PURPLE LODGE – purple bedding floribunda rose – Orard
The pharmaROSA® NEONATAL own-root cuttings of Purple Lodge offer a reliable foundation for nurseries building repeatable, medium-maintenance floribunda programmes in standard 2–3 L containers. This compact, bush-trained, bedding-type floribunda shrub combines dense, matt green foliage with medium-height, clump-forming growth that works efficiently in bench and bed layouts and scales well for retail-focused ranges. Strong, sweet-fruity fragrance supported by multiple professional perfume prizes underpins high perceived value in finished product benches, while repeatedly abundant, very double cup-shaped flowers in deep crimson-purple clusters provide consistent colour blocks for garden-centre assortments. Own-root production supports long-term stability, regenerative capacity and homogeneous stands, reducing replacement and underpinning predictable capacity planning, with young material maturing through roots in year one, stronger top growth in year two and full ornamental expression by year three. The H7 hardiness rating provides dependable performance in colder UK production regions, offering confidence for winter-exposed nursery sites where low-temperature tolerance is a planning factor. Moderate self-cleaning and medium disease resistance suit professional maintenance regimes where planned plant protection and grooming can be integrated into existing workflows without excessive labour peaks, supporting dependable finished product quality for retail and reseller partners targeting reliable garden performance.
Usage options
Finished-product ideas
- 2–3 L fragrant floribunda bench – Standard container-grown, bush-trained plants with strong, sweet-fruity fragrance and repeat flowering, supplied in 2–3 L pots as a reliable garden performance line – retail and garden-centre benches.
- Colour-spot bedding collection – Compact, clump-forming plants with dense foliage and clustered crimson-purple blooms, grouped as a colour-intense bed rose collection in standard 2–3 L pots – retail / reseller seasonal promotions.
- Hardy perfumed park series – H7-hardy, own-root shrubs used in 2–3 L containers for park and public-realm supply, combining strong scent with robust cold tolerance and long-term stand stability – municipal and landscape contractors.
- Own-root mother-stock line – pharmaROSA® NEONATAL rooted cuttings raised in standard containers to form durable, regenerating mother plants for ongoing cutting and propagation programmes – nursery propagation networks.
- Themed manor-garden selection – Utilising the elegant “Lodge” character and deep crimson-purple flowers in curated ranges evoking classic English grounds, grown in 2–3 L pots for high-impact displays – premium independent garden centres.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Current trade name Purple Lodge Bedding rose ORA2437, registered as ORA2437, American Rose Society exhibition name Purple Lodge; floribunda shrub in the bed rose commercial group. |
| Origin and breeding |
Bred by Pierre Orard, Roseraies Orard, France, 2007; registered FR 20097 in 2009 and introduced by Lacon in 2010 and Roseraies Orard in 2012 for European markets. |
| Awards and recognition |
Multiple fragrance distinctions including Monza Fragrance Award, Barcelona, Baden-Baden, Madrid, Saverne perfume prizes, Crown of Queen Theodolinde and Monaco Perfume Cup between 2008 and 2014. |
| Growth and structural characteristics |
Bushy, clump-forming shrub with 80–120 cm height and 55–85 cm spread, dense matt green foliage and moderate prickliness; moderate self-cleaning so spent blooms may require removal. |
| Flower morphology |
Very double, cup-shaped flowers with over 40 petals, medium-sized 1.5–2.75 inch blooms in clusters; repeats well with an abundant second flush on well-managed plants. |
| Colour data and phenology |
Deep, velvety crimson-purple with uniform crimson purple at full bloom; ARS medium, RHS 79A outer and 79B inner; slight fading in strong sun, deeper hues retained in cooler conditions. |
| Fragrance and aroma |
Strong, well-scented rose with sweet, fruity notes; double flowers partially cover stamens, so pollinator value is limited and the cultivar is grown primarily for ornamental and fragrance qualities. |
| Hip characteristics |
Occasionally produces small, spherical red hips 8–12 mm in diameter; hips are not a dominant ornamental feature and are secondary to the flowers in most planting schemes. |
| Resistance and winter hardiness |
Medium disease resistance to powdery mildew, black spot and rust; moderate heat and drought tolerance requiring irrigation during prolonged dry spells; hardy to about −23 to −21 °C (H7, Swedish Zone 3, USDA 6a). |
| Horticultural recommendations |
Suitable for beds, cut use and solitary planting; medium maintenance with occasional pest and disease control; recommended as bush-trained compact plants in standard container production targeting 2–3 L pots. |
Purple Lodge Bedding rose ORA2437 offers compact, bushy structure, award-backed fragrance and cold-hardy, own-root longevity that supports predictable, regenerating stands; please contact us to align on volumes, timing and integration into your programmes.
