Nelson Monfort Générosa® MASnelmo – pharmaROSA® NEONATAL rooted cutting
Premium own-root pharmaROSA® NEONATAL material of Nelson Monfort Générosa® MASnelmo gives You a stable propagation base for exclusive container-led production where flower form and fragrance drive sell-out. This shrub-type Romantic rose combines a bushy, dense-foliage habit with large, very-double, rosette blooms in pastel buttery-yellow tones that suit high-value collections and nostalgia-led assortments. As tray-rooted, 3–6‑month‑old cuttings, it is easy to schedule into nursery networks focused on premium 5–7 L containers and future 40–50 L feature pieces, supporting reliable crop timing across nationwide routes where good winter and wind tolerance is advantageous. Own-root production supports long-lived, regenerating stands with predictable performance in propagation beds and container tunnels. Medium maintenance with occasional plant protection, together with a remontant, abundant second flush, helps You design premium ranges for retail/reseller partners. Plan for roots in year one, structural shoot build-up in year two, and full ornamental value from year three in thematic rose gardens.
Usage options
Finished-product ideas
- Premium 5–7 L nostalgia line – Own-root, bush-trained plants in 5–7 L premium containers highlighting the Romantic, very-double, rosette flowers and strong fragrance – ideal for exclusive retail/reseller nostalgia rose benches.
- Fragrance collection trio – Curated, fragrance-led shrub assortment including Nelson Monfort in colour-coordinated 5–7 L pots, built from NEONATAL material for uniformity – suited to garden centres promoting premium scented rose collections.
- Show-garden feature blocks – Uniform batches for thematic rose gardens and collection plantings, produced via the premium container route then stepped into 40–50 L as focal units – targeted at public-realm and show-garden project suppliers.
- Cut-and-garden shrub SKU – Dual-purpose shrub line promoted for borders and informal cutting, exploiting large, cluster-borne, fragrant blooms from bush-trained NEONATAL stock – aimed at higher-end retail/reseller concepts.
- Climate-resilient Romantic range – A Romantic rose sub-range built around hardy, heat-tolerant cultivars including Nelson Monfort, supplied as premium 5–7 L and occasional 40–50 L specimens – positioned for integrators serving nationwide retail chains.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Collection Générosa®, shrub rose exhibition category, Romantic / nostalgia rose commercial grouping; registered as MASnelmo, marketed as Nelson Monfort Générosa® MASnelmo, ARS exhibition name Nelson Monfort. |
| Origin and breeding |
Bred by Dominique Massad for Roseraies Pierre Guillot in France before 2008, with parentage not provided; introduced by Guillot / Roseraies Pierre Guillot in 2009 and registered in 2008 for Romantic garden use. |
| Growth and structural characteristics |
Bushy shrub habit with dense, slightly glossy light green foliage, height around 85–115 cm and spread 40–60 cm; moderately thorny shoots and bush-trained framework of 3–5 canes support balanced, medium-vigour growth. |
| Flower morphology |
Very double flowers with more than 40 petals, large size in the 2.75–3.95 inch range, rosette shaped and produced in clusters; remontant with an abundant second flush, moderate self-cleaning so some deadheading is beneficial. |
| Colour data and phenology |
Light-yellow to creamy white tones: pastel buttery-yellow base with paler outer petals, ARS ly; RHS 8C inner, 11D outer; buds open pale green-tinged lemon-yellow, and in strong sun blooms gradually lighten towards almost white. |
| Fragrance and aroma |
Fragrance character not provided, but documented as very strong and garden-filling in warm weather; intensive scent is a key ornamental feature, though primarily for human appreciation rather than pollinator attraction. |
| Hip characteristics |
Hip set limited due to very double flowers; occasionally forms small spherical orange-red hips about 10–14 mm diameter, which may appear sporadically but are not a primary ornamental or propagation feature. |
| Resistance and winter hardiness |
Rated to about −23 – −21 °C (H7, Swedish zone 3, USDA 6a) with good heat and moderate drought tolerance; disease profile moderate overall with black spot resistance and moderate susceptibility to powdery mildew and rust. |
| Horticultural recommendations |
Suited to flower beds, shrub groups, containers, borders, cut-flower use and specimens; recommended as a premium container product with medium maintenance needs and occasional plant protection to preserve high flower quality. |
Nelson Monfort Générosa® MASnelmo offers fragrant, Romantic, premium container performance on a durable own-root base that supports predictable, regenerating stands; we would be pleased to discuss volumes, timing and alignment with your production plans.
