Notre Dame du Rosaire Générosa® MASnoda – pharmaROSA® NEONATAL rooted cutting
Romantic shrub material such as Notre Dame du Rosaire gives professional growers a visually distinctive, nostalgia-driven premium option for borders, specimens and cut-flower orientated shrub lines, with a strong, fresh-citrus fragrance and very double rosette blooms supporting “exclusive finished product” positioning. As a tray-grown pharmaROSA NEONATAL own-root cutting, it offers a compact, bushy habit, dense mid-green glossy foliage and reliable remontant flowering suited to 5–7 L premium containers and structured bush-trained production with 3–5 framework canes, while its heat- and moderate drought tolerance supports nursery programmes serving warmer UK regions where summers are increasingly dry and exposed. Within thematic Générosa collections and nostalgia shrub ranges, this cultivar’s warm peach-pink colour, moderate self-cleaning and distinct orange-red hips help underpin differentiated, story-rich retail assortments built from an own-root base that supports long-lived, regenerating stock and predictable quality across multi-year production batches, moving from root establishment in year one, to structural shoot build-up in year two and full ornamental value from year three onwards.
Usage options
Finished-product ideas
- Générosa Premium 5–7 L Shrub Line – Own-root bush-trained plants in 5–7 L pots, highlighting romantic nostalgia character and strong fragrance for high-end benches – target audience/channel: specialist garden centres and premium rose resellers.
- Fragrance Feature Container – Scent-focused premium container SKU, using structured 3–5 cane plants to emphasise citrus fragrance and large, very double flowers – target audience/channel: fragrance-themed promotions in independent nurseries.
- Nostalgia Border Duo Pack – Coordinated pairs of 5–7 L shrubs for border use, built on compact bushy habit and dense foliage for quick visual fill – target audience/channel: project-led retailers and landscape-oriented wholesalers.
- Romantic Collection Label Programme – Private-label concept within a romantic rose collection, leveraging Générosa branding and exclusive finished product positioning – target audience/channel: chains seeking own-label thematic rose ranges.
- Autumn Hip-Interest Shrub – Premium shrub SKU promoted for extended-season hips and warm peach-pink blooms from own-root production – target audience/channel: retailers running autumn ornamental campaigns and collectors’ offers.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Notre Dame du Rosaire Générosa® MASnoda, shrub nostalgia rose in the Romantic group; registered as MASnoda, ARS exhibition name Notre Dame du Rosaire; Catholic name reference explained in the cultivar meaning. |
| Origin and breeding |
Bred by Dominique Massad for Guillot in France before 2009, introduced by Guillot in 2010; shrub rose of unknown parentage placed in the Générosa collection for romantic, old-rose style effect. |
| Growth and structural characteristics |
Bushy, compact shrub reaching about 65–95 cm high with 50–70 cm spread; dense, mid-green glossy foliage (RHS 137A) on moderately thorny shoots, providing good body for containers and border plantings. |
| Flower morphology |
Large L-sized rosette blooms with more than 40 petals, very double and clustered, producing abundant remontant flowering including a strong second flush; moderate self-cleaning, some spent blooms needing manual removal. |
| Colour data and phenology |
Peach-pink blooms with warm tones; outer petals RHS 36C, inner 38D; rich peach-pink opening with creamy undersides, lightening in sun to paler pink with peach undertones, maintaining moderate colour retention through the flowering phase. |
| Fragrance and aroma |
Strong, fresh citrusy fragrance noticeable from a distance, adding clear scent value; fully double structure with packed petals keeps stamens closed, so ornamental effect is prioritised over pollinator attraction in planting schemes. |
| Hip characteristics |
Produces moderately abundant, small spherical orange-red hips, around 8–12 mm diameter; hips add discrete autumn interest but are secondary to the main ornamental role of richly double, fragrant flowers. |
| Resistance and winter hardiness |
Very susceptible to powdery mildew, black spot and rust, so regular plant-protection treatments are required; tolerates -21 to -18 °C (H7, Swedish zone 3, USDA 6b) and copes well with heat and moderate drought under irrigated care. |
| Horticultural recommendations |
Recommended for borders, specimen use, cut flower-oriented shrub production and containers; best as premium 5–7 L bush-trained stock with 3–5 canes, under intensive maintenance with scheduled fungicide programmes and irrigation where needed. |
Notre Dame du Rosaire Générosa® MASnoda offers romantic flower quality, strong citrus fragrance and compact bushy structure on predictable, regenerating own-root stock, making it a sound candidate where you wish to align on premium capacity and scheduling.
