Novalis ® Fairytale Roses® KORfriedhar – pharmaROSA® NEONATAL
Own-root propagation of Novalis provides a stable, renewable base for premium container production where flower quality and nostalgic form must be repeatable at scale. As a lavender‑lilac Romantic rose, it offers visually distinctive colour for thematic and collection plantings, aligning well with UK nursery and public‑realm project workflows. Medium disease resistance and good heat tolerance support reliable output in professional networks, even in regions where winter and wind exposure are significant factors across Scotland and northern England. Bush‑trained, 3–5‑cane framework material suits 5–7 L routes and further pot‑on to 40–50 L for show gardens, while own‑root longevity underpins long‑term stock blocks and private‑label ranges. From Year 1 roots through Year 2 structural build to full ornamental value in Year 3, Novalis integrates cleanly into planned programmes for exclusive, exhibition‑grade finished product ranges.
Usage options
Finished-product ideas
- Premium 5–7 L Romantic container – Own-root Novalis finished as a bush-trained 5–7 L unit emphasising large, very-double rosette blooms and exclusive lavender-lilac colour for high-impact benches – target audience/channel: premium retail / reseller.
- 40–50 L feature specimen for show gardens – Selected, evenly framed plants grown on into 40–50 L tubs to showcase upright habit and dense foliage for thematic Romantic collections and public display plantings – target audience/channel: show gardens and public-realm suppliers.
- Curated ADR award Romantic line – Branded container series built around ADR-recognised Novalis, highlighting award-backed reliability, own-root longevity and repeat flowering in premium container form – target audience/channel: specialist nurseries and garden centres.
- Nostalgia rose edging series – Uniform 5–7 L bushes selected for balanced 35–55 cm spread to create repeatable edging modules in Romantic colour palettes, leveraging own-root stands for low replacement – target audience/channel: landscape contractors and project wholesalers.
- Dual-purpose display and cut-flower unit – 5–7 L containers managed for both retail display value and occasional stem cutting, using remontant, large rosettes and stable own-root vigour to balance show and harvest – target audience/channel: boutique retailers and florist-linked nurseries.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Romantic floribunda shrub from the Fairytale Roses collection; registered as KORfriedhar, marketed as Novalis ® Fairytale Roses®; exhibition floribunda / bush rose category with nostalgia rose commercial positioning. |
| Origin and breeding |
Bred by Tim-Hermann Kordes (Germany, 2004), from unknown parentage; introduced after 2011 by W. Kordes’ Söhne with 2011 registration, continuing the firm’s modern Romantic-style breeding line. |
| Awards and recognition |
ADR distinction in Germany (2013) under practical trial conditions; SNHF Grand Prix de la Rose, France, Premier Prix (2014); Silver Medal at La Tacita International Trial, Italy (2015), reinforcing its premium positioning. |
| Growth and structural characteristics |
Upright shrub habit, 70–100 cm high with 35–55 cm spread; dense, slightly glossy light-green foliage; moderately thorny shoots; medium self-cleaning, with some natural petal drop but benefits from occasional deadheading. |
| Flower morphology |
Very double, rosette-shaped blooms with 40+ petals and large, 2.75–3.95 inch flower size; predominantly solitary presentation on stems; remontant character gives a strong second flush under appropriate cultural management. |
| Colour data and phenology |
Lavender-lilac and mauve-lilac tones with frosted, powdery bloom; RHS 76C outer and 76D inner petals; new flowers lavender-blue outside, paler lilac inside, fading to silvery, greyish-lilac, with colour paling somewhat in intense sun. |
| Fragrance and aroma |
Mild, restrained fragrance with a lavender-scented character; not a strong perfume rose but contributes a refined aromatic note appropriate to close-view plantings and intimate Romantic-themed garden or display compositions. |
| Hip characteristics |
Produces moderate quantities of small, spherical red hips, approximately 8–12 mm diameter; hips add limited seasonal interest but are secondary to the primary ornamental value of the fully double blooms. |
| Resistance and winter hardiness |
Medium overall disease resistance with moderate tolerance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C (USDA 6b, Swedish zone 3), with ADR testing indicating robust garden performance in varied climates. |
| Horticultural recommendations |
Suited to flower beds, parks, urban greens, edging and specimen use, with potential as a cut flower; medium maintenance needs with occasional plant protection; performs well as a premium container product from bush-trained 3–5 cane starts. |
Novalis ® Fairytale Roses® KORfriedhar combines distinctive lavender-lilac Romantic blooms, award-backed garden performance and durable own-root longevity to support predictable, long-term premium container programmes; please contact us to align on volumes and scheduling.