Romantic rose

20-863-1
20-863-2

Novalis ®

Fairytale Roses®

KORfriedhar – Tim -Hermann Kordes

Soft lavender‑blue and mauve‑lilac shades gently blend, with a subtle powdery bloom. - nostalgia rose - mild, restrained-scented rose - lavender-scented

– Romantic lavender-lilac blooms with silvery sheen.
– Very double, rosette flowers of exhibition quality.
– Reliable remontant habit with abundant second flush.
– Compact upright shrub, ideal for beds and borders.
– Good heat and moderate drought tolerance in summer.
Special feature: Multi-award-winning ADR rose for flower form and garden performance.
Exclusive finished product
Novalis ®
pharmaROSA® NEONATAL rooted rose cutting
30,92 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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Novalis ® Fairytale Roses® KORfriedhar – pharmaROSA® NEONATAL

Own-root propagation of Novalis provides a stable, renewable base for premium container production where flower quality and nostalgic form must be repeatable at scale. As a lavender‑lilac Romantic rose, it offers visually distinctive colour for thematic and collection plantings, aligning well with UK nursery and public‑realm project workflows. Medium disease resistance and good heat tolerance support reliable output in professional networks, even in regions where winter and wind exposure are significant factors across Scotland and northern England. Bush‑trained, 3–5‑cane framework material suits 5–7 L routes and further pot‑on to 40–50 L for show gardens, while own‑root longevity underpins long‑term stock blocks and private‑label ranges. From Year 1 roots through Year 2 structural build to full ornamental value in Year 3, Novalis integrates cleanly into planned programmes for exclusive, exhibition‑grade finished product ranges.


Usage options

Target area Reasoning
Premium 5–7 L container production for retail/reseller programmes Novalis fits the premium container pathway with bush-trained 3–5 cane material that finishes evenly in 5–7 L, offering consistent, high flower quality and nostalgic rosette form. Own-root reliability supports exclusive finished product positioning and stable, repeatable flower performance that retailers can merchandise confidently in Romantic and nostalgia segments. A good solution for retail / reseller
Large feature containers 40–50 L for show and thematic rose gardens The upright 70–100 cm habit with dense light-green foliage builds naturally into 40–50 L feature units, ideal for collection and project work where individual specimens must read clearly from a distance. The distinctive lavender-lilac tonality strengthens thematic rose gardens and curated Romantic collections, while own-root regeneration and longevity support low replacement rates in high-value display schemes. Best suited for thematic rose gardens
Urban planting schemes and park beds with visual emphasis Height, spread and repeat-flowering capacity make Novalis workable in structured park and urban beds where colour impact and form matter more than maximum disease resistance. Own-root stability gives predictable stands and simplified renewal in municipal planting cycles, while medium maintenance needs remain manageable within UK contract-maintenance regimes, supporting exclusive yet practical project palettes. Recommended for public-realm suppliers
High-impact edging and foreground bands in Romantic-style displays The 35–55 cm spread and upright structure produce tight, legible lines, suitable for edging and foreground bands in Romantic-style beds built around colour gradations. The rosette, very-double blooms deliver strong visual rhythm, and the own-root base helps maintain homogeneous frontage with minimal gapping over multiple flowering seasons, supporting premium collection-style retail and project ranges. Ideal choice for collection builders
Cut-flower side line from container or bed production Large, very double rosettes with lavender-scented yet mild fragrance allow Novalis to function as a niche cut-flower line harvested from 5–7 L or bed stock, reinforcing its “exclusive finished product” brief. Own-root durability and remontant flowering support regular, moderate stem take-off without compromising long-term shrub structure, adding value across nursery-retail and boutique florist collaboration chains. Particularly relevant to integrator systems
Nursery propagation beds and long-term stock blocks Medium disease resistance, good heat tolerance and H7 hardiness make Novalis a dependable cultivar for stock beds focused on flower quality rather than ultra-low input, while own-root architecture secures regeneration and lifespan. This supports predictable capacity in nursery networks and aligns with supply chains serving public and institutional projects where winter and wind exposure can be a planning factor in northern regions. Strong option for nursery networks
Curated Romantic rose collections for specialist retailers As a recognised Romantic rose with ADR and multiple European awards, Novalis strengthens specialist assortments where documented performance and distinct nostalgic character are key. Own-root NEONATAL material offers identity security and simplifies maintaining cultivar-pure collection plantings, while the premium container route ensures a clearly “exclusive finished product” look at point of sale. Well matched to specialist retailers
Private-label and branded nostalgia ranges The combination of award-backed reputation, unique lavender-lilac colour and remontant flowering supports credible private-label narratives for Romantic and nostalgia ranges. Own-root propagation underpins consistent branding over time, with homogeneous stands, low replacement, and scalable 5–7 L production that can be forecast accurately for aligned national and island logistics schedules. Designed for brand partners

Finished-product ideas

  • Premium 5–7 L Romantic container – Own-root Novalis finished as a bush-trained 5–7 L unit emphasising large, very-double rosette blooms and exclusive lavender-lilac colour for high-impact benches – target audience/channel: premium retail / reseller.
  • 40–50 L feature specimen for show gardens – Selected, evenly framed plants grown on into 40–50 L tubs to showcase upright habit and dense foliage for thematic Romantic collections and public display plantings – target audience/channel: show gardens and public-realm suppliers.
  • Curated ADR award Romantic line – Branded container series built around ADR-recognised Novalis, highlighting award-backed reliability, own-root longevity and repeat flowering in premium container form – target audience/channel: specialist nurseries and garden centres.
  • Nostalgia rose edging series – Uniform 5–7 L bushes selected for balanced 35–55 cm spread to create repeatable edging modules in Romantic colour palettes, leveraging own-root stands for low replacement – target audience/channel: landscape contractors and project wholesalers.
  • Dual-purpose display and cut-flower unit – 5–7 L containers managed for both retail display value and occasional stem cutting, using remontant, large rosettes and stable own-root vigour to balance show and harvest – target audience/channel: boutique retailers and florist-linked nurseries.

Technical cultivar profile
Parameter Data
Name and registration Romantic floribunda shrub from the Fairytale Roses collection; registered as KORfriedhar, marketed as Novalis ® Fairytale Roses®; exhibition floribunda / bush rose category with nostalgia rose commercial positioning.
Origin and breeding Bred by Tim-Hermann Kordes (Germany, 2004), from unknown parentage; introduced after 2011 by W. Kordes’ Söhne with 2011 registration, continuing the firm’s modern Romantic-style breeding line.
Awards and recognition ADR distinction in Germany (2013) under practical trial conditions; SNHF Grand Prix de la Rose, France, Premier Prix (2014); Silver Medal at La Tacita International Trial, Italy (2015), reinforcing its premium positioning.
Growth and structural characteristics Upright shrub habit, 70–100 cm high with 35–55 cm spread; dense, slightly glossy light-green foliage; moderately thorny shoots; medium self-cleaning, with some natural petal drop but benefits from occasional deadheading.
Flower morphology Very double, rosette-shaped blooms with 40+ petals and large, 2.75–3.95 inch flower size; predominantly solitary presentation on stems; remontant character gives a strong second flush under appropriate cultural management.
Colour data and phenology Lavender-lilac and mauve-lilac tones with frosted, powdery bloom; RHS 76C outer and 76D inner petals; new flowers lavender-blue outside, paler lilac inside, fading to silvery, greyish-lilac, with colour paling somewhat in intense sun.
Fragrance and aroma Mild, restrained fragrance with a lavender-scented character; not a strong perfume rose but contributes a refined aromatic note appropriate to close-view plantings and intimate Romantic-themed garden or display compositions.
Hip characteristics Produces moderate quantities of small, spherical red hips, approximately 8–12 mm diameter; hips add limited seasonal interest but are secondary to the primary ornamental value of the fully double blooms.
Resistance and winter hardiness Medium overall disease resistance with moderate tolerance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C (USDA 6b, Swedish zone 3), with ADR testing indicating robust garden performance in varied climates.
Horticultural recommendations Suited to flower beds, parks, urban greens, edging and specimen use, with potential as a cut flower; medium maintenance needs with occasional plant protection; performs well as a premium container product from bush-trained 3–5 cane starts.

Novalis ® Fairytale Roses® KORfriedhar combines distinctive lavender-lilac Romantic blooms, award-backed garden performance and durable own-root longevity to support predictable, long-term premium container programmes; please contact us to align on volumes and scheduling.

Detailed product attributes

Product Identification Data

Product Name: NOVALIS® – lavender-lilac nostalgia rose - Kordes
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:17.09.2025
Cultivar Quality Rating: premium gold
Item Number: [826] 20-863 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name evokes the pen name Novalis of the early German Romantic poet Friedrich von Hardenberg, while the lilac 'blue flower' symbolises Romanticism's eternal longing.
Cultivar Synonym: Poseidon
Original Trade Name: Novalis®
Current Trade Name: Novalis ® Fairytale Roses® KORfriedhar
Rose Group: Romantica, Shrub, Floribunda
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: exhibition floribunda; bush rose
Collection: Fairytale Roses®

Origin and Breeding

Initial Distributor: W. Kordes’ Söhne (Germany)
Introduction Year: after 2011
Breeder: Tim -Hermann Kordes
Breeding Company / Institution: W Kordes' Söhne Rosenschulen GmbH & Co KG
Breeding Year: Germany, 2004
Parentage: unknown × unknown

Awards and Honours

Competition and Show Awards: Germany – ADR Award (2013); France – SNHF Grand Prix de la Rose (2014, Premier Prix); La Tacita International Trial, Italy – Silver Medal (2015)

Growth and Structural Characteristics

Height: 2.3-3.3ft (70-100 cm)
Spread: 1.1-1.8ft (35-55 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with leaves that are slightly glossy and light green in colour.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms fall off naturally; occasional deadheading is required.
Self-Cleaning Intensity: self-cleaning medium

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: m RHS code: 76C (outer), 76D (inner)
Repeat Flowering: This rose is remontant and produces a plentiful second flush.

Colour Data and Phenology

Colour: lavender-lilac
Flower Colour Description: Soft lavender‑blue and mauve‑lilac shades gently blend, with a subtle powdery bloom.
Closed Bud: Deep mauve-purple with a slight steel-blue sheen.
Newly Opened Flower: The exterior is a pure lavender-blue, the interior a lighter, cool lilac shade.
Full Bloom: Silvery at the centre, pale lilac with a subtle violet tint along the edges of the outer petals.
Before Fading: Frosted, greyish-lilac fading with a silvery sheen on the petal edges.
Colour Fading Description: In strong sunlight the purple hue lightens slightly, while in cooler conditions it remains more vivid.

Fragrance and Aroma

Fragrance Strength: mild, restrained-scented rose
Fragrance Character: lavender-scented
Pollinator Attraction: Its fully double flowers do not attract pollinators because the dense petal form conceals and restricts access to the stamens and nectar.
Pollinator-Friendly Rating: Not pollinator-friendly. Variety of high ornamental value.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Moderately produced, 8–12 mm in diameter, spherical red hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; endures moderate drought but requires watering during prolonged droughts.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, park, urban green space, edging, cut flower, specimen plant

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
NOVALIS® – lavender-lilac nostalgia rose - Kordes
Soft lavender‑blue and mauve‑lilac shades gently blend, with a subtle powdery bloom. - nostalgia rose - mild, restrained-scented rose - lavender-scented
The rose webshop. - lavender-lilac - mild, restrained-scented rose - Novalis ® - nostalgia rose - (2.3-3.3ft (70-100 cm))
Inflorescence: solitary Height: 2.3-3.3ft (70-100 cm) Flower shape: rosette Winter hardiness: 5b lavender-lilac - W. Kordes’ Söhne (Germany) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.3ft (70-100 cm) Height: 2.3-3.3ft (70-100 cm) - Flower fullness: very double-flowered Novalis ® - Roses in the garden | pharmaROSA® Neonatal - premium gold Tim -Hermann Kordes

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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For professional partners only
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.