code AB, RHS 24C outer and 24D inner; colour deepens with copper-brown hues in cool weather and lightens to pale peach with cream edges in strong sun, offering dynamic display.
Fragrance and aroma	Strong, well-scented rose with pronounced peach fragrance character; double, high-centred flowers limit stamen exposure so pollinator value is modest and the cultivar is used primarily for ornamental and cut-flower purposes.
Hip characteristics	Hip set generally sparse because of double flowers and regular deadheading; occasionally produces spherical, orange-red hips approximately 12–18 mm in diameter, but hips are not a primary ornamental or production feature.
Resistance and winter hardiness	Medium overall disease resistance with medium powdery mildew and rust response and good black spot resistance; heat tolerance is moderate and plants require regular watering; hardy to about -15 to -12 °C, RHS H6, USDA 7b, Swedish zone 2.
Horticultural recommendations	Suited to flower beds, specimen use, containers and cut-flower garden production; recommended as bush-trained with 3–5 strong framework canes for premium 5–7 litre containers; maintenance level medium with occasional pest and disease control.

JUST JOEY™ combines award-backed flower quality, strong fragrance and reliable own-root structure to support long-lived, predictable premium production; we would be pleased to align on capacity and scheduling for your programmes.

Detailed product attributes

Product Identification Data

Product Name: JUST JOEY™ – apricot-pink hybrid tea rose - Pawsey

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:26.04.2025

Cultivar Quality Rating: premium gold

Item Number: [568] 20-683 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is the diminutive form of a female given name.

Cultivar Synonym: -

Registered Cultivar Name: Just Joey

Original Trade Name: Just Joey

Former Name: -

Current Trade Name: Just Joey™ Hybrid tea rose Just Joey

American Rose Society Approved Exhibition Name: Just Joey

Rose Group: Hybrid Tea

Commercial Type: hybrid tea rose

Commercial Group: Hybrid tea rose

Exhibition Category: exhibition hybrid tea; cut flower

Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Cants of Colchester Ltd. (United Kingdom)

Introduction Year: 1972

Registration Year: 1972

Breeder: P. Roger Pawsey

Breeding Company / Institution: Cants of Colchester Ltd

Breeding Year: England, 1972

Parentage: ‘Fragrant Cloud’ × ‘Dr. A.J. Verhage’

Awards and Honours

Global and Lifetime Awards: WFRS Hall of Fame, "World's Favourite Rose" (1994)

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (1993)

Competition and Show Awards: Royal Horticultural Society – Award of Garden Merit (1993); World Federation of Rose Societies – Rose Hall of Fame, "World’s Favourite Rose" (1994)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 3.1-4.1ft (95-125 cm)

Spread: 2.8-3.8ft (85-115 cm)

Growth Habit: bushy

Foliage: The variety has moderately dense foliage; the leaves have a slightly glossy surface and a mid-green hue.

Prickliness: moderately thorny

Self-Cleaning Description: The majority of spent flowers remain on the plant and require subsequent cleaning.

Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Petal Count: 26-39

Flower Fullness: double flowered

Flower Shape: high-centred, pointed-budded (cut-rose type)

Flower Size: L (2,75-3,95 in)

Inflorescence Type: solitary

Colour Code: ARS code: AB RHS code: 24C (outer), 24D (inner)

Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: peach-pink

Flower Colour Description: Warm peach-pink with a subtle copper tint.

Closed Bud: Deep yellow with peach tones and a subtle coppery sheen.

Newly Opened Flower: Rich apricot-pink outer petals, paler inside with a silky hue.

Full Bloom: Even peach‑copper colour, the outer edge paler.

Before Fading: Fades into a pale peach with cream-coloured edges.

Colour Fading Description: In strong sunlight it gradually lightens; in cooler weather it becomes richer, with a copper‑brown hue.

Colour Retention Level: moderate

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose

Fragrance Character: peach scented

Pollinator Attraction: Highly double, high-centred flowers with restricted stamen accessibility make this variety only marginally attractive to pollinators.

Pollinator-Friendly Rating: Double, medium-tall flowers partially conceal the stamens, so its pollinator-friendliness is limited and it is primarily an ornamental variety.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 12-18 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Rose hip set is expected to be sparse due to double flowers and frequent removal of spent blooms; occasionally producing spherical, orange‑red hips 12–18 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C

RHS Hardiness Rating: H6

Swedish Hardiness Zone: Zon 2

USDA Hardiness Zone: 7b

Heat and Drought Tolerance Description: Performs well in heat but does not tolerate prolonged drought; requires regular watering.

Heat and Drought Tolerance Level: moderate

Disease Resistance: medium

powdery mildew – medium
black spot – resistant
rust – medium

Horticultural Recommendations

Recommended product path: Premium container

Recommended target pot: 5–7 L

Release form: Bush-trained, with 3–5 strong framework canes

Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.

Primary Uses: flower bed, cut flower, specimen, container

Comments

Positioning: Exclusive finished product

Target customer/channel: Retail / reseller

Main value proposition: Flower quality, form

JUST JOEY™ – apricot-pink hybrid tea rose - Pawsey

Warm peach-pink with a subtle copper tint. - hybrid tea rose - strong, well-scented rose - peach scented

Online rose purchase - peach-pink - strong, well-scented rose - Just Joey™ - hybrid tea rose - (3.1-4.1ft (95-125 cm))

Inflorescence: solitary Height: 3.1-4.1ft (95-125 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: 6b peach-pink - Cants of Colchester Ltd. (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.1-4.1ft (95-125 cm) Height: 3.1-4.1ft (95-125 cm) - Flower fullness: double flowered Just Joey™ - Roses in the garden | pharmaROSA® Neonatal - premium gold P. Roger Pawsey

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)