Bedding rose

20-467-1
20-467-2

Picasso™

Hand-painted roses

MACpic – Samuel Darragh McGredy IV

The petals are a vivid cherry red, marked by a white base and delicate pink‑red streaks and spots. - bedding floribunda rose - mild, subtly noticeable scent up close rose - fragrance description not available

– Distinctive red-white hand-painted blooms.
– Reliable, remontant flowering through summer.
– Compact, bushy habit for beds and borders.
Excellent disease resistance in gardens.
– Proven award-winning cultivar since 1970.
Special feature: Vivid painterly striping inspired by Pablo Picasso.
Standard finished product
Picasso™
pharmaROSA® NEONATAL rooted rose cutting
27,05 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5546)
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PICASSO™ – red-white bedding floribunda rose – pharmaROSA® NEONATAL

Professional growers looking for visually distinctive floribundas for collection or retail ranges can rely on PICASSO™ as rooted-cutting propagation material that develops into a compact, bushy, cluster-flowering bed rose with low maintenance needs and resilient garden performance. As an own-root pharmaROSA® NEONATAL cutting, it offers a predictable development arc from strong root establishment through structural shoot build-up to full ornamental impact, supporting consistent 2–3 L container production and standard finished product routes. Disease resistance across key fungal pressures and H7-rated winter hardiness help underpin dependable nursery beds and mass-planting stocks, while the hand-painted red-white flower pattern supports distinctive retail and project specifications and performs reliably across typical UK nursery networks, including sites where winter and wind can be demanding. The award-backed heritage breeding background strengthens long-term range credibility, and own-root longevity and regenerative capacity help maintain stable wholesale capacity in thematic rose garden and public-realm supply chains.


Usage options

Target area Reasoning
2–3 L standard container production for retail ranges PICASSO™ forms a bushy, compact plant with a 65–85 cm height and 50–75 cm spread, ideal for uniform 2–3 L container lines. The rooted cutting, bush-trained release form integrates easily into standard container production, with low maintenance requirements supporting efficient crop cycles. Own-root structure promotes long lifespan and predictable regrowth, aligning well with a standard finished product positioned on reliable garden performance for retail and reseller channels targeting professional-retail
Mass bedding for parks and urban green spaces The cultivar’s floribunda, cluster-flowered habit and remontant second flush make it suited to mass planting in beds, borders, and urban landscapes where continuous visual effect is required. Low maintenance needs and good disease resistance reduce intervention in public-realm and municipal schemes. Own-root material supports homogeneous stands and low replacement in high-traffic sites, fitting a standard finished product offer focused on reliable garden performance towards public-project
Thematic and “hand-painted” rose collections The distinctive red-white, striped hand-painted effect with stable phenology provides clear identity in thematic rose gardens and show collections. As tray-rooted NEONATAL material, PICASSO™ is suitable for cultivar maintenance beds and range-building where authenticity and long-term sustainability matter. Own-root longevity supports collection continuity, reinforcing a standard finished product that delivers reliable garden performance for collection-partners
Wholesaler lines for cooler and wind-exposed regions With RHS H7 and USDA 6b hardiness, PICASSO™ supports supply into cooler and wind-exposed regions, contributing to fewer winter losses in nursery beds and finished stock. The bushy structure and moderate thorniness are manageable in mechanised or semi-mechanised handling. This hardiness supports stable wholesale capacity and scheduling for a standard finished product whose main promise is reliable garden performance, suited to regional-wholesale
Low-intervention retail assortments Good resistance to powdery mildew, black spot and rust, combined with low stated maintenance, translates into robust, low-complaint finished plants for retail and reseller programmes. This simplifies aftercare communication and lowers returned-goods risk. Own-root predictability helps standardise quality across batches, aligning with a standard finished product positioned on reliable garden performance for garden-centres
Colour-led landscape design schemes The cherry-red and white striped flowers, with moderate colour retention and decorative fading, provide dynamic visual interest in public plantings and commercial landscapes. The small, semi-double cluster blooms cover the bushy framework, strengthening bed colour impact. Own-root structure ensures stable ornamental value over time, supporting a standard finished product built on reliable garden performance aimed at landscape-specifiers
Pollinator-conscious yet ornamental plantings Semi-double flowers with accessible stamens offer moderate pollinator attraction while preserving clear floribunda bedding character. This balance suits public-realm and institutional schemes seeking some ecological function without compromising ornamental density. Year 1 focuses on root establishment from the NEONATAL cutting, Year 2 on structural shoot development, and by Year 3 the planting reaches full ornamental effect within a standard finished product framework for public-realm
Propagation beds for ongoing wholesale stock As own-root propagation material, PICASSO™ supports long-term, renewable source beds where limited hip set and occasional small orange-red hips avoid excessive self-sowing. The bush-trained, compact habit fits organised nursery rows for cutting harvest. Own-root stands regenerate reliably after cutting cycles, securing predictable capacity for a standard finished product whose main value proposition is reliable garden performance for nursery-propagators

Finished-product ideas

  • 2–3 L retail bedding line – compact, bushy floribunda in standard 2–3 L containers, leveraging low maintenance and disease resistance to deliver a reliable garden performance SKU for volume retail and reseller networks – target: garden centres / DIY retail
  • Hand-painted collection trio – curated multi-cultivar “hand-painted roses” concept featuring PICASSO™ as a striped highlight in standard containers, using its distinctive colour effect and proven awards background as a collection anchor – target: branded retail and mail-order partners
  • Public-realm bedding contract pack – bulk supply of PICASSO™ in uniform 2–3 L pots for parks and urban mass planting, capitalising on floribunda clustering and disease resistance to stabilise maintenance budgets and landscape impact – target: local authorities and landscape contractors
  • Collector’s display block – NEONATAL-based own-root blocks grown on in containers then transplanted to thematic rose gardens, exploiting cultivar authenticity and stable long-term performance for show and collection plantings – target: rose gardens, estates, specialist collections
  • Colour-accent border strip – linear or patch plantings in beds and borders using the compact habit and remontant flowering to deliver continuous red-white accents from standard container stock – target: commercial landscapes and institutional projects

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose, registered as MACpic, traded as Picasso™ Hand-painted roses MACpic, with exhibition floribunda status under the American Rose Society name Picasso for professional listing.
Origin and breeding Bred by Samuel Darragh McGredy IV of McGredy Roses International from ‘Marlena’ × (‘Evelyn Fison’ × (‘Orange Sweetheart’ × ‘Frühlingsmorgen’)), introduced and registered in 1971 after breeding work completed by 1966.
Awards and recognition Recognised with RNRS Certificate of Merit and Special Prize Belfast in 1970, plus the New Zealand Rose Society Gold Star of the South Pacific in 1973, supporting its credibility in exhibition and garden performance contexts.
Growth and structural characteristics Bushy, compact habit reaching 65–85 cm in height and 50–75 cm spread, with moderately dense, slightly glossy dark green foliage and moderate prickliness; self-cleaning characteristics have not been documented to date.
Flower morphology Semi-double, small-sized cluster-flowered blooms with 13–20 petals, cup-shaped opening flat in clusters suitable for bedding and border use, and providing a plentiful second flowering flush under standard garden management.
Colour data and phenology Cherry-red petals with a white base and pink-red streaks, RHS 53C and 155D, showing bright red buds, striping from the centre, and moderate colour retention as tones fade to pink and cream while the pattern remains visible.
Fragrance and aroma Fragrance data are limited; available information indicates a mild scent that is subtly noticeable at close range, without character detail, positioning the variety primarily as a visual rather than fragrance-led floribunda.
Hip characteristics Rosehip formation is generally limited due to the semi-double flower form; where present, hips are small, spherical, orange-red, around 6–10 mm in diameter, and not typically the focus of ornamental or production planning.
Resistance and winter hardiness Rated resistant to powdery mildew, black spot and rust, with hardiness to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3), supporting reliable overwintering and reduced chemical intervention in production and landscape use.
Horticultural recommendations Recommended for flower beds, borders, parks, urban green spaces and mass plantings; performs best in standard container production, as a bush-trained compact plant with low maintenance needs and moderate drought tolerance requiring watering.

PICASSO™ as pharmaROSA® NEONATAL own-root material combines compact, bushy growth, strong disease resistance and distinctive hand-painted colour with predictable, regenerative stands for long-term stocking; please contact us to align on volumes and timing.

Detailed product attributes

Product Identification Data

Product Name: PICASSO™ – red-white bedding floribunda rose - McGredy
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:22.04.2025
Item Number: [138] 20-467 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the Spanish painter Pablo Picasso and is the first in the "hand-painted" roses series.
Cultivar Synonym: Veterano
Current Trade Name: Picasso™ Hand-painted roses MACpic
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; cluster-flowered bush rose
Collection: Hand-painted roses

Origin and Breeding

Initial Distributor: McGredy Roses International (New Zealand)
Breeder: Samuel Darragh McGredy IV
Breeding Company / Institution: McGredy Roses International
Breeding Year: -, 1966
Parentage: ‘Marlena’ × (‘Evelyn Fison’ × (‘Orange Sweetheart’ × ‘Frühlingsmorgen’))

Awards and Honours

Competition and Show Awards: United Kingdom – RNRS Certificate of Merit (1970); Northern Ireland – Special Prize Belfast (1970); New Zealand Rose Society – Gold Star of the South Pacific (1973)

Growth and Structural Characteristics

Height: 2.1-2.8ft (65-85 cm)
Spread: 1.6-2.5ft (50-75 cm)
Growth Habit: bushy
Foliage: The cultivar's foliage is moderately dense. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data available for self‑cleaning strength.

Flower Morphology

Petal Count: 13-20
Flower Fullness: semi-double
Flower Shape: cup-shaped, opening flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: pb RHS code: 53C, 155D
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: red-white
Flower Colour Description: The petals are a vivid cherry red, marked by a white base and delicate pink‑red streaks and spots.
Closed Bud: Medium-sized, conical bud in a deep cherry-red shade with a slight purplish tinge at the tip.
Newly Opened Flower: The outer petals are bright red, while the inner surfaces show irregular red stripes on a white background.
Full Bloom: The flower opens in a cup shape with a white centre from which cherry-red streaks radiate, and a rich red rim at the edges.
Before Fading: The red tone fades to pink, the white zones become cream‑coloured, and the striped pattern remains visible.
Colour Fading Description: As the bloom opens the red tones fade to pink, the white zones become creamy and the striping remains.

Fragrance and Aroma

Fragrance Strength: mild, subtly noticeable scent up close rose
Fragrance Character: fragrance description not available
Pollinator Attraction: Semi-double flowers offer moderate attraction to pollinators, with the semi-double flower form and the accessibility of the stamens influencing their appeal.
Pollinator-Friendly Rating: Semi-double flowered variety, attracts pollinators to a limited extent.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rosehip formation is expected to be limited due to the double flowers; occasionally spherical, orange‑red rosehips 6–10 mm in diameter may appear.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs moderately in heat and requires regular watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended product path: Standard container
Release form: Bush-trained, compact plant
Recommended use: Maintenance requirement low; good disease resistance, generally requires minimal intervention.
Primary Uses: flower bed, border, park, urban green space, mass planting

Comments

Positioning: Standard finished product
Target customer/channel: Retail / reseller
Main value proposition: Reliable garden performance
PICASSO™ – red-white bedding floribunda rose - McGredy
The petals are a vivid cherry red, marked by a white base and delicate pink‑red streaks and spots. - bedding floribunda rose - mild, subtly noticeable scent up close rose - fragrance description not available
Rose Shopping Online - red-white - mild, subtly noticeable scent up close rose - Picasso™ - bedding floribunda rose - (2.1-2.8ft (65-85 cm))
Inflorescence: cluster-flowered Height: 2.1-2.8ft (65-85 cm) Flower shape: cup-shaped, opening flat Winter hardiness: 5b red-white - McGredy Roses International (New Zealand) bedding floribunda rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 2.1-2.8ft (65-85 cm) Height: 2.1-2.8ft (65-85 cm) - Flower fullness: semi-double Picasso™ - Roses in the garden | pharmaROSA® Neonatal - standard Samuel Darragh McGredy IV

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

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Pages for professionals and private customers
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Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.