MOSCHINO – pale pink bedding floribunda rose – pharmaROSA® NEONATAL
Floribunda own-root propagation material of MOSCHINO provides a compact, bushy structure with dense, mid-green foliage for efficient nursery bed and pot-line production, supporting reliable coverage where windy, colder conditions and fluctuating seasons are common. The medium-height, upright habit suits a standard container route into 2–3 litre units, giving you predictable, bench-filling crops with limited shaping needs. Double, cup-shaped, pastel-pink blooms in clustered inflorescences combine a clearly scented, sweet fragrance with a soft, fashion‑inspired colour gradient that supports retail-ready, “reliable garden performance” positioning. Own-root MOSCHINO can be integrated as semi-finished, tray-rooted NEONATAL stock into nursery networks and private-label rose concepts, building homogeneous stands that mature from root establishment in year one, structural top growth by year two, and full ornamental expression by year three. Medium maintenance demand and resistant black spot performance help underpin wholesale dependability in broader ranges, while occasional hips add seasonal interest for collection and thematic gardens.
Usage options
Finished-product ideas
- 2–3 L Fragrant Bedding Line – Standard container production in 2–3 litre pots highlighting MOSCHINO’s compact habit and medium, sweet fragrance as a reliable garden-performance bedding rose – retail garden centres.
- Pastel Fashion Collection – Coordinated pale-pink, cup-flowered batches grown from NEONATAL stock into 2–3 litre units, positioned as a fashion-inspired, dependable bed rose series – style-led retail chains.
- Landscape Bed Rose Module – High-density, own-root propagation for landscape beds, delivering dense foliage, uniform structure and repeat flowering from standard containers – public-realm and contractor channels.
- Fragrance & Form Showcase Bed – Mixed but homogeneous floribunda display blocks built from MOSCHINO NEONATAL material, emphasising rosette double blooms and scent with stable own-root stands – show and thematic rose gardens.
- Core Reliable Bedding Assortment – Volume-oriented 2–3 litre programme using MOSCHINO as a benchmark reliable garden-performance cultivar, simplifying planning with predictable, own-root batches – nationwide nursery/wholesale networks.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
MOSCHINO is a bedding floribunda rose marketed as Moschino Bedding rose pharmaROSA®, in the bed rose commercial group; formal registered cultivar name and exhibition names are not provided. |
| Origin and breeding |
Discovered in Germany in 1997, with parentage and breeding institution not provided; introduced commercially by PharmaRosa® Ltd. (Hungary), with detailed registration and introduction dates not available. |
| Growth and structural characteristics |
Bushy, upright habit reaching about 75–105 cm high with 55–85 cm spread; dense, slightly glossy mid‑green foliage and moderate prickliness support compact bedding and container production with good foliage cover. |
| Flower morphology |
Medium-sized, double, cup-shaped blooms (26–39 petals, 1.5–2.75 in) borne in clusters of three to five per stem; remontant character provides abundant first and second flushes under suitable conditions. |
| Colour data and phenology |
Pale pastel pink with warmer salmon-pink centres when newly open; outer petals fade toward ivory and powdery-cream before senescence, with ARS code OR and RHS 34B outer, 34A inner colour references. |
| Fragrance and aroma |
Displays a clearly noticeable, medium-strength, pleasantly sweet scent; flower form and petal count somewhat limit pollinator access, so it is not rated as a strong pollinator-supporting cultivar in production planning. |
| Hip characteristics |
Occasionally sets small, spherical rose hips around 10–14 mm in diameter, in an orange-red colour; hips may contribute modest ornamental autumn interest but are not a primary production objective. |
| Resistance and winter hardiness |
Rated H7 with indicative hardiness around -21 to -18 °C, aligning with Swedish Zone 3 and USDA 6b; disease resistance is medium overall, with black spot resistance and medium tolerance to powdery mildew and rust. |
| Horticultural recommendations |
Best used in flower beds, produced as bush-trained, compact plants in standard containers, targeting 2–3 litre pots; medium maintenance requirement with occasional plant protection interventions recommended for consistent quality. |
MOSCHINO offers compact floribunda structure, pastel double blooms and reliable hardiness on a predictable, regenerative own-root base, making it a practical option for planned bedding rose capacity; please contact us to discuss scheduling and supply.
