Bedding rose

20-261-1
20-261-2

Morava

Reka®

Bozreka026 – Biljana Božanić Tanjga

Deep, velvety red shade with a subtle burgundy tone. - flowerbed shrub rose - very weak, scent only noticeable up close rose - rose scented

– Deep, velvety ruby-red flowers for bold colour.
– Compact, bushy habit ideal for smaller spaces.
– Reliable remontant flowering throughout the season.
– Medium disease resistance for easier care.
– Hardy to H7, suitable for colder climates.
Special feature: Produces only few decorative red hips, so energy goes into flowering.
Standard finished product
Morava
pharmaROSA® NEONATAL rooted rose cutting
28,34 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Morava Reka® BOZreka026 – pharmaROSA® NEONATAL rooted cutting

Compact Morava Reka® BOZreka026 delivers a low, bushy, uniform shrub habit that lends itself to standard-container production from 2–3 L upwards and reliable bed-rose lines for retail and project work. Its dense, slightly glossy foliage and deep colour stability support consistent visual impact in mass-planting and border schemes, while own-root longevity underpins long-term nursery stock planning with low replacement. With EU PBR protection and a clear “reliable garden performance” positioning, it fits UK nursery networks serving public-realm and collection-style gardens, including sites where winters are cold and hardy planting is expected even in exposed northern conditions with significant wind and chill. Medium maintenance requirements and vigour compatible with standard container routes make it straightforward to integrate into production workflows, from bed-grown liners through to finished shrubs in 40–50 L landscape units. Double, cluster-flowering heads and remontant flowering allow growers to time sale windows and landscape deliveries, while the own-root system develops roots in year one, structural shoots in year two, and full ornamental performance by year three.


Usage options

Target area Reasoning
Standard 2–3 L container production The compact, bushy habit and 35–50 cm height allow dense benching and predictable shaping in the recommended standard container route and 2–3 L target pot. Own-root material supports repeat cropping with stable form and low replacement, aligning well with “reliable garden performance” positioning for retail and reseller ranges. For nursery and garden-centre supply chains
Mass planting and bedding lines Dense foliage, 40–55 cm spread and cluster-flowered heads make this bed rose suitable for edging and mass planting, where a uniform, low canopy is required. The NEONATAL own-root base supports homogeneous blocks and predictable capacity, simplifying scheduling for park and urban green-space projects positioned as reliable, repeat-flowering bedding solutions. For public-realm and landscape contractors
Urban green space and streetscape schemes Medium maintenance needs and a compact, thorn-moderate structure suit municipal beds and urban borders where robust shrubs are required without excessive pruning. The hardy rating down to around -23 °C helps maintain durable, own-root stands in exposed UK streetscapes, reinforcing a dependable quality message for authorities seeking reliable garden performance. For local-authority and institutional tenders
Thematic deep-red rose collections The velvety deep red, ruby-to-carmine colour expression with moderate fading makes this cultivar a strong component in colour-themed collections. Using own-root NEONATAL material for propagation beds or stock blocks helps maintain cultivar identity and uniformity, supporting show or collection gardens marketed on consistent, high-impact deep-red shrub displays. For show-garden and collection curators
Remontant flowering sales windows The remontant habit, with an abundant second flush, supports staggered production so crops can be presented in bud and flower at multiple dates. Grown through the standard container route, this allows strategic scheduling for peak retail and project windows, aligning the “reliable garden performance” promise with visible, repeat-flowering finished stock. For programmed seasonal promotions
Medium-maintenance consumer ranges With medium disease resistance and maintenance requirements, this shrub targets mid-input ranges where customers accept some routine care. NEONATAL own-root plants deliver resilience and regeneration that help maintain border and container quality in end users’ gardens, supporting professional growers’ reputations for robust, realistic-performance offerings. For mainstream retail and catalogue assortments
40–50 L landscape-grade shrub units The low, bush-trained architecture scales well into 40–50 L and larger containers for instant-impact borders and parks. Own-root longevity and regeneration underpin long service life in planted schemes, while the reliable, compact structure simplifies specification as a deep-red flowering block for contracts that value predictable, reliable garden performance. For landscape wholesalers and integrators
Propagation beds and cultivar maintenance blocks Using NEONATAL rooted cuttings as a base for nursery propagation beds supports long-term stock stands, with own-root plants regenerating well after cutting and lifting cycles. This underpins gene-bank or collection-style holdings of Morava Reka® BOZreka026 in climates where cold winters and strong winds demand hardy, structurally stable shrubs in professional rose collections. For propagation nurseries and collection managers

Finished-product ideas

  • Deep-red 3 L border shrub – Compact, bushy plants in 3 L standard containers, exploiting uniform structure and remontant flowering for eye-level colour blocks on benches – retail and garden-centre assortments
  • Urban bedding contract line – Own-root, medium-maintenance shrubs grown in 5–7.5 L pots for quick planting into municipal beds and edging, focusing on dense foliage and reliable performance – public-realm and contractor supply
  • 40 L landscape feature unit – Heavily branched, low shrubs in 40–50 L containers for instant deep-red mass effect in parks and corporate sites, leveraging longevity and hardy structure – landscape architects and project specifiers
  • Thematic red-collection specimen – Selected, well-branched plants in premium 4–5 L pots highlighting stable deep red colour and compact vigour within colour-themed or river-named rose lines – specialist nurseries and collection gardens
  • Propagation-stock mother bed pack – Batch-synchronised NEONATAL cuttings supplied for establishing own-root mother blocks, using vigour and bush form for efficient cutting harvest – large nurseries and integrator networks

Technical cultivar profile
Parameter Data
Name and registration Medium-sized shrub rose, commercial bed-rose type; registered as BOZreka026 with EU PBR, traded as Morava Reka® BOZreka026 for professional shrub and bedding use.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Serbia; introduced after 2022 via PhenoGeno Roses as initial distributor, parentage unknown, selected for compact landscape and bedding roles.
Awards and recognition not provided
Growth and structural characteristics Compact, bushy habit at 35–50 cm height and 40–55 cm spread, with moderately thorny shoots and dense, slightly glossy medium to dark green foliage; no specific self-cleaning data available.
Flower morphology Medium-sized, cup-shaped, double flowers with 26–39 petals, produced in clusters; remontant flowering with a notably abundant second flush, supporting continuous decorative effect in season.
Colour data and phenology Deep, velvety ruby-red with subtle burgundy tones; ARS code DR, RHS 60A inner and outer; colour fades only moderately to carmine and pale maroon on outer petals while the primary deep-red impression is retained.
Fragrance and aroma Very weak rose scent detectable only at close range; fragrance is not a primary selling point, and the variety is mainly positioned for visual ornamental value rather than perfumery or sensory uses.
Hip characteristics Produces few hips, spherical, 6–10 mm in diameter, red RHS N45A; hips occur occasionally and have limited ornamental role, so they generally do not dominate the shrub’s appearance.
Resistance and winter hardiness Medium resistance to powdery mildew, black spot and rust; hardy to approximately -23 to -21 °C, RHS rating H7, corresponding to USDA zone 6a and Swedish zone 3 for robust cold-climate performance.
Horticultural recommendations Recommended for borders, parks, containers, urban green spaces, edging and mass planting; medium maintenance, occasional pest and disease control, best via standard container routes with 2–3 L target pots for trade.

Morava Reka® BOZreka026 offers a compact, uniform shrub form, deep red ornamental impact and hardy own-root longevity that support predictable, low-replacement production stands; please contact us to discuss scheduling and wholesale capacity options.

Detailed product attributes

Product Identification Data

Product Name: MORAVA – deep red bedding shrub rose - Tanjga
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:03.04.2025
Cultivar Quality Rating: premium bronze
Item Number: [1138] 20-261 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name was given after the Morava, Serbia's largest river.
Cultivar Synonym: Morava Reka
Original Trade Name: Morava™ Reka®
Current Trade Name: Morava Reka® BOZreka026
Rose Group: Medium -sized shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Reka®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Introduction Year: after 2022
Registration Year: 2022 (EU PBR)
Breeder: Biljana Božanić Tanjga
Parentage: unknown

Growth and Structural Characteristics

Height: 1.1-1.6ft (35-50 cm)
Spread: 1.3-1.8ft (40-55 cm)
Growth Habit: compact, bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and vary in shade from medium to dark green.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: DR RHS code: 60A (outer), 60A (inner)
Repeat Flowering: Remontant. The second flowering is also abundant.

Colour Data and Phenology

Colour: deep red
Flower Colour Description: Deep, velvety red shade with a subtle burgundy tone.
Closed Bud: Dark, almost black burgundy with a matt finish.
Newly Opened Flower: Rich ruby red, barely lightening towards the petal edges.
Full Bloom: Velvety deep red, with a slightly darker shade towards the centre of the petals.
Before Fading: The red leans slightly towards carmine, the outer petals fade to a pale maroon.
Colour Fading Description: The colour only fades moderately: the deep ruby-red primary tone remains even in full bloom, shifts slightly towards carmine before the end of flowering, and the outer petals are pale burgundy.

Fragrance and Aroma

Fragrance Strength: very weak, scent only noticeable up close rose
Fragrance Character: rose scented
Pollinator Attraction: According to the descriptions, it attracts bees and butterflies; simple or semi-double flower forms with exposed stamens increase pollinator access, while fully double blooms that conceal the stamens reduce it.
Pollinator-Friendly Rating: Its double flowers partially obscure the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red (RHS N45A)
Hip Comment: Hips expected to be few and occasionally produced, spherical, 6–10 mm in diameter, red (RHS N45A).

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: border, park, container, urban green space, edging, mass planting

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
MORAVA – deep red bedding shrub rose - Tanjga
Deep, velvety red shade with a subtle burgundy tone. - flowerbed shrub rose - very weak, scent only noticeable up close rose - rose scented
The rose webshop. - deep red - very weak, scent only noticeable up close rose - Morava - flowerbed shrub rose - (1.1-1.6ft (35-50 cm))
Inflorescence: cluster-flowered Height: 1.1-1.6ft (35-50 cm) Flower shape: cup Winter hardiness: 5b deep red - PhenoGeno Roses (Serbia) flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 1.1-1.6ft (35-50 cm) Height: 1.1-1.6ft (35-50 cm) - Flower fullness: double flowered Morava - Roses in the garden | pharmaROSA® Neonatal - premium bronze Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.