Bedding rose

20-569-1
20-569-2

Michelle Bedrossian™

Les Provençelles®

MASmibed – Dominique Massad

Peach-pink flower with a slight mauve tint to the petal edges and yellow stamen filaments. - flowerbed shrub rose - mild, restrained-scented rose - soft character

– Compact, bushy habit ideal for beds and pots.
– Semi-double clusters give a natural, airy look.
– Peach-pink blooms fading to soft pastel tones.
– Mild, soft fragrance for subtle garden charm.
– Good heat and drought tolerance in summer.
Special feature: Forms pretty red‑orange hips after flowering.
Standard finished product
Michelle Bedrossian™
pharmaROSA® NEONATAL rooted rose cutting
27,05 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Michelle Bedrossian™ Les Provençelles® MASmibed – pharmaROSA® NEONATAL rooted cutting

Compact growth, bushy structure and dense foliage make Michelle Bedrossian™ a practical floribunda bed rose for nurseries looking to build reliable, mid-height own-root shrub lines for beds, borders and standard containers. The semi-double, clustered flowers in soft apricot-pink tones provide consistent, recognisable visual identity for retail and collection ranges, while the moderately pollinator-friendly, remontant flowering pattern supports themed rose garden concepts and curated assortments. On pharmaROSA® NEONATAL own roots, a natural development arc from Year 1 roots to Year 2 framework to Year 3 ornamental value underpins long-term cropping and stock maintenance, with renewable growth supporting predictable repropagation and homogeneous replacement batches. Good heat and drought tolerance offers practical security for UK production exposed to warmer, drier spells typical of southern and south-eastern sites, providing a stable base for nursery networks supplying retail and public-realm schemes. While disease susceptibility requires a planned plant-protection regime, the uniform tray-rooted cuttings at 3–6 months are straightforward to schedule into 2–3 L standard container programmes and onward 40–50 L feature container production, fitting seamlessly into professional own-root systems focused on collection ranges and wholesale continuity.


Usage options

Target area Reasoning
Standard 2–3 L container production for retail/reseller supply The compact, bushy habit and 90–120 cm height suit efficient 2–3 L standard container lines with predictable trimming and bench density. Using pharmaROSA® NEONATAL own-root cuttings as the starting point simplifies batch planning, as uniform tray-rooted material at a similar stage can be dropped directly into standard container routes. With remontant flowering and recognisable apricot-pink colour, finished product aligns well to “standard finished product” ranges positioned for reliable garden performance for the retail / reseller channel.
40–50 L decorative containers for feature planting Good heat and drought tolerance allows this floribunda shrub to carry colour in larger 40–50 L containers on exposed or paved sites where irrigation may be intermittent. Starting from own-root NEONATAL stock provides long-term regenerative capacity in large tubs, reducing replacement over multi-year contracts. The bush-trained, compact form transitions cleanly from 2–3 L step-up to 40–50 L, matching project specifications that require stable, reliable garden performance for public-realm suppliers.
Flowerbed and border mass plantings in nursery projects The 80–100 cm spread and dense, slightly glossy dark green foliage create a solid visual block, useful for mass-planted beds and borders. Own-root plants form homogeneous stands that can be renewed by repropagation from verified stock, supporting continuity for repeat contracts. While plant protection must be integrated due to disease susceptibility, the stable colour transition from salmon-orange pink to pastel peach-pink reads consistently in landscape schemes offering a dependable aesthetic for nursery / wholesale partners.
Thematic and collectors’ rose gardens within Les Provençelles® As part of Les Provençelles®, Michelle Bedrossian™ adds a distinct peach-pink, semi-double floribunda element to curated thematic gardens and cultivar collections. Own-root propagation supports long-term cultivar maintenance, allowing collections and gene-bank style stands to be refreshed from the same material without rootstock variation. Remontant flowering with an abundant second flush adds seasonal interest expected from reliable garden performers in thematic rose garden projects.
Private-label bed rose assortments built on own-root supply The clear commercial type as flowerbed shrub rose and bed rose facilitates straightforward positioning into private-label floribunda and shrub assortments. Using pharmaROSA® NEONATAL own-root cuttings as the propagation base offers predictable clone identity and growth behaviour across cycles, simplifying quality promises made under a retailer’s own brand. Despite higher maintenance requirements, consistent flower form and colour support a “reliable garden performance” message for integrator systems.
Pollinator-aware, ornamental rose beds Semi-double flowers with 13–25 petals and accessible stamens give moderate pollinator value, allowing growers to combine ornamental floribunda display with pollinator-aware messaging where appropriate. NEONATAL own-root material supports renewable stands, meaning beds can be maintained and expanded without re-sourcing budwood. With mild fragrance and soft colour transitions, this cultivar contributes subtly to experience-focused, reliable rose displays aimed at public and institutional plantings.
Heat- and sun-exposed nursery and project sites Good tolerance of heat and drier conditions reduces stress on crops held in more exposed standing-out areas and on final planting sites subject to warmer, drier spells typical of many southern and south-eastern UK locations. From a production view, this resilience improves saleable yield where irrigation or labour is constrained. Own-root plants recover better after stress, supporting the “reliable garden performance” value proposition offered by large horticultural operators.
Propagation beds for long-term own-root stock maintenance Using Michelle Bedrossian™ in dedicated propagation beds provides a reliable cultivar source when handled under strict plant-protection regimes to manage disease susceptibility. NEONATAL-origin own-root plants deliver genetic and structural consistency across generations, important for long-term cultivar maintenance. Over successive years, strong root systems support stable shoot regeneration and recurrent cropping, ensuring dependable supply for wholesale propagation.

Finished-product ideas

  • Premium 2–3 L floribunda bed rose – compact, bushy plants in 2–3 L pots with remontant, apricot-pink semi-double clusters; built on NEONATAL own-root supply for homogeneous benches – retail / reseller chains
  • Large 40–50 L feature container rose – step-up from standard containers into 40–50 L tubs for entrances and terraces, using heat-tolerant own-root plants for stable multi-year ornamental value – public-realm and commercial projects
  • Les Provençelles® themed garden line – curated range SKU within a Les Provençelles® concept, highlighting colour, clustered flowering and collection value from verified own-root stock – show gardens and thematic rose collections
  • Private-label bed and border mix – integrated private-label programme where Michelle Bedrossian™ forms the peach-pink, compact shrub component, with predictable own-root performance under standard finish – supermarket and DIY retailers
  • Pollinator-aware rose display units – grouped containers emphasising semi-double, moderately pollinator-attractive blooms and reliable garden performance, supported by uniform own-root propagation – garden centres and independent nurseries

Technical cultivar profile
Parameter Data
Name and registration Michelle Bedrossian™ Les Provençelles® MASmibed; floribunda shrub rose, commercial bed rose type; registered as MASmibed in 2009, with exhibition category as exhibition floribunda, bush rose.
Origin and breeding Parentage is unknown; bred by Dominique Massad with breeding year listed as 2009; initial distribution via Novaspina, with limited breeder data but stable commercial presence since introduction.
Awards and recognition Not provided; no competition, show or collectors’ awards are recorded, and no external horticultural ratings or global distinctions are documented for this cultivar to date.
Growth and structural characteristics Bushy, compact growth reaching 90–120 cm in height and 80–100 cm spread; dense, slightly glossy dark green foliage; moderately thorny shoots; no data on self-cleaning behaviour or spent-flower shedding intensity.
Flower morphology Semi-double flowers with 13–25 petals, medium-sized (approximately 1.5–2.75 inches), cupped form, carried mainly in clusters; remontant with abundant second flowering, providing recurrent seasonal ornamental effect.
Colour data and phenology Peach-pink blooms with slight mauve-tinted petal edges and yellow stamens; buds deep coral-red with golden reverse; colour fades from intense salmon-orange pink to pastel pink with creamy yellow inner tones.
Fragrance and aroma Soft-character fragrance with mild intensity; a restrained-scented rose intended more for visual impact than strong perfume, though gentle scent is detectable at close range in warm, still conditions.
Hip characteristics Spherical hips in moderate quantities, 9–12 mm diameter; red-orange colour at maturity, offering additional seasonal interest in late season where spent flowers are not fully removed during maintenance.
Resistance and winter hardiness Hardy to approximately -21 to -18 °C (RHS H7, Swedish zone 3, USDA 6b); very susceptible to powdery mildew, black spot and rust, requiring regular plant protection; good tolerance of heat and relatively dry conditions.
Horticultural recommendations Suited to beds, borders and containers, especially standard container routes; bush-trained, compact finish; maintenance requirement is high due to disease susceptibility, necessitating planned, regular plant-protection programmes.

Michelle Bedrossian™ Les Provençelles® MASmibed offers compact, bushy form, remontant clustered flowering and heat tolerance on a predictable own-root base, supporting long-lived, regenerative stands; please contact us to discuss scheduling and volume alignment.

Detailed product attributes

Product Identification Data

Product Name: MICHELLE BEDROSSIAN™ – apricot-pink flowerbed shrub rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:25.02.2025
Item Number: [322] 20-569 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Original Trade Name: Michelle Bedrossian
Current Trade Name: Michelle Bedrossian™ Les Provençelles® MASmibed
Rose Group: Floribunda, Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; bush rose
Collection: Les Provençelles®

Origin and Breeding

Initial Distributor: Novaspina (data not available)
Breeder: Dominique Massad
Breeding Company / Institution: unknown / no data
Breeding Year: -, 2009
Parentage: unknown

Growth and Structural Characteristics

Height: 3-3.9ft (90-120 cm)
Spread: 2.6-3.3ft (80-100 cm)
Growth Habit: bushy, compact
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi double
Flower Shape: cupped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: op RHS code: 40B, 11C
Repeat Flowering: It is remontant, producing an abundant second flowering.

Colour Data and Phenology

Colour: peach-pink
Flower Colour Description: Peach-pink flower with a slight mauve tint to the petal edges and yellow stamen filaments.
Closed Bud: Deep coral-red outer surface with a hint of golden-yellow on the reverse.
Newly Opened Flower: Intense salmon‑orange pink, with a delicate rosy sheen on the petal edges.
Full Bloom: The outer petal whorl lightens to a pastel pink, while the inner part retains a yellowish hue.
Before Fading: Soft coral colour fading to a pale pink, with a creamy yellow sheen at the centre.
Colour Fading Description: As the bloom opens, the intense salmon‑orange pink fades to a pastel pink, with a yellowish hue remaining in the inner parts.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: soft character
Pollinator Attraction: Semi-double flowers with 13–25 petals moderately attract pollinators, as the semi-double bloom form and partly obscured stamens reduce accessibility.
Pollinator-Friendly Rating: Its semi-double (13–25 petal) flowers make it moderately pollinator-friendly, as the stamens are partially accessible.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red-orange
Hip Comment: Spherical rose hips forming in moderate quantities, 9–12 mm in diameter, red-orange.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat and drier conditions well.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement high; very susceptible to disease, regular plant protection required.
Primary Uses: beds, borders, containers

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
MICHELLE BEDROSSIAN™ – apricot-pink flowerbed shrub rose - Massad
Peach-pink flower with a slight mauve tint to the petal edges and yellow stamen filaments. - flowerbed shrub rose - mild, restrained-scented rose - soft character
The rose webshop. - peach-pink - mild, restrained-scented rose - Michelle Bedrossian™ - flowerbed shrub rose - (3-3.9ft (90-120 cm))
Inflorescence: clustered Height: 3-3.9ft (90-120 cm) Flower shape: cupped Winter hardiness: 5a peach-pink - Novaspina (data not available) flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3-3.9ft (90-120 cm) Height: 3-3.9ft (90-120 cm) - Flower fullness: semi double Michelle Bedrossian™ - Roses in the garden | pharmaROSA® Neonatal - standard Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.