Naomi™ Renaissance® – pharmaROSA® NEONATAL own-root propagation material
Fragrance and colour drive Naomi™ Renaissance® as a premium nostalgia shrub for growers targeting exclusive container production, with 5–7 L formats well suited to retail and reseller partners needing consistent, high-impact flower quality. The very double rosette blooms and dense, dark green foliage create a reliably romantic profile for thematic rose gardens and collection plantings, while own-root material supports long-term renewal and stable stands ideal for planning multi-year production and stock beds; development typically builds from root establishment in year one, structural shoot framework in year two, and full ornamental expression from year three onwards. Its performance aligns well with nursery systems supplying public and private projects in cooler parts of the UK where dependable winter hardiness is needed and exposure to strong winds is common, supporting scalable propagation runs and predictable availability for integrated supply chains.
Usage options
Finished-product ideas
- 5–7 L Premium Romantic Shrub – Own-root, bush-trained Naomi™ in 5–7 L containers, sold on fragrance awards and deep-pink nostalgia blooms, positioned as an exclusive romantic highlight in premium retail benches – retail / reseller channels.
- Fragrance Award Collection Trio – Curated trio range featuring Naomi™ alongside other award-winning scented cultivars, grown in matched 5–7 L pots to emphasise high fragrance and classic flower form – concept-led garden centres and specialist retailers.
- Renaissance Themed Bed Line – Naomi™ produced as uniform shrub units for grouped planting in thematic rose gardens or show gardens, offered as a contract-ready line for project specifications – public-realm and institutional project suppliers.
- Urban Feature Rose Series – Medium-maintenance, highly fragrant shrubs like Naomi™ framed as statement plants for high-profile beds in parks and urban schemes, supplied in structural containers or for in-ground planting – landscape contractors and municipal buyers.
- Private-Label Nostalgia Collection – Naomi™ used as a cornerstone variety in a branded nostalgia rose range, leveraging own-root stability and repeat flowering for dependable premium stock – nursery networks and integrator systems.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Shrub rose in the Renaissance® collection, registered as Poulren022 with current trade name Naomi™ Renaissance® Poulren022; exhibition category shrub rose / fragrant park rose and ARS exhibition name Naomi. |
| Origin and breeding |
Bred by L. Pernille Olesen at Poulsen Roser A/S, Denmark; breeding year 2004 with parentage not provided; introduced and registered in 2011 as a romantic, nostalgia-type shrub selection. |
| Awards and recognition |
Recognised repeatedly for fragrance: Lyon Fragrance Award 2012, Monza Fragrance Award 2012, Hradec First Prize 2013 and The Hague (Den Haag) Fragrance Award 2016, supporting premium scented positioning. |
| Growth and structural characteristics |
Bushy habit with dense, slightly glossy dark green foliage; height around 110–160 cm and spread 80–130 cm; moderately thorny shoots and weak self-cleaning requiring some removal of spent flowers in production. |
| Flower morphology |
Very double, rosette-shaped blooms with 40+ petals; large flower size (approx. 2.75–3.95 in) borne in clusters of 3–5 per stem; repeats well with an abundant second flowering flush under suitable management. |
| Colour data and phenology |
Deep crimson-pink to intense deep-pink blooms with slightly paler petal undersides; very good colour retention with only slight fading to mid-pink; ARS code DP, RHS N66B outer and N57A inner colour references. |
| Fragrance and aroma |
Very strongly scented with a classic rose-like character, fragrance detectable from a distance; flower form is highly ornamental rather than pollinator-oriented due to very double structure covering the stamens. |
| Hip characteristics |
Hip set is expected to be poor because of very double flowers; when present, hips are ovoid, orange-red and around 10–15 mm diameter, adding minor seasonal interest rather than being a key production trait. |
| Resistance and winter hardiness |
Medium disease resistance with moderate susceptibility to powdery mildew, black spot and rust; hardy to approximately -21–-18 °C (USDA 6b, Swedish zone 3, RHS H7), suiting a wide range of temperate UK production sites. |
| Horticultural recommendations |
Suitable for flower beds, edging, specimen use, parks and urban green spaces; medium maintenance need with occasional pest and disease control; recommended as bush-trained, 3–5 cane plants for premium container routes. |
Naomi™ Renaissance® combines award-winning fragrance, deep-pink romantic blooms and reliable shrub structure on an own-root base that supports predictable, regenerative stands over time; please contact us to align volumes, timing and integration into your programmes.
