Rivedoux-plage™ Les Provençelles® MASripla – pharmaROSA® NEONATAL rooted cutting
Compact bush-trained Rivedoux-plage™ offers a controllable, medium-height shrub framework that fits efficiently into standard container production, while its clustered large, cupped blooms deliver generous visual volume per plant in 2–3 L units. The vivid golden-yellow, pink-edged petals provide colour impact that holds well before gently fading, supporting “reliable garden performance” positioning for retail and reseller channels. As own-root material, plants build a durable, renewable base for nursery propagation beds and container grow-on, with predictable regrowth and lower replacement over long production runs. In UK conditions it provides reassuring winter hardiness, pairing H7/Zone 6b rating with tolerance that suits exposed northern and Scottish sites facing persistent winter wind. Rivedoux-plage™ responds well to the standard-container route, performing reliably in 2–3 L pots and also scaling into 40–50 litre landscape formats where a single specimen must carry high ornamental value over time. Its dense, glossy foliage underlines the premium look required for thematic and collection plantings, while the remontant flowering pattern gives a strong second flush that supports repeatable, sale-ready presentation windows across the season. With the development arc naturally moving from root establishment in year one to stronger framework in year two and full ornamental expression from year three, growers can plan multi-year crop scheduling and stock rotation with predictability at wholesale scale for thematic rose gardens and curated collections.
Usage options
Finished-product ideas
- 2–3 L Provençelles® border shrub – Own-root Rivedoux-plage™ in 2–3 L standard containers, highlighting compact bushy habit and glossy foliage for borders, positioned as a reliable garden performance shrub within branded ranges – target audience/channel: retail / reseller.
- Golden bedding colour-block line – Cluster-flowering, large, very full blooms used to create uniform golden-yellow flowerbed blocks from own-root material, shipped in standard containers for coordinated displays – target audience/channel: multiple garden centre and DIY chains.
- Large specimen shrub 40–50 L – Upscaled, own-root plants in 40–50 litre tubs, capitalising on dense framework and remontant flowering for high-visibility border and specimen use – target audience/channel: landscape contractors and public-realm suppliers.
- Les Provençelles® collection feature – Curated collection SKU where Rivedoux-plage™ represents the golden-yellow, pink-edged segment, grown own-root for long-term bed stability and clear identity – target audience/channel: thematic rose gardens and specialist nurseries.
- Heat-tolerant rose assortment item – Included as a heat- and drought-tolerant shrub option from own-root production, balancing compact structure and good colour retention for challenging sites – target audience/channel: regional wholesalers serving southern and coastal projects.
Technical cultivar profile
| Parameter |
Data |
| Name and registration |
Modern shrub cultivar MASripla marketed as Rivedoux-plage™ Les Provençelles®, a flowerbed shrub rose within the Bed rose group, commercially positioned as a standard finished product for border and specimen use. |
| Origin and breeding |
Bred by Dominique Massad at Atelier -Jardin Dominique Massad, Allauch, France, parentage unknown; introduced and registered in 2013 with initial distribution through Pétales de Roses, representing Mediterranean-origin shrub breeding. |
| Growth and structural characteristics |
Bushy, compact shrub reaching about 100–140 cm in height with 50–80 cm spread, moderately thorny shoots and dense, mid-green glossy foliage; no data on self-cleaning, but structure suits border and specimen roles. |
| Flower morphology |
Large, very full, cupped flowers with 40+ petals in clustered inflorescences, remontant with a generous second flush; flower size approximately 2.75–3.95 inches, giving strong visual presence on a compact shrub framework. |
| Colour data and phenology |
Golden-yellow base colour with subtly pink-tinged petal edges; outer petals RHS 14A, inner 55B; colour retention rated good, fading through creamy yellow and peach tones, often with a pinkish or mauve-pink edge as blooms mature. |
| Fragrance and aroma |
Soft, discreet fragrance with mild strength; fully double flowers limit stamen access, reducing pollinator attractiveness, marking this cultivar as primarily ornamental rather than pollinator-supporting in professional planting schemes. |
| Hip characteristics |
Produces moderate numbers of spherical orange-red hips, about 8–12 mm in diameter; hips may add secondary ornamental interest in borders and specimen shrubs during the later season, particularly in lower-maintenance areas. |
| Resistance and winter hardiness |
Very susceptible to powdery mildew, black spot and rust, requiring regular plant protection; winter hardiness rated H7, approximately −21 to −18 °C, Swedish zone 3 and USDA 6b, suiting many UK nursery and landscape conditions. |
| Horticultural recommendations |
Recommended primarily for border and specimen use; maintenance requirement high with frequent interventions; best as bush-trained, compact plants in standard containers, typically 2–3 L, using regular protection to sustain quality. |
Rivedoux-plage™ Les Provençelles® MASripla, produced on its own roots, combines compact, bushy structure, impactful golden-yellow flowering and robust hardiness to deliver predictable, long-lived shrub lines; please contact us to align volumes and scheduling.
