Pure Valeda

Valeda®

RUIrbo38A – Hendrikus Cornelis Adrianus de Groot

The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy

– Dazzling snow‑white flowers with cool tone.
– Compact, bushy growth for neat edging lines.
– Very good colour retention in strong sun.
– High disease resistance for low maintenance.
– Hardy to USDA 3b for cold climates.
– Special feature: Abundant orange‑red hips for autumn interest and use.

Project (landscape architecture / mass use)

pharmaROSA® NEONATAL rooted rose cutting

29,52 £

Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.

4.5 (6657)

Pure Valeda – pharmaROSA® NEONATAL rooted cutting for professional production

Landscape producers looking for reliable white-cover solutions can build scalable, own-root production with Pure Valeda, a compact, uniform Hybrid Rugosa shrub delivering fast, even coverage in project mass plantings and structured beds. The dense, bushy habit and low maintenance requirement align well with UK park, edging and urban green space schemes where predictable, repeatable performance is prioritised and coastal wind and salt exposure can be accommodated in demanding sites. As tray-rooted, 3–6‑month‑old pharmaROSA NEONATAL material, Pure Valeda slots efficiently into nursery propagation beds and 1.5–2 L container lines, supporting flexible scheduling towards a dense, bush‑trained finished product. Own-root vigour underpins long-lived, renewable plantings with reduced replacement needs, while remontant flowering extends visual impact for public-realm projects. The single, snow‑white, self‑cleaning blooms combine high colour stability with strong resistance to key foliar diseases, simplifying crop care and in‑service maintenance for wholesale supply partners. With H7 frost hardiness and a robust shrub structure, the development arc from Year 1 root establishment, through Year 2 framework build-up to Year 3 full ornamental value helps nurseries plan capacity, rotations and contract timing to serve project-driven clients confidently.

Usage options

Target area	Reasoning
Mass landscape and project planting	Fast, even ground coverage and strong uniformity make this cultivar well suited to project mass planting where repeatable blocks of white are specified. Low maintenance with minimal pruning supports large-scale, park and urban green space schemes, while the bush-trained finished product remains compact and controllable in 1.5–2 L production. The robust own-root base gives long service life and predictable replenishment, fitting project-centred, landscape architecture specifications and landscape contractor lines aimed at public-realm supply.
Urban green space and municipal schemes	The compact, bushy habit and dense foliage create a tidy, formal appearance in municipal beds, traffic islands and civic edges. Disease resistance to mildew, black spot and rust cuts spray requirements and simplifies maintenance contracts, supporting low-input schemes. Using tray-rooted NEONATAL material into 1.5–2 L pots allows nurseries to batch-produce uniform, bush-trained stock for scheduled municipal tenders, aligning with project-focused channels serving local-authority buyers.
Coastal and exposed public sites	Hybrid Rugosa background and robust shrub structure combine with high winter hardiness (H7, down to about -37 °C) for reliable performance in exposed beds, seafront parks and institutional landscapes. Own-root stands regenerate well after weather stress, keeping gaps and replacements low over time. NEONATAL propagation material can be hardened in nursery beds or containers before dispatch, supporting supply chains that serve windy, salt-affected UK coastal schemes for infrastructure-led projects.
Thematic white and collection plantings	Snow-white, colour-stable blooms with only slight change in strong sun support clean white-themed beds and curated collections. The uniform, dense bush form makes layout and pattern work straightforward, particularly in show gardens and institutional displays. NEONATAL starter plants are ideal for cultivar-true maintenance stands and gene-bank style collections, where long-term identity and sustainability of own-root shrubs underpin private-label and collection concepts for specialist-nursery partners.
Pollinator-friendly public plantings	Single, open flowers with accessible stamens and a long, remontant flowering season provide good pollinator support in parks and community gardens. The combination of moderate, sweet-spicy fragrance and self-cleaning flowers reduces labour while maintaining ecological value. Propagating from NEONATAL cuttings into 1.5–2 L product lines lets nurseries build pollinator-focused assortments for public-realm projects and CSR-driven schemes targeting biodiversity-conscious clients.
Low-maintenance edging and bed structure	Compact height, 60–80 cm spread and dense, matt mid-green foliage give a controlled edge and structural frame with minimal pruning, ideal for edging paths and defining beds in parks or institutional sites. Own-root durability supports long-term edging with little replanting, while NEONATAL material provides a uniform base for repeated linear plantings. This fits project routes where tidy structure, ease of care and predictable appearance are central for maintenance-focused contractors.
Hip and seasonal interest production	Regular, spherical orange-red hips with ornamental and vitamin C value extend interest into autumn, adding a secondary seasonal feature for public plantings and amenity landscapes. Planning production so that 1.5–2 L bushes establish quickly on site allows reliable September–October hip display. Own-root shrubs maintain hip production over many years, supporting project briefs seeking multi-season impact for specification-led wholesalers.
Scalable wholesale container production	The compact, bush-trained growth and good self-cleaning suit scalable 1.5–2 L nursery production, while selected plants can be stepped up into larger containers, including 40–50 litre units, for instant-impact park and entrance planting. Tray-rooted NEONATAL cuttings at a uniform stage simplify scheduling and bench planning, and the long-lived own-root base supports stable stock blocks and contract growing, helping nursery networks build complete offers for project-driven distribution.

Finished-product ideas

Project-white 2 L bed unit – Uniform, bush-trained 1.5–2 L plants built from NEONATAL cuttings, leveraging fast coverage and disease resistance for repeatable white park beds – target audience/channel: landscape contractors via project-serving wholesalers
Urban edge compact shrub – Own-root, low-maintenance edging units in 2 L pots, highlighting compact habit and dense foliage for municipal paths and traffic islands – target audience/channel: local-authority framework suppliers
Pollinator corridor collection – Mixed pallet SKU where Pure Valeda provides white, single, pollinator-friendly structure with long flowering alongside other colours – target audience/channel: public-realm biodiversity programmes and integrator systems
Autumn-hip feature container – Larger 40–50 litre containers grown on from NEONATAL stock to showcase orange-red hips and durable shrub form at civic entrances – target audience/channel: institutional and commercial estate clients via wholesalers
White thematic range line – Branded sub-range of white, disease-resistant landscape roses with Pure Valeda as the compact, mass-planting option in 2 L – target audience/channel: nurseries assembling private-label thematic and show-garden collections

Technical cultivar profile

Parameter	Data
Name and registration	Registered as RUIrbo38A, marketed as Pure Valeda within the Valeda collection; shrub Hybrid Rugosa landscape rose, bed rose commercial group, with verified cultivar authenticity and premium silver internal quality rating.
Origin and breeding	Bred by Hendrikus Cornelis Adrianus de Groot, with De Ruiter Innovations BV and De Ruiter Intellectual Property BV as breeding entities and De Ruiter Innovations B.V. as initial distributor; parentage and exact introduction dates not provided.
Awards and recognition	not provided
Growth and structural characteristics	Compact, bushy shrub 75–105 cm high, 60–80 cm spread, with dense, matt, mid-green foliage (RHS 137A), typical thorniness and good self-cleaning, forming a uniform, dense bush structure suitable for bed and landscape edging uses.
Flower morphology	Single, flat flowers with 5–12 petals, medium size (approximately 1.5–2.75 inches), carried in clusters; remontant with abundant second flowering, offering prolonged display and functional, open centres supporting pollinator access throughout the season.
Colour data and phenology	Snow-white flowers with cool tone and translucent sheen; RHS 155C outer, 155D inner, with very good colour retention and only slight change in strong sun; buds greenish-ivory, opening to crisp white and softening subtly before fading while remaining visually clean.
Fragrance and aroma	Mild, sweet-spicy fragrance character, subtle rather than overpowering; simple flower form and long flowering period enhance pollinator attraction where accessible stamens are beneficial in public and ecological planting schemes.
Hip characteristics	Regularly borne, spherical orange-red hips, 12–18 mm diameter, with ornamental value and high vitamin C content; suitable for further use, with typical harvest period from September to October in temperate conditions.
Resistance and winter hardiness	High resistance to powdery mildew, black spot and rust reduces plant protection needs; hardy to approximately -37 to -34 °C (RHS H7), corresponding to Swedish zone 6 and USDA zone 3b; medium heat tolerance requiring routine watering in dry spells.
Horticultural recommendations	Primarily for flower beds, parks, urban green spaces and edging; low maintenance with minimal pruning and routine irrigation; recommended as uniform, dense, bush-trained finished product for project mass planting, typically in 1.5–2 litre containers.

Pure Valeda offers compact, uniform coverage, strong disease resistance and durable own-root longevity that support predictable, low-replacement project plantings; please contact us to align propagation volumes and delivery windows with your landscape contracts.

Detailed product attributes

Product Identification Data

Product Name: PURE VALEDA – white landscape shrub rose - de Groot

Product Type: pharmaROSA® NEONATAL - rooted rose cutting

Product Quality: -

Cultivar Authenticity: Verified:13.05.2025

Cultivar Quality Rating: premium silver

Item Number: [1589] 21-595 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The word "Pure" means "pure" and refers to the white flower colour.

Cultivar Synonym: -

Registered Cultivar Name: RUIrbo38A

Original Trade Name: Pure Valeda

Former Name: -

Current Trade Name: Pure Valeda Valeda® RUIrbo38A

American Rose Society Approved Exhibition Name: -

Rose Group: Shrub, Hybrid Rugosa

Commercial Type: landscape shrub rose

Commercial Group: Bed rose

Exhibition Category: shrub rose; park and landscape use

Collection: Valeda®

Origin and Breeding

Initial Distributor: De Ruiter Innovations B.V. (Netherlands)

Introduction Year: Data not available

Registration Year: Data not available

Breeder: Hendrikus Cornelis Adrianus de Groot

Breeding Company / Institution: De Ruiter Innovations BV; De Ruiter Intellectual Property BV

Breeding Year: -

Parentage: unknown

Awards and Honours

Global and Lifetime Awards: -

Horticultural Ratings and Recommendations: -

Competition and Show Awards: -

Collectors' Recommendations: -

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)

Spread: 2-2.6ft (60-80 cm)

Growth Habit: compact, bushy

Foliage: The variety has dense foliage; the leaves have a matt surface and a mid‑green shade (RHS 137A).

Prickliness: thorny

Self-Cleaning Description: Some spent flowers drop off naturally, but they may require some minor subsequent cleaning.

Self-Cleaning Intensity: Self-cleaning: good.

Flower Morphology

Petal Count: 5–12

Flower Fullness: single-flowered

Flower Shape: flat

Flower Size: M (1,5-2,75 in)

Inflorescence Type: cluster-flowered

Colour Code: ARS code: W RHS code: 155C (outer), 155D (inner)

Repeat Flowering: Remontant. The second flowering is also abundant.

Colour Data and Phenology

Colour: white

Flower Colour Description: The petal surface is uniform snow‑white with a cool tone and a translucent sheen.

Closed Bud: Greenish-white at the tip, ivory-white at the sides.

Newly Opened Flower: Crisp, full, snow‑white petals with a pale pearly‑white inner surface.

Full Bloom: Uniform dazzling white with a barely perceptible ivory shade at the centre.

Before Fading: The outer petals soften to a pale creamy white, while the centre remains a pure white.

Colour Fading Description: The colour is long‑lasting; in strong sunlight it only changes slightly.

Colour Retention Level: very good

Fragrance and Aroma

Fragrance Strength: mild, subtle-scented rose

Fragrance Character: sweet, spicy

Pollinator Attraction: Its simple, open flower form and long flowering period attract pollinators, noting that flower fullness (simple/semidouble/double) and the accessibility of the stamens significantly influence pollinator attraction.

Pollinator-Friendly Rating: pollinator-friendly

Soap and Cosmetic Use: -

Hip Characteristics

Maximum Hip Diameter: 12-18 mm

Hip Shape: spherical

Hip Colour: orange-red

Hip Comment: Regularly produced, spherical, 12–18 mm in diameter, orange‑red rose hips with ornamental value. The hips have a high vitamin C content and are suitable for further use. Expected harvest time for the hips is September–October.

Resistance and Hardiness

Hardiness (°C): -37–-34 °C

RHS Hardiness Rating: H7

Swedish Hardiness Zone: Zon 6

USDA Hardiness Zone: 3b

Heat and Drought Tolerance Description: Heat tolerance is average. Requires regular watering during dry periods.

Heat and Drought Tolerance Level: medium

Disease Resistance: resistant

powdery mildew –resistant
black spot – resistant
rust –resistant

Horticultural Recommendations

Recommended product path: Project mass planting

Recommended target pot: 1.5–2 L

Release form: Uniform, dense, bush-trained finished product

Recommended use: Maintenance requirement low; requires minimal pruning and routine watering.

Primary Uses: flower bed, park, urban green space, edging

Comments

Positioning: Project (landscape architecture / mass use)

Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance

Main value proposition: Fast coverage – uniformity

PURE VALEDA – white landscape shrub rose - de Groot

The petal surface is uniform snow‑white with a cool tone and a translucent sheen. - landscape shrub rose - mild, subtle-scented rose - sweet, spicy

Online rose order - white - mild, subtle-scented rose - Pure Valeda - landscape shrub rose - (2.5-3.4ft (75-105 cm))

Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: flat Winter hardiness: 6b white - De Ruiter Innovations B.V. (Netherlands) landscape shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: single-flowered Pure Valeda - Roses in the garden | pharmaROSA® Neonatal - premium silver Hendrikus Cornelis Adrianus de Groot

We showcase the external appearance of the roses available for online purchase from our webshop.

Which product type is right for you?

Family garden rose with minimal care

Premium garden rose – instant impact, a representative garden

Rose for projects – hedge and row planting, fast execution

Rose for public spaces – large areas, sustainable operation

Information

In what condition do we dispatch the roses from our online shop?

Ask yourself the question: What final product do I want to create from it?

Wholesale of cuttings

PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.

PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)