Bedding rose

20-267-1
20-267-2

Marseille en Fleurs

Les Provençelles®

MASmarfle – Dominique Massad

The petal blade’s base colour is a rich golden yellow, accompanied by a carmine‑red edging at the margins. - flowerbed shrub rose - strong, fragrance noticeable close to the bush rose - classic, rose character

– Bicolour blooms in glowing yellow and red.
– Strong, classic rose fragrance.
– Reliable repeat-flowering through the season.
– Upright, dense shrub for beds and parks.
– Excellent disease and heat tolerance.
Special feature: Hardy to H7, ideal for tougher sites.
Standard finished product
Marseille en Fleurs
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Marseille en Fleurs – Les Provençelles® shrub rose propagation material

Developed for professional propagation workflows, Marseille en Fleurs delivers an upright, compact structure with dense foliage that adapts reliably to nursery beds and standard-container production in 2–3 L units. Its repeat-flowering, cluster-forming habit and semi-double, large, bicolour blooms with strong rose fragrance support premium yet dependable ranges for thematic rose gardens and curated collections. Thanks to good disease resistance and low-maintenance requirements, it fits large-scale production where homogeneity, reduced replacement, and predictable capacity are key, particularly in coastal and exposed projects where winter and wind tolerance are valued in UK schemes. Own-root NEONATAL material offers long-lived, regenerating stands that stabilise wholesale stock: Year 1 roots, Year 2 structural shoots, Year 3 full ornamental value, supporting scalable wholesale supply and integrating smoothly into nursery networks and public-realm oriented ranges.


Usage options

Target area Reasoning
Propagation beds for shrub and bed-rose lines The upright growth, 130–180 cm height and 85–120 cm spread form a clear, manageable framework in propagation beds, easing grading and selection for a standard container route and 2–3 L target pots. Own-root NEONATAL material supports long-term stock plants with stable cultivar identity and renewable growth, underpinning reliable ranges for thematic rose gardens and collection-style plantings aimed at a reliable garden performance positioning for professional growers.
Standard 2–3 L container production The compact, bush-trained release form and flowerbed shrub classification align directly with a standard finished product in 2–3 L pots, simplifying scheduling in UK nursery workflows. Repeat-flowering clusters give strong bench appeal for retail/reseller channels, while own-root longevity reduces replacement in re-potting cycles. This supports predictable, scalable volumes for nursery networks and integrator systems focused on reliable garden performance for wholesale partners.
Premium, low-maintenance landscape blocks Low maintenance requirements and documented resistance to powdery mildew, black spot and rust allow efficient production for municipal and institutional schemes where input budgets and aftercare are limited. Heat tolerance and H7 hardiness suit UK public-realm beds that face variable seasons and exposed sites, offering homogeneous, resilient stands from own-root material. This matches the need for reliable garden performance in public projects supplied via landscape contractors.
Flowerbed and mass-planting production for public-realm schemes The repeat-flowering habit, with an abundant second flush, supports continuous colour in flower beds and parks, creating dependable planting modules for large schemes. NEONATAL own-root propagation allows you to build substantial numbers with consistent structure, ideal for integrator systems serving public parks and urban green spaces. This continuous bloom profile strengthens the standard finished product offer targeted at reliable garden performance for public-realm suppliers.
Fragrance-led thematic and collection ranges The strong, classic rose fragrance and semi-double, large blooms make this cultivar a candidate for scent-focused collections in thematic rose gardens and show plantings. Own-root stability is valuable where long-term display and cultivar authenticity matter, such as curated ranges and private-label collections. Year-on-year regeneration of established stands supports a reliable garden performance positioning for collection-focused nurseries.
Colour-focused retail and reseller assortments The distinctive golden-yellow blooms with carmine-red edging and dynamic colour change from bud to fade offer high visual impact in standard container lines. Cluster-flowering provides multiple saleable buds per plant at dispatch, raising presentation value in 2–3 L formats. Own-root growth maintains this ornamental impact over time, supporting reliable garden performance promises to retail distributors.
Cut-flower side-line from container or field blocks Large, semi-double, cup-shaped flowers on upright shoots can provide an added-value cut-flower side stream from nursery beds or larger container stands (including 40–50 L specimens for display). Repeat flowering supports multiple cuts per season without compromising long-term plant viability, thanks to own-root regeneration. This dual-use potential aligns with standard finished product strategies promising reliable garden performance for nursery producers.
Coastal and exposed UK project supply Good heat tolerance, H7 hardiness and robust shrub structure suit exposed, wind-affected and coastal-oriented schemes where hardy, reliable shrubs are needed for public beds and urban greening; this supports dependable production for institutional channels. NEONATAL own-root plants give long-lived, homogeneous stands with low replacement, fitting integrator chains committed to reliable garden performance for project specifiers.

Finished-product ideas

  • 2–3 L retail shrub line – Upright, compact bushes with repeat-flowering clusters and strong fragrance in standard containers, positioned as reliable garden performance shrubs for garden-centre and reseller benches – target audience/channel: retail / reseller.
  • Landscape bed modules – Batch-produced, low-maintenance, disease-resistant shrubs for parks and urban flowerbeds, using own-root stands for long service life and predictable volumes – target audience/channel: municipal and public-realm suppliers.
  • Thematic fragrance collection pot – Selected, strongly scented Marseille en Fleurs plants in 3 L pots anchoring rose fragrance or Provençelles-style concept ranges – target audience/channel: nurseries building thematic rose garden assortments.
  • Large-specimen display containers – 40–50 L own-root specimens for show gardens and high-visibility projects, exploiting height, dense foliage and repeat-flowering clusters for impact – target audience/channel: show-garden contractors and display nurseries.
  • Dual-purpose shrub blocks – Field or bed-grown stands serving both as cutting source and limited cut-flower production, maximising repeat flowering and structural vigour – target audience/channel: nurseries and integrators optimising shrub rose production.

Technical cultivar profile
Parameter Data
Name and registration Marseille en Fleurs Les Provençelles, registered as MASmarfle, shrub / bed rose for flowerbed use; commercial product name: MARSEILLE EN FLEURS – yellow flower-bed shrub rose - Massad.
Origin and breeding Bred by Dominique Massad, Pépinières Pétales de Roses, France; breeding year 2009, introduced 2010 via Novaspina, parentage unknown, developed within the Les Provençelles collection.
Growth and structural characteristics Upright shrub rose, around 130–180 cm high and 85–120 cm spread, moderately thorny canes; dense, slightly glossy mid-green foliage (RHS 137B) forming a full, structural planting element.
Flower morphology Semi-double, large L-size cup-shaped flowers, 13–25 petals, borne in clusters; repeat-flowering with an abundant second flush supporting extended seasonal display in beds and shrub plantings.
Colour data and phenology Golden-yellow base with carmine-red margins (RHS 14B outer, 46A inner); buds deep golden-yellow with scarlet rim; colours soften to cream and rose-pink as flowers mature and gradually fade.
Fragrance and aroma Strong, classic rose fragrance clearly noticeable near the bush; semi-double form offers some pollen access but overall attracts relatively few pollinators in typical planting situations.
Hip characteristics Limited rose hip formation due to semi-double blooms; occasional small spherical red hips, about 8–12 mm diameter, may be present but are not a dominant ornamental feature.
Resistance and winter hardiness Good overall hardiness, rated RHS H7, Swedish Zone 3, USDA 6b; tolerates heat well with irrigation in prolonged drought; resistant to powdery mildew, black spot and rust under typical conditions.
Horticultural recommendations Recommended for flower beds, parks, urban green spaces, specimen and some cut use; released as a compact, bush-trained shrub for standard container production in 2–3 L pots with low maintenance needs.

Marseille en Fleurs combines upright, vigorous shrub structure, repeat-flowering, fragrant clusters and disease resistance with long-lived, predictable own-root stands, making it a robust candidate for reliable nursery and wholesale programmes where capacity and scheduling merit discussion.

Detailed product attributes

Product Identification Data

Product Name: MARSEILLE EN FLEURS – yellow flower-bed shrub rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:21.08.2025
Cultivar Quality Rating: premium bronze
Item Number: [891] 20-267 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name 'Virágzó Marseille' evokes the city's greening programme.
Original Trade Name: Marseille en Fleurs
Current Trade Name: Marseille en Fleurs Les Provençelles® MASmarfle
Rose Group: Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Novaspina (Italy)
Registration Year: Data not available
Breeder: Dominique Massad
Breeding Company / Institution: Pépinières Pétales de Roses (France)
Breeding Year: France, 2009
Parentage: unknown

Growth and Structural Characteristics

Height: 4.3-5.9ft (130-180 cm)
Spread: 2.8-3.9ft (85-120 cm)
Growth Habit: upright
Foliage: The variety has dense foliage; the leaves are slightly glossy and mid-green in colour (RHS 137B).
Prickliness: moderately thorny
Self-Cleaning Description: No data is available on self-cleaning.
Self-Cleaning Intensity: No data available for self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: YB RHS code: 14B (outer), 46A (inner)
Repeat Flowering: Repeat-flowering; the second flush is also abundant.

Colour Data and Phenology

Colour: yellow
Flower Colour Description: The petal blade’s base colour is a rich golden yellow, accompanied by a carmine‑red edging at the margins.
Closed Bud: Deep golden-yellow buds are edged with a vivid scarlet rim.
Newly Opened Flower: The inner rows of petals are golden yellow, and a spreading blood‑red hue appears along the edges of the outer petals.
Full Bloom: The red hue gradually spreads inwards, while the petal centres remain a warm yellow with a subtle orange tone.
Before Fading: The yellow fades to cream, the red margin softens to a delicate rose-pink.
Colour Fading Description: During opening the red margin expands and then softens to rose-pink; the yellow centre gradually fades to cream.

Fragrance and Aroma

Fragrance Strength: strong, fragrance noticeable close to the bush rose
Fragrance Character: classic, rose character
Pollinator Attraction: Attracts few pollinators; the bloom form (simple, semi‑double or double) and limited accessibility of the stamens reduce visitation.
Pollinator-Friendly Rating: Semi-double flowering variety, only partially pollinator-friendly, attracts few pollinators

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Due to its double blooms, rose hip formation is limited; occasionally spherical red rose hips 8–12 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires irrigation during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement: low; requires minimal care.
Primary Uses: flower bed, park, urban green space, specimen, cut flower

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
MARSEILLE EN FLEURS – yellow flower-bed shrub rose - Massad
The petal blade’s base colour is a rich golden yellow, accompanied by a carmine‑red edging at the margins. - flowerbed shrub rose - strong, fragrance noticeable close to the bush rose - classic, rose character
Online rose order - yellow - strong, fragrance noticeable close to the bush rose - Marseille en Fleurs - flowerbed shrub rose - (4.3-5.9ft (130-180 cm))
Inflorescence: cluster-flowered Height: 4.3-5.9ft (130-180 cm) Flower shape: cup-shaped Winter hardiness: 5b yellow - Novaspina (Italy) flowerbed shrub rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.3-5.9ft (130-180 cm) Height: 4.3-5.9ft (130-180 cm) - Flower fullness: semi-double flowered Marseille en Fleurs - Roses in the garden | pharmaROSA® Neonatal - premium bronze Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.