My Dad – bedding floribunda rose rooted cutting (pharmaROSA® NEONATAL)
As a pharmaROSA® NEONATAL own‑root propagation line, My Dad offers tray‑grown, 3–6‑month‑old material that is easy to integrate into standard container programmes and scalable across nursery networks. Its bushy, upright habit with dense, glossy dark‑green foliage supports efficient 2–3 L production, while the uniform, vivid sun‑yellow, very double, cluster‑flowered heads give strong bench appeal for reliable garden performance at retail. Medium fragrance and moderate disease resistance align with medium maintenance expectations in public‑realm and private gardens, helping You plan predictable quality across show and thematic rose collections, even under cooler, wind‑exposed northern UK conditions. From own‑root cuttings through to full bedding floribunda finish, You can structure production so roots establish in year one, framework builds in year two and full ornamental value is reached by year three, underpinning long‑term, renewable stock for professional nursery and wholesale programmes that value diversity, own‑root longevity, production stability, predictable logistics, manageable maintenance and reliable performance.
Usage options
Finished-product ideas
- 2–3 L Retail Bedding Floribunda – classic 2–3 L standard container line built on bushy, upright growth and vivid sun‑yellow cluster flowering, positioned as a reliable garden performance bedding floribunda for general retail benches – retail / garden centre chains
- Park Bed Colour Block – bulk‑produced 2–3 L units for park and public‑realm beds, using dense foliage and remontant clusters to create long‑season colour mass with manageable medium maintenance – municipal and institutional procurement
- Show Garden Floribunda Feature – curated batches for exhibition and thematic beds that highlight the uniform, bright yellow blooms and exhibition floribunda credentials, drawing on stable own‑root stock for repeatable displays – show gardens and specialist nurseries
- Landscape-&-Cut Dual Use – 2–3 L plants for mixed ornamental and occasional cut‑flower use, leveraging large, very double, fragrant blooms while retaining standard finished‑product handling – landscape contractors and estate managers
- Private‑Label Yellow Collection – branded yellow‑theme assortment anchored by this sun‑yellow bedding floribunda, using homogeneous own‑root supply for consistent visual identity and repeat flowering in 2–3 L pots – wholesalers building private‑label ranges
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bedding rose marketed as My Dad Bedding rose MATtmaf; registered cultivar name MATtmaf in the floribunda bed rose group, positioned as a standard finished product for retail and reseller channels. |
| Origin and breeding |
Bred by Bob Matthews, Matthews Nurseries Ltd, New Zealand; parentage not provided. Introduced 2018, registration year 2017 (PVR application), forming part of a modern floribunda bedding assortment for professional production. |
| Awards and recognition |
Received a Certificate of Merit at the International Rose Trial in Palmerston North in 2018, indicating recognised ornamental and garden merit under trial conditions, valuable for supporting trade communication and selection. |
| Growth and structural characteristics |
Bushy, upright shrub reaching about 110–150 cm high with 70–100 cm spread; dense, glossy, dark‑green foliage and moderate prickliness. Growth form supports compact container production and effective bed coverage in landscape use. |
| Flower morphology |
Very double, cup‑shaped, large blooms (L, 2.75–3.95 in) with 40+ petals in cluster‑flowered inflorescences. Remontant with particularly abundant second flush, giving extended display value in beds, parks, and 2–3 L container production. |
| Colour data and phenology |
Uniform vivid sun‑yellow flowers, ARS/RHS 14A outer and 14B inner; deep yellow buds with slight greenish tip. Edges lighten to creamy pale yellow as blooms mature, with moderate colour retention, maintaining warm visual impact over time. |
| Fragrance and aroma |
Clean, rose‑spicy fragrance of medium strength, giving noticeable scent without being overpowering. Double flowers with 26–39+ petals reduce pollinator access, so pollinator appeal is limited compared with simpler flower forms. |
| Hip characteristics |
Due to very double blooms, hip set is only occasional; hips are spherical, approximately 8–12 mm in diameter, orange‑red in colour and ornamentally modest, so they play little role in the typical finished‑product positioning. |
| Resistance and winter hardiness |
Moderate disease resistance overall, with powdery mildew, black spot and rust all rated moderate, fitting a medium maintenance profile with occasional plant protection. Hardy to approximately −21 to −18 °C, RHS H7, Swedish zone 3, USDA zone 6b. |
| Horticultural recommendations |
Recommended for flower beds, parks, pots and cut use; medium maintenance with occasional plant protection. Release form is bush‑trained, compact plant on own roots, ideal for standard container production in 2–3 L pots for retail and landscape supply. |
My Dad Bedding rose MATtmaf combines bushy, floribunda bedding performance, vivid sun‑yellow cluster flowering and hardy, own‑root longevity for predictable, renewable stands; You may wish to discuss scheduling and volume planning to integrate it into your programme.
