Bedding rose

20-844-1
20-844-2

Ruby™

Mella®

BOZrubybor – Dr. Olivera Ilić

Bright ruby-red base colour with petals adorned by thin whitish-pink streaks. - bedding polyantha rose - unscented rose - no noticeable fragrance

– Vivid ruby-red flowers with white streaks
– Abundant clusters for strong colour impact
– Compact, bushy habit for neat borders
– Medium disease resistance and winter hardy
– Single blooms highly attractive to bees
Special feature: Forms decorative orange-red hips after flowering.
Project (landscape architecture / mass use)
Ruby™
pharmaROSA® NEONATAL rooted rose cutting
27,05 £
Due to courier service regulations – and the introduction of customs clearance – delivery to Ireland is temporarily suspended.
3.5 (5589)
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RUBY™ – red-pink bedding polyantha rose - Ilić

Uniformity and coverage define RUBY™ Mella® BOZrubybor as a dependable pharmaROSA® NEONATAL starting point for project-driven mass planting, where you need consistent, bushy shrubs in 1.5–2 L containers moving on to uniform, dense, bush-trained finished material. Its compact, bushy Polyantha habit, abundant cluster-flowered remontant bloom and explicitly pollinator-attracting single flowers support landscape and public-realm concepts that must look complete quickly and remain serviceable within medium-maintenance regimes. The own-root form offers long-term stability for nursery beds and container blocks, underpinning low replacement rates and predictable, renewable stock for wholesale and project-serving channels, while supporting thematic rose gardens and collection plantings that rely on clear cultivar identity. With moderate hardiness to -21–-18 °C and a practical response to UK winter and wind conditions, this cultivar slots efficiently into nursery networks and public-realm supply chains. Managed as a rooted cutting maturing through Year 1 roots, Year 2 shoots and Year 3 full ornamental presentation, it offers scalable capacity, consistent quality and flexible integration into existing production flows.


Usage options

Target area Reasoning
Mass bedding production for landscape projects The compact, bushy habit and fast, even canopy formation translate well into project mass planting where fast coverage and uniform rows are key goals. NEONATAL own-root cuttings in 1.5–2 L routes underpin uniform, dense, bush-trained finished products aligned to the “Project (landscape architecture / mass use)” positioning, supporting planning for landscape contractor.
Pollinator-supporting public-realm schemes Single, open blooms with fully exposed stamens make this cultivar explicitly attractive to bees, allowing you to offer clear pollinator-friendly added value in public plantings. Growing on from tray-rooted own-root material into 1.5–2 L containers, then on to larger landscape modules, supports medium-maintenance schemes while matching project-oriented, ecological bed specifications for project-serving wholesaler.
Colour-focused bedding lines for quick visual impact The bright ruby-red base with contrasting whitish-pink striping offers strong colour impact from small S-sized, cluster-flowered blooms, especially useful in high-density bed rose compositions. A uniform, bush-trained finished form from own-root cuttings allows repeatable visual results in flower beds and borders, fitting the “Fast coverage – uniformity” value promise for nursery networks.
Container and small-pot sales for project staging The compact 35–55 cm height and spread suit 1.5–2 L containers as a standard project unit, with onward potential into 40–50 L and larger tubs for pre-grown project material. Own-root stability supports reliable re-shooting after transport or handling stress, aligning with the recommended uniform, dense, bush-trained finish and “Project mass planting” route for integrator systems.
Thematic and collection rose plantings The distinctive ruby-striped single flowers and Polyantha shrub character make it a clear identity element in thematic rose gardens and curated collections. Own-root propagation supports long-term cultivar maintenance beds and gene-bank style stands, using NEONATAL material as a stable base for collection or specimen blocks positioned for thematic rose gardens.
Public-realm beds with medium maintenance regimes Medium disease resistance and a moderate heat tolerance profile suit municipal and institutional beds managed on realistic, occasional pest and disease interventions. Own-root, medium-maintenance plants in 1.5–2 L project units support predictable quality and replacement planning, matching project-channel expectations for robust, durable beds aimed at public-realm suppliers.
Climate-resilient project schemes in exposed sites Hardiness to -21–-18 °C with RHS H7 rating allows use in cooler and more exposed UK regions where winter and wind stress are relevant, while plants perform well in heat with regular watering. Own-root blocks derived from NEONATAL trays help maintain homogeneous stands season after season in project mass planting concepts for Scotland/North England.
Longer-cycle stock building for private-label ranges The predictable bushy structure, medium maintenance needs and remontant flowering suit multi-year stock building where homogeneous, own-root plants are essential. Starting from tray-rooted cuttings and moving through staged potting, including up to 40–50 L feature containers, supports flexible scheduling for private-label bed rose lines aimed at wholesale brands.

Finished-product ideas

  • Ruby Project Bed Unit – 1.5–2 L bush-trained, uniform Polyantha modules for high-density mass bedding, leveraging fast coverage and colour impact for “Project (landscape architecture / mass use)” specifications – landscape contractor / public-sector tender channels
  • Pollinator Ruby Strip – multi-plant bed rose lines highlighting bee-attractive single blooms and medium-maintenance care requirements, built from own-root blocks for predictable re-ordering – project-serving wholesalers and ecological scheme planners
  • Ruby Urban Container Block – compact, bushy plants consolidated into 40–50 L containers for rapid installation in plazas and institutional forecourts, combining fast canopy closure with manageable upkeep – municipal and institutional buyers
  • Ruby Collection Line – identity-strong, own-root plants grown as specimen shrubs for thematic and show gardens, supporting cultivar maintenance and long-term collection curation – specialist nurseries and collection managers
  • Ruby Private-Label Bedding – branded bed rose ranges based on uniform, remontant, medium-maintenance shrubs grown from NEONATAL stock, tailored to standardised project pot sizes – integrators and retail-oriented wholesale programmes

Technical cultivar profile
Parameter Data
Name and registration Polyantha bed rose registered as BOZrubybor, marketed as RUBY™ Mella® BOZrubybor within the Mella® Collection; commercial type bedding polyantha rose, exhibition category shrub rose; authenticity verified 27.07.2025.
Origin and breeding Bred by Dr. Olivera Ilić for PhenoGeno Roses doo (Serbia / Netherlands), with breeding work completed around 2018; introduced by PhenoGeno Roses (Serbia) in 2021, registration year 2020; parentage data not provided.
Growth and structural characteristics Compact, bushy habit reaching 35–55 cm in height and spread, suited to dense bed and border planting; moderately dense, mid-green, slightly glossy foliage; moderately thorny shoots; self-cleaning performance and behaviour not provided.
Flower morphology Single, flat blooms with 5–12 petals, small flower size (0.5–1.5 in) borne in clusters; remontant with abundant second flush, providing repeated decorative impact; inflorescences well suited to mass bedding and project-led colour concepts.
Colour data and phenology Bright ruby-red ground colour with thin whitish-pink streaks; buds deep ruby red, newly opened flowers already streaked, open blooms show sharp pinkish-white striping; colour fades modestly, with striping lightening to creamy white; overall colour retention rated poor.
Fragrance and aroma No noticeable fragrance reported; classified as an unscented rose, emphasising visual and structural performance rather than scent; suitable where neutral fragrance is preferred or irrelevant in large-scale functional plantings and public-realm contexts.
Hip characteristics Tends to produce spherical orange-red hips, around 6–10 mm diameter; decorative hip set may add seasonal interest and ecological value, though intensity and consistency of fruiting across climates and management regimes are not provided.
Resistance and winter hardiness Rated to -21–-18 °C with RHS H7 and Swedish zone 3, USDA 6b; performs well in heat given regular watering in extended dry spells; medium resistance to powdery mildew, black spot and rust; overall maintenance requirement classed as medium.
Horticultural recommendations Primary uses include flower beds, borders, containers and specimen roles within bed concepts; recommended for project mass planting with uniform, dense, bush-trained finish; suits 1.5–2 L target pots and medium maintenance with occasional pest and disease control.

RUBY™ Mella® BOZrubybor offers compact, uniform, fast-covering bushes and pollinator-attractive single blooms on a durable own-root base that supports predictable, low-replacement stands, making it a solid option to discuss for future project and wholesale scheduling.

Detailed product attributes

Product Identification Data

Product Name: RUBY™ – red-pink bedding polyantha rose - Ilić
Product Type: pharmaROSA® NEONATAL - rooted rose cutting
Cultivar Authenticity: Verified:27.07.2025
Item Number: [565] 20-844 (14.02.2026) pharmarosaneonatal.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "ruby" means a ruby gemstone.
Current Trade Name: Ruby™ Mella® BOZrubybor
Rose Group: Polyantha
Commercial Type: bedding polyantha rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Mella®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Dr. Olivera Ilić
Breeding Company / Institution: PhenoGeno Roses doo (Serbia / Netherlands)
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.1-1.8ft (35-55 cm)
Spread: 1.1-1.8ft (35-55 cm)
Growth Habit: bushy
Foliage: The variety has moderately dense foliage, with leaves that have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No information is available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: rb RHS code: 46A, 155C
Repeat Flowering: Remontant, the second flowering is also abundant.

Colour Data and Phenology

Colour: red -pink
Flower Colour Description: Bright ruby-red base colour with petals adorned by thin whitish-pink streaks.
Closed Bud: Deep ruby red with a uniformly shaded surface.
Newly Opened Flower: Fiery red petals already showing delicate white streaks.
Full Bloom: In an open, cup-shaped bloom, thin pale pinkish‑white stripes contrast sharply with the red ground colour.
Before Fading: The red tone fades slightly, and the striping lightens to creamy white.
Colour Fading Description: During opening, the red ground colour only slightly fades, while the whitish-pink striping lightens to creamy white.

Fragrance and Aroma

Fragrance Strength: unscented rose
Fragrance Character: no noticeable fragrance
Pollinator Attraction: Open flowers expose the stamens, making the cultivar attractive to bees, and simple or semi-double flower forms with accessible stamens generally attract more pollinators than fully double forms where the stamens are concealed.
Pollinator-Friendly Rating: Its single, open blooms reveal the stamens, making it explicitly pollinator-friendly and highly attractive to bees.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Tends to form rose hips; 6–10 mm in diameter, spherical, orange-red rose hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs well in heat; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended product path: Project mass planting
Release form: Uniform, dense, bush-trained finished product
Recommended use: Maintenance requirement medium; requires occasional pest and disease control.
Primary Uses: flower bed, border, container, specimen

Comments

Positioning: Project (landscape architecture / mass use)
Target customer/channel: Landscape contractor, project-serving wholesaler / maintenance
Main value proposition: Fast coverage – uniformity
RUBY™ – red-pink bedding polyantha rose - Ilić
Bright ruby-red base colour with petals adorned by thin whitish-pink streaks. - bedding polyantha rose - unscented rose - no noticeable fragrance
Rose Shopping Online - red -pink - unscented rose - Ruby™ - bedding polyantha rose - (1.1-1.8ft (35-55 cm))
Inflorescence: cluster-flowered Height: 1.1-1.8ft (35-55 cm) Flower shape: flat Winter hardiness: 6b red -pink - PhenoGeno Roses (Serbia) bedding polyantha rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 1.1-1.8ft (35-55 cm) Height: 1.1-1.8ft (35-55 cm) - Flower fullness: single-flowered Ruby™ - Roses in the garden | pharmaROSA® Neonatal - standard Dr. Olivera Ilić

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


PharmaRosa® NEONATAL is the cost‑effective starting point for rose product production.

As a uniform, own‑rooted propagation material, it provides a stable basis for further growing-on and can be integrated flexibly into different finished product production technologies.
Rooted in trays (rooted), 3–6‑month‑old, own‑rooted rose cutting.
Uniform developmental stage, with a root system that has thoroughly penetrated the plug.
For professional growing‑on.
Tray packaging: 10 pcs/tray.
Quality and varietal identity: production supported by a dedicated identification and traceability logic.
Can be transplanted during frost‑free periods, designed for finished product production.

PharmaRosa® NEONATAL provides a controlled, uniform starting stock for planned growing‑on that can be integrated into your own technology – especially where scheduling and varietal identity are paramount.


PharmaRosa® NEONATAL own-rooted rose propagation material in a plug, with a root system penetrating the plug (semi-finished product / semi-finished rose). PharmaRosa® NEONATAL rose propagation material size: 3–6‑month‑old, own-rooted cutting with a uniform developmental stage. PharmaRosa® NEONATAL rose propagation material root system: plug densely penetrated by well-developed white roots (root system detail). PharmaRosa® NEONATAL tray stock: own-rooted rose propagation material in trays, uniform developmental stage (10 pcs/tray).

Captions (from left to right): Semi-finished product (NEONATAL own-rooted rose propagation material in a plug with a fully developed root system) • Size demonstration (3–6‑month‑old, uniform cutting) • Root system detail (plug penetrated by the root system) • Tray stock (10 pcs/tray, uniform developmental stage)

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Which product type is right for you?

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.