Paul Ricard PERFUMELLA® MEInivoz – pharmaROSA® NEONATAL rooted cutting
Perfumed and amber-toned, Paul Ricard PERFUMELLA® MEInivoz offers premium hybrid-tea flower quality as own-root propagation material for nursery and wholesale rose production, where finished plants are channelled into exclusive, flower-focused ranges. Its strong, spicy, aniseed fragrance, XL, high-centred blooms and remontant performance support premium container programmes (recommended 5–7 L, with bush-trained, 3–5 cane release forms) aimed at retail/reseller partners seeking high exhibition value. As an own-root pharmaROSA® NEONATAL cutting, it provides renewable growth and long-term structural stability in propagation beds and container systems, supporting predictable replenishment of a specialist, cut-flower-style portfolio serving thematic rose gardens and collection plantings. In typical UK nursery conditions, it integrates smoothly into bed or container grow-on workflows that also need to manage winter and wind exposed sites across Scotland and northern England, while its maintenance-intensive health profile is easier to accommodate in professionally managed production and display settings. With thoughtful crop protection planning and a clear focus on individual specimen and premium container presentation, Paul Ricard can underpin exclusive, fragrance-led show-garden and retail feature SKUs, progressing from root establishment in year one, to framework-building shoots in year two, and its full ornamental value by year three in a high-end collection-driven context.
Usage options
Finished-product ideas
- Perfumed Amber Feature Rose – Bush-trained 3–5 cane plants in 5–7 L premium containers emphasising strong aniseed fragrance and XL, high-centred blooms – target audience/channel: independent garden centres and premium retail displays
- Exhibition Hybrid Tea Selection – Curated SKU grouping Paul Ricard with other exhibition hybrid teas, all supplied as uniform own-root bushes from pharmaROSA® NEONATAL stock – target audience/channel: specialist rose nurseries and show exhibitors via wholesale
- Fragrance Collection Patio Specimen – 40–50 litre container-grown specimens for terraces and entrances, leveraging scent and flower form as focal features – target audience/channel: landscape contractors and high-end retail terraces
- Amber Fragrance Rose Garden Line – Thematic colour-and-scent range built around warm amber-yellow, strongly scented cultivars, with Paul Ricard as a key SKU – target audience/channel: public and institutional rose gardens sourcing via integrator systems
- Collector’s Perfumed Showcase – Limited, exclusive run of premium containers marketed on fragrance character and award history, produced from own-root stock for long-term value – target audience/channel: collectors, connoisseur clients and mail-order specialists
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Hybrid tea rose, registered as MEInivoz, traded as Paul Ricard PERFUMELLA® MEInivoz; exhibition name Paul Ricard, aligned to the PERFUMELLA® collection and cut-flower style uses. |
| Origin and breeding |
Bred by Jacques Mouchotte at Meilland International, France, from ('Hidalgo' × 'Mischief') × 'Ambassador'; bred 1988, introduced and internationally registered in 1993 with Meilland as initial distributor. |
| Awards and recognition |
Recognised in European trials: Rome Gold Medal 1990, The Hague Certificate 1990, Saverne Silver Medal 1990 and Lyon Prestige de la Rose 1991, underpinning its reputation for exhibition-standard flower quality. |
| Growth and structural characteristics |
Upright bush habit reaching about 85–115 cm high and 50–75 cm spread, with dense, mid-green, slightly glossy foliage and moderate prickliness; spent blooms persist and generally need manual removal after flowering. |
| Flower morphology |
Very full, 40+ petalled XL flowers, solitary on stems with high-centred, pointed buds typical of hybrid tea cut-rose types; remontant habit with a notably abundant second flush, suited to specimen and cutting display. |
| Colour data and phenology |
Amber-yellow with ochre tones; buds deep golden ochre, opening rich amber-yellow, then creamy beige-yellow with peachy edges, lightening in strong sun; colour retention is moderate but ornamental value remains high. |
| Fragrance and aroma |
Strong, distinctly scented rose with a spicy, aniseed character reminiscent of pastis; intensifies the sensory impact of specimen and collector plantings but the highly double form offers limited value for pollinator support. |
| Hip characteristics |
Hip set is generally low due to very double flowers; where formed, hips are egg-shaped, vivid orange-red, around 12–18 mm in diameter, adding occasional late-season ornamental interest without being a primary feature. |
| Resistance and winter hardiness |
Hardy to around -15–-12 °C (RHS H6, Swedish Zon 2, USDA 7b); disease resistance is weak, with black spot very susceptible and powdery mildew and rust moderate, requiring regular, planned plant protection regimes. |
| Horticultural recommendations |
Best used as premium containers or specimens in managed beds; maintenance needs are high, with regular pruning, deadheading and fungicide programmes recommended to sustain exhibition-quality flowering for demanding clients. |
Paul Ricard PERFUMELLA® MEInivoz offers award-backed, fragrance-rich hybrid-tea blooms and long-lived own-root reliability for stable, exclusive stock; we would be pleased to discuss capacity planning and scheduling with you.