LA ROSE DES IMPRESSIONNISTES – orange-yellow bedding floribunda rose - Adam
Developed as pharmaROSA® NEONATAL rooted cuttings, this cultivar provides a stable basis for professional nursery production where uniform, compact growth and reliable bed or container performance are essential. The floribunda, bush-trained habit fits standard container routes, with 2–3 L pots giving a market-ready structure for retail and reseller channels. Own-root plants support long-term renewal of stock, predictable performance in nursery propagation beds, and consistent batches for integrator systems. The striking salmon-orange and yellow-striped petals deliver clear identity for thematic rose gardens and cultivar collections, while low-maintenance, disease-resistant foliage reduces crop losses and aftersales risk. Well adapted to UK conditions, it integrates smoothly into supply chains serving public and institutional schemes in cooler, wind-exposed areas where winter tolerance and structural stability are important. From rooted cutting to finished liner, then to saleable container plants, production can be scheduled with the natural arc of roots in year one, shoots consolidating in year two, and full ornamental impact reached by the third season.
Usage options
Finished-product ideas
- Impressionist Colour Bed Rose – 2–3 L own-root floribunda for high-impact bedding schemes, using the compact, bush-trained habit and strong bicolour petals to deliver reliable garden performance in standard finished product assortments – retail garden centres.
- Compact Hedge Floribunda – 2–3 L hedge modules produced from uniform own-root stock, exploiting the bushy 60–85 cm frame and disease-resistant foliage to create low-maintenance edging concepts – landscape and public-realm contractors.
- Patio Collection Rose – stepped-up containers (from 2–3 L into 40–50 litre display pots) combining remontant flowering and compact structure for high-value patio and terrace ranges – premium retail and lifestyle-focused outlets.
- Thematic Gallery Series – curated cultivar collection lines built around the painterly, striped flower colour and verified authenticity, using own-root propagation for stable, repeatable beds – thematic rose gardens and show collections.
- Low-Intervention Municipal Mix – standard container product specified for mixed public plantings, leveraging disease resistance and low maintenance needs from own-root material to reduce replacement and service calls – municipal and institutional buyers.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bed rose marketed as La Rose des Impressionnistes NIRPESPACE ADAreviday, registered as ADAreviday within the NIRPESPACE collection, with verified cultivar authenticity for professional production. |
| Origin and breeding |
Bred by Michel Adam in France before 2015, introduced and initially distributed by NIRP International in 2015, representing contemporary French floribunda breeding for decorative bedding and container use. |
| Awards and recognition |
Not provided. |
| Growth and structural characteristics |
Compact, bushy growth habit reaching approximately 60–85 cm in height with 40–60 cm spread, moderately thorny shoots, dense, glossy dark green foliage, forming a neat, bed-suited plant structure under standard nursery cultivation. |
| Flower morphology |
Medium-sized, cup-shaped, double flowers with 26–39 petals borne in corymbose clusters, remontant with an abundant second flowering, though weak self-cleaning may require manual removal of spent blooms in production or display settings. |
| Colour data and phenology |
Orange-yellow colour class with salmon-orange base and golden-yellow streaks; RHS 30B outer and 11C inner, buds deep orange-red with pale yellow streaks, colour long-lasting and tending to shift shade rather than fade strongly in intense sunlight. |
| Fragrance and aroma |
Mild, fresh, fruity fragrance that complements its ornamental role without dominating; highly double flowers reduce stamen access, so pollinator attraction is expected to be low, supporting primarily decorative rather than ecological planting concepts. |
| Hip characteristics |
Hip set generally scarce due to double flowers; when formed, produces small, spherical red hips around 7–10 mm diameter, of limited ornamental significance in most professional bedding or container applications. |
| Resistance and winter hardiness |
Hardy to approximately -21 to -18 °C with RHS H7 and Swedish zone 3 ratings; foliage resistant to powdery mildew, black spot and rust, with moderate heat and drought tolerance that still benefits from irrigation in prolonged dry spells. |
| Horticultural recommendations |
Suited to beds, borders, containers and low hedges; bush-trained compact release form ideal for standard container production in 2–3 L pots, with low maintenance needs and good disease resistance reducing intervention during grow-on and end use. |
LA ROSE DES IMPRESSIONNISTES offers compact, floribunda structure, strong disease resistance and distinctive bicolour appeal on predictable, regenerative own-root stock, making it a dependable choice for planning capacity and finished programmes; we invite you to discuss volumes and scheduling.
