Yumemurasaki – purple bedding floribunda rose – rooted cutting for professional production
Floribunda bedding forms like Yumemurasaki offer compact, upright habit well suited to standard-container production and efficient bench density, with 2–3 L pots an optimal route for retail-ready plants. Its very double, cluster-flowering bloom form and medium plant height support clear, saleable structure for border and specimen positioning, while strong, garden-filling fragrance reinforces the “reliable garden performance” value promise in reseller ranges. Own-root propagation provides predictable renewal for long-term nursery beds and collection stands, with roots consolidating in year one, framework building in year two and full ornamental value in year three. Moderate hardiness to around –21 °C and balanced disease tolerance suit UK nursery networks serving varied regions, including sites where winter and wind exposure need consideration. The stable, mid-green, slightly glossy foliage sets off its distinctive purple tonality, which shifts from deep bud colour to silvery-tinged lilac while maintaining excellent colour retention in finished stock.
Usage options
Finished-product ideas
- 2–3 L scented border line – Upright, compact bushes in 2–3 L standard containers, focused on strong citrus fragrance and reliable border performance, positioned as a core scented bedding SKU – target audience/channel: retail/reseller.
- Purple feature floribunda – Colour-driven 2–3 L floribunda line highlighting purple-to-silvery colour play and excellent colour retention for statement planting – target audience/channel: retail/reseller.
- Fragrance showcase containers – Selected, well-budded plants for seasonal fragrance benches, using the remontant, cluster-flowering habit to keep displays active through the sales window – target audience/channel: retail/reseller.
- Thematic rose-garden collection pack – Inclusion of Yumemurasaki in curated cultivar collections for show and thematic gardens, relying on own-root stability for long-term, traceable plantings – target audience/channel: retail/reseller.
- Large-specimen patio containers – Upsized, overwintered plants shifted from 2–3 L into 40–50 litre decorative containers as fragrant focal points with durable border performance – target audience/channel: retail/reseller.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Floribunda bed rose registered as ZENfuyumemu, marketed as Yumemurasaki Bedding rose ZENfuyumemu; exhibition category exhibition floribunda with ARS approved exhibition name Yumemurasaki. |
| Origin and breeding |
Bred by Takashi Kawai, introduced and distributed by Perennial Co., Ltd. (Japan) in 2009; parentage unknown, developed for bedding and floribunda use in professional and collector markets. |
| Growth and structural characteristics |
Upright habit, 95–125 cm high and 60–80 cm spread, moderately prickly, moderately dense mid-green, slightly glossy foliage; own-root propagation supports stable bush form and predictable structure. |
| Flower morphology |
Very double, cup-shaped medium flowers (about 1.5–2.75 in) borne in clusters; over 40 petals with remontant behaviour delivering a plentiful second flush under suitable professional culture. |
| Colour data and phenology |
Mid-purple with subtle pinkish tone; buds deep viola-lilac, opening to clear purple then greyish-lilac and finally lilac with silvery-tinted edges; excellent colour retention with some lightening in warmer conditions. |
| Fragrance and aroma |
Very strong, garden-filling fresh citrusy aroma, primarily ornamental rather than pollinator-oriented due to tightly double, stamen-enclosing blooms, giving high fragrance value in finished plant displays. |
| Hip characteristics |
Occasionally sets small spherical orange-red hips, about 6–9 mm diameter; hips can offer modest incidental ornamental interest but are not a primary production feature. |
| Resistance and winter hardiness |
Rated to approximately –21 to –18 °C (RHS H7, Swedish zone 3, USDA 6b); moderate resistance to powdery mildew, black spot and rust, with medium maintenance and occasional plant protection recommended. |
| Horticultural recommendations |
Suited to border, specimen and container use; recommended as bush-trained compact plants in standard container production, typically 2–3 L pots, with medium maintenance needs under professional growing regimes. |
Yumemurasaki offers a compact floribunda structure, strong fragrance and distinctive purple colouring on a predictable own-root base, supporting long-lived, stable stands for nurseries wishing to plan volumes and timing through a tailored capacity discussion.
