Persian Dawn

Climbing rose

VISeureye – Martin Vissers

Vibrant pink petals with a purple tinge, a contrasting white eye and golden-yellow stamens. - climber, climbing rose - mild, subtle-scented rose - subtle, light aroma

– Distinctive pink-lilac blooms with purple eye
– Reliable repeat flowering with abundant second flush
– Good heat and drought tolerance for sunnier spots
– Medium disease resistance, strong on black spot
– Ideal vertical feature with long, creeping canes
– Special feature: Awarded Certificate of Excellence by Boskoop’s Royal Horticultural Society (Excellence Roses, 2025).

Exclusive, space-defining – specialty

pharmaROSA® NEONATAL rooted rose cutting

27,01 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

3 (3230)

Persian Dawn Climbing rose VISeureye – pharmaROSA® NEONATAL propagation material

Climbing own-root pharmaROSA® NEONATAL material of Persian Dawn Climbing rose VISeureye offers a distinctive colour pattern and semi-double flowers ideally suited to trained specimen use in thematic rose collections and vertical park planting. Developed for professional nursery workflows, these 3–6-month tray-rooted cuttings support reliable propagation of staked, trained climbers for 5–7 L pots and space-defining, exclusive, vertical garden projects. The variety’s good heat and drought tolerance makes it practical for UK schemes where warmer summers and urban microclimates demand resilient climbers, while own-root longevity and regeneration enable low replacement, homogeneous stands and predictable capacity over time. With medium maintenance requirements, good self-cleaning and certified cultivar authenticity, Persian Dawn provides a stable basis for building wholesale stock targeting retail/reseller channels focused on speciality climbers and collection-grade vertical features.

Usage options

Target area	Reasoning
Trained climber for 5–7 L vertical feature lines	The natural climbing habit with 3–5 main canes suits the recommended trained climber route, allowing efficient staking and shaping for 5–7 L pots while still in production beds or tunnels. Own-root development from tray material supports the Year 1 roots, Year 2 shoots, Year 3 full ornamental value arc, giving retailers a consistent, space‑defining vertical product that reinforces an exclusive positioning for retail/reseller programmes.
Show-garden and collection climber production	The distinctive Hybrid Hulthemia persica eye and pink‑lilac colouration provide strong identity for thematic rose gardens and collection projects where cultivar recognition matters. Using NEONATAL own‑root cuttings as a propagation base allows nurseries to build uniform blocks of 5–7 L trained climbers for specimen or border use, underpinned by predictable growth and moderate maintenance needs, matching premium but reliable expectations in collection-focused retail.
Urban green space and municipal schemes	Good heat and drought tolerance, combined with H7 winter hardiness, makes this climber suitable for exposed urban sites and public‑realm structures such as pergolas and walls. Propagating on own roots from NEONATAL material ensures long‑lived, regenerating plants with lower replacement rates, while the staked, trained 5–7 L specification fits standard contract planting requirements for vertical garden features in public-realm supply.
Pollinator-supporting vertical rose elements	Semi‑double, open flowers with accessible stamens offer partial pollinator value, adding ecological interest to vertical plantings without compromising ornamental clarity. Propagators can position this in trained climber ranges for flower beds and park borders where biodiversity considerations intersect with design. Own‑root stability ensures stands remain structurally reliable through repeated flushes, supporting long‑term ecological planning for landscape-oriented resellers.
Low-intervention, self-cleaning feature climbers	Good self‑cleaning limits dead‑heading requirements once plants are in public or retail customer settings, an advantage when supplying large urban schemes or extensive park borders. From a nursery perspective, this reduces grooming time on 5–7 L trained material prior to dispatch, supporting efficient crop turns and presentation standards while maintaining an exclusive, upright, vertical feature profile for high-service garden centres.
Container-based stock for pergola and wall projects	The creeping yet trainable habit and 250–400 cm height range are well suited to pergolas, arches and wall wires, with 5–7 L pots an efficient intermediate stage before planting into at least 40–50 L final containers or ground. NEONATAL own‑root propagation provides a robust root system for these load‑bearing uses, enabling predictable crop planning and dependable vertical structure for project-based wholesalers.
Disease-aware ranges with defined resistance profile	Clear, documented resistance to powdery mildew and black spot, with medium rust response, allows growers to position the variety transparently in mid‑maintenance ranges that require only occasional plant protection. Starting from homogeneous NEONATAL lots helps producers maintain a consistent disease response across batches, supporting credible, technically framed sales into professional nursery networks.
Premium certified lines leveraging award recognition	The Certificate of Excellence (Boskoop’s Royal Horticultural Society – Excellence Roses, 2025) provides a basis for premium positioning where external validation supports higher‑value climber segments. Combining this with cultivar authenticity verification and own‑root NEONATAL propagation lets nurseries market trained 5–7 L climbers as reliable, award‑backed vertical solutions for schemes where warmer summers and urban microclimates demand resilient climbers, giving added confidence to specification-driven buyers.

Finished-product ideas

Award-Line Trained Climber 5–7 L – Own-root, staked and pre-trained Persian Dawn Climbing rose VISeureye highlighting the Certificate of Excellence for premium vertical features in retail benches – target audience/channel: specification-driven garden centres.
Collection Pergola Duo-Pack – Paired 5–7 L trained climbers for thematic rose collections, leveraging the distinctive Hybrid Hulthemia persica eye and verified authenticity – target audience/channel: collection-focused resellers.
Urban Vertical Feature Stock – NEONATAL-based, own-root climbers grown on into 5–7 L for later shift into 40–50 L containers for pergolas and walls in heat-exposed city schemes – target audience/channel: public-realm contractors.
Pollinator Accent Climber – Semi-double, pollinator-attractive blooms combined with good self-cleaning, prepared as trained 5–7 L units for mixed park borders – target audience/channel: landscape-oriented retail and wholesale.
Resilient Climber Maintenance Range – Mid-maintenance, disease-profiled climbers produced on own roots from NEONATAL trays, formatted as 5–7 L vertical features for reliable flower bed and border use – target audience/channel: nursery networks and integrators.

Technical cultivar profile

Name and registration	Hybrid Hulthemia persica climbing rose, registered as VISeureye, marketed as Persian Dawn Climbing rose VISeureye within the climbing rose collection for ornamental vertical use.
Origin and breeding	Bred by Martin Vissers in Belgium in 2010, introduced and initially distributed by Viva International (Netherlands) in 2016, with commercial focus on ornamental climbing applications.
Awards and recognition	Holds a Certificate of Excellence from Boskoop’s Royal Horticultural Society – Excellence Roses (2025), supporting positioning in premium, quality-verified climber assortments.
Growth and structural characteristics	Creeping yet trainable climber reaching about 250–400 cm high and 150–250 cm spread, with moderately dense, mid-green, slightly glossy foliage and moderate thorniness on the canes.
Flower morphology	Semi-double, flat, cluster-flowered blooms of small size (0.5–1.5 in), with approximately 13–25 petals and good repeat-flowering, providing an abundant second flush in season.
Colour data and phenology	Pink-lilac blooms with a contrasting maroon to purple central eye (RHS 21A outer, 53B inner), quickly fading to blush or near white, with golden stamens that darken towards ochre-brown.
Fragrance and aroma	Displays a mild, subtle fragrance with a light aroma character; semi-double, open flowers offer some pollinator attraction due to readily accessible stamens and exposed pollen.
Hip characteristics	Produces moderately abundant, small spherical hips, around 7–10 mm diameter, globose in form and orange-red in colour, contributing limited but noticeable seasonal interest post-flowering.
Resistance and winter hardiness	Rated H7 and USDA zone 6b, tolerating approximately −21 to −18 °C, with good heat tolerance; resistant to powdery mildew and black spot, with medium susceptibility to rust under pressure.
Horticultural recommendations	Suited to flower beds, borders, parks, specimen and urban green spaces; medium maintenance with occasional plant protection, best supplied as a staked, trained climber in 5–7 L containers.

Persian Dawn Climbing rose VISeureye offers award-backed, heat-tolerant, self-cleaning vertical interest on long-lived own roots, giving nurseries predictable, low-replacement climber lines; please contact us to discuss timing, volumes and integration into your ranges.

Detailed product attributes

Product Identification Data

Product Name: PERSIAN DAWN – pink-lilac climbing rose - Vissers

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:19.09.2025

Cultivar Quality Rating: standard

Item Number: [1114] 21-046 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The term "Perzsa hajnal" refers to the Persian dawn.

Cultivar Synonym: -

Registered Cultivar Name: VISeureye

Original Trade Name: Persian Dawn

Former Name: -

Current Trade Name: Persian Dawn Climbing rose VISeureye

American Rose Society Approved Exhibition Name: -

Rose Group: Hybrid Hulthemia persica

Commercial Type: climber, climbing rose

Commercial Group: Climbing rose

Exhibition Category: ornamental climbing rose

Collection: Climbing rose

Origin and Breeding

Initial Distributor: Viva International (Netherlands)

Introduction Year: 2016

Registration Year: 2016

Breeder: Martin Vissers

Breeding Company / Institution: Viva International

Breeding Year: Belgium, 2010

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: Certificate of Excellence; Boskoop’s Royal Horticultural Society – Excellence Roses (2025)

Competition and Show Awards: Certificate of Excellence (Boskoop’s Royal Horticultural Society – Excellence Roses) (2025)

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 8.2-13.1ft (250-400 cm)

Spread: 4.9-8.2ft (150-250 cm)

Growth Habit: creeping

Foliage: The variety's foliage is moderately dense, with slightly glossy leaves of mid-green colour.

Prickliness: moderately thorny

Self-Cleaning Description: Most of the spent flowers fall off naturally.

Self-Cleaning Intensity: self-cleaning: good

Flower Morphology

Petal Count: 13-25

Flower Fullness: semi-double-flowered

Flower Shape: flat

Flower Size: S (0,5-1,5 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: yOr RHS code: 21A (outer), 53B (inner)

Repeat Flowering: It is a good repeat-flowering variety, producing an abundant second bloom.

Colour Data and Phenology

Colour: pink-lilac

Flower Colour Description: Vibrant pink petals with a purple tinge, a contrasting white eye and golden-yellow stamens.

Closed Bud: Pale pink–lilac exterior, darker at the base, with a purplish tinge.

Newly Opened Flower: Pastel pink petals, a distinct wine‑red or purple eye (spot) at the centre with a white or ivory halo, the stamens vivid golden yellow.

Full Bloom: Single to semi-double bloom, the petal whorl pale pink, the central eye maroon–purple with slight radial streaking and a whitish transition, the golden stamens providing a strong contrast.

Before Fading: The pink quickly fades to a blush or almost white shade, the eye lightens from crimson to mauve-lilac, and the stamens darken from gold to ochre-brown.

Colour Fading Description: On opening, the pale pink quickly fades to a blush, in places almost to white; the burgundy–purple eye fades to mauve–lilac.

Colour Retention Level: poor

Fragrance and Aroma

Fragrance Strength: mild, subtle-scented rose

Fragrance Character: subtle, light aroma

Pollinator Attraction: Semi-double, open flowers with readily accessible stamens make this variety attractive to pollinators.

Pollinator-Friendly Rating: Considered partially pollinator-friendly because of its semi-double flowers.

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 7-10 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Moderately abundant, 7–10 mm in diameter, globose, orange-red hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 3

USDA Hardiness Zone: 6b

Heat and Drought Tolerance Description: Tolerates heat well; requires watering during dry periods.

Heat and Drought Tolerance Level: good

Disease Resistance: medium

powdery mildew – resistant
black spot – resistant
rust – medium

Horticultural Recommendations

Recommended product path: Trained climber finished product

Recommended target pot: 5–7 L

Release form: Staked, trained (3–5 main canes)

Recommended use: Maintenance requirement medium; occasionally requires plant protection.

Primary Uses: flower bed, park, border plant, specimen, urban green space

Comments

Positioning: Exclusive, space-defining – specialty

Target customer/channel: Retail / reseller

Main value proposition: Vertical garden feature, distinctive habit

PERSIAN DAWN – pink-lilac climbing rose - Vissers

Vibrant pink petals with a purple tinge, a contrasting white eye and golden-yellow stamens. - climber, climbing rose - mild, subtle-scented rose - subtle, light aroma

The rose webshop. - pink-lilac - mild, subtle-scented rose - Persian Dawn - climber, climbing rose - (8.2-13.1ft (250-400 cm))

Inflorescence: cluster-flowered Height: 8.2-13.1ft (250-400 cm) Flower shape: flat Winter hardiness: 6b pink-lilac - Viva International (Netherlands) climber, climbing rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 8.2-13.1ft (250-400 cm) Height: 8.2-13.1ft (250-400 cm) - Flower fullness: semi-double-flowered Persian Dawn - Roses in the garden | pharmaROSA® Neonatal - standard Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.

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Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)