Hybrid tea rose

21-104-1
21-104-2

Letizia®

Hybrid tea rose

BARtizia – W. Kordes & Sons

White with a soft, silky sheen. - hybrid tea rose - strongly scented, long-lasting rose - scent description not available

– Elegant Hybrid Tea blooms for borders
– Pure snow‑white flowers with pearlescent sheen
– Strong, long‑lasting classic rose fragrance
– Upright, compact habit for smaller spaces
– Reliable winter hardiness to RHS H7
Special feature: Ideal as an exclusive cut rose with exhibition‑quality form.
Exclusive finished product
Letizia®
pharmaROSA® NEONATAL rooted rose cutting
30,92 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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LETIZIA® – white hybrid tea rose – BARtizia

Premium own-root LETIZIA® provides a compact, upright hybrid tea framework that adapts efficiently to container production, with bush-trained 3–5 cane structure ideal for a specimen or border route in a 5–7 L premium pot; the large, high-centred, semi-double flowers deliver exhibition-grade form backed by very good white colour retention and a strongly scented, long-lasting fragrance, positioning the finished article as an exclusive retail/reseller product where flower quality and form justify a higher price point, while own-root longevity and regeneration support stable stands and predictable capacity for nursery networks operating in cooler UK zones where reliable winter hardiness and wind tolerance underpin long-term project supply.


Usage options

Target area Reasoning
Premium 5–7 L border and specimen line The medium-height, bushy, upright habit and dense dark foliage give a coherent, sale-ready outline in 5–7 L premium containers, directly aligned with the recommended product path. Own-root material supports renewable growth and low replacement in nursery beds, building reliable stock for exclusive finished product positioning in retail and reseller channels aimed at discerning garden clients.Retail / reseller
Flower-form driven exclusive specimen SKU Large, high-centred, solitary blooms with exhibition tea-hybrid form allow you to market LETIZIA® as a flower-quality showcase in a premium container format. The bush-trained 3–5 cane framework makes it straightforward to present single, impactful specimens for border or feature use, matching an exclusive, flower-form focused value proposition for specialist outlets.Premium garden centres
Strongly scented white hybrid tea range The strongly scented, long-lasting fragrance in combination with pure white bloom colour supports a dedicated scented-rose bench or white collection within your premium container offer. With own-root propagation, plants can be held and re-batched with less risk of decline, underpinning consistent fragrance-led propositions in exclusive retail ranges where sensory experience is central.Fragrance-focused retailers
Colour-stable white series for display gardens Very good white colour retention, from creamy bud to uniform snow-white bloom, suits thematic white borders and show-garden style ranges. In nursery beds and 5–7 L production, this predictability simplifies batch planning and labelling for public-realm or collection suppliers who rely on stable ornamental value over several seasons in curated show gardens and institutional plantings.Public-realm suppliers
Cool-climate hardy premium container offer With hardiness down to approximately -21 – -18 °C and an H7 rating, LETIZIA® fits Scottish and northern English supply programmes where winter resilience is essential. Bush-trained, own-root plants tolerate regeneration cycles well, supporting rotation across nursery propagation beds into premium 5–7 L containers for exclusive retail, without excessive winter loss in harsher production climates.Cool-region nurseries
Remontant white hybrid tea for extended sales window Remontant flowering with a plentiful second flush gives a longer visual window on the sales bench and in end-customer gardens. In professional production this allows staggered release of 5–7 L premium pots, maintaining flowered stock through the main season and supporting retail partners who favour continuous availability of exclusive, flower-quality driven hybrid teas.Independent garden centres
Own-root stock base for thematic rose collections Own-root NEONATAL material allows you to maintain LETIZIA® as a long-term component in white, scented or exhibition-form collections, with regenerative capacity reducing the need for re-grafting. Year 1 focuses on root establishment, Year 2 on structural shoots, and by Year 3 full ornamental performance underpins stable, exclusive ranges in premium container lines.Collection-focused nurseries
Medium-maintenance premium SKU with predictable protection needs Medium disease resistance and maintenance needs are manageable within standard UK nursery spray and hygiene programmes, reducing uncertainty for larger beds or modular 5–7 L runs. Knowing that occasional plant protection is sufficient supports reliable scheduling and costings for exclusive finished products, particularly within networks serving demanding retail and project clients across the country where winter and wind tolerance are key planning factors.Integrator / network partners

Finished-product ideas

  • LETIZIA® 5 L Premium Border Specimen – Bush-trained, 3–5 cane plants finished in 5 L containers, emphasising compact, upright habit and pure white flower form for border and specimen use – target audience/channel: premium retail / reseller.
  • White Exhibition Hybrid Tea Feature Pot – 7 L premium container line highlighting large, high-centred blooms and strong fragrance as an exclusive, flower-quality SKU – target audience/channel: independent garden centres and specialist rose retailers.
  • Scented White Collection Trio – Mixed 3 × 5 L pack anchored by LETIZIA® as the strongly scented white, leveraging remontant flowering for season-long shelf appeal – target audience/channel: curated collections for upscale retail partners.
  • Hardy White Show-Garden Line – Batch-grown own-root plants finished in 5–7 L, using winter hardiness and colour stability to service thematic white and show-garden projects – target audience/channel: public-realm and institutional project suppliers.
  • Propagation Bed Mother-Block Starter – NEONATAL rooted cuttings established in nursery beds as long-term own-root stock for ongoing premium container production – target audience/channel: nurseries building private-label rose ranges.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose, registered as BARtizia, marketed as LETIZIA® – white hybrid tea rose – BARtizia, with American Rose Society exhibition name Letizia; positioned as an exclusive, premium-quality finished product.
Origin and breeding Bred by W. Kordes & Sons in Germany, with breeding and registration dated 1998; parentage is unknown and introduction year is not provided, initial distribution handled by W. Kordes’ Söhne.
Growth and structural characteristics Bushy, compact, upright habit reaching around 70–95 cm in height and 50–70 cm spread, moderately thorny, with dense, slightly glossy dark green foliage (RHS 147A); own-root suitability supports structured, bush-trained plants.
Flower morphology Semi-double blooms with approximately 13–25 petals, large size in the 2.75–3.95 inch range, solitary, high-centred, pointed buds typical of cut-rose type hybrid teas; remontant with a plentiful second flush of flowers.
Colour data and phenology White flowers with a soft, silky sheen; creamy white buds with pale ivory tint opening to bright white petals and subtle buttery yellow at the centre, then pure snow-white with at most a faint greenish edge; very good colour retention.
Fragrance and aroma Fragrance is strongly scented and long-lasting, although the specific scent character is not provided; double blooms with obscured stamens are only weakly attractive to pollinators and not described as pollinator-friendly in trials.
Hip characteristics Hip set is expected to be limited due to double flowers; when formed, hips are small, ellipsoidal, about 10–14 mm diameter, orange-red in colour, and generally of secondary importance in ornamental presentation.
Resistance and winter hardiness Medium disease resistance overall, with powdery mildew, black spot and rust all rated medium; winter hardiness to approximately -21 – -18 °C, RHS H7, corresponding to Swedish zone 3 and USDA zone 6b for cool-climate production.
Horticultural recommendations Recommended for border and specimen planting, with medium maintenance needs and occasional plant protection; supplied as bush-trained plants with 3–5 strong framework canes, best routed into 5–7 L premium containers as exclusive finished stock.

LETIZIA® – white hybrid tea rose – BARtizia offers compact, bush-trained structure, strong fragrance and reliable winter hardiness on a long-lived own-root base that supports predictable, regenerating stands; please contact us to align volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: LETIZIA® – white hybrid tea rose - Kordes
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:17.09.2025
Cultivar Quality Rating: premium gold
Item Number: [862] 21-104 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Letizia®
Current Trade Name: Letizia® Hybrid tea rose BARtizia
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition tea hybrid
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: W. Kordes’ Söhne (Germany)
Introduction Year: Data not available
Breeder: W. Kordes & Sons
Breeding Company / Institution: W. Kordes’ Söhne Rosenschulen (Germany)
Breeding Year: Germany, 1998
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy, compact, upright
Foliage: The variety has dense foliage; its leaves have a slightly glossy surface and a dark green shade (RHS 147A).
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: high-centred, pointed bud (cut-rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: W RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, with a plentiful second flush of blooms.

Colour Data and Phenology

Colour: white
Flower Colour Description: White with a soft, silky sheen.
Closed Bud: Creamy white bud with a pale ivory tint.
Newly Opened Flower: Fresh, bright white petals with a delicate hint of buttery yellow at the centre.
Full Bloom: Uniform snow-white bloom with a subtle pearlescent sheen.
Before Fading: Lightening, pure white with a faint greenish-white tone at the edge.
Colour Fading Description: As it opens, the creamy‑white shade turns to a pure snow white, ending with at most a slight greenish‑white edge.

Fragrance and Aroma

Fragrance Strength: strongly scented, long-lasting rose
Fragrance Character: scent description not available
Pollinator Attraction: Its heavily double blooms, with the stamens obscured and therefore less accessible, make it only weakly attractive to pollinators.
Pollinator-Friendly Rating: The descriptions do not explicitly state that it is pollinator-friendly.

Hip Characteristics

Hip Shape: ellipsoidal
Hip Colour: orange-red
Hip Comment: Hip set is expected to be limited due to the double flowers; occasionally an ellipsoid, orange‑red hip 10–14 mm in diameter is produced.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: border, specimen

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
LETIZIA® – white hybrid tea rose - Kordes
White with a soft, silky sheen. - hybrid tea rose - strongly scented, long-lasting rose - scent description not available
Rose Shopping Online - white - strongly scented, long-lasting rose - Letizia® - hybrid tea rose - (2.3-3.1ft (70-95 cm))
Inflorescence: solitary Height: 2.3-3.1ft (70-95 cm) Flower shape: high-centred, pointed bud (cut-rose type) Winter hardiness: 5b white - W. Kordes’ Söhne (Germany) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: semi-double Letizia® - Roses in the garden | pharmaROSA® Neonatal - premium gold W. Kordes & Sons

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.