Bedding rose

21-353-1
21-353-2

Love Letter

Flower bed rose

LENpiro – Louis Lens

Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character

– Elegant cream-white blooms with lemon-yellow heart.
– Reliable, remontant flowering throughout the season.
– Dense, dark green foliage on a compact shrub.
– Excellent resistance to powdery mildew, black spot, rust.
– Proven show quality: Kortrijk Gold and Silver Medal.
– Special feature: Premium gold rated, low-maintenance floribunda for beds, borders and containers.
Standard finished product
Love Letter
pharmaROSA® NEONATAL rooted rose cutting
30,87 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4.5 (6702)
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Love Letter Flower bed rose LENpiro – pharmaROSA® NEONATAL rooted cutting

Floribunda production with Love Letter Flower bed rose LENpiro offers a compact, upright habit ideal for uniform 2–3 L container lines and flower-bed schemes where reliable, low-input performance matters. Its cream-white, softly lemon-flushed colour supports premium “reliable garden performance” positioning, while remontant cluster-flowering ensures abundant, saleable finished plants across the main retail season. Dense, dark green foliage with verified disease resistance to powdery mildew, black spot and rust underpins low-intervention maintenance in nursery and public-realm supply chains. Own-root pharmaROSA® NEONATAL material provides a stable, renewable base: roots consolidating in year one, structural shoots in year two and full ornamental value from year three, helping nurseries plan predictable capacity and reduce replacement. In typical UK conditions it also copes well with colder, exposed northern sites and wind-exposed plantings, supporting nationwide wholesale programmes for container, border and bed-rose ranges. The bush-trained, compact form and cut-flower suitability further open options for integrated bedding and cutting-garden lines from the same propagation stock.


Usage options

Target area Reasoning
Standard 2–3 L container production for retail benches The compact, upright habit and 60–85 cm height make this floribunda efficient for dense 2–3 L bench layouts, with consistent canopies that retail well as a standard finished product. Using bush-trained own-root NEONATAL material through the recommended standard container route supports reliable garden performance promises and simplifies crop timing for retail and reseller partners at scale, particularly for nursery and wholesale networks serving broad distribution. Retail / reseller
Flower-bed and border programmes for public and private projects Dense foliage and resistant performance against powdery mildew, black spot and rust minimise maintenance interventions in flower beds and borders, supporting low-input planting schemes. Propagating from own-root tray-grown cuttings gives homogeneous stands and long-lived plantings that align with reliable garden performance positioning in municipal and institutional projects. The standard container route from 2–3 L pots integrates smoothly into nursery propagation beds feeding landscape and public-realm contracts. Public-realm suppliers
Remontant bedding rose lines for extended sales windows Remontant flowering with an abundant second flush allows programming multiple colour peaks from a single production batch, extending the retail window without changing SKU. Starting from pharmaROSA® NEONATAL own-root stock supports predictable re-growth and stable quality, so nurseries can plan staggered releases of standard 2–3 L containers while keeping the “reliable garden performance” value promise. This suits supply chains that need consistent availability throughout the main season. Professional rose growers
Cream-white thematic and collection plantings The cream-white petals with a subtle lemon-yellow centre offer a refined, neutral tone suited to thematic rose gardens and curated collections. Own-root propagation helps maintain cultivar identity over time, valuable where collection accuracy and long-term reliability are essential. Standard container production from compact, bush-trained plants allows nurseries to assemble coherent ranges that support premium, collection-style offerings centred on dependable garden performance. Thematic rose collections
Cut-flower capable floribunda lines from bed-rose stock Its classification as a bedding floribunda and use as an exhibition floribunda and cut flower allow dual-purpose production: border and bed use plus short-stem cutting. Growing on NEONATAL own-root plants in 2–3 L standard containers provides flexible scheduling for both garden-centred ranges and small-scale cut-flower add-ons, while the reliable garden performance positioning reassures resellers that plants will satisfy end users in mixed-use cutting gardens. Nursery / wholesale
Low-intervention container crops for integrator systems The combination of compact growth, dense foliage and generally low maintenance requirements suits integrated production systems where labour efficiency is critical. Disease resistance reduces spray and scouting loads, while own-root stock helps secure stable, repeatable crops for standard container lines. This supports professional promises of reliable garden performance into large retail chains and aligned nursery networks, where homogeneous batches and predictable turnover are central. Integrator systems
Cold-tolerant stock for nationwide UK distribution With hardiness rated to -21–-18 °C (RHS H7, Swedish zone 3, USDA 6b), this cultivar is suitable for colder regions and exposed sites, supporting a unified SKU across diverse UK nursery catchments. Own-root NEONATAL material underpins robust frames that overwinter well in propagation beds and finished 2–3 L containers, safeguarding the reliable garden performance commitment. This allows wholesalers to service northern and wind-exposed projects without fragmented assortments. Nationwide wholesalers
Step-up production into larger landscape and feature containers Starting from uniform 2–3 L standard containers, growers can step a proportion of stock into 40–50 litre and larger containers for feature positions, beds at entrances and premium border focal points. The compact yet upright habit and floribunda flower clusters scale visually in larger volumes, while own-root resilience and low maintenance needs keep replacement rates low. This supports reliable garden performance messaging for higher-value landscape-oriented lines aimed at professional specifiers. Landscape contractors

Finished-product ideas

  • 2–3 L retail bedding line – compact, upright floribunda in standard 2–3 L containers, using disease resistance and remontant flowering to create a dependable, cream-white garden performer – retail / reseller benches.
  • Public bed and border contract stock – bulk-produced own-root plants in 2–3 L pots for transplanting into beds and borders, leveraging hardiness and low maintenance needs for reliable garden performance – municipal and institutional planting suppliers.
  • Cream-white collection series – curated cream and white floribunda assortment in standard containers, with Love Letter Flower bed rose LENpiro as the compact, disease-resistant anchor cultivar – thematic rose garden and collection-focused nurseries.
  • Feature container specimens – selected plants stepped from 2–3 L into 40–50 litre patio and entrance containers, showcasing dense foliage and cluster flowering as premium focal points – landscape contractors and design-led wholesalers.
  • Dual-purpose bed and cutting-garden line – floribunda plants finished in 2–3 L pots, promoted for both bedding and light cutting use, using remontant flowering and reliable garden performance as core arguments – specialist rose and garden-centre channels.

Technical cultivar profile
Parameter Data
Name and registration Registered as LENpiro, marketed as Love Letter Flower bed rose LENpiro and Love Letter® in the floribunda bed rose segment; classified as a bedding floribunda within the flower bed rose commercial group.
Origin and breeding Bred by Louis Lens (Lens Roses, Belgium) from ‘Pink Parfait’ × ‘Rosenelfe’; breeding year 1977, registered 1979 and introduced 1980, with Lens Roses acting as both breeder and initial distributor.
Awards and recognition Recognised in competition with Gold and Silver Medals at Kortrijk/Courtrai trials in 1979, underlining consistent ornamental qualities valuable for professional, quality-focused rose production and trade.
Growth and structural characteristics Compact, upright bush form reaching 60–85 cm high with a 40–55 cm spread; moderately thorny shoots, dense, slightly glossy dark green foliage providing good ground coverage and bed structure.
Flower morphology Semi-double, cup-shaped blooms with 17–25 petals in medium-sized clusters; large individual flower size (approximately 2.75–3.95 in) carried on cluster-flowered inflorescences, with strong remontant rebloom.
Colour data and phenology Cream-white blooms with a pastel lemon-yellow flush in the centre; ARS code W, RHS 155D outer and 4C inner; colour intensifies in cooler weather and pales in heat, fading to uniformly light cream-white.
Fragrance and aroma Fragrance is very weak, with only a barely perceptible rosy character; primarily selected and recommended for visual effect and reliable garden performance rather than for strong scent or aromatherapeutic uses.
Hip characteristics Hip set is generally sparse; when present, hips are spherical, 6–9 mm in diameter and orange-red, with limited impact on ornamental value or production planning for most nursery and bed-rose applications.
Resistance and winter hardiness Rated resistant to powdery mildew, black spot and rust; hardy to approximately -21–-18 °C (RHS H7, Swedish zone 3, USDA 6b), supporting outdoor production and overwintering in many temperate nursery regions.
Horticultural recommendations Suited to flower beds, borders, containers and cut-flower use; supplied as bush-trained compact own-root material for standard container production, especially 2–3 L pots, with generally low maintenance requirements.

Love Letter Flower bed rose LENpiro combines compact, upright structure, strong disease resistance and remontant, cream-white flowering on predictable, regenerative own-root stock, making it a sound candidate for aligning capacity and scheduling in professional programmes.

Detailed product attributes

Product Identification Data

Product Name: LOVE LETTER – cream-white bedding floribunda rose - Lens
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:13.09.2025
Cultivar Quality Rating: premium gold
Item Number: [1346] 21-353 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Love Letter" refers to a love letter.
Original Trade Name: Love Letter®
Current Trade Name: Love Letter Flower bed rose LENpiro
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: cut flower; exhibition floribunda
Collection: Flower bed rose

Origin and Breeding

Initial Distributor: Lens Roses (Belgium)
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses (Belgium)
Breeding Year: Belgium, 1977
Parentage: ‘Pink Parfait’ × ‘Rosenelfe’

Awards and Honours

Competition and Show Awards: Kortrijk/Courtrai – Gold and Silver Medal (1979)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 17-25
Flower Fullness: semi double
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: W RHS code: 155D (outer), 4C (inner)
Repeat Flowering: Remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: cream-white
Flower Colour Description: Cream-white petals with a soft, pastel lemon-yellow flush in the centre.
Closed Bud: Delicately creamy white with a translucent lemon-yellow tinge at the tip.
Newly Opened Flower: The outer petals are a pure creamy white, and the flower's centre shows a pale lemon‑yellow tone.
Full Bloom: Mostly cream-white surface, with a slight, pale lemon-yellow sheen in the centre.
Before Fading: The lemon-yellow tone fades, the petals uniformly blanching to a light cream-white.
Colour Fading Description: Becomes paler in hot conditions, while cooler weather intensifies the yellowish centre.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible fragrance rose
Fragrance Character: rosy character
Pollinator Attraction: Its semi-double flower form and partially obscured stamens make it only moderately attractive to pollinators.
Pollinator-Friendly Rating: Semi-double-flowered variety; attracts pollinators only to a limited extent, therefore at best partly pollinator-friendly and primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose hip formation is expected to be sparse; the hips are 6–9 mm in diameter, spherical and orange-red.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flower beds, borders, containers, cut flowers

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
LOVE LETTER – cream-white bedding floribunda rose - Lens
Cream-white petals with a soft, pastel lemon-yellow flush in the centre. - bedding floribunda rose - very weak, barely perceptible fragrance rose - rosy character
Rose Shopping Online - cream-white - very weak, barely perceptible fragrance rose - Love Letter - bedding floribunda rose - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 6b cream-white - Lens Roses (Belgium) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: semi double Love Letter - Roses in the garden | pharmaROSA® Neonatal - premium gold Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.