Pink Elizabeth Arden Bedding rose TANtenom – pharmaROSA® NEONATAL
Floribunda production with Pink Elizabeth Arden offers growers a compact, upright variety suited to mass bedding schemes and retail-focused container lines, with a remontant habit delivering a dependable second flush for extended sales and garden relevance. Semi‑double, cup-shaped clusters in pastel to creamy pale pink give a porcelain effect that works well in coordinated colour benches and themed displays, while the moderate self-cleaning and ADR‑backed performance support reliable garden use when finished in 2–3 litre containers on a standard container route. Own‑root pharmaROSA® NEONATAL material provides a stable, regenerating base for nursery beds and stock blocks, contributing to long lifespan and predictable capacity; in typical development, roots establish strongly in year one, structural shoots consolidate in year two, and full ornamental value is realised from year three. With medium disease resistance, H7 hardiness and performance aligned to nursery and public‑realm expectations in cooler UK regions, it contributes to homogeneous, low‑replacement stands and can underpin retail/reseller programmes centred on reliability, particularly where a classic, pale-pink bedding floribunda look is required for collections.
Usage options
Finished-product ideas
- 2–3 L retail bedding floribunda – Compact, upright own-root plants finished in 2–3 L standard containers with clustered pale-pink flowers and ADR-referenced reliability; positioned as a dependable, classic bedding floribunda for retail / reseller channels.
- Landscape low hedge line – Bush-trained, dense-foliage plants grown on from NEONATAL material to form uniform low hedges in 2–3 L or field-lifted product, emphasising mass planting suitability for landscape contractors and municipal framework suppliers.
- Thematic rose collection series – Curated collection SKU using remontant, pastel-effect floribunda plants as part of a named range, produced from stable own-root stock for show gardens and institutional rose collections supplied via specialist nurseries.
- Exhibition spray and cut-spray pot crop – Bush-trained container plants selected for well-structured clusters (3–5 flowers/stem), supporting cut-spray use alongside ornamental sales, targeted to florist wholesalers and exhibition-oriented retailers.
- Pollinator-aware pale-pink bedding concept – Semi-double, open-centred flowers in fading pale pink tones framed as partially pollinator-friendly bedding material, grown in 2–3 L containers for garden centres serving public-realm and environmentally specified projects.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bedding rose from the Bed rose group; registered as TANtenom, traded as Pink Elizabeth Arden / Geisha in exhibition contexts, classified as an exhibition floribunda spray type. |
| Origin and breeding |
Bred by Mathias Tantau Jr., Rosen Tantau, Uetersen, Germany; bred and registered in 1964 and introduced from 1966 via Rosen Tantau and Roy H. Rumsey Pty. Ltd. for Europe and Australia. |
| Awards and recognition |
ADR-Sorte classification in Germany (1965), indicating robust garden merit assessments, plus first place Floribunda Spray at Tualatin Valley Rose Society Show, USA, in 1998 under the name Geisha. |
| Growth and structural characteristics |
Upright, bush-trained habit reaching 80–120 cm high with 50–70 cm spread; dense, dark green, slightly glossy foliage and moderate prickliness support good bed coverage and clear framework. |
| Flower morphology |
Semi-double, cup-shaped flowers with 13–25 petals, medium size (approx. 1.5–2.75 in), borne in clusters of 3–5 per stem; remontant habit provides a generous second flowering after the main flush. |
| Colour data and phenology |
Pale-pink ARS LP, RHS 65C outer and 65D inner; buds open pastel pink, then fade through creamy light pink to very pale, almost white margins, with weaker colour retention but a soft, porcelain effect at full bloom. |
| Fragrance and aroma |
Very weak, barely perceptible rosy-type fragrance, not a primary trait; planting decisions should be based on visual bedding performance rather than scent-driven applications in commercial programmes. |
| Hip characteristics |
Produces moderate quantities of small, red, ellipsoid hips, approximately 8–12 mm in diameter, adding discrete late-season interest without significantly detracting from flower-centred bedding use. |
| Resistance and winter hardiness |
Medium resistance to powdery mildew, black spot and rust; hardy to approximately -21 to -18 °C (USDA 6b, Swedish Zone 3, RHS H7), with moderate heat tolerance requiring irrigation in prolonged droughts. |
| Horticultural recommendations |
Suitable for beds, mass planting, containers, low hedges, cut flowers and specimen use; moderate maintenance with occasional pest and disease control, best routed through standard 2–3 L container production. |
Pink Elizabeth Arden Bedding rose TANtenom offers compact, upright bedding performance, remontant pastel-pink flowering and ADR-referenced reliability on a long-lived own-root base, making it a sound option to discuss for capacity planning and scheduling.
