Romantic rose

20-671-1
20-671-2

Paul Bocuse™

Générosa®

MASpaujeu – Dominique Massad

Warm peach tone with a soft orange undertone. - nostalgia rose - strong, noticeably fragrant rose - complex, fruity-muscatel aroma

– Large, nostalgic blooms in romantic peach tones.
– Strong, complex fruity‑muscatel fragrance.
– Generous remontant flowering through the season.
– Heat and drought tolerance with H7 hardiness.
– Ideal for cut flowers and specimen planting.
Special feature: Pollinator‑friendly double blooms with accessible stamens.
Exclusive finished product
Paul Bocuse™
pharmaROSA® NEONATAL rooted rose cutting
29,63 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
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PAUL BOCUSE™ – pharmaROSA® NEONATAL rooted cutting

Premium own-root PAUL BOCUSE™ cuttings provide a stable, regenerating base for nursery propagation and premium container production, aligning with UK networks that must service diverse climates, from colder inland sites to exposed, wind-influenced locations. Its remontant flowering, large apricot blooms and strong fragrance support an exclusive finished-product route where flower quality and form are central. The upright, shrub-like structure with dense foliage suits 5–7 L bush-trained containers with 3–5 framework canes, giving you a clear, repeatable production pattern for retail and reseller channels. Own-root development naturally follows a roots–shoots–ornamental value progression over the first three seasons, supporting long-term reliability, predictable capacity and low replacement in thematic rose gardens and curated collections. Medium maintenance with occasional pest control and weak self-cleaning are offset by its strong hardiness and good heat tolerance, enabling confident planning of premium, nostalgia-style offers for discerning wholesale partners.


Usage options

Target area Reasoning
Premium 5–7 L retail bush containers The combination of remontant flowering and strong fragrance offers a clear premium hook for exclusive finished products in 5–7 L pots, trained to 3–5 canes. Own-root material ensures long-term stability for premium container lines where flower quality and form are central, supporting predictable scheduling for retail and reseller partners focused on high-value shrub roses for nursery-wholesale
Thematic and collection rose gardens The romantic, nostalgia-style peach bloom and complex scent give strong curatorial value for thematic and show gardens. Own-root propagation supports long-lived, regenerating stands ideal for collection beds and gene-bank style plantings, where identity and continuity matter. Bush-trained plants from NEONATAL cuttings can be built up in nursery beds before containerising, underpinning exclusive collection offers for public-realm-suppliers
Cut-flower capable shrub blocks Large, double, cup-shaped blooms on upright, shrub growth allow dual-purpose use: ornamental beds and occasional cutting. A premium-container product path from 5–7 L stock gives retailers a versatile shrub rose with cut potential, while own-root stock allows repeated cropping of lateral shoots without compromising long-term framework stability for professional-growers
Park and landscape feature plantings Height to 120–180 cm and dense foliage suit specimen or small-group use in parks, where strong scent adds user value. Medium disease resistance with black spot resistance and H7 hardiness support robust stands when combined with planned maintenance. Own-root plants offer longevity and regeneration, reducing replacement in public projects for municipal-contractors
Heat-exposed beds in southern sites Good heat tolerance and controlled irrigation requirements make this cultivar suitable for southern or more exposed UK sites where summer heat peaks. NEONATAL own-root stock provides uniform batches for bed and border plantings, while a premium container route ensures strong retail presentation for projects serving warmer private gardens via garden-centre-chains
Feature edging and front-of-border accents The 90–150 cm spread and upright habit allow structured edging or front-of-border accents in curated gardens. From NEONATAL cuttings, bush training to 3–5 canes in 5–7 L gives a balanced framework that finishes well in the retail phase. Own-root durability supports multi-year performance, underpinning reputation-sensitive schemes for landscape-architects
Fragrance-focused premium assortments The strong, fruity-muscatel fragrance and romantic flower form position PAUL BOCUSE™ as a flagship in scent-led premium assortments. Using uniform, tray-rooted own-root cuttings supports consistent quality across fragrance collections, while exclusive positioning and premium container formats give wholesalers a reliable core item for specialist-rose-retailers
Curated nostalgia rose ranges for resellers As a Générosa® nostalgia rose with peach colouring and romantic form, this cultivar anchors story-driven, nostalgic ranges. Own-root NEONATAL material allows you to standardise production for private-label lines, with a clear premium container route and exclusive finished-product positioning suited to curated, narrative assortments for brand-focused-resellers

Finished-product ideas

  • Premium 5–7 L nostalgia shrub – Bush-trained own-root plants in 5–7 L containers, highlighting romantic peach blooms and strong fragrance for an exclusive nostalgia segment – retail / reseller premium lines
  • Thematic fragrance-collection unit – Coordinated batch for fragrance-focused thematic gardens, using remontant flowering and strong scent as key specification – public-realm and show-garden suppliers
  • Cut-capable garden shrub SKU – Upright, dense shrubs positioned as dual-purpose garden and occasional cut flower, finished in premium containers with 3–5 canes – independent garden centres
  • Park feature rose container – Structurally strong, own-root shrubs for subsequent planting into parks and formal beds, leveraging hardiness and black spot resistance – municipal and institutional buyers
  • Curated Générosa® nostalgia range – Branded, own-root romantic assortment built around PAUL BOCUSE™ as an anchor peach cultivar with complex aroma – specialist rose retailers and mail-order partners

Technical cultivar profile
Parameter Data
Name and registration Current trade name PAUL BOCUSE™ Générosa® MASpaujeu, registered as MASpaujeu, Romantic nostalgia shrub rose; ARS exhibition name PAUL BOCUSE™, cultivar authenticity verified 13.03.2025.
Origin and breeding Bred by Dominique Massad, Roseraies Pierre Guillot, France; parentage (unknown seedling × ‘Graham Thomas’) × ‘Davidoff’; bred 1992, introduced and registered 1997 by Roseraie Guillot.
Growth and structural characteristics Upright shrub habit 120–180 cm high, 90–150 cm spread; dense, slightly glossy mid-green foliage, moderately thorny shoots, weak self-cleaning so spent blooms require removal during maintenance.
Flower morphology Large, double, cup-shaped blooms with 26–39 petals, cluster-flowered inflorescences; remontant with generous second flush, suitable for ornamental and occasional cutting use when well grown.
Colour data and phenology Warm peach with soft orange undertone; buds rich orange–peach, creamy peach newly opened; ARS AB, RHS 36C outer, 34A inner; colour fades to peach-pink and pastel peach, more in strong sun.
Fragrance and aroma Strong, noticeable fragrance with complex fruity-muscatel character; double yet open-centred blooms provide accessible stamens and good pollinator attraction in garden and park settings.
Hip characteristics Hip set generally sparse; when formed, hips are ovoid, orange-red, approximately 10–15 mm diameter, adding limited but occasional seasonal interest in established plantings.
Resistance and winter hardiness Medium overall disease resistance; black spot resistant, powdery mildew and rust medium; hardy to about −26 to −23 °C, RHS H7, Swedish Zone 4, USDA 5b, with good heat tolerance given irrigation.
Horticultural recommendations Recommended for flower beds, edging, specimen use, parks and cutting; medium maintenance with occasional pest control; best as bush-trained form with 3–5 canes, premium container route in 5–7 L.

PAUL BOCUSE™ as pharmaROSA® NEONATAL own-root stock combines romantic flower quality, strong fragrance and robust hardiness into a predictable, long-lived shrub line; please contact us to align on capacity and scheduling for your programmes.

Detailed product attributes

Product Identification Data

Product Name: PAUL BOCUSE™ – apricot nostalgia rose - Massad
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:13.03.2025
Cultivar Quality Rating: premium silver
Item Number: [734] 20-671 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name was given in honour of the French chef Paul Bocuse.
Original Trade Name: Paul Bocuse™
Current Trade Name: Paul Bocuse™ Générosa® MASpaujeu
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: cut flower; shrub rose
Collection: Générosa®

Origin and Breeding

Initial Distributor: Roseraie Guillot (France)
Breeder: Dominique Massad
Breeding Company / Institution: Roseraies Pierre Guillot (France)
Breeding Year: France, 1992
Parentage: (unknown seedling × ‘Graham Thomas’) × ‘Davidoff’

Growth and Structural Characteristics

Height: 3.9-5.9ft (120-180 cm)
Spread: 3-4.9ft (90-150 cm)
Growth Habit: upright
Foliage: The variety has dense foliage. Its leaves have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: Spent flowers often remain on the plant and require subsequent removal.
Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: AB RHS code: RHS 36C (outer), RHS 34A (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: peach
Flower Colour Description: Warm peach tone with a soft orange undertone.
Closed Bud: Bud of rich orange–peach colour with a slightly silky sheen.
Newly Opened Flower: Creamy peach base with a brighter, orange-tinged inner petal surface.
Full Bloom: Uniform peach-pink with a slightly more yellowish shade towards the centre.
Before Fading: Light pastel apricot with a pale pink fade at the edges.
Colour Fading Description: As the flower opens, the warm peach hue fades to peach‑pink and then to a light, pastel peach tone; in strong sunlight it fades more markedly.

Fragrance and Aroma

Fragrance Strength: strong, noticeably fragrant rose
Fragrance Character: complex, fruity-muscatel aroma
Pollinator Attraction: Double yet open flower form with readily accessible stamens makes this variety attractive to pollinating insects.
Pollinator-Friendly Rating: Its double yet open-centred flowers with easily accessible stamens attract pollinators effectively, therefore pollinator-friendly.

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: orange-red
Hip Comment: Rose hip formation is generally sparse; occasionally an ovoid, orange-red rose hip 10–15 mm in diameter may form.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Tolerates summer heat well; requires irrigation during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended product path: Premium container
Release form: Bush-trained, with 3–5 strong framework canes
Recommended use: Maintenance requirement medium; occasionally requires pest control.
Primary Uses: flower bed, edging, specimen, cut flower, park

Comments

Positioning: Exclusive finished product
Target customer/channel: Retail / reseller
Main value proposition: Flower quality, form
PAUL BOCUSE™ – apricot nostalgia rose - Massad
Warm peach tone with a soft orange undertone. - nostalgia rose - strong, noticeably fragrant rose - complex, fruity-muscatel aroma
Rose Shopping Online - peach - strong, noticeably fragrant rose - Paul Bocuse™ - nostalgia rose - (3.9-5.9ft (120-180 cm))
Inflorescence: cluster-flowered Height: 3.9-5.9ft (120-180 cm) Flower shape: cup-shaped Winter hardiness: 6b peach - Roseraie Guillot (France) nostalgia rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 3.9-5.9ft (120-180 cm) Height: 3.9-5.9ft (120-180 cm) - Flower fullness: double flowered Paul Bocuse™ - Roses in the garden | pharmaROSA® Neonatal - premium silver Dominique Massad

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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Pages for professionals and private customers
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For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.