Groundcover

20-795-1
20-795-2

Noatraum

Flower Carpet®

- – Werner Noack

The flower's base colour is rich, vivid carmine-pink. - groundcover rose - very weak, barely noticeable scented rose - scent description not available

– Awarded ADR and World Rose Hall of Fame honours.
– Rich deep‑pink blooms with very good colour retention.
– Vigorous, spreading habit for fast, even groundcover.
– Dense, glossy dark green foliage, sparsely thorned.
– Highly resistant to powdery mildew, black spot, rust.
– Special feature: Ideal for low‑maintenance large‑scale plantings, thriving in heat with good drought tolerance.
Project (landscape architecture / mass use)
Noatraum
pharmaROSA® NEONATAL rooted rose cutting
29,52 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
4 (5897)
facebook   twitter

Noatraum Flower Carpet® NOAtraum – pharmaROSA® NEONATAL rooted cutting

Groundcover performance, uniformity and low-input maintenance make Noatraum Flower Carpet® NOAtraum a reliable base cultivar for large-scale propagation and landscape-driven ranges. As a spreading, dense, own-root shrub it lends itself to mass-planting programmes where fast canopy closure and consistent colour expression matter in UK project work, with dependable performance even in wetter, wind-exposed schemes in Scotland and Northern England. The combination of ADR-level disease resistance, H7 winter hardiness and good heat/drought tolerance supports predictable crop timing in 1.5–2 L production and robust behaviour after planting in public-realm beds, slopes and urban schemes. In your system, rooted cuttings can be batch-scheduled into nursery beds or liner phases, building volume for project mass planting while supporting cohesive, clearly positioned landscape assortments for professional wholesale supply. Over a typical development arc from root establishment in year one through framework building in year two to full ornamental coverage in year three, the own-root form underpins long-lived, renewable stands with stable aesthetic value.


Usage options

Target area Reasoning
Project mass planting for fast ground coverage Noatraum’s spreading 40–80 cm height and 100–180 cm spread deliver rapid horizontal cover, ideal for the recommended project mass planting route and 1.5–2 L container production. The dense, glossy foliage and remontant flowering support the “fast coverage – uniformity” positioning required in public-realm schemes and repeat framework tenders, particularly where reliable performance is expected even in wetter, wind-exposed northern landscape projects for municipal and institutional clients. Landscape contractor / project-serving wholesaler
Low-maintenance urban and park plantings Its combination of low stated maintenance requirement, moderate self-cleaning and sparse thorniness helps keep labour inputs under control during both production and in-ground service life. When grown on from NEONATAL material into uniform, dense, bush-trained finished stock in 1.5–2 L pots, plants are well suited to large-scale urban green spaces, parks and amenity edging, supporting a value promise built around durable, visually consistent planting structures that fit public-realm budget realities. Urban greenspace and park contractors
Landscape edging and bed framing lines The compact vertical habit combined with strong lateral spread produces a stable, low edging line. Professional growers can schedule rooted cuttings through a liner phase and into 1.5–2 L pots to supply uniform, bush-trained units that read clearly as a continuous band in flowerbeds and around paths. This supports thematic and project-led ranges where reliable edging structure and repeatable visual rhythm are central to the overall landscape specification. Nursery supplying design-led landscape projects
Slopes, banks and erosion-prone surfaces The groundcover growth pattern and dense foliage make this cultivar practical for stabilising slopes and banks when specified in project mass planting blocks. Producing homogeneous batches from own-root propagation gives contractors predictable canopy closure and root distribution, reducing gaps and replanting. Finished 1.5–2 L stock with a bush-trained form integrates smoothly into civil and infrastructure schemes where planting is part of a wider, performance-driven contract brief. Infrastructure and slope-stabilisation specialists
High-coverage colour beds in public-realm schemes Remontant, clustered, small deep-pink blooms with a strong second flush create a season-long colour carpet when plants are spaced effectively. From a nursery perspective, this flowering behaviour supports reliable sales timing windows for colour-graded 1.5–2 L plants destined for park beds and civic displays. It aligns with project specifications that call for sustained ornamental value from comparatively low units per square metre, helping wholesalers support consistent, colour-based assortments. Public-realm bedding and colour-programme buyers
Robust planting for harsh-climate installations With H7 rating, USDA 6a equivalence and a hardiness range down to –23 °C, combined with good heat and moderate drought tolerance, Noatraum is adaptable across many UK microclimates. Own-root NEONATAL material grown into finished stock offers strong regeneration capacity after stress, making it suited to exposed parks, car parks and streetscapes where resilience is a key part of the project value proposition and long-term maintenance contracts. Regional contractors in exposed and mixed climates
Environmentally considerate low-chemical schemes The document-rated resistance to powdery mildew, black spot and rust reduces the pressure to intervene chemically in both nursery and landscape phases. Aligning production on own-root propagation further supports long-lived, stable plantings with fewer replacements, which is attractive where specifications emphasise sustainable practice and predictable asset performance. Production into 1.5–2 L units streamlines logistics for such environmentally framed projects. Sustainability-focused public and institutional buyers
Collection and reference plantings in thematic rose gardens With documented ADR and World Rose Hall of Fame recognition, this cultivar has reference value for thematic rose gardens and curated collections. Using NEONATAL own-root material for cultivar maintenance provides identity security and renewal capacity over time, while the recommended dense, bush-trained finish in 1.5–2 L pots simplifies integration into collection beds where uniformity, traceability and long-term structural stability are part of the curator’s technical brief. Specialist nurseries and collection managers

Finished-product ideas

  • 1.5–2 L landscape project liner – Own-root NEONATAL cuttings grown to dense, bush-trained 1.5–2 L units emphasising rapid groundcover and disease resistance, positioned as a ready-to-plant solution for mass public-realm beds – landscape contractor and framework procurement.
  • Groundcover colour block range – Batch-produced Noatraum in uniform 1.5–2 L pots, grouped with compatible groundcovers to create a project-ready colour block assortment built on fast coverage and low maintenance – project-serving wholesale assortments.
  • Urban slope and bank stabiliser SKU – Finished plants selected for strong lateral spread and dense foliage, configured for specifications on slopes and verges, with own-root longevity supporting reduced replant cycles – infrastructure and highways landscape suppliers.
  • Thematic collection entry (landscape shrub set) – Curated batches of Noatraum produced as bush-trained shrubs in 1.5–2 L pots to serve as a benchmark groundcover in rose collections, leveraging its awards and resilience – specialist nurseries and botanic collections.
  • Low-input park border module – Pre-planned quantities of uniform 1.5–2 L plants designed as repeatable modules for edging and park borders, maximising low maintenance and strong disease resistance in multi-year contracts – municipal and institutional greenspace buyers.

Technical cultivar profile
Parameter Data
Name and registration Registered as NOAtraum with US Plant Patent PP7282; marketed as Noatraum Flower Carpet® NOAtraum, ARS exhibition name Heidetraum, a groundcover shrub in the Flower Carpet® collection.
Origin and breeding Bred by Werner Noack in Germany in 1988 from ‘Immensee’ × ‘Amanda’, introduced after 1990 via Noack Rosen and Anthony Tesselaar Plants, representing modern groundcover breeding.
Awards and recognition Holder of ADR certification (1990) and multiple gold medals in L’Haÿ-les-Roses, Boskoop, The Hague and Dortmund, plus a Glasgow award and World Rose Hall of Fame (Weltrose) status in 2022.
Growth and structural characteristics Spreading shrub 40–80 cm high and 100–180 cm wide, with dense, dark glossy foliage and sparsely thorned shoots, forming a cohesive, low canopy suited to groundcover and landscape use.
Flower morphology Semi-double, cupped to flat-opening clustered blooms, 0.5–1.5 inches in size with approximately 13–25 petals, repeating well with a pronounced second flush across the season on established plants.
Colour data and phenology Base colour rich carmine-pink (RHS 57B outer, 57C inner), buds dark carmine-pink, opening vivid deep pink, then lightening towards lilac-pink, maintaining very good colour retention even under strong light.
Fragrance and aroma Fragrance is very weak and barely noticeable, with no specific scent profile documented; visual impact and groundcover effect are the primary ornamental values rather than perfume or aromatic use.
Hip characteristics Due to semi-double flowers and common deadheading, hip set is generally low; if present, it forms small, spherical orange-red hips about 6–11 mm in diameter, with limited visual landscape impact.
Resistance and winter hardiness Documented as resistant to powdery mildew, black spot and rust, with hardiness rated H7 (approx. –23 to –21 °C, USDA 6a), supporting robust performance in colder and variable temperate regions.
Horticultural recommendations Recommended for groundcover, parks, flowerbeds, edging, slopes and urban green spaces, as low-maintenance, uniform, dense, bush-trained finished stock, particularly for project-driven mass planting schemes.

Noatraum Flower Carpet® NOAtraum offers rapid, uniform groundcover, strong disease resistance and resilient hardiness on a predictable own-root platform that supports long-lived, stable plantings; please contact us to align on volumes, timing and project-specific propagation needs.

Detailed product attributes

Product Identification Data

Product Name: NOATRAUM – deep pink groundcover rose - Noack
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:03.07.2025
Cultivar Quality Rating: premium silver
Item Number: [724] 20-795 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The German word "Heidetraum" means "Pusztai álom", evoking a dreamlike image of a mountainous, juniper‑covered puszta landscape.
Cultivar Synonym: Heidetraum; Flower Carpet Pink; Blooming Carpet; Emera; Emera Pavement; Floral Carpe’; Pink Flower Carpet; Pink Veil
Original Trade Name: Heidetraum®
Current Trade Name: Noatraum Flower Carpet® NOAtraum
Rose Group: Ground cover, Shrub
Commercial Type: groundcover rose
Commercial Group: Ground cover
Exhibition Category: shrub rose / landscape use
Collection: Flower Carpet®

Origin and Breeding

Initial Distributor: Noack Rosen (Germany); Anthony Tesselaar Plants (Australia)
Introduction Year: after 1990
Registration Year: 1990 (US Plant Patent PP #7282)
Breeder: Werner Noack
Breeding Company / Institution: Noack Rosen (Germany)
Breeding Year: Germany, 1988
Parentage: ‘Immensee’ × ‘Amanda’

Awards and Honours

Global and Lifetime Awards: World Rose Hall of Fame (Weltrose) (2022)
Competition and Show Awards: L’Haÿ-les-Roses gold medal (1988); ADR certification (1990); Boskoop gold medal (1990); The Hague gold medal (1990); Dortmund gold medal (1991); Glasgow award (1993); World Rose Hall of Fame (Weltrose) (2022)

Growth and Structural Characteristics

Height: 1.3-2.6ft (40-80 cm)
Spread: 3.3-5.9ft (100-180 cm)
Growth Habit: spreading
Foliage: The variety has dense foliage, with leaves that have a glossy surface and a dark green hue.
Prickliness: sparsely thorned
Self-Cleaning Description: Some of the spent flowers fall off naturally; cutting back the inflorescences stimulates further flowering.
Self-Cleaning Intensity: Self-cleaning: moderate

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cupped, flat-opening (fully open)
Flower Size: S (0,5-1,5 in)
Inflorescence Type: clustered
Colour Code: ARS code: dp RHS code: 57B outer, 57C inner
Repeat Flowering: Remontant, with an abundant second flush of flowers.

Colour Data and Phenology

Colour: deep-pink
Flower Colour Description: The flower's base colour is rich, vivid carmine-pink.
Closed Bud: Dark carmine-pink, slightly deeper in tone at the tip.
Newly Opened Flower: Vivid, radiant deep pink with the outer whorl of petals slightly darker.
Full Bloom: Medium-toned pink, with the petal edges slightly paler.
Before Fading: Pale mauve-pink, almost a pastel shade in the inner zone.
Colour Fading Description: The flowers gradually lighten to lilac-pink and may fade slightly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: very weak, barely noticeable scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its semi-double flower form and reduced stamen accessibility make it less attractive to pollinating insects.
Pollinator-Friendly Rating: Its semi-double blooms attract pollinators only to a limited extent, so it can at best be classed as partly pollinator-friendly.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose‑hip formation is expected to be scarce due to the double flowers and the regular removal of spent blooms; if produced, a spherical, 6–11 mm diameter, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: Tolerates heat well; endures moderate drought but requires irrigation during prolonged dry spells.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust –resistant

Horticultural Recommendations

Recommended product path: Project mass planting
Release form: Uniform, dense, bush-trained finished product
Recommended use: Maintenance requirement low.
Primary Uses: groundcover, park, flowerbed, edging, slope, urban green space

Comments

Positioning: Project (landscape architecture / mass use)
Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance
Main value proposition: Fast coverage – uniformity
NOATRAUM – deep pink groundcover rose - Noack
The flower's base colour is rich, vivid carmine-pink. - groundcover rose - very weak, barely noticeable scented rose - scent description not available
Online rose purchase - deep-pink - very weak, barely noticeable scented rose - Noatraum - groundcover rose - (1.3-2.6ft (40-80 cm))
Inflorescence: clustered Height: 1.3-2.6ft (40-80 cm) Flower shape: cupped, flat-opening (fully open) Winter hardiness: 6b deep-pink - Noack Rosen (Germany); Anthony Tesselaar Plants (Australia) groundcover rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 1.3-2.6ft (40-80 cm) Height: 1.3-2.6ft (40-80 cm) - Flower fullness: semi-double Noatraum - Roses in the garden | pharmaROSA® Neonatal - premium silver Werner Noack

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

pharmarosaneonatal.hupharmarosaneonatal.co.ukpharmarosaneonatal.atpharmarosaneonatal.plpharmarosaneonatal.sipharmarosaneonatal.czpharmarosaneonatal.itpharmarosaneonatal.depharmarosaneonatal.skpharmarosaneonatal.frpharmarosaneonatal.lupharmarosaneonatal.ropharmarosaneonatal.espharmarosaneonatal.nlpharmarosaneonatal.ptpharmarosaneonatal.ltpharmarosaneonatal.sepharmarosaneonatal.lvpharmarosaneonatal.eepharmarosaneonatal.fi

Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.